Name

Directwest

Legal name

Directwest

Website

https://directwest.com

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Direct Mail Advertising (541860)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)

Keywords

• Digital marketing services
• Outdoor billboard advertising
• Website design hosting
• Local business directory
• Search engine marketing

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Digital Marketing Services: Recurring and project-based digital marketing services including Search Marketing (Google Ads), Social Media Advertising (Facebook), Website Design, Website Hosting and Care, Organic SEO, Reputation Management, Google Business Profile management, Mysask411 listings, and Content Development (photography/video). Revenue generated through service fees, subscriptions for hosting/care plans, and per-campaign advertising spend management.
2. Print & Outdoor Media: Traditional advertising revenue from Outdoor Digital Billboards (static and dynamic), Direct Mail campaigns (targeted distribution with monthly reporting), and the SaskTel Phonebook (distributed annually across all Saskatchewan communities). Outdoor billboards generate revenue through impression-based or duration-based pricing.
3. Website Hosting & Care: Monthly and annual hosting contracts with services including unlimited text edits, daily backups, 24/7 uptime monitoring, website maintenance, content updates, and SSL setup. Directwest hosts approximately 700 website properties. Complete website transitions are handled at no additional charge.
4. Business Software (Thryv): Reseller/partnership model for Thryv business management software, generating referral or reseller revenue by offering the platform to SMB customers as a bundled or standalone service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Directwest is a Saskatchewan-based marketing services company that provides small and medium-sized local businesses with a full suite of digital and traditional advertising products. Offerings span search marketing (Google Ads), social media advertising, website design and hosting, organic SEO, reputation management, Google Business Profile management, content development (photo/video), and Mysask411 business listings on the digital side, plus outdoor digital billboards, direct mail, and the SaskTel Phonebook on the print/out-of-home side. The company also resells Thryv business management software and offers a Conversations AI tool, all backed by a local in-province sales team.

Product overview

Directwest is a Saskatchewan-based marketing services provider that has evolved from its Yellow Pages origins into a comprehensive multi-channel marketing platform. Its offering spans three main service areas: (1) Digital Marketing, including Search Marketing (Google Ads, display/video ads), Social Media Tools (Facebook, LinkedIn), Google Business Profile management, Mysask411 Business Listing, Content Development (photo/video), Reputation & Review Management, Website Design and Hosting, Ecommerce Websites, and Organic SEO; (2) Print & Outdoor Media, including Outdoor Digital Billboards (the largest digital billboard network in Saskatchewan), Direct Mail, and the SaskTel Phonebook; and (3) Business Software, including Thryv and Conversations AI. The company also operates Mysask411 as its flagship directory and search platform (app, website, and SMS), which serves as both a standalone product and underpins its own business listing services. Together, these products form an integrated marketing ecosystem covering digital, traditional, and mobile channels for Saskatchewan small and medium-sized businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Marketing Pay-per-click advertising and campaign management across Google Ads, Audio and Video Ads, and Display Ad networks to help Saskatchewan businesses reach ideal customers on search and display networks.
• Social Media Tools Social media advertising and management services including a Social Media Dashboard, Facebook Advertising, Facebook Boosted Posts, LinkedIn campaign management, training, and reporting for local SMBs.
• Google Business Profile Management and optimization of Google Business Profile listings, providing a Google Dashboard for monitoring, Knowledge Graph updates, and Map Content management to improve local search visibility.
• Mysask411 Business Listing Business listing and directory presence on Directwest's Mysask411 platform, providing detailed business information, social media and website links, and Google-optimized content for Saskatchewan's local search ecosystem.
• Content Development Professional content creation services including digital photography, video production, and photo montage to support business marketing and advertising needs.
• Reputation and Review Management Review monitoring and management platform providing Review Generation, Review Monitoring, and Review Response capabilities through a self-serve dashboard, plus a Reputation Spy product for competitor monitoring. Negative review responses are handled within 24-48 hours.
• Website Design Website design and development services including new website builds, website redesign/refresh projects, and SEO upgrade offerings to help Saskatchewan businesses modernize their online presence.
• Website Hosting and Care Website hosting and maintenance services including website maintenance, website hosting, and content updates, with offerings of unlimited text edits, daily backups, and 24/7 uptime monitoring. Directwest hosts and maintains approximately 700 website properties.
• Ecommerce Websites Ecommerce website development and design services enabling Saskatchewan businesses to establish and manage online sales capabilities.
• Organic SEO Search engine optimization services to improve organic search rankings and visibility for local Saskatchewan businesses.
• Outdoor Digital Billboards Provincial outdoor digital billboard advertising network offering static and dynamic advertising with real-time traffic impressions and coverage across Saskatchewan. Directwest operates the largest digital billboard network in the province.
• Direct Mail Direct mail advertising campaigns with targeted distribution to homes, apartments, farms, and businesses via Canada Post, featuring strong call-to-action design and monthly reporting.
• SaskTel Phonebook Traditional print phone directory distributed in every Saskatchewan community, offering numerous ad sizes and creative options as a non-digital advertising alternative. Directwest manages the production, distribution, and opt-out processes.
• Thryv Business Software Business management and software platform (CRM, scheduling, invoicing, customer engagement) offered as a partner/reseller solution to help small Saskatchewan businesses manage operations and day-to-day business tasks.
• Conversations AI AI-powered conversational tool for business automation and customer interaction management within Directwest's business software portfolio.

