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Radiate B2B

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uuid000c8nm

Namestring
Radiate B2B
Websiteurl
radiateb2b.com
Company typeenum
Private
Founded yearint
2017
Descriptiontext

Radiate B2B was a privately held B2B advertising technology company founded in 2017 and headquartered in London, United Kingdom. Its product thesis was to make B2B advertising more precise by combining company-level (account-based) targeting across the open web with intent-driven retargeting derived from observed company activity both on the customer's own site and across the internet. The core technology was an intent data platform that surfaced which companies were 'in-market today' and served ad impressions against that prioritized account list.

The company operated two core products: (1) an Account Based Advertising Platform enabling precision company targeting across the web and intent-driven retargeting; and (2) a LinkedIn Ads AI Agent that automated LinkedIn advertising creation and campaign management using AI. The integrated offering appears to have served B2B advertisers seeking tighter account-based reach and reduced manual campaign management overhead, with the LinkedIn channel as a focal use case.

Radiate B2B was a small, founder-led private company with 1–10 employees and no disclosed institutional investors, parent company, or public listing. No pricing model, customer logos, revenue, or funding history is disclosed in the available data. Critically, the company has ceased operations: its website states 'Radiate B2B has shut down,' and the founder, Riaz Kanani, is offering both the Account Based Advertising Platform and the LinkedIn Ads AI Agent for sale, alongside independent consulting services for LinkedIn Ads, AI Ad Agents, and ABM.

Short descriptiontext

Radiate B2B was a London-based B2B advertising technology company that offered an Account Based Advertising Platform and a LinkedIn Ads AI Agent for precision company targeting and intent-driven retargeting. The company has ceased operations and its assets are for sale.

Operating statusenum
Closed
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
B2B advertising technology, account based advertising, intent data targeting, LinkedIn ads automation, company-level retargeting
Industry2 codes
1B2B Demand Generation & Lead Nurture Agencies
CodeBPAFAKAAPrimaryYes
2B2B/ABM Creative Agencies
CodeMPAAAAAIPrimaryNo
NAICS code2 codes
  • Advertising Agencies54181
  • Other Services Related to Advertising541890
SIC code1 code
  • Services-Advertising Agencies7311
Product category
B2B Advertising Technology
Social media profiles2 records
Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Radiate B2B built an Account Based Advertising Platform that enabled precise company-level targeting across the web and intent-driven retargeting for B2B advertisers. It also offered a LinkedIn Ads AI Agent that automated LinkedIn advertising creation and campaign management using artificial intelligence, helping B2B marketers reach in-market accounts more accurately.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Radiate B2B was a B2B advertising company that shut down operations. The company offered two core products: the Account Based Advertising Platform for precise company targeting and intent-driven retargeting across the web, and the LinkedIn Ads AI Agent for AI-powered LinkedIn advertising automation. Both products were designed to make B2B advertising more precise through company targeting and AI-driven capabilities.

Product and service1 record
1Account Based Advertising Platform
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
16sense
TypeDirect peer
Description

6sense is a leading B2B intent data and ABM platform that identifies in-market accounts using web and behavioural signals and powers account-based advertising. Direct overlap with Radiate B2B's intent-driven retargeting and company-targeting positioning.

2Demandbase
TypeDirect peer
Description

Demandbase is an ABM platform offering account identification, intent data, and B2B ad targeting across display and social channels. Direct competitor to Radiate B2B's account-based advertising platform.

3RollWorks
TypeDirect peer
Description

RollWorks provides account-based marketing and B2B advertising tools including company targeting and retargeting across web and social. Same core use case as Radiate B2B.

4Terminus
TypeDirect peer
Description

Terminus operates an ABM platform focused on account-based advertising across display, LinkedIn, and web channels. Closely comparable to Radiate B2B's B2B advertising precision offering.

5Bombora
TypeEmerging player
Description

Bombora provides B2B intent data aggregated from publisher co-ops and is a key data source powering account-based advertising. Comparable to Radiate B2B's intent-driven retargeting capabilities at the data layer.

