SaniGLAZE International

What SaniGLAZE International does

SaniGLAZE International LLC is a Jacksonville, Florida-based franchisor of proprietary tile and grout restoration systems, incorporated in January 2000 as a spin-off of Royal Services, a janitorial contractor founded in 1914 by Percy Rosenbloom Sr. The company markets a portfolio of eight restoration processes—EnduraGLAZE, ChromaGLAZE, ChromaGLAZE+, VariGLAZE, VariGLAZE MAX, GroutGLAZE, SurfaceGLAZE, and the XcelKLEEN prep process—built around a proprietary polymer platform branded Xolite that is positioned as a UV-stable, chemically resistant alternative to epoxy coatings. Service delivery is executed through more than 100 independent franchise units operating as authorized building service contractors across the United States and Canada, with each franchisee purchasing proprietary coating products (SaniMAX, SaniMAX-C, SaniTECH II, SaniPOXY, SaniKOTE, Polyaspartic HS, Super Shield, SaniSEAL) and decorative inputs (SaniCHIPS, SaniQUARTZ, Textite) from the franchisor.

The end customers are institutional facility owners—hospital systems, K-12 and higher education campuses, commercial office portfolios, government facilities (procureable via the GSA Federal Supply Schedule), fitness centers, hospitality operators, and architects specifying restoration in CSI Division 9 documents—who use SaniGLAZE as an alternative to full tile replacement. Pricing is quote-based after a free onsite assessment, with multi-year service contracts and an EverGLAZE Extended Protection Plan intended to create recurring rejuvenations. Go-to-market combines enterprise field sales targeting facility managers, content marketing through industry-specific blog content and downloadable guides, an active LinkedIn presence, and franchise development recruitment of building service contractors.

Ownership and management are entirely within the Rosenbloom family across three generations: Percy Rosenbloom III serves as Founder and Chairman, Carter Rosenbloom as President & CEO (since 2019, having started as General Manager), and Hoyt Rosenbloom as Senior VP and CFO, with operating leadership from long-tenured VP/COO Michele Yonash, VP Business Development Chip Wilkening, and VP Marketing William Atkins. The firm is privately held with no disclosed external institutional or private equity investment, and operates at a firmographic scale of 51–100 internal employees.

Name

SaniGLAZE International

Legal name

SaniGLAZE International LLC

Website

https://saniglaze.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

SaniGLAZE International is a Jacksonville, Florida-based franchisor of proprietary tile and grout restoration systems using Xolite polymer technology, distributed through 100+ franchise units serving healthcare, education, government, and commercial facilities across the US and Canada.

Ownership category

akta.pro rank

Product category

Tile and Grout Restoration Services

NAICS

Paint, Coating, and Adhesive Manufacturing (3255), Paint and Coating Manufacturing (32551), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Tile & Grout Repair (Cracks, Loose Tiles, Regrout) (HSAGAGAA)

akta.pro secondary industries

Grout Cleaning, Sealing & Color Restoration (Color-Seal) (HSAGAGAB), Tile & Stone Deep Cleaning & Stain Removal (Efflorescence, Mold/Mildew) (HSAGAGAJ), Grout & Tile Sealing (HSAGADAG), Concrete Repair, Crack Injection & Grouts (IMADAOAD)

Keywords

• Tile restoration services
• Grout restoration
• Protective floor coatings
• Commercial restoration franchise
• Hard surface maintenance

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Franchise Fees and Royalty Revenue: SaniGLAZE operates as a franchisor, collecting fees from franchisees who are building service contractors authorized to perform SaniGLAZE restoration services under the brand. Revenue includes initial franchise fees and ongoing royalties.
2. Proprietary Products Sales: Sale of proprietary coating products and systems (SaniMAX, SaniMAX-C, SaniTECH II, SaniPOXY, etc.) to franchisees who use them in their restoration services.
3. Service Revenue (through franchise network): End customers pay franchisees for tile and grout restoration services performed at their facilities. Services include EnduraGLAZE, ChromaGLAZE, VariGLAZE, and other processes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SaniGLAZE International licenses and supports a franchise network that delivers proprietary tile and grout restoration and protective coating services to commercial and institutional facilities. Its core work consists of multi-step restorative bonding processes that extract embedded contaminants from porous grout and apply durable, polymer-based protective coatings (centered on Xolite chemistry) that restore surfaces to like-new appearance and seal them against bacteria, odors, and staining, as an alternative to full tile replacement.

Product overview

SaniGLAZE International is a tile and hard surface restoration company operating as a franchise network with over 100 units across the U.S. and Canada. The product portfolio consists of eight core restoration processes (EnduraGLAZE, ChromaGLAZE, ChromaGLAZE+, VariGLAZE, VariGLAZE MAX, GroutGLAZE, SurfaceGLAZE, XcelKLEEN) that utilize proprietary coating products (SaniMAX, SaniMAX-C, SaniTECH II, SaniKOTE, High Build Glazing Compound, SaniPOXY, Polyaspartic HS, Super Shield, SaniSEAL) and decorative elements (SaniCHIPS, SaniQUARTZ, Textite). The processes range from protective-only coatings (SurfaceGLAZE) to full restorative bonding with color change options (VariGLAZE MAX). All processes are designed to work together as an integrated system, combining deep cleaning extraction with protective polymer coatings to restore and shield tile and grout surfaces. The company is built on a franchise model where independent building service contractors deliver SaniGLAZE services using company-developed products and techniques.