Quantifiable outcome

• 30% increase in sales for billboard campaign customers
• +2 more outcomes

Named customers5 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Saskatchewan Roughriders Football ClubcoreGTM or Marketing PartnerDirectwest is a proud partner of the Saskatchewan Roughriders, Saskatchewan’s professional CFL football team. The partnership includes t-shirt gun activations at games (Gatling Gun) and promotional support. The Roughriders drive passion throughout the province and engage children and adults through player meet and greets and charitable engagements. The partnership reinforces Directwest's commitment to Saskatchewan community and local identity.
• Saskatchewan Rush LacrossecoreGTM or Marketing PartnerDirectwest is a supporter of the Saskatchewan Rush lacrosse team, working with player Jeff Shattler to support the team and minor sports in Saskatchewan. The Rush is described as having 'incredible community spirit.' The partnership aligns with Directwest's community investment focus.
• Sage Hill Community Futures Development CorporationminorStrategic or Co-development PartnerDirectwest partnered with Sage Hill Community Futures Development Corporation to develop marketing services for 11 Indigenous-owned businesses in Saskatchewan through the Indigenous Business Development Services program, funded by Western Economic Diversification Canada. The program provides early-stage entrepreneurship support for new and existing Indigenous entrepreneurs in Western Canada.
• Buckets & BordersminorGTM or Marketing PartnerDirectwest partnered with Buckets & Borders, a non-profit community group that uses basketball to bring people together. Together with Munz Media, Directwest co-produced 'The Cage,' a three-part docuseries following the tear-down, development, and rebirth of Regina basketball courts. The partnership shines a light on local community development.
• Munz MediaminorStrategic or Co-development PartnerMunz Media is a local Saskatchewan production company that partnered with Directwest to co-produce the 'The Cage' docuseries (Buckets & Borders project). The partnership combines Directwest's marketing expertise with Munz Media's video production capabilities.
• ThryvcoreChannel Partner/ Reseller/ DistributorThryv is a business management software platform (CRM, scheduling, invoicing) that Directwest resells/distributes to its SMB customers in Saskatchewan. Listed under 'Business Software' in Directwest's product offerings, Thryv represents a partner product that extends Directwest's value proposition to small business customers needing comprehensive business management tools.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Yellow Pages Canada (YP): Canadian directory and digital marketing company that evolved from the same Yellow Pages lineage as Directwest. Both serve SMBs with a mix of print directory and digital marketing services and share the 'local marketing champion' positioning.
• Thryv: SaaS business management and marketing platform for SMBs that Directwest resells. Comparable in serving the same small business customer with CRM, marketing, and customer engagement tools, and competes for the same wallet.
• Vendasta: Canadian B2B SaaS platform that provides agencies and media companies with white-label digital marketing and CRM tools for SMBs. Highly comparable on customer segment (local SMBs), business model (reseller/partner-led), and Canadian roots.
• Hibu: US-based marketing services provider serving SMBs with websites, search marketing, social, and traditional media (including print directories). Closest US analogue to Directwest's full-stack local marketing services model.
• Dex Media: Yellow Pages-descended US marketing services company offering digital marketing, websites, SEO, and reputation management to local SMBs. Same evolution arc from print directories to integrated digital marketing services.
• ReachLocal: Digital marketing services company focused on SMBs with search, social, display, and website solutions. Competes in the same product categories (search marketing, websites, social) and shares a sales-led GTM motion.
• Web.com: Provider of website design, hosting, and digital marketing services primarily to SMBs. Directly comparable on the website hosting/care, design, and online marketing stack that anchors Directwest's recurring revenue base.

Emerging players

• LSA (Local Search Association) Member Agencies (e.g., Yodle / Scorpion): Modern SMB-focused digital marketing agencies (e.g., Scorpion) offering websites, SEO, paid media, and CRM with technology-forward delivery. Comparable product mix and customer segment, though typically operate in larger US markets.

Broad incumbents

• Constant Contact: Established SMB email marketing and digital marketing platform now part of the Endurance/website builder ecosystem. Overlaps on social advertising, email, and basic digital marketing services for small businesses.

Others

• SaskTel: Saskatchewan crown corporation and telecom partner of Directwest, distributing the SaskTel Phonebook and sharing executive leadership. Operates as a channel partner and embedded customer base rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DirectWest
• YouTubeyoutube.com/user/mysask411
• Facebookfacebook.com/directwest
• LinkedInlinkedin.com/company/directwest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Directwest