6Madison Logic
TypeDirect peer
Description

Madison Logic is an ABM platform that combines intent data with multi-channel B2B advertising activation. Direct overlap with Radiate B2B's intent + company-targeting advertising model.

7Cognism
TypeRegional player
Description

Cognism is a UK-based B2B sales intelligence and intent data provider serving European and North American markets. Regionally comparable to Radiate B2B's UK footprint and overlapping on intent-driven B2B targeting.

8ZoomInfo
TypeBroad incumbent
Description

ZoomInfo is a large B2B data and intelligence platform that includes intent signals, company targeting, and B2B advertising activation. Broad incumbent competing with Radiate B2B's combination of company targeting and intent.

9LeadForensics
TypeDirect peer
Description

LeadForensics is a UK-headquartered B2B website visitor intelligence platform that identifies companies visiting a website and enables targeted advertising. Closely comparable to Radiate B2B's intent-monitoring and company-targeting proposition.

10Salesforce Account Engagement (Pardot)
TypeBroad incumbent
Description

Salesforce's Pardot/Account Engagement is a broad B2B marketing automation and ABM platform that includes account-based advertising and lead nurturing for B2B advertisers and demand-gen teams. Comparable at the demand-gen/ABM category level.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Radiate B2B

B2B Advertising Technologyradiateb2b.com

Radiate B2B was a London-based B2B advertising technology company that offered an Account Based Advertising Platform and a LinkedIn Ads AI Agent for precision company targeting and intent-driven retargeting. The company has ceased operations and its assets are for sale.

What Radiate B2B does

Radiate B2B was a privately held B2B advertising technology company founded in 2017 and headquartered in London, United Kingdom. Its product thesis was to make B2B advertising more precise by combining company-level (account-based) targeting across the open web with intent-driven retargeting derived from observed company activity both on the customer's own site and across the internet. The core technology was an intent data platform that surfaced which companies were 'in-market today' and served ad impressions against that prioritized account list.

The company operated two core products: (1) an Account Based Advertising Platform enabling precision company targeting across the web and intent-driven retargeting; and (2) a LinkedIn Ads AI Agent that automated LinkedIn advertising creation and campaign management using AI. The integrated offering appears to have served B2B advertisers seeking tighter account-based reach and reduced manual campaign management overhead, with the LinkedIn channel as a focal use case.

Radiate B2B was a small, founder-led private company with 1–10 employees and no disclosed institutional investors, parent company, or public listing. No pricing model, customer logos, revenue, or funding history is disclosed in the available data. Critically, the company has ceased operations: its website states 'Radiate B2B has shut down,' and the founder, Riaz Kanani, is offering both the Account Based Advertising Platform and the LinkedIn Ads AI Agent for sale, alongside independent consulting services for LinkedIn Ads, AI Ad Agents, and ABM.

Radiate B2B firmographics

Firmographics
Name
Radiate B2B
Website
https://radiateb2b.com
Company type
Private
Founded year
2017
Operating status
Closed
Headcount range
1–10 employees
Short description
Radiate B2B was a London-based B2B advertising technology company that offered an Account Based Advertising Platform and a LinkedIn Ads AI Agent for precision company targeting and intent-driven retargeting. The company has ceased operations and its assets are for sale.
Ownership category
akta.pro rank

Radiate B2B industry classification

Industry
Product category
B2B Advertising Technology
NAICS
Advertising Agencies (54181), Other Services Related to Advertising (541890)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
akta.pro secondary industry
B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

  • B2B advertising technology
  • Account based advertising
  • Intent data targeting
  • LinkedIn ads automation
  • Company-level retargeting

Where Radiate B2B is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Markets served

Radiate B2B business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Radiate B2B product offering

Product offering

Core offering

Radiate B2B built an Account Based Advertising Platform that enabled precise company-level targeting across the web and intent-driven retargeting for B2B advertisers. It also offered a LinkedIn Ads AI Agent that automated LinkedIn advertising creation and campaign management using artificial intelligence, helping B2B marketers reach in-market accounts more accurately.

