Loco Coffee
Loco Coffee (Loco Coco Inc.) is a US-based ready-to-drink coffee brand founded in 2015, selling shelf-stable cold brew and oat milk lattes direct-to-consumer via Shopify, through the Mayhem Coffee Club subscription, and across US grocery, convenience, and wholesale channels.
- Company typePrivate
- Founded2015
- HeadquartersHolliston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Loco Coffee does
Loco Coffee (legal entity Loco Coco Inc.) is a US-based ready-to-drink (RTD) coffee brand founded in 2015 and headquartered in Holliston, Massachusetts. The company produces shelf-stable canned beverages — a Brazilian Black Cold Brew (190mg caffeine) and a flavored oat milk latte lineup including Mocha Libre, Churro, and Vanilla Cake Batter — marketed on a 200mg caffeine / zero-sugar / full-flavor positioning that targets health-conscious consumers seeking a cleaner alternative to traditional energy drinks. The company is co-founded by Dan Bresciani and Sean Schiloski and operates with a lean 1-10 employee footprint.
The business runs a multi-channel go-to-market combining direct-to-consumer e-commerce (Shopify storefront), a subscription program branded Mayhem Coffee Club (40% off first order, 15% off subsequent deliveries at 2-week, 3-week, or monthly cadence), and broad US wholesale/retail distribution. Retail partners include national and regional grocery chains (Wegmans, Market Basket), convenience stores (7-Eleven, Seasons Corner Market), gas stations, and liquor stores across the Eastern US and Midwest, with the Faire wholesale marketplace used to onboard new buyers. A $9.99 Trial 4 Pack functions as the customer acquisition entry point; bulk SKUs include a 36-pack Latte Bundle at $95.00. Marketing is digital-first, executed on Facebook, Instagram, and TikTok with an email newsletter (15% off first order).
Loco Coffee is privately held with no disclosed priced funding beyond an early Branch Venture Group relationship (Round 1 in January 2020, $0 raised per disclosed data), no patents or regulatory milestones, and no publicly available revenue figure. The company has not built an app, API, or disclosed any AI/data-science capability, and its competitive edge rests on flavor profile, branding ("Big Energy, Zero Regrets"), caffeine formulation, and shelf-stable distribution reach rather than proprietary technology.
Loco Coffee firmographics
Firmographics- Name
- Loco Coffee
- Legal name
- Loco Coco Inc.
- Website
- https://drinklococoffee.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loco Coffee (Loco Coco Inc.) is a US-based ready-to-drink coffee brand founded in 2015, selling shelf-stable cold brew and oat milk lattes direct-to-consumer via Shopify, through the Mayhem Coffee Club subscription, and across US grocery, convenience, and wholesale channels.
- Ownership category
- akta.pro rank
Loco Coffee industry classification
Industry- Product category
- Ready-to-drink coffee
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Coffee (CRADAHAF)
- akta.pro secondary industries
- Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE), Caffeinated Functional Beverage Production (Non-Energy) (AFAFAFAG)
Keywords
Where Loco Coffee is headquartered
LocationHeadquarters
- HQ city
- Holliston
- HQ country
- United States
- HQ region
- North America
Markets served
Loco Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through their Shopify e-commerce platform with one-time purchases and subscription options (Mayhem Coffee Club). Products include Black Cold Brew, Oat Milk Lattes in various flavors, variety packs, and bundles.
- Wholesale Distribution: B2B wholesale sales through Faire marketplace partnership and direct email ordering to retailers including convenience stores, gas stations, liquor stores, and grocery chains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Black Cold Brew - One-time purchase |
| Subscription | Monthly | Oat Milk Lattes (Mocha Libre, Churro, Vanilla) |
| Subscription | Monthly | Latte Bundle 36 Pack |
| One time/ perpetual license | Pay-as-you-go | Trial 4 Pack |
| Subscription | Monthly | Subscription Delivery Frequency Options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Loco Coffee product offering
Product offeringCore offering
Loco Coffee manufactures and sells ready-to-drink (RTD) cold brew coffee and oat milk lattes in shelf-stable cans, each delivering 190–200mg of caffeine with zero sugar. The brand sells direct to consumers via its Shopify online store and subscription program (Mayhem Coffee Club), and distributes to retailers including 7-Eleven, Wegmans, Market Basket, and Seasons Corner Market. Product formats include single-flavor packs, variety packs, trial packs, and bulk bundles for individual and household consumers.
Product overview
Loco Coffee is a ready-to-drink (RTD) cold brew coffee and oat milk latte brand. The product portfolio consists of Black Cold Brew (bold Brazil blend cold brew with 190mg caffeine), four oat milk latte flavors (Mocha Libre, Churro, Vanilla Cake Batter, and varieties), and bulk bundle options. Products are sold through a direct-to-consumer e-commerce model (powered by Shopify) with a subscription service called Mayhem Coffee Club offering 40% off first orders and 15% recurring discounts. A Trial 4 Pack at $9.99 serves as an entry point for new customers. The company also offers wholesale purchasing through Faire marketplace for retail partners.
