Ratality
Ratality is a South Africa-based cloud SaaS provider of a multi-modal transport management platform serving SMB and mid-market operators across eight verticals including buses, coaches, charters, rentals, ferries, tours, equipment hire, and micro-mobility, distributed via enterprise field sales and 10+ third-party channel partners.
- Company typePrivate
- Founded2017
- HeadquartersStellenbosch, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ratality does
Ratality is a South Africa-based (Stellenbosch) cloud software vendor that sells a multi-modal transport management platform to operators across eight verticals: buses and coaches, charters, vehicle rentals, transfers and shuttles, ferries and water taxis, tours, equipment hire, and micro-mobility. Founded in 2017 and operating with 1–10 employees, the platform consolidates reservations and ticketing, client management, scheduling, financial management, dynamic pricing, loyalty, and a white-labelled web booking engine into a single MaaS-ready architecture accessible from any device with multi-language and multi-currency support. Notable technical components include drag-and-drop scheduling, Google Maps and geo-fencing, paperless digital signatures, and visual deck plans for ferry/tour operations.
The company operates a subscription SaaS licensing model with quote-based enterprise pricing — no public tiers are disclosed — and runs an enterprise field-sales motion anchored on a 'Request a Demo' CTA and a dedicated Client Login portal (hosted on a Revion-branded subdomain, suggesting a possible platform or parent relationship). Customer segments span SMB to mid-market transport operators, with named customers including Eldo Coaches, ilulaBus, APM, ANEW Hotels, Fortis Hotels, Hotel Savoy, and Africa 4x4 Rentals. Distribution is layered: direct enterprise sales is supplemented by an unusually broad network of 10+ third-party sales-channel partners (BusBud, Computicket, QuickBus, CheckMyBus, TravelStart, Rome2Rio, TicketPro, FlightSite, JustGo, BusTicket) and 6+ payment gateways (PayFast, PayGate, Stripe, DPO, Adumo, PayAt), plus accounting integrations with Sage and Exact.
Revenue model is recurring subscription, but no revenue, ARR, or funding figures are disclosed in the available source material. The company has earned third-party recognition (Capterra Crowd badges for Ease of Use and Functionality in 2021, GetApp Category Leader in transportation/logistics, SoftwareAdvice customer reviews) and positions itself as a category specialist for operators that previously managed multiple fragmented systems. Its competitive moat derives primarily from the breadth of its integration ecosystem and the multi-vertical single-platform architecture rather than from AI/ML differentiation, proprietary data assets, or scale economics.
Ratality firmographics
Firmographics- Name
- Ratality
- Legal name
- Ratality
- Website
- https://ratality.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ratality is a South Africa-based cloud SaaS provider of a multi-modal transport management platform serving SMB and mid-market operators across eight verticals including buses, coaches, charters, rentals, ferries, tours, equipment hire, and micro-mobility, distributed via enterprise field sales and 10+ third-party channel partners.
- Ownership category
- akta.pro rank
Ratality industry classification
Industry- Product category
- Transport Management Software
- NAICS
- Transit and Ground Passenger Transportation (485), Taxi and Ridesharing Services (485310)
- SIC
- Transportation Services (4700), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB)
- akta.pro secondary industry
- Micromobility Rental Software & White-Label Platform Providers (THADAGAO)
Keywords
Where Ratality is headquartered
LocationHeadquarters
- HQ city
- Stellenbosch
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Ratality business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS Licensing: Ratality generates revenue through subscription-based cloud software licensing for transport management. The platform covers multiple industries (buses, ferries, rentals, charters, tours, micro-mobility) suggesting tiered or industry-specific subscription pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | No public pricing tiers disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Ratality product offering
Product offeringCore offering
Ratality sells a cloud-based, multi-modal MaaS (Mobility as a Service) platform that enables transport operators to manage reservations, ticketing, scheduling, dynamic pricing, client management, financial management, loyalty, and distribution from a single integrated system. The platform is sold as subscription SaaS with industry-specific modules across buses/coaches, charters, vehicle rentals, transfers/shuttles, ferries/water taxis, tours, equipment hire, and micro-mobility verticals, supported by an extensive ecosystem of payment, accounting, and distribution integrations.
Product overview
Ratality offers a cloud-based, fully-integrated multi-modal MaaS (Mobility as a Service) platform designed to enable transport operators to manage their entire company from one unified system. The platform is built with industry-leading expertise and comprises industry-specific solutions (Coaches/Buses, Charters, Vehicle Rentals, Transfers & Shuttles, Ferries & Water Taxis, Tours, Equipment Hire, and Micro Mobility) alongside core functional modules including Reservations & Ticketing, Client Management Console, Revenue Management & Dynamic Pricing, Loyalty & Rewards System, Financial Management, and White-Labeled Booking Engine. The modular architecture allows operators across different transport sectors to leverage shared infrastructure while customizing features for their specific industry needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Coaches/Buses Platform Comprehensive management platform for scheduled long-distance coaches, student transport, contract employee transport, and tour operations.
- Charters Platform Platform for managing bus & coach charters, contract charters, cross-border charters, ad-hoc charters, and school charters.
- Vehicle Rentals Platform Platform for car rentals, 4x4 hires, campervan rentals, motorhome rentals, and moving trucks.
- Transfers & Shuttles Platform Platform for managing private transfers, airport shuttles, and ride-sharing services.
- Ferries & Water Taxis Platform Platform for managing public and private watercrafts including ferries and water taxis with visual deck plans, captain scheduling, and vessel health monitoring.
- Tours Platform Tour management platform for tour operators and DMCs, supporting combination tours with shuttle or transfers and single or multiple attractions per tour.
