Dex Media
Dex Media (operating as Thryv, Inc.) is a Dallas-based SaaS provider that delivers an AI-powered marketing, CRM, and business-management platform to 100,000+ U.S. small and medium-sized businesses across home services, beauty, healthcare, legal, pet, and auto verticals.
- Company typePrivate
- Founded2013
- HeadquartersDallas, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Dex Media does
Dex Media, founded in 1984 and headquartered in Dallas, Texas, was originally known as a directory-services and local-marketing company. Following a strategic pivot, the business now operates under the legal name Thryv, Inc. and runs an AI-powered, unified SaaS platform branded Thryv that combines marketing, sales, and customer-management tools for small and medium-sized businesses. The platform spans local listings management across 30+ directories, professional website building, AI-driven social media and reputation management, CRM, sales pipeline management, AI lead prioritization, marketing automation, online scheduling, estimates/invoices, automated reviews, and integrated payment processing (ThryvPay). Dex Media retains legacy assets including The Real Yellow Pages (acquired 2017-06-30) and the ypLocalAd local-advertising network, and operates Keap as a wholly-owned CRM/sales-automation sub-brand.
Dex Media firmographics
Firmographics- Name
- Dex Media
- Legal name
- Thryv, Inc.
- Website
- https://dexmedia.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Dex Media (operating as Thryv, Inc.) is a Dallas-based SaaS provider that delivers an AI-powered marketing, CRM, and business-management platform to 100,000+ U.S. small and medium-sized businesses across home services, beauty, healthcare, legal, pet, and auto verticals.
- Ownership category
- akta.pro rank
Where Dex Media is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Markets served
Dex Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Software Subscription: SaaS subscription model providing access to the full Thryv marketing platform including CRM, marketing automation, listing management, reputation management, and social media tools.
- Free Trial / Freemium Tier: Free plans with limited functionality available to attract customers, with upgrade paths to paid plans with more features. Quote-based pricing for enterprise needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan with limited functionality |
| Subscription | Annual | Paid subscription plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Dex Media product offering
Product offeringCore offering
Dex Media, operating under the Thryv brand, sells an AI-powered unified marketing and business management SaaS platform for small and medium-sized local businesses. The platform combines local listings management across 30+ directories, a website builder, CRM, sales pipeline tracking, marketing automation, AI-powered social media and reputation management, appointment scheduling, invoicing, and integrated payment processing in a single subscription product.
Product overview
Thryv is a unified AI-powered marketing and business management platform designed for small businesses. The platform combines multiple modules including local listings management, website building, AI-powered social media and reputation management, CRM, pipeline management, AI lead insights, marketing automation, scheduling, invoicing, automated reviews, and payment processing into a single integrated system. The product portfolio also includes related sub-brands such as Keap (CRM and sales automation), The Real Yellow Pages (directory services), ypLocalAd (local advertising), and Internet Directories (extended search solutions).
Differentiator
Problem solved
Functional benefit
Brands
- Keap: CRM and sales automation software for small businesses
- ThryvPay
- The Real Yellow Pages
- ypLocalAd
Products and services
- Thryv (Main Platform) AI-powered unified marketing and business management platform for small businesses that combines local listings management, website builder, CRM, sales pipeline tracking, marketing automation, AI social media and reputation management, scheduling, invoicing, and payment processing in a single subscription.
- Keap CRM and sales automation product for small businesses, focused on automating customer management and sales workflows.
- The Real Yellow Pages Traditional yellow pages directory service providing business listings through print and digital channels.
- ypLocalAd Local advertising solution for small businesses to reach customers in their geographic area through digital and print channels.
- Internet Directories (Extended Search Solutions) Extended search solutions managing business listings across multiple internet directories for enhanced online visibility.
Quantifiable outcome
- +64% Google Search visibility
- +2 more outcomes
Companies that use Dex Media
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
Dex Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability8 records
Feature5 records
Dex Media partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- GooglecoreIntegration with Google services including Google Calendar for scheduling and Google Ads for marketing campaigns.
- QuickBookscoreIntegration with QuickBooks for accounting and financial management synchronization.
- MailchimpcoreIntegration with Mailchimp for email marketing campaigns and contact management.
- SquarecoreIntegration with Square for payment processing and point-of-sale transactions.
