Wooden Spoon

What Wooden Spoon does

Wooden Spoon Technologies ("Wooden Spoon") is a privately-held IT services company headquartered at 521 College Ave., Suite 121 in Santa Rosa, California, founded in 1993 and serving small and mid-sized businesses across Santa Rosa, Sonoma County, and the broader SF Bay Area. The company positions itself as an outsourced IT department, providing a full stack of managed IT, cybersecurity, cloud, and consulting services on a recurring monthly subscription basis alongside project-based professional services. Its primary segment is SMBs that lack internal IT resources, with named vertical specializations in Financial Services, Accounting/CPAs, Engineering & Construction, Healthcare, Wine Industry, Manufacturing, and Retail.

The core product is Managed IT Services (Protect 360), an all-inclusive fixed-monthly offering covering 24/7 Remote Monitoring and Management (RMM), helpdesk support, network management, cybersecurity monitoring, backup and disaster recovery, vendor management, and work-from-home support. Supporting offerings include Fraction CIO (vCIO) Services on retainer, IT Cost Optimization consulting, Cloud Migration (AWS, Microsoft Azure, Google Cloud), Microsoft 365 and Office 365 managed and migration services, Backup and Disaster Recovery, VoIP, Server Support, Office IT Relocation, Network Assessment and Design, and Co-Managed IT for businesses with existing internal IT teams. The technology stack is built on standard managed-IT platforms rather than proprietary AI systems, and the company layers on lead-generation tools such as Cyber Score and a Cyber Insurance Readiness service.

The revenue model combines recurring monthly managed-IT subscriptions with project-based professional services and consulting engagements (IT Cost Optimization, Fraction CIO). The go-to-market motion is sales-led and locally anchored: the website drives a free 15-minute strategy call and free IT assessment funnel, supported by direct phone lines for sales and existing clients, a staffed live-chat agent, and a 5.0-star Google reputation across 23 reviews. Pricing is quote-based and not publicly disclosed. The company is founder-owned and operated with no disclosed institutional funding, no parent company, no acquisitions, and no patent or certification record in the source material.

Name

Wooden Spoon

Legal name

Wooden Spoon Technologies

Website

https://wooden-spoon.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Wooden Spoon Technologies is a privately-held, Santa Rosa-based managed IT services firm founded in 1993 that delivers outsourced IT, cybersecurity, cloud, and vCIO services on fixed monthly subscriptions to SMBs across Sonoma County and the SF Bay Area.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Managed IT Services (Recurring): Full outsourced IT department services delivered as a fixed monthly fee. Covers everything from strategic planning to everyday help desk support with no levels, no add-ons, and no complicated service charts. Provides predictable monthly pricing replacing unpredictable IT expenses.
2. IT Projects & Professional Services: One-time project-based services including office moves, hardware upgrades, cloud migrations, network design, and implementation. Project fees are scoped and budgeted with ROI focus.
3. IT Cost Optimization: Assessment and consulting engagement to identify IT inefficiencies, renegotiate vendor contracts, and optimize resource utilization. Delivered as a consulting engagement.
4. Fraction CIO / vCIO Services: Part-time executive technology leadership services providing IT strategy, budgeting, cybersecurity governance, and vendor oversight on an ongoing retainer basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wooden Spoon Technologies is an IT services company that provides managed IT support, help desk services, cybersecurity, cloud migration, and IT consulting to small and mid-sized businesses. Its core offering is an outsourced IT department delivered as a fixed monthly fee, covering proactive monitoring, network management, backup/disaster recovery, vendor management, and strategic IT planning for businesses in Santa Rosa, Sonoma County, and the SF Bay Area.

