Famer

What Famer does

Famer is a digital training platform purpose-built for the youth sports market, operated by Famous NYC Inc. and headquartered in New York. Founded in 2019, the company delivers a mobile-first application that enables sports organizations, individual coaches, and trainers to create and distribute workout packages, build custom video libraries, conduct remote video analysis with on-screen drawing and voice-over, and run live training sessions through integrated Zoom. The platform also supports multimedia chat, white-label branded interfaces for organization customers, and integrated online payment processing that allows clubs to monetize premium training content directly to athletes and parents.

Name

Famer

Legal name

Famous NYC Inc.

Website

https://famer.us

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Famer is a training platform for youth sports, founded 2019 in New York. It enables coaches and organizations to distribute workouts, run video analysis, and message athletes via mobile and web, with clients including the NBPA and Super Soccer Stars.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Revenue model

1. Coach Plan Subscription: Individual coaches and trainers pay a monthly subscription of $29/month for access to up to 25 athletes. Includes unlimited online library storage, video library manager, assign training plans, chat, video analysis feedback, and Famer Live Zoom sessions. Subject to automatic recurring renewal.
2. Organization Plan Subscription: Organizations and clubs with multiple coaches or programs receive custom pricing (above 25 athletes). Includes all Coach Plan features plus multi-coach support, custom branded interface, Famer Productions, and online payments. Sold via sales-assisted 'Schedule a Demo' motion.
3. Famer Productions (Professional Video Services): Famer produces custom videos of organizations' unique training curriculums, which are then used to create workouts distributed on the platform. Qualified organizations receive this production free of charge, suggesting it serves as a customer acquisition and retention investment rather than a direct revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Famer is a digital training platform that enables youth sports organizations, coaches, and trainers to create, package, distribute, and assign workouts to athletes, with integrated video library management, video analysis with on-screen drawing and voice-over, multimedia chat, and live Zoom-based coaching sessions. The platform operates via a mobile app and web dashboard under two subscription tiers (a self-serve Coach plan at $29/month for up to 25 athletes and an Organization plan with custom pricing for 25+ athletes), and is augmented by Famer Productions, a professional custom video production service.

Product overview

Famer is a digital training platform for youth sports offered as a single unified product with tiered subscription plans. The core platform provides workout distribution, video analysis, and communication tools, augmented by Famer Productions (custom video production service). Two primary plans exist: Coach or Trainer Plan ($29/month, up to 25 athletes) and Organization Plan (25+ athletes, custom pricing), both including features like Advanced Video Analysis, Custom Video Library, Multimedia Chat, and Famer Live Zoom Sessions. Famer Productions is a separate production service integrated into the Organization tier for creating custom training video content.

Differentiator

Problem solved

Functional benefit

Products and services

• Famer Digital Training Platform A cloud-based digital training platform for youth sports that allows sports organizations and individual trainers to connect, engage, and train athletes anytime and anywhere through workout distribution, video library management, advanced video analysis, multimedia chat, and live Zoom-based virtual coaching sessions.
• Famer Productions A professional custom video production service in which Famer's production team works closely with qualified sports organizations and their coaches to film their unique training curriculums, with the resulting videos used to create workouts distributed to athletes on the Famer Platform; qualified organizations receive production free of charge.

Named customers16 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hudl: Hudl is a leading sports video analysis and coaching platform used by teams, coaches, and athletes across youth, high school, college, and professional levels. It directly competes with Famer in video review, coaching feedback, and athlete development workflows.
• TeamSnap: TeamSnap is a youth sports management platform for teams, clubs, and leagues offering scheduling, communication, registration, and payments. It competes with Famer's communication and organization features for the same youth sports organization buyer.
• SportsEngine: SportsEngine (an NBC Sports Next product) is a youth and amateur sports management platform providing registration, websites, communication, and tournament tools. It competes for the same sports-organization budget as Famer, with a broader end-to-end suite.
• PlayMetrics: PlayMetrics is a youth sports club management platform offering registration, scheduling, communication, and payment tools. It targets the same youth sports organization and club administrator buyer as Famer's Organization tier.
• Stack Sports: Stack Sports provides a suite of youth and amateur sports technology products spanning registration, websites, communication, and coaching tools. It competes with Famer across the youth sports organization stack, particularly in communication and coaching workflows.
• Coach's Eye: Coach's Eye is a mobile video analysis app used by coaches and athletes to record, annotate, and review athletic performance. It competes with Famer's Advanced Video Analysis feature on sport-agnostic video review functionality.
• Veo Technologies: Veo Technologies provides AI-powered sports video capture and analysis for team sports, with automated camera hardware and cloud-based review tools. It overlaps with Famer in video-based athlete development and coaching feedback for sports organizations.
• Heja: Heja is a team communication and management app for sports clubs, providing chat, scheduling, and event coordination. It competes with Famer's multimedia chat and organization features for youth sports teams and clubs.
• SkillShark: SkillShark is an athlete evaluation and development platform used by coaches and sports organizations to assess, track, and develop athletes. It overlaps with Famer's athlete development, video review, and coaching feedback workflows.
• Krossover: Krossover provides sports video breakdown and analysis for teams and coaches across multiple sports. It competes with Famer's video analysis and coaching content distribution features for the same coaching and team operations buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Famerapp
• Instagraminstagram.com/famerapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Famer