Pederson Natural Farms
Pederson's Natural Farms is a Texas-based specialty meat processor founded in 1992 that produces no-sugar-added, uncured bacon, sausages, hams, and hot dogs, selling direct-to-consumer online, through major marketplaces (Amazon, Walmart, Crowd Cow), and via 30+ natural and specialty retailers to health-conscious consumers and foodservice buyers.
- Company typePrivate
- Founded1992
- HeadquartersHamilton, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pederson Natural Farms does
Pederson's Natural Farms is a privately held, Texas-based specialty meat processor founded in 1992 in Hamilton, Texas. The company produces and distributes no-sugar-added, uncured bacon, sausages, hams, hot dogs, fresh pork, beef, and bison products formulated with natural curing agents (celery powder, citrus, pomegranate, and rosemary extracts) in place of synthetic nitrates and nitrites. Products are certified USDA Organic (where applicable), Whole30 Approved, Non-GMO Project Verified, gluten-free, and SQF-certified, with the company operating from a single headquarters and production facility in Hamilton employing approximately 92 people.
The company operates a hybrid distribution model spanning direct-to-consumer e-commerce (pedersonsfarms.com with subscription offering 10% recurring discount and free shipping over $100), third-party marketplaces (Amazon, Walmart.com, Crowd Cow), and a wholesale channel with coast-to-coast sales coverage into 30+ natural and specialty retailers (Whole Foods, Albertsons, HEB, Central Market, Wegmans, Natural Grocers, Fresh Thyme, Earth Fare) plus foodservice operators. Pricing is positioned in the premium tier ($42-$70 per 4-pack SKU), reflecting the clean-label value proposition rather than commodity meat economics. The customer base is bifurcated between health-conscious individual consumers following keto, paleo, Whole30, AIP, or sugar-restricted diets and B2B retail/foodservice buyers.
Revenue is generated through one-time and subscription e-commerce transactions, wholesale distribution, and marketplace sales. Growth has been organic and capital-efficient with no disclosed institutional funding, no patents, and a recent product cadence (Ranch Bacon, Pastrami Bacon, Beer Bratwurst, Pickled Sausage, Organic Kielbasa) suggesting active line extension. The 2017 acquisition of Nature's Rancher (a former Whole Foods exclusive organic brand) and partnership with Feeding America (2021) reflect strategic moves to broaden portfolio and brand equity in the natural foods category.
Pederson Natural Farms firmographics
Firmographics- Name
- Pederson Natural Farms
- Legal name
- Pederson's Natural Farms
- Website
- https://pedersonsfarms.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pederson's Natural Farms is a Texas-based specialty meat processor founded in 1992 that produces no-sugar-added, uncured bacon, sausages, hams, and hot dogs, selling direct-to-consumer online, through major marketplaces (Amazon, Walmart, Crowd Cow), and via 30+ natural and specialty retailers to health-conscious consumers and foodservice buyers.
- Ownership category
- akta.pro rank
Where Pederson Natural Farms is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pederson Natural Farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Product Sales: One-time purchases and subscription orders placed through pedersonsfarms.com. Products include bacon, sausage, ham, fresh pork, beef and bison. Subscription model offers 10% recurring discount with free shipping on orders over $100.
- Wholesale Distribution: Products sold to retailers and foodservice operators through wholesale channel. Catalog available for retail meat buyers and foodservice meat buyers with dedicated sales representatives.
- Marketplace Sales: Products distributed through third-party marketplaces including Amazon, Walmart.com, and Crowd Cow, generating transaction-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
| Subscription | Monthly | Subscription Model - 10% Recurring Discount |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Pederson Natural Farms product offering
Product offeringCore offering
Pederson's Natural Farms is a Texas-based meat processor that produces and sells a portfolio of clean-label, uncured, no-sugar-added meat products including bacon, sausages, hams, beef hot dogs, ground beef, ground bison, and fresh pork cuts under the Pederson's Farms and Nature's Rancher brands. Products are sold direct-to-consumer through a Shopify e-commerce site with a Subscribe & Save subscription program, distributed wholesale to natural and specialty grocery retailers and foodservice operators, and listed on Amazon, Walmart.com, and Crowd Cow for nationwide reach.
Product overview
Pederson's Natural Farms is a Texas-based food company specializing in premium meat products, primarily known for their no-sugar-added bacon that revolutionized the market. The company offers a comprehensive portfolio of meat products organized into six core categories: Bacon (including Hickory Smoked, Applewood Smoked, Buckin' Bacon, and Organic varieties), Sausage (breakfast links, kielbasa, German brand, jalapeno, and smoked varieties), Ham (spiral-sliced bone-in and boneless options), Beef and Bison (organic ground beef, ground bison, beef hot dogs), Fresh Pork (chops, ribs, tenderloin, ground pork), and curated bundles. All products share common attributes: humanely raised animals, no antibiotics or growth hormones, no added sugar, gluten-free, soy-free, and nitrate/nitrite-free. The company also offers gift cards and a subscription service for recurring deliveries. Products are available through direct online ordering (with 2-day FedEx shipping), major retailers including Whole Foods, Amazon, Walmart, and natural food stores nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- No Sugar Added Hickory Smoked Uncured Bacon (4 Pack)
Quantifiable outcome
- 5-ingredient bacon formulation defined by what isn't in it as much as what is
- +1 more outcomes
Companies that use Pederson Natural Farms
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Pederson Natural Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Pederson Natural Farms partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Feeding AmericacorePederson's Natural Farms announced partnership with Feeding America, the nation's largest domestic hunger-relief organization. Company donated $150,000 to Feeding America in 2022, supporting food banks and hunger relief efforts across the country. Partnership aligns with company's mission to enable better lives and support communities.