Differentiator
Problem solved
Functional benefit
Brands
- Mayhem Coffee Club: Subscription program offering 40% off first order and 15% off future orders
Products and services
- Black Cold Brew
Companies that use Loco Coffee
Customer profileSegments1 record
Ideal customer profiles2 records
Loco Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Loco Coffee partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and regional.
- FairecoreWholesale marketplace partnership enabling easy purchasing for retailers. Faire offers new wholesale customers $100 off first order AND free shipping for their first year.
- WegmansmajorMajor grocery chain retailer with 100+ locations across the Eastern US carrying Loco Coffee products.
- Market BasketmajorRegional grocery chain with numerous locations in Massachusetts, New Hampshire, and Rhode Island carrying Loco Coffee products.
- 7-ElevenmajorConvenience store chain with multiple franchise locations carrying Loco Coffee products for on-the-go consumers.
- Seasons Corner MarketregionalRegional convenience store chain with locations across Massachusetts and Rhode Island.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Loco Coffee competitors and assessment
Company assessmentDirect peers
- Chameleon Cold-Brew: RTD cold brew concentrates and bottled coffee with strong natural channel presence. Comparable on product format (RTD cold brew) and broad retail grocery distribution.
- La Colombe Coffee Roasters: RTD draft latte and cold brew pioneer with national retail distribution and DTC. Directly comparable across product (oat milk draft latte), channels and premium positioning.
- Minor Figures: Plant-based oat milk RTD lattes and barista oat milk brand. Closely comparable on oat-milk latte format and health-conscious consumer positioning.
- Rise Brewing Co. RTD nitro cold brew and oat milk latte brand sold via DTC subscription and retail. Closely comparable in product format, oat-milk positioning and DTC-plus-wholesale GTM.
- High Brew Coffee: RTD cold brew brand with shelf-stable cans sold across grocery, c-store and DTC. Directly competes on format, distribution channels and target consumer (energy seekers).
Emerging players
- Califia Farms: Plant-based RTD coffee and oat milk brand with national retail presence. Overlaps on oat milk lattes and better-for-you RTD coffee positioning.
- Celsius Holdings: Functional energy drink leader positioned on zero-sugar, high-caffeine, fitness-lifestyle branding. Loco targets an adjacent consumer with similar functional-energy positioning; useful benchmark for energy-channel expansion.
Broad incumbents
- Stok (Danone): RTD cold brew brand owned by Danone North America with massive grocery and c-store distribution. Competes head-to-head in the same shelf set but with materially larger marketing and slotting budgets.
- Blue Bottle Coffee: Premium RTD cold brew and oat milk latte cans sold via DTC and grocery. Competes on premium positioning and shelf format, with much larger scale.
- Starbucks RTD (North American Coffee Partnership): Starbucks-branded RTD coffee and Frappuccino products dominate the RTD coffee shelf. Same category, vastly larger parent (PepsiCo/LVMH partnership) and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Loco Coffee social profiles
Digital presenceLoco Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loco Coffee leadership team
Management profileNumber of profiles
Profiles2 records
Loco Coffee funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loco Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loco Coffee
What does Loco Coffee do?
Loco Coffee manufactures and sells ready-to-drink (RTD) cold brew coffee and oat milk lattes in shelf-stable cans, each delivering 190–200mg of caffeine with zero sugar. The brand sells direct to consumers via its Shopify online store and subscription program (Mayhem Coffee Club), and distributes to retailers including 7-Eleven, Wegmans, Market Basket, and Seasons Corner Market. Product formats include single-flavor packs, variety packs, trial packs, and bulk bundles for individual and household consumers.
Is Loco Coffee a public or private company?
Loco Coffee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Loco Coffee founded?
Loco Coffee was founded in 2015. It employs 1 to 10 people.
Where is Loco Coffee based?
Loco Coffee is headquartered in Holliston, United States, in the North America region.
How does Loco Coffee make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Loco Coffee's main competitors?
Direct peers on record are Chameleon Cold-Brew, La Colombe Coffee Roasters, Minor Figures, Rise Brewing Co. and High Brew Coffee. Emerging players are Califia Farms and Celsius Holdings. Broad incumbents are Stok (Danone), Blue Bottle Coffee and Starbucks RTD (North American Coffee Partnership).
Does Loco Coffee have an API?
No public API is recorded for Loco Coffee.
What industry is Loco Coffee in?
Loco Coffee's product category is Ready-to-drink coffee. Its primary akta.pro industry code is CRADAHAF, Ready-to-Drink (RTD) Coffee, with a secondary code of AFAFADAE, Ready-to-Drink (RTD) Coffee Manufacturing. Its NAICS code is 311920 and its SIC code is 2080.