Product overview

Radiate B2B was a B2B advertising company that shut down operations. The company offered two core products: the Account Based Advertising Platform for precise company targeting and intent-driven retargeting across the web, and the LinkedIn Ads AI Agent for AI-powered LinkedIn advertising automation. Both products were designed to make B2B advertising more precise through company targeting and AI-driven capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

  • Account Based Advertising Platform

Companies that use Radiate B2B

Customer profile

Segments1 record

Ideal customer profiles1 record

Radiate B2B technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Radiate B2B partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights2 records

Radiate B2B competitors and assessment

Company assessment

Direct peers

  • 6sense: 6sense is a leading B2B intent data and ABM platform that identifies in-market accounts using web and behavioural signals and powers account-based advertising. Direct overlap with Radiate B2B's intent-driven retargeting and company-targeting positioning.
  • Demandbase: Demandbase is an ABM platform offering account identification, intent data, and B2B ad targeting across display and social channels. Direct competitor to Radiate B2B's account-based advertising platform.
  • RollWorks: RollWorks provides account-based marketing and B2B advertising tools including company targeting and retargeting across web and social. Same core use case as Radiate B2B.
  • Terminus: Terminus operates an ABM platform focused on account-based advertising across display, LinkedIn, and web channels. Closely comparable to Radiate B2B's B2B advertising precision offering.
  • Madison Logic: Madison Logic is an ABM platform that combines intent data with multi-channel B2B advertising activation. Direct overlap with Radiate B2B's intent + company-targeting advertising model.
  • LeadForensics: LeadForensics is a UK-headquartered B2B website visitor intelligence platform that identifies companies visiting a website and enables targeted advertising. Closely comparable to Radiate B2B's intent-monitoring and company-targeting proposition.

Emerging players

  • Bombora: Bombora provides B2B intent data aggregated from publisher co-ops and is a key data source powering account-based advertising. Comparable to Radiate B2B's intent-driven retargeting capabilities at the data layer.

Regional players

  • Cognism: Cognism is a UK-based B2B sales intelligence and intent data provider serving European and North American markets. Regionally comparable to Radiate B2B's UK footprint and overlapping on intent-driven B2B targeting.

Broad incumbents

  • ZoomInfo: ZoomInfo is a large B2B data and intelligence platform that includes intent signals, company targeting, and B2B advertising activation. Broad incumbent competing with Radiate B2B's combination of company targeting and intent.
  • Salesforce Account Engagement (Pardot): Salesforce's Pardot/Account Engagement is a broad B2B marketing automation and ABM platform that includes account-based advertising and lead nurturing for B2B advertisers and demand-gen teams. Comparable at the demand-gen/ABM category level.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Radiate B2B social profiles

Digital presence

Radiate B2B financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Radiate B2B leadership team

Management profile

Number of profiles

Profiles1 record

Radiate B2B funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Radiate B2B M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radiate B2B

What does Radiate B2B do?

Radiate B2B built an Account Based Advertising Platform that enabled precise company-level targeting across the web and intent-driven retargeting for B2B advertisers. It also offered a LinkedIn Ads AI Agent that automated LinkedIn advertising creation and campaign management using artificial intelligence, helping B2B marketers reach in-market accounts more accurately.

Is Radiate B2B a public or private company?

Radiate B2B is a private company. It is classified as founder individual operated bootstrapped and is currently closed.

When was Radiate B2B founded?

Radiate B2B was founded in 2017. It employs 1 to 10 people.

Where is Radiate B2B based?

Radiate B2B is headquartered in London, United Kingdom, in the Europe region.

Who are Radiate B2B's main competitors?

Direct peers on record are 6sense, Demandbase, RollWorks, Terminus, Madison Logic and LeadForensics. Bombora is listed as an emerging player. Cognism is listed as a regional player. Broad incumbents are ZoomInfo and Salesforce Account Engagement (Pardot).

Does Radiate B2B have an API?

No public API is recorded for Radiate B2B.

What industry is Radiate B2B in?

Radiate B2B's product category is B2B Advertising Technology. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.

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