Håndverksgruppen

What Håndverksgruppen does

Håndverksgruppen is a Norway-headquartered roll-up platform for surface treatment craft services, aggregating locally branded painting, flooring, masonry, and tiling companies across Norway, Sweden, Denmark, and Germany. Established in July 2020 with the backing of FSN Capital and 30 founding Norwegian craft businesses, the group has scaled to 160+ subsidiary companies and approximately 4,700 employees by 2025, generating 7,406 MNOK in revenue (FY2025 annual report). The operating model preserves local brand identity and customer relationships while layering centralized capabilities including HG Academy for apprentice training, Miljøfyrtårn and ISO 14001 environmental certification support, aggregated procurement agreements, and national framework contract negotiation with insurance carriers, housing associations, and large enterprise buyers.

The company monetizes through four core service lines (painting, flooring, masonry, tiling) delivered by locally branded subsidiaries, supplemented by specialized offerings such as M-TEK heating-cable fault detection and M-TETT targeted local repair. The acquisition strategy targets only companies ranked in the top 20% of their local markets, with sellers reinvesting proceeds to become equity participants in the group alongside FSN Capital and other employees, aligning incentives between the holding company and operating units. Customers span private homeowners (with an insurance job completed every six minutes in Norway), national insurance carriers such as Storebrand, property companies such as Mimer, large enterprises such as PureGym Denmark (165-site rebranding), and public-sector institutions including Stavanger University Hospital and Copenhagen Business School. Technology deployment is modest but functional, including a "digital employee" that automates nightly insurance-case updates and centralized procurement tooling.

Name

Håndverksgruppen

Legal name

Håndverksgruppen AS

Website

https://handverksgruppen.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Håndverksgruppen is a Norway-headquartered roll-up platform that aggregates locally branded painting, flooring, masonry, and tiling companies across Norway, Sweden, Denmark, and Germany, serving insurance carriers, housing associations, private homeowners, and commercial clients through 160+ subsidiary firms backed by FSN Capital.

Ownership category

akta.pro rank

Product category

Surface Treatment Contracting

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Wood Surface Repair & Refinishing (Sanding, Staining, Varnish Touch-ups) (HSAGABAL)

Keywords

• Surface treatment services
• Painting and flooring
• Commercial property maintenance
• Craft contractor services
• Insurance repair services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Surface Treatment Services: Håndverksgruppen generates revenue through four primary service lines: painting, flooring, masonry, and tiling. Services are delivered through locally-branded subsidiary companies operating across Norway, Sweden, Denmark, and Germany. Revenue is project-based with both one-time assignments and ongoing framework agreements with insurance companies, housing associations, contractors, and public sector entities.
2. National Framework Agreements: The group secures national framework agreements that enable member companies to fulfill large-scale contracts spanning entire countries. This model allows smaller local companies to compete for nationwide projects they could not handle independently.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Håndverksgruppen delivers surface treatment services — painting, flooring, masonry, and tiling — through a federation of 160+ locally-branded craft companies operating across Norway, Sweden, Denmark, and Germany. The group earns project-based revenue from private homeowners, housing associations, contractors, public sector clients, and national insurance framework agreements, supplementing core trades with specialized M-TEK and M-TETT diagnostic and repair services and the HG Academy training program.

