What Selbetti does

Selbetti Tecnologia S.A. is a privately held Brazilian end-to-end technology services company founded on June 1, 1977, headquartered in Joinville with its primary operational hub at the Arena Selbetti facility in Barueri (São Paulo metropolitan region). The company evolved from selling calculators, typewriters, and office furniture into a one-stop-tech ecosystem organized around ten business units: Print Solutions, IT Devices, Process Solutions, Label Solutions, Retail Experience, Customer Experience, IT Solutions, Business Consulting, Cybersecurity Solutions, and Data & AI Solutions. The product portfolio spans managed print services, IT outsourcing and refurbished hardware sales, digital signatures (S-SIGN), BPM/RPA process automation (Satelitti iBPMS), electronic shelf labels and price intelligence, omnichannel contact-center platforms, intelligent IVR, AI-powered quality monitoring, multi-cloud and data-center infrastructure, SOC cybersecurity, MDM, and healthcare revenue-cycle automation (HAWK).

The business model is a hybrid of managed services, recurring software subscriptions, hardware-as-a-service, and professional consulting, sold through a consultative enterprise field-sales motion organized by business unit. Pricing is quote-based and not publicly disclosed; contracts are typically annual with nationwide SLA-backed technical support. Selbetti serves over 6,000 enterprise customers across Brazil in retail, healthcare, logistics, energy, financial services, and manufacturing — including named logos such as Leroy Merlin, Hermes Pardini, DHL, Fleury, Engie, Grupo Boticário, Cresol, Unimed, and Marcopolo. The company employs approximately 2,200 professionals and has executed 47+ strategic acquisitions since inception (Printmax 2022, Nexcore 2023, five deals in 2024), with a publicly stated R$100 million acquisition budget for 2026 funded from internal resources. Deep tier-one partnerships with IBM, Epson (Elite status, three consecutive years), Dell, AWS, Databricks, Oracle, Red Hat, Ricoh, and Honeywell anchor the technology stack and distribution channels.

Name

Selbetti

Legal name

Selbetti Tecnologia S.A.

Website

https://selbetti.com.br

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

Selbetti is a Brazilian end-to-end technology services provider, founded 1977, operating ten integrated business units spanning print, IT outsourcing, process automation, retail tech, customer experience, cybersecurity, and AI — serving 6,000+ enterprise customers nationwide.

Ownership category

akta.pro rank

Product category

Managed IT and Print Services

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Engineering Services (8711), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Systems Engineering & Technical Program Management (BPAHAIAI)

Keywords

• Managed print services
• Enterprise IT outsourcing
• Business process automation
• Customer experience platforms
• Cybersecurity managed services

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Technology Outsourcing & Services: Comprehensive IT outsourcing services including device management, infrastructure, and technical support with nationwide coverage and guaranteed SLAs.
2. Print Solutions: Managed print services with equipment outsourcing, intelligent printing management, and cost reduction optimization.
3. Software Solutions: Process automation, digital signature, BPM, RPA, and other software solutions delivered as subscriptions or licenses.
4. Hardware Sales: Sale of semi-new equipment including notebooks, computers, monitors, servers from Dell, Lenovo, and HP corporate lines. Also thermal printers, scanners, multifunctionals.
5. Business Consulting: Professional outsourcing and consulting services for IT, BPO, project management, and process optimization.
6. Retail Technology Solutions: Electronic labels, price intelligence, retail media solutions for retail sector.
7. Customer Experience Solutions: Omnichannel platforms, intelligent IVR, AI-powered quality monitoring for contact centers.
8. Cybersecurity Services: SOC services, security monitoring, vulnerability management, and data protection.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Selbetti is a Brazilian one-stop-tech provider that delivers integrated enterprise technology solutions across 10 business units, covering managed print services, IT device outsourcing, business process automation (digital signatures, BPM, RPA), label and barcode hardware, retail experience tools, omnichannel customer experience platforms, IT infrastructure and cloud, business consulting, cybersecurity, and data & AI. It sells its own proprietary software platforms (S-SIGN, Satelitti iBPMS, Omnichannel, URA Inteligente, Hawk, MDM, etc.), resells and refurbishes partner hardware (Dell, Lenovo, HP, Epson, Ricoh, Honeywell), and wraps everything with managed services, consulting, and nationwide technical support.