- Crowd CowminorProducts available through Crowd Cow marketplace, a specialty online meat retailer. Crowd Cow provides another distribution channel for Pederson's products to reach consumers.
- Whole Foods MarketcoreMajor natural foods retailer carrying Pederson's products. Company acquired Nature's Rancher brand which was previously a Whole Foods exclusive line.
- Retail Store PartnerscoreProducts distributed through 30+ retail chains including Albertsons, HEB, Central Market, Earth Fare, Natural Grocers, Fresh Thyme, Wegmans, Brookshire's, Vons, Ralphs, Pavilions, Gelson's, Harmon's, Lassen's, New Seasons, Roots Market, Snooze, Thrive Market, Wheatsville, Market Street, Frazier's, Fresh Plus, Lassen's, Lazy-Acres, Pavilions, New Leaf, Heinens, and others.
- AmazonminorProducts available through Amazon marketplace for expanded e-commerce reach beyond company's direct website.
- Walmart.comminorProducts available through Walmart's online marketplace, reaching consumers who prefer Walmart's e-commerce platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pederson Natural Farms competitors and assessment
Company assessmentOthers
- Thrive Market: Thrive Market is an online natural and organic foods retailer carrying Pederson's products. Functions as a complementary distribution channel and shares the same health-conscious consumer base, but does not directly compete as a producer.
Emerging players
- Vital Farms: Vital Farms is a pasture-raised egg company with a similar 'humanely raised, ethically sourced' brand story and natural foods retail distribution. Comparable premium positioning and consumer demographic though different protein category.
- Country Archer Provisions: Country Archer Provisions specializes in clean-label jerky and meat snacks with no MSG, nitrates, or artificial ingredients. Adjacent category with overlapping clean-label positioning, sold in similar natural food retail channels; intersects with Pederson's on-the-go snack expansion (e.g., Pickled Sausage).
Direct peers
- Applegate Farms: Applegate Farms is the most direct comparable — sells organic and natural uncured meats (bacon, sausage, deli meats) through similar natural food retail and DTC channels. Competes head-to-head in the no-sugar, no-nitrate, antibiotic-free clean-label category Pederson's helped define. Acquired by Hormel in 2015.
- ButcherBox: ButcherBox is a direct-to-consumer meat subscription service delivering grass-fed beef, heritage pork, and organic chicken. Closest comparable business model to Pederson's subscription DTC motion, though broader protein portfolio; competing for the same health-conscious consumer subscription dollars.
- Niman Ranch: Niman Ranch sells humanely raised, antibiotic-free pork, beef, and lamb through natural food retailers and foodservice. Similar premium positioning, animal welfare standards, and clean-label messaging make it a direct competitor in the same retail shelf set.
- True Story Foods: True Story Foods produces organic and clean-label meat snacks and fresh meats under multiple brands (True Jerky, Pederson's competitor in jerky/cured meats). Similar sourcing standards and natural food retail distribution overlap with Pederson's portfolio.
Broad incumbents
- Whole Foods Market: Whole Foods Market is Pederson's largest single retail partner and owner of the formerly exclusive Nature's Rancher brand. As a natural foods retail incumbent, sets the standards and shelf placement that determine clean-label meat category economics.
- Organic Valley: Organic Valley is a farmer-owned cooperative producing organic dairy, meat, and eggs. Overlaps with Pederson's in USDA Organic certification, natural food retail presence, and mission-driven positioning, though much larger and broader portfolio.
- Omaha Steaks: Omaha Steaks is a long-established premium meat brand selling beef, pork, lamb, and poultry via DTC and retail. Comparable premium DTC meat model though broader assortment and less of a clean-label/clean-ingredient focus than Pederson's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Pederson Natural Farms social profiles
Digital presencePederson Natural Farms compliance and trust
Trust signalCompliance6 records
Pederson Natural Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pederson Natural Farms leadership team
Management profileNumber of profiles
Profiles4 records
Pederson Natural Farms subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pederson Natural Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pederson Natural Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pederson Natural Farms
What does Pederson Natural Farms do?
Pederson's Natural Farms is a Texas-based meat processor that produces and sells a portfolio of clean-label, uncured, no-sugar-added meat products including bacon, sausages, hams, beef hot dogs, ground beef, ground bison, and fresh pork cuts under the Pederson's Farms and Nature's Rancher brands. Products are sold direct-to-consumer through a Shopify e-commerce site with a Subscribe & Save subscription program, distributed wholesale to natural and specialty grocery retailers and foodservice operators, and listed on Amazon, Walmart.com, and Crowd Cow for nationwide reach.
Is Pederson Natural Farms a public or private company?
Pederson Natural Farms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pederson Natural Farms founded?
Pederson Natural Farms was founded in 1992. It employs 101 to 250 people.
Where is Pederson Natural Farms based?
Pederson Natural Farms is headquartered in Hamilton, United States, in the North America region.
How does Pederson Natural Farms make money?
Three revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are wholesale Distribution and marketplace Sales.
Who are Pederson Natural Farms's main competitors?
Thrive Market is listed as an others. Emerging players are Vital Farms and Country Archer Provisions. Direct peers are Applegate Farms, ButcherBox, Niman Ranch and True Story Foods. Broad incumbents are Whole Foods Market, Organic Valley and Omaha Steaks.
Does Pederson Natural Farms have an API?
No public API is recorded for Pederson Natural Farms.