Product overview

Wooden Spoon Technologies is an IT services company offering a comprehensive portfolio of managed IT, consulting, and cloud solutions for small and mid-sized businesses in Santa Rosa and the Sonoma County region. The core offering is Managed IT Services, a fixed-monthly outsourced IT department model that encompasses help desk support, network management, cybersecurity, backup/disaster recovery, vendor management, and work-from-home support. Supporting this core service is a suite of specialized offerings including IT Consulting, Fraction CIO Services, IT Planning Services, Network Assessment Services, Network Design Services, Cloud Migration Services (supporting AWS, Microsoft Azure, and Google Cloud), Microsoft 365/Office 365 Managed and Migration Services, Backup and Disaster Recovery, Cybersecurity Services with Cyber Insurance Readiness and Cyber Score assessment, VoIP Business Phone Systems, Server Support Services, and Office IT Relocation Services. The company also delivers Co-Managed IT for businesses with existing internal IT teams, and provides industry-specific IT services for financial services, accounting/CPAs, and engineering/construction sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services Comprehensive outsourced IT department delivered as a fixed monthly fee, covering help desk support, cybersecurity, network monitoring, backup and disaster recovery, vendor management, vCIO consulting, and work-from-home support for SMBs.
• Help Desk Support Responsive technical support delivered via phone, email, chat, and on-site visits to resolve login issues, software errors, network problems, and application issues for SMB clients.
• Network Management Services 24/7 monitoring, preventative maintenance, firewall and router management, secure WiFi setup, bandwidth optimization, and backup connectivity planning for business networks.
• Work-From-Home Support Remote IT infrastructure setup including VPNs, virtual desktops, cloud collaboration tools, endpoint protection, multi-factor authentication, and security awareness training to enable distributed workforces.
• IT Cost Optimization Assessment of IT expenses, cost reduction strategies, vendor contract renegotiation, service consolidation, and transparent billing reporting engagements for SMB clients.
• Outsourced IT Support Full outsourced IT department model replacing unpredictable expenses with fixed monthly costs for help desk, network management, backup, cybersecurity, cloud services, and strategic planning.
• Server Support Services 24/7 server monitoring, automated patching, secure backups, performance tuning, hardware/cloud support, disaster recovery planning, and scalable infrastructure management.
• Office IT Relocation Services Planning, secure packing and transport, structured cabling, network setup, internet configuration, data backup, testing, and on-site support during office moves.
• Co-Managed IT Services Collaborative IT support model working alongside internal IT teams, providing additional resources, network management, security, help desk, and strategic project support.
• IT Consulting Expert technology guidance including infrastructure optimization, security and compliance, cost management, and alignment of IT with business goals for various industries.
• Fraction CIO Services Part-time executive technology leadership providing IT strategy alignment, technology budgeting, cybersecurity governance, vendor management, and digital transformation guidance on an ongoing retainer basis.
• Network Assessment Services Structured review of network performance, security, and infrastructure including device evaluation, vulnerability identification, bandwidth analysis, and improvement roadmaps.
• Network Design Services Custom network design including fiber optic cabling, cloud-based routers, advanced firewalls, wireless mesh networks, scalable switches, and bandwidth management tools.
• IT Planning Services Strategic technology planning aligned with business objectives including risk assessment, NIST-aligned security planning, disaster recovery, lifecycle management, and budget forecasting.
• Cloud Migration Services Migration of data, applications, and systems from on-premises to public, private, or hybrid cloud platforms including AWS, Microsoft Azure, and Google Cloud with minimal disruption.
• Backup and Disaster Recovery Automated backup solutions, cloud and local recovery options, continuous monitoring, fast system restoration, encryption, and regular testing for business continuity.
• Microsoft 365 Managed Services Full management of Microsoft 365 including email setup, cloud file storage, Teams collaboration, automated backups, mobile access, and user account management.
• Microsoft 365 Migration Services Secure transfer of emails, files, and calendars to Microsoft 365 with minimal downtime, user account setup, data validation, and post-migration support and training.
• Office 365 Migration Services Migration services from legacy or on-premises systems to Microsoft Office 365 including planning, risk assessment, compliance alignment, and user adoption support.
• Cybersecurity Services Continuous threat monitoring, firewall management, vulnerability patching, user access controls, two-factor authentication, security awareness training, and compliance support.
• VoIP Business Phone Systems Business phone system solutions integrated with cloud infrastructure for voice communication needs.

Quantifiable outcome

• Predictable monthly IT costs — at less than the cost of a full-time employee
• +2 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NinjaOne: Cloud-native RMM and endpoint management platform purpose-built for MSPs serving SMBs. Competes with the technology stack underlying Wooden Spoon's managed IT service delivery and increasingly enables smaller MSPs to operate with leaner headcount.
• ConnectWise: Leading MSP software and business management platform (PSA, RMM, cybersecurity) that powers thousands of MSPs serving SMBs — the same customer segment and service model Wooden Spoon competes in, though ConnectWise sells the platform layer rather than the services themselves.
• Sherweb: Cloud marketplace and managed services provider serving SMB-focused MSPs with Microsoft 365, Azure, and security offerings. Comparable because it both competes for end-customer relationships and serves the same MSP partner ecosystem Wooden Spoon operates in.
• Kaseya: End-to-end MSP platform providing RMM, PSA, security, and backup tools (including Datto) to SMB-focused managed service providers worldwide. Comparable to Wooden Spoon because its customers are functionally the same SMB MSPs competing head-to-head against Wooden Spoon in the Bay Area.
• Pax8: Cloud distribution and enablement platform for MSPs serving SMBs, providing procurement, billing, and managed services around Microsoft 365, Azure, AWS, and security products — the same vendors Wooden Spoon resells and manages for clients.

Broad incumbents

• CompuCom (Odyssey Group): Large North American managed IT services and workplace solutions provider serving enterprise and mid-market clients. Comparable as a broad incumbent offering managed IT, helpdesk, and cybersecurity services overlapping with Wooden Spoon's portfolio at a different scale.
• DXC Technology: Global IT services giant offering managed infrastructure, workplace, and cybersecurity services to enterprise and mid-market customers. Comparable as a broad incumbent offering overlapping managed IT services, though typically serving much larger accounts than Wooden Spoon's SMB focus.

Regional players

• BlackPoint IT Services: Bay Area / Northern California managed IT services provider serving SMB and mid-market clients with similar managed IT, cybersecurity, and cloud offerings. Directly comparable as a same-region MSP competitor.
• Structured: Pacific Northwest and Bay Area managed IT services and IT consulting firm serving SMBs with managed IT, cybersecurity, and cloud services. Directly comparable as a regional MSP with similar SMB customer profile and service portfolio.
• Be Structured Technology Group: Los Angeles / Southern California managed IT services provider serving SMBs with similar managed IT, helpdesk, cybersecurity, and cloud offerings. Comparable as a regional MSP competitor in the California market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wstmits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wooden Spoon