Product overview

Selbetti operates as a One-Stop-Tech ecosystem offering 10 integrated business units that function synergistically. The core portfolio includes Process Solutions (S-SIGN for digital signatures, Satelitti iBPMS for process management, RPA for automation, BPMS for workflow), Customer Experience (Omnichannel platform, URA Inteligente for IVR, Monitoria de Qualidade with AI), Retail Experience (Inteligência de Preços for pricing, Etiquetas Eletrônicas for electronic labels, Retail Media, Sommelier Digital AI assistant), IT Solutions (Selbetti Cloud/MultiCloud, Datacenter, Observabilidade, ITO), Data & AI Solutions (Interactive Intelligence for generative AI, MDM for master data, Quality Manager for governance, Hawk for healthcare revenue cycle), Cybersecurity Solutions (SOC for security monitoring), IT Devices (outsourcing, equipment sales), Label Solutions (thermal printers, readers, labels), Print Solutions (managed printing), and Business Consulting (process/project consulting, professional outsourcing). The modular architecture allows enterprises to consolidate different technology demands in a single strategic partner, simplifying operations and accelerating results.

Differentiator

Problem solved

Functional benefit

Products and services

• S-SIGN Digital Signature
• Satelitti iBPMS
• RPA (Robotic Process Automation)
• Monitoria de Qualidade com IA
• URA Inteligente (Smart IVR)
• Plataforma Omnichannel
• Inteligência de Preços (Price Intelligence)
• Retail Media
• Sommelier Digital
• Etiquetas Eletrônicas (Electronic Shelf Labels)
• Selbetti Cloud (MultiCloud)
• Selbetti Datacenter
• Selbetti Observabilidade
• Selbetti ITO (IT Outsourcing)
• Security Operations Center (SOC)
• Interactive Intelligence
• Hawk
• Quality Manager
• MDM (Master Data Management)
• Outsourcing de TI (IT Device Outsourcing)
• Venda de Equipamentos Seminovos
• Segurança Patrimonial
• Impressoras Térmicas
• Leitores e Coletores
• Etiquetas, Rótulos e Ribbons
• Outsourcing de Profissionais de TI & BPO
• Consultoria em Gestão de Processos
• Consultoria em Gestão de Projetos
• Serviços e Field (Data & AI Field Services)

Quantifiable outcome

• Eliminates 100% of price divergence from manual processes with electronic labels
• +3 more outcomes

Named customers21 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature18 records

Partnerships

13 partnerships are on record, tiered core and strategic.

