Design + Industry
- Company typePrivate
- Founded1986
- HeadquartersBalmain, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
Design + Industry firmographics
Firmographics- Name
- Design + Industry
- Legal name
- Design + Industry Pty Ltd
- Website
- https://design-industry.com.au
- Company type
- Private
- Founded year
- 1986
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Design + Industry industry classification
Industry- Product category
- Product Design and Engineering Services
- NAICS
- Industrial Design Services (541420)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Design + Industry is headquartered
LocationHeadquarters
- HQ city
- Balmain
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Design + Industry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Design and Development Services: Professional services revenue generated through providing end-to-end product design and engineering consultancy services to clients ranging from world-leading organizations to next-generation startups. Services span industrial design, mechanical engineering, electronics, firmware, software, and cloud integration.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Design + Industry product offering
Product offeringCore offering
Design + Industry (D+I) is an Australian product design and development consultancy that delivers end-to-end product innovation services spanning industrial design, mechanical engineering, electronics design, firmware, and software development. The firm partners with clients across MedTech, consumer, business/industrial, and mobility/transport sectors to take products from concept through to manufacture, supported by ISO 13485:2016 certified quality systems for medical device development.
Product overview
Design + Industry (D+I) is a product design and development consultancy offering comprehensive end-to-end services from concept to production. The company operates as a single unified consultancy providing industrial design, mechanical engineering, electronics design, firmware development, software development (including UX/UI and cloud integration), and AI/Gen AI integration at the hardware level. D+I specializes in medical devices (MedTech), consumer products, business and industrial equipment, mobility/transport products, and startup product development. Their portfolio includes named products such as the RASTRUM 3D Bioprinter, Zeta Mixed-Reality Neurosurgical Navigation System, AdvanCell Isotopes Lead-212 Generator, LenexaCARE Pressure Injury Prevention System, Femom Fetal Monitor, Cortical Labs CL1 Biological Computer, Everdure BBQ Range, and numerous other medical devices, IoT products, and consumer goods designed for clients worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Design
Quantifiable outcome
- RASTRUM 3D Bioprinter can produce 1,000 three-dimensional cell models in less than six hours
- +1 more outcomes
Companies that use Design + Industry
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles3 records
Design + Industry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Design + Industry partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- CapgeminiflagshipIn 2024, Capgemini completed the strategic acquisition of Design + Industry, integrating D+I's 80-person product design team into Capgemini's global operations. The acquisition enhances Capgemini's engineering capabilities and combines D+I's physical product design expertise with Capgemini's digital technology capabilities to deliver end-to-end engineering solutions.
- NewieVenturescoreD+I acquired NewieVentures in Newcastle, NSW in 2021, expanding their presence in the Hunter region and strengthening capabilities in startup engagement and innovation.
- Technology HoldingsminorTechnology Holdings provided M&A advisory services to D+I for the strategic sale to Capgemini.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Design + Industry competitors and assessment
Company assessmentDirect peers
- Frog Design: Global industrial design and engineering consultancy, now part of Capgemini Invent following the 2016 acquisition. Frog is the most directly comparable peer to D+I: same product design + engineering DNA, same MedTech and consumer exposure, and now a direct Capgemini sibling, making them the closest internal benchmark for D+I's integration trajectory.
- Cambridge Consultants: UK-based product design and engineering consultancy, also acquired by Capgemini in 2021. Cambridge Consultants competes head-to-head with D+I in medical device and deep-tech product development and is the most relevant European peer, sharing the same multidisciplinary model (industrial design, mechanical, electronics, software) and now the same parent.
- IDEO: Iconic Silicon Valley industrial design and innovation consultancy, acquired by Steelcase in 2024. IDEO is the global benchmark for design-led product development and operates at significantly larger scale than D+I, but shares the same end-to-end product design + engineering service model and enterprise/startup dual clientele.
- Bresslergroup: US-based product development consultancy specializing in MedTech, consumer, and industrial products with integrated industrial design, mechanical engineering, and human factors. Comparable in size (~80-100 staff) and vertical mix to D+I, making it a strong US peer benchmark.
- Whipsaw: US industrial design and engineering firm with strong MedTech, consumer electronics, and IoT portfolio. Comparable services and award pedigree to D+I; serves as a North American reference point for the same multidisciplinary product development model.
- Ammunition Group: Industrial design and branding studio with deep consumer electronics and MedTech work, including Time Best Inventions winners. Comparable mid-size award-winning product design firm with similar enterprise + startup client mix.
- NewDealDesign: San Francisco industrial design firm specializing in MedTech, consumer electronics, and IoT products. Comparable end-to-end product development services and award-winning portfolio; serves a similar enterprise + startup client base.
- Smart Design: Global product design and innovation consultancy with offices in the US, Europe, and Asia. Comparable multidisciplinary design + engineering model and MedTech exposure; serves as a benchmark for global scaling that D+I lacks through its Australia-only footprint.
- Lunar Design: Product design and innovation consultancy, now part of McKinsey's Reframe group. Comparable industrial design + engineering services across consumer, MedTech, and industrial clients, and provides a parallel case study of a design firm being absorbed into a global consulting parent.
Broad incumbents
- Teague: Large US design and innovation consultancy with deep aviation, transportation, and consumer electronics work. While much larger and broader than D+I, Teague's transportation/mobility practice closely overlaps with D+I's mobility vertical (Pegasus eVTOL, Hovermap).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Design + Industry social profiles
Digital presenceDesign + Industry compliance and trust
Trust signalCompliance1 record
Design + Industry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Design + Industry leadership team
Management profileNumber of profiles
Profiles1 record
Design + Industry subsidiaries and ownership
Company hierarchySubsidiaries1 record
Design + Industry funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Design + Industry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Design + Industry
What does Design + Industry do?
Design + Industry (D+I) is an Australian product design and development consultancy that delivers end-to-end product innovation services spanning industrial design, mechanical engineering, electronics design, firmware, and software development. The firm partners with clients across MedTech, consumer, business/industrial, and mobility/transport sectors to take products from concept through to manufacture, supported by ISO 13485:2016 certified quality systems for medical device development.
Is Design + Industry a public or private company?
Design + Industry is a private company. It is classified as corporate owned and is currently acquired.
When was Design + Industry founded?
Design + Industry was founded in 1986. It employs 51 to 100 people.
Where is Design + Industry based?
Design + Industry is headquartered in Balmain, Australia, in the Oceania region.
How does Design + Industry make money?
One revenue line is on record: product Design and Development Services.
Who are Design + Industry's main competitors?
Direct peers on record are Frog Design, Cambridge Consultants, IDEO, Bresslergroup, Whipsaw, Ammunition Group, NewDealDesign, Smart Design and Lunar Design. Teague is listed as a broad incumbent.
Does Design + Industry have an API?
No public API is recorded for Design + Industry.
What industry is Design + Industry in?
Design + Industry's product category is Product Design and Engineering Services. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541420 and its SIC code is 7373.