- StripecoreIntegration with Stripe for payment processing and invoicing.
- HubSpotcoreIntegration with HubSpot for CRM and marketing automation capabilities.
- PayPalcoreIntegration with PayPal for payment processing options.
- ShopifycoreIntegration with Shopify for e-commerce capabilities.
- Constant ContactcoreIntegration with Constant Contact for email marketing campaigns.
- ZapiercoreIntegration with Zapier connecting Thryv to thousands of other applications through automated workflows.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Dex Media competitors and assessment
Company assessmentDirect peers
- Constant Contact: Constant Contact is a longstanding SMB-focused digital marketing platform covering email, social media, listings, and reputation. It directly overlaps with Thryv's core SMB marketing feature set and is also a listed integration partner.
- Yext: Yext is a digital presence platform managing listings, reviews, and SEO across dozens of directories for multi-location brands. It competes with Thryv's Local Listings Management and reputation modules in the local-search and online-visibility category.
- Vendasta: Vendasta is a white-label SaaS and marketplace platform for SMBs and the partners that serve them, with a very similar verticalized SMB marketing and operations suite. It competes head-to-head with Thryv in listings, reputation, social, CRM, and AI-driven growth tools for local businesses.
- Mailchimp: Mailchimp, owned by Intuit, is a leading email marketing and marketing automation platform widely used by SMBs. It competes with Thryv in email campaigns, audience management, social posting, and increasingly CRM and AI content tools.
- ActiveCampaign: ActiveCampaign offers a customer experience automation platform combining email marketing, CRM, and AI-driven automation for small and mid-sized businesses. It overlaps directly with Thryv's marketing automation, CRM, and AI lead-prioritization modules.
- HubSpot: HubSpot is the leading all-in-one CRM, marketing automation, and sales platform for SMBs. It directly competes with Thryv across marketing automation, CRM, email, social media, and AI-powered lead management for the same small-business customer base.
- Birdeye: Birdeye is a customer experience and reputation management platform for local businesses and multi-location brands. It directly overlaps with Thryv's AI Reputation Management, automated reviews, listings, and messaging modules targeting the same SMB verticals.
- Zoho: Zoho provides a broad suite of cloud applications for SMBs including CRM, marketing automation, social media, and AI assistant features. It competes with Thryv across multiple integrated modules at a similar SMB price-to-feature positioning.
Broad incumbents
- Salesforce: Salesforce is a global CRM and marketing cloud incumbent whose SMB-focused offerings (Sales Cloud, Marketing Cloud Account Engagement, Starter Suite) increasingly compete with Thryv. Salesforce brings substantially greater scale and R&D resources but is not specialized for the long-tail local SMB segment.
- GoDaddy: GoDaddy is a large SMB digital services platform offering domains, websites, marketing, payments, and AI tools (e.g., GoDaddy Airo) for very small businesses. It overlaps with Thryv across website building, marketing, and payments but serves a smaller-business and prosumer segment through a much broader product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dex Media social profiles
Digital presenceDex Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dex Media leadership team
Management profileNumber of profiles
Dex Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dex Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dex Media M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dex Media
What does Dex Media do?
Dex Media, operating under the Thryv brand, sells an AI-powered unified marketing and business management SaaS platform for small and medium-sized local businesses. The platform combines local listings management across 30+ directories, a website builder, CRM, sales pipeline tracking, marketing automation, AI-powered social media and reputation management, appointment scheduling, invoicing, and integrated payment processing in a single subscription product.
Is Dex Media a public or private company?
Dex Media is a private company. It is classified as unknown and is currently operating.
When was Dex Media founded?
Dex Media was founded in 2013. It employs 1,001 to 5,000 people.
Where is Dex Media based?
Dex Media is headquartered in Dallas, United States, in the North America region.
How does Dex Media make money?
Two revenue lines are on record. Software Subscription is the primary driver. The others are free Trial / Freemium Tier.
Who are Dex Media's main competitors?
Direct peers on record are Constant Contact, Yext, Vendasta, Mailchimp, ActiveCampaign, HubSpot, Birdeye and Zoho. Broad incumbents are Salesforce and GoDaddy.
Does Dex Media have an API?
No public API is recorded for Dex Media.