• AWScoreTechnology or Integration · 1 January 2026AWS cloud partnership providing infrastructure and cloud computing solutions as part of Selbetti's IT Solutions portfolio.
• DatabrickscoreTechnology or Integration · 1 January 2026Databricks partnership for data analytics and AI solutions as part of Selbetti's Data & AI Solutions portfolio.
• DellcoreTechnology or Integration · 1 January 2026Dell partnership for IT devices, servers, and infrastructure solutions including semi-new equipment sales.
• EpsoncoreTechnology or Integration · 1 January 2026Epson partnership for printing solutions. Selbetti achieved Elite category recognition in Epson's Business Partner Program for three consecutive years and won Epson Partner Expedition 2026 award.
• HoneywellstrategicTechnology or Integration · 1 January 2026Honeywell partnership for labeling, scanning, and automation solutions.
• IBMcoreTechnology or Integration · 1 January 2026IBM partnership with Selbetti as IBM Partner Plus Award winner. Partnership covers SaaS applications, integration technology, and service delivery aligned with IBM's strategic priorities.
• Ingram MicrocoreChannel Partner/ Reseller/ Distributor · 1 January 2026Ingram Micro distribution partnership for technology products and solutions distribution.
• LogitechstrategicTechnology or Integration · 1 January 2026Logitech partnership for peripheral devices and collaboration solutions.
• OraclecoreTechnology or Integration · 1 January 2026Oracle partnership for enterprise software and database solutions as part of Selbetti's technology portfolio.
• Red HatcoreTechnology or Integration · 1 January 2026Red Hat partnership for open-source solutions, Linux, and cloud-native technologies.
• RicohcoreTechnology or Integration · 1 January 2026Ricoh partnership for printing and imaging solutions as part of Selbetti Print Solutions.
• SolumstrategicTechnology or Integration · 1 January 2026Solum partnership for labeling and supply chain solutions.
• ZabbixstrategicTechnology or Integration · 1 January 2026Zabbix partnership for monitoring and observability solutions.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Locaweb: Locaweb is a major Brazilian cloud hosting, SaaS, and digital commerce platform provider. It competes with Selbetti's cloud and IT infrastructure offerings for SMB and mid-market customers in Brazil, though it lacks Selbetti's broader enterprise services portfolio.
• Positivo Tecnologia: Positivo Tecnologia is a Brazilian technology company producing hardware (computers, tablets, servers) and offering education and corporate IT solutions. It is comparable in hardware sales and IT services for Brazilian enterprises, though more manufacturing-centric than Selbetti.
• Senior Solution: Senior Solution is a Brazilian enterprise software and technology company offering ERP, HCM, cloud, and process automation solutions. It is comparable to Selbetti's Process Solutions (iBPMS, S-SIGN, RPA) and IT Solutions (cloud, datacenter) lines, though it is more software-product focused.

Direct peers

• CI&T: CI&T is a Brazilian-born digital and technology services firm specializing in AI, software development, and end-to-end digital transformation for global enterprises. It overlaps with Selbetti's process automation, data/AI, and consulting capabilities, particularly for enterprise Brazilian and multinational clients.
• TIVIT: TIVIT is a leading Brazilian digital business solutions company offering end-to-end IT outsourcing, cloud, cybersecurity, and digital transformation services. It is the most directly comparable Brazilian peer to Selbetti in scale, geographic focus, and breadth of services across multiple verticals.
• BRQ Digital Solutions: BRQ is a Brazilian IT services and digital transformation company offering consulting, software engineering, cloud, and managed services to enterprise clients. It is comparable to Selbetti's consulting, automation, and IT outsourcing offerings for large Brazilian corporates.
• Stefanini: Stefanini is a Brazilian-origin global IT services and consulting company providing digital transformation, AI, analytics, and managed services. It has comparable Brazilian heritage, multi-country footprint, and a similarly broad enterprise services portfolio targeting large corporates.

Emerging players

• Atento: Atento is a Latin American customer experience and BPO provider offering omnichannel contact center, AI quality monitoring, and customer service solutions. It directly overlaps with Selbetti's Customer Experience business unit (Omnichannel, IVR, AI quality monitoring).

Broad incumbents

• IBM Brazil: IBM is a global technology incumbent with significant Brazilian operations offering hardware, software, cloud, AI, and consulting services. As one of Selbetti's core partners (IBM Partner Plus Award winner), IBM is both an enabler and broad competitor across Selbetti's infrastructure, AI, and consulting lines.
• NTT Data Brasil: NTT Data is a global IT services incumbent with significant operations in Brazil, providing consulting, systems integration, cloud, and managed services to enterprise clients. It competes broadly with Selbetti's IT infrastructure, consulting, and process automation businesses but at larger global scale.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/selbettioficial
• Facebookfacebook.com/selbetti
• LinkedInlinkedin.com/company/selbettioficial
• Instagraminstagram.com/selbettioficial
• Xx.com/SelbettiOficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selbetti