Differentiator

Problem solved

Functional benefit

Brands

• VariGLAZE MAX: Advanced high-build restorative bonding process using three layers of durable coatings with decorative accent chips or quartz overlay
• VariGLAZE
• EnduraGLAZE
• ChromaGLAZE
• ChromaGLAZE+
• GroutGLAZE
• SurfaceGLAZE
• XcelKLEEN
• SaniMAX
• SaniMAX-C
• SaniTECH II

Products and services

• EnduraGLAZE Restorative bonding process that uses two groups of coatings, one to overlay the grout and another to shield the entire surface, restoring the natural color and original luster of tile with optional grout color changes, targeted at commercial facilities with high-traffic tile and grout.
• ChromaGLAZE Restorative bonding process that uses a durable pigmented coating to overlay the entire tile and grout surface, unifying color across both, with optional Textite micro-particles to improve coefficient of friction, targeted at facilities seeking a brand-new color look without replacing tile.
• ChromaGLAZE+ Enhanced restorative bonding process that uses two durable coatings, a pigmented base and a clear top coat, to overlay the entire tile and grout surface, providing stronger color-change performance and protection than standard ChromaGLAZE, for facilities seeking a refreshed appearance with longer-lasting protection.
• VariGLAZE Restorative bonding process using two durable coatings plus decorative accent chips (SaniCHIPS) to overlay the entire tile and grout surface, changing both colors to create a unified decorative look with high-build protection, for facilities wanting a distinctive aesthetic refresh with durable surface performance.
• VariGLAZE MAX Advanced high-build restorative bonding process using three layers of durable coatings plus densely arranged decorative SaniCHIPS or SaniQUARTZ accents to deliver greater depth and higher protection levels than standard VariGLAZE, for premium commercial installations seeking maximum durability and aesthetic impact.
• GroutGLAZE Restorative bonding process focused on grout joints that applies a specialized protective coating to overlay existing grout, restoring it to like-new condition with optional color change capability, for facilities where the tile is in acceptable condition but grout lines require renewal.
• SurfaceGLAZE Protective bonding process for tile surfaces that installs a specialized clear protective coating to shield the entire surface, restoring natural color and original luster while protecting against soil and moisture penetration, for facilities where tile is in good condition but requires added protection and renewed appearance.
• XcelKLEEN Cleaning and prepping process using specialized chemicals (Contaminant Remover, Gel Contaminant Remover, Eradicate, StripTASTIC, Tile and Grout Prep) to emulsify and remove contaminants and existing coatings prior to installation of SaniGLAZE restorative and protective processes, sold as both a standalone deep-clean service and as prep work for higher-tier restoration processes.
• EverGLAZE Extended Protection Plan Multi-year maintenance and protection program providing periodic rejuvenations of previously restored SaniGLAZE surfaces, structured for long-term recurring service relationships with institutional buyers.

Quantifiable outcome

• Most SaniGLAZE Processes are designed to last for years under commercial conditions
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Franchisee NetworkcoreChannel Partner/ Reseller/ DistributorSaniGLAZE operates as a franchisor partnering with independent building service contractors who become authorized service providers. Franchisees pay fees for the right to use SaniGLAZE processes, products, and brand. The franchisee network includes over 100 units across the US and Canada.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sir Grout: Direct franchise competitor offering tile and grout restoration, recoloring, and sealing services to residential and commercial customers across the United States using proprietary processes and franchisees.
• Miracle Sealants: Manufacturer of professional tile and stone sealers and surface-care products used by contractors and restoration specialists, directly comparable to SaniGLAZE's SaniSEAL and SaniMAX product lines.
• The Grout Medic: National franchise network specializing in tile and grout repair, cleaning, sealing, and color restoration for residential and commercial customers, with a comparable service menu and franchise model to SaniGLAZE.
• Grout Shield: Manufacturer and distributor of tile and grout cleaners, sealers, and color restoration products sold through retailers and contractors, overlapping with SaniGLAZE's XcelKLEEN prep chemicals and SaniMAX coating line.

Broad incumbents

• Zep Inc. Manufacturer of specialty cleaning and maintenance chemicals for commercial and institutional facilities, overlapping with SaniGLAZE's XcelKLEEN cleaning product line and broader janitorial supply category.
• Custom Building Products: Large, established manufacturer of tile setting materials, grouts, sealers, and surface preparation products with broad distribution through home improvement retailers and contractor channels, competing in adjacent categories.
• Mapei Corporation: Global manufacturer of tile installation systems, grouts, sealers, and surface treatments used in commercial and institutional construction, serving as a broad incumbent in the broader tile and stone finishes category.
• Servpro Industries: Large restoration and cleaning franchise network serving commercial and residential customers; while focused on fire/water damage, its franchise model and commercial facility relationships make it a model peer for franchise-driven service delivery.

Emerging players

• Dry-Treat Inc. Specialty manufacturer of sealers and impregnators for tile, stone, and concrete used by restoration contractors globally, providing comparable chemistry and end-use applications to SaniGLAZE's penetrating sealers and protective coatings.
• Surface Care / CoverTec Products: Specialty manufacturer of protective surface coatings, sealers, and restoration chemistries for concrete, tile, and stone, offering narrower but technically adjacent chemistries to SaniGLAZE's Xolite platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/saniglaze

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SaniGLAZE International