- Equipment Hire Platform Platform for smart trailers with mobile lock/unlock, caravans, track and trace, and earth-moving equipment hire.
- Micro Mobility Platform Platform for managing bicycles, e-bikes, electric scooters, shared bicycles, and mopeds.
- Ratality Multi-Modal MaaS Platform Unified cloud-based MaaS platform covering reservations, ticketing, client management, financial integrations, scheduling, dynamic pricing, loyalty, and white-label booking across multiple transport verticals.
Quantifiable outcome
- Ratality has received multiple awards for ease of use and functionality from Capterra, GetApp, and SoftwareAdvice
Companies that use Ratality
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles1 record
Ratality technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature5 records
Ratality partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- BusBudminorOnline bus ticket marketplace integration allowing Ratality clients to distribute their inventory through BusBud's global network of bus booking channels.
- ComputicketminorSouth African ticketing platform integration providing access to Computicket's retail and online ticketing network for transport operators.
- FlightSiteminorTravel booking platform integration for South African market distribution.
- QuickBusminorBus booking platform integration for South African market enabling Ratality operators to list routes on QuickBus platform.
- JustGominorSouth African online booking platform integration for transport distribution.
- CheckMyBusminorBus comparison and booking platform integration for international route distribution.
- TravelStartminorOnline travel agency integration for South African market enabling transport inventory distribution.
- TicketProminorEvent and transport ticketing platform integration for South African market distribution.
- BusTicketminorSouth African bus ticket platform integration for local market distribution.
- Rome2RiominorInternational travel search engine integration providing global route discovery and booking referrals to Ratality operators.
- PayFastcoreSouth African payment gateway integration enabling secure online payments for transport bookings in South Africa.
- PayGatecoreSouth African payment gateway integration providing payment processing for online transactions.
- StripecoreInternational payment gateway integration providing global card payment processing capabilities for Ratality's worldwide operator base.
- SagecoreAccounting software integration enabling live synchronization of financial data between Ratality's platform and Sage accounting systems for transport operators.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Ratality competitors and assessment
Company assessmentEmerging players
- Littlepay: Littlepay provides an account-based ticketing and payments platform for multi-modal mobility operators, addressing a similar buyer profile to Ratality across buses, shuttles and shared mobility.
- Rentman: Rentman is a vertical SaaS for rental, event and equipment hire businesses, directly overlapping with Ratality's vehicle rentals and equipment hire modules in target buyer profile and core feature set.
Direct peers
- Spare: Spare offers a microtransit and paratransit platform-as-a-service for transportation agencies and operators, overlapping with Ratality's MaaS-ready, multi-modal reservation and scheduling modules.
- Masabi: Masabi provides mobile ticketing and fare-validation SaaS for transit agencies and operators — a direct peer to Ratality's reservations/ticketing module serving the same operator customers.
- Optibus: Optibus provides AI-driven operations and planning software for transit and multi-modal mobility operators, directly competing with Ratality's operator-facing SaaS model across bus, shuttle and shared mobility modes.
- Bytemark: Bytemark delivers mobile ticketing, account-based payments and validation platforms for transit operators, overlapping with Ratality's ticketing and payment-integration stack for shared mobility and bus operators.
- RoadRunner: RoadRunner is a B2B bus and coach booking platform connecting operators with resellers, overlapping with Ratality's bus/coach and charter distribution and white-label booking engine product.
Broad incumbents
- Trapeze Group (Modaxo): Trapeze Group, part of Modaxo, is an established supplier of ITS and fleet management software to transit and bus operators globally — a broader incumbent set with overlapping reservations, scheduling and ticketing capabilities.
- Cubic Transportation Systems: Cubic Transportation Systems is a large incumbent offering fare collection, transit planning and mobility solutions to agencies and operators worldwide — broader portfolio but overlap with Ratality's MaaS and ticketing modules.
- Conduent Transportation: Conduent delivers enterprise-scale transportation solutions including fare collection, transit mobility and back-office software to public and private transport operators — a broader incumbent overlapping with Ratality's operator-tooling scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ratality social profiles
Digital presenceRatality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ratality leadership team
Management profileNumber of profiles
Profiles1 record
Ratality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ratality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ratality
What does Ratality do?
Ratality sells a cloud-based, multi-modal MaaS (Mobility as a Service) platform that enables transport operators to manage reservations, ticketing, scheduling, dynamic pricing, client management, financial management, loyalty, and distribution from a single integrated system. The platform is sold as subscription SaaS with industry-specific modules across buses/coaches, charters, vehicle rentals, transfers/shuttles, ferries/water taxis, tours, equipment hire, and micro-mobility verticals, supported by an extensive ecosystem of payment, accounting, and distribution integrations.
Is Ratality a public or private company?
Ratality is a private company. It is classified as unknown and is currently operating.
When was Ratality founded?
Ratality was founded in 2017. It employs 1 to 10 people.
Where is Ratality based?
Ratality is headquartered in Stellenbosch, South Africa, in the Africa region.
How does Ratality make money?
One revenue line is on record: subscription SaaS Licensing.
Who are Ratality's main competitors?
Emerging players on record are Littlepay and Rentman. Direct peers are Spare, Masabi, Optibus, Bytemark and RoadRunner. Broad incumbents are Trapeze Group (Modaxo), Cubic Transportation Systems and Conduent Transportation.
Does Ratality have an API?
No public API is recorded for Ratality.
What industry is Ratality in?
Ratality's product category is Transport Management Software. Its primary akta.pro industry code is THADALAB, Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms, with a secondary code of THADAGAO, Micromobility Rental Software & White-Label Platform Providers. Its NAICS code is 485 and its SIC code is 4700.