Product overview

Håndverksgruppen is a surface treatment services group offering four core service lines: Painting, Flooring, Masonry, and Tiling. These services are delivered through a network of over 160 local craft companies across Norway, Sweden, Denmark, and Germany. The company also operates supporting functions including HG Academy for training and professional development, and specialized diagnostic and repair services (M-TEK, M-TETT) for targeted maintenance solutions. The group operates as a holding company unifying established local brands rather than a single unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Painting Services Professional painting services for residential, commercial, and industrial clients, including new builds and renovations, delivered via locally-branded craft subsidiaries across Norway, Sweden, Denmark, and Germany.
• Flooring Services Flooring installation and renovation services covering various floor types and substrates for commercial, residential, and turnkey-project clients, delivered through specialized flooring subsidiaries.
• Masonry Services Masonry and brickwork services combining traditional craftsmanship with modern techniques for lasting results in residential, commercial, and public-sector projects.
• Tiling Services Precision tiling services for bathrooms, kitchens, and other spaces requiring elegant and durable surface solutions, including wet-room and turnkey installations through specialized subsidiaries.
• M-TEK Diagnostic Service Specialized diagnostic service for identifying heating-cable and infrastructure problems with precision, enabling targeted repairs instead of extensive demolition work for both residential and commercial clients.
• M-TETT Local Repair Service Local repair service focused on sustainability and CO2 savings, providing targeted interventions in lieu of complete replacements for residential and commercial surfaces.
• HG Academy Training Program Group-wide training program providing apprentices and craftspeople with professional development, ethics courses, and skill advancement accessible across all subsidiary companies.

Quantifiable outcome

• Insurance job completed every 6 minutes in Norway
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• StorebrandflagshipStrategic or Co-development PartnerStrategic partnership where Håndverksgruppen serves as the preferred craft services provider for Storebrand's home insurance customers. The partnership guarantees peace of mind for policyholders and ensures efficient, high-quality repair work following property damage claims.
• MimerminorChannel Partner/ Reseller/ DistributorFramework agreement with Swedish property company Mimer for maintenance and service of their 6,000 apartments. Holmströms Golvläggning provides flooring services under this agreement.

Scale indicators17 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• NCC: Major Swedish construction and property development company operating across Nordics with significant Nordic building services operations. Comparable in terms of regional scale and Nordic presence, though NCC spans the full construction value chain rather than specializing in surface treatment.
• Veidekke: Major Norwegian construction and civil engineering contractor (NOK ~38bn revenue). Comparable as a Norwegian-headquartered construction services group with broad craft capabilities, though Veidekke is a generalist contractor while Håndverksgruppen is a specialist surface-treatment roll-up.
• Lindab: Swedish-listed building components group (ventilation, roofing, profiles) with multi-country European presence. Comparable as a Nordic-origin building components/services group operating across European markets.
• AF Gruppen: Norwegian-based construction and civil engineering group with multi-trade capabilities and ~NOK 30bn revenue. Comparable as a Nordic building services incumbent, though its portfolio extends beyond surface treatment.

Direct peers

• Comfort System Sweden: Swedish installation services roll-up (HVAC, electrical) following a similar PE-backed aggregation strategy across Sweden/Nordics. Direct structural parallel in service-trade consolidation.
• Hemfrid: Swedish home services roll-up (cleaning, lawn care, handyman) with similar franchise/aggregation model across Sweden. Comparable business model (consolidating fragmented local service brands) and Nordic geographic overlap.
• Instalco: Swedish-listed multiservice technical installation roll-up (SEK 14bn revenue). Most direct structural analog: acquires and preserves local specialist firms across Nordics while delivering national framework agreements. Same hold-and-professionalize model as Håndverksgruppen, just applied to electrical/HVAC instead of surface treatment.
• Inwido: Swedish-listed roll-up acquiring and operating local window/door manufacturers across Europe. Direct structural parallel in terms of consolidating fragmented building-products trades across European markets, though focused on windows rather than painting.
• Vivion: European facility services and building maintenance roll-up, PE-backed. Similar thesis of consolidating fragmented local services providers across multiple European geographies into a coordinated platform.

Others

• Jotun: Norwegian-headquartered global paint and coatings manufacturer. Comparable as a Norwegian paint-industry heavyweight; complementary rather than competitive—Jotun supplies coatings while Håndverksgruppen applies them in surface treatment services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Handverksgruppen
• LinkedInlinkedin.com/company/h%C3%A5ndverksgruppen
• Instagraminstagram.com/handverksgruppen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Håndverksgruppen