Propac Agency

What Propac Agency does

Propac Agency is a Plano, Texas-based integrated marketing services firm founded in 1992 that specializes in bridging brand marketing with retail commerce for consumer packaged goods (CPG) companies and major U.S. retailers. The agency operates across four interconnected service pillars — Brand Marketing, Commerce Marketing, Promotions, and Experiential & Events — covering everything from campaign strategy, creative production, and visual identity through omnichannel activation, sweepstakes and loyalty program management, mobile tours, sampling, and event production. Underlying work is delivered by specialized General Manager-led teams spanning Client Services, Creative & Production, Activation & Experiential Marketing, and Strategy & Communications, supported by an in-house warehouse and facilities operation.

The agency's client roster is concentrated in large enterprise CPG brands and retailers, with deep multi-campaign relationships spanning PepsiCo's portfolio (Frito-Lay, Lay's, Doritos, Cheetos, Smartfood, Quaker), Kroger, Walmart, Sam's Club, Dollar General, H-E-B, and 7-Eleven, alongside newer or adjacent engagements including the NFL, Mayfield Creamery, Steve's Ice Cream, Celsius, Chobani, Butterball, Dos Equis, and TCU. The firm is family-owned, with the Daigle family in President/CEO, Business Development, Operations, and Account Director roles; no external investors, parent company, or funding rounds are disclosed. Operating geographies are domestic, primarily Texas and broader U.S. Southwest and Southeast markets.

Propac generates revenue through custom project-based engagements sold via direct enterprise sales relationships, with multi-year contracts and bespoke quoting rather than published pricing. Distribution is single-channel direct sales to enterprise and mid-market clients. The company is privately held with approximately 50+ named team members listed on its website (firmographic data suggests 101–250), and shows no AI/ML capabilities, proprietary technology product, or disclosed revenue figures in the source material.

Name

Propac Agency

Legal name

Propac Agency

Website

https://propac.agency

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Propac Agency is a Plano, Texas-based integrated marketing firm founded in 1992 that delivers brand marketing, commerce activation, promotions, and experiential events for enterprise CPG brands and major U.S. retailers, anchored by multi-campaign PepsiCo/Frito-Lay work.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Integrated marketing services
• Brand marketing agency
• Experiential marketing services
• Promotional marketing campaigns
• Retail activation marketing

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing Services Revenue: Propac Agency generates revenue through providing integrated marketing services to CPG brands. Services include Brand Marketing, Commerce Marketing, Promotions, and Experiential & Events. Revenue is generated through project-based engagements, campaign development, media buying, event production, and promotional program management and fulfillment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Propac Agency is an integrated B2B marketing agency that provides four interconnected service areas: Brand Marketing, Commerce Marketing, Promotions, and Experiential & Events. The agency serves consumer packaged goods (CPG) brands and major retailers, delivering campaigns that bridge brand storytelling and retail commerce, including strategy, creative production, omnichannel activation, sweepstakes/loyalty programs, and live event execution.

Product overview

Propac Agency is an integrated marketing agency offering four interconnected service areas: Brand Marketing, Commerce Marketing, Promotions, and Experiential & Events. These services are powered by Strategy, Insight, Design, and Planning, and are designed to work together to deliver brand awareness campaigns, promotions, experiential events, and commerce-driving activations rooted in targeted strategy for maximum impact with the right audience.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Marketing Strategic brand marketing services for CPG brands, including video and content production, integrated campaign development, messaging and voice, visual identity systems, and brand strategy and positioning, designed to build lasting relevance and consumer affinity.
• Commerce Marketing Commerce marketing services that connect brand stories to moments across online, shelf, and in-hand touchpoints, including omnichannel campaign development, influencer and paid media integration, media buying, retail-specific activation, and in-store POS and displays.
• Promotions Promotion programs designed to drive immediate consumer action, including sweepstakes amplification, instant win sweepstakes, loyalty programs, gift-with-purchase campaigns, and management and fulfillment.
• Experiential & Events Experiential and event marketing services including event production, logistics and operations, brand experiences, mobile tours, sampling, corporate events, and brand ambassador and influencer amplification to bring brands to life in real-world settings.

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• 7-ElevencoreStrategic or Co-development Partner7-Eleven partnered with Propac for the 7-Eleven Delivery awareness campaign in 2021. The campaign included the Delivery Live! truck experience bringing the ordering experience to hotspots across Dallas, from Klyde Warren Park to the State Fair of Texas. Results included nearly 500,000 impressions and a 34% increase in Dallas market awareness of 7-Eleven Delivery.
• PepsiCoflagshipStrategic or Co-development PartnerPepsiCo is a major client of Propac Agency, with multiple ongoing campaigns including Doritos Late Night D-Tour (Kroger), Kroger Wellness Festival (presenting sponsor), Classic Taste Network retro packaging, and PepsiCo portfolio activations. The relationship spans multiple brands within the PepsiCo portfolio.
• Frito-LayflagshipStrategic or Co-development PartnerFrito-Lay has partnered with Propac on multiple campaigns including Crunch Your Luck (sweepstakes for Lay's and Frito-Lay chips), ChicharronNation (Baken-Ets food truck tour), and Lay's Summer PunchUp promotion at Dollar General.
• KrogercoreStrategic or Co-development PartnerKroger partnered with Propac for the Doritos Late Night D-Tour (as exclusive home for Doritos Late Night chips), retro packaging campaign with Doritos, Cheetos, and DEW, and Kroger Wellness Festival showcasing PepsiCo's Better For You products.
• WalmartcoreStrategic or Co-development PartnerWalmart collaborated with Propac on the Smartfood Movie Night Drive-In summer series, an innovative parking lot experience where Smartfood product samples were handed out alongside 15-second pre-roll advertising.
• Sam's ClubcoreStrategic or Co-development PartnerSam's Club worked with Propac on the Snack Stadium gameday influencer campaign showcasing PepsiCo portfolio products for watch parties. The campaign generated 428,931 total engagements with a 98% engagement rate.
• Dollar GeneralcoreStrategic or Co-development PartnerDollar General partnered with Propac for the Lay's Summer PunchUp promotion, which drove +7MM in growth for Dollar General (3x the next closest retailer Walmart) and 4.3x sales growth for Lay's Potato Chips.
• H-E-BminorStrategic or Co-development PartnerH-E-B partnered with Propac and Dos Equis for the Legendary Burgers of TeXXas summer grilling campaign, creating tall tales and burger recipes with Dos Equis branding for in-store activation.
• NFLflagshipStrategic or Co-development PartnerThe NFL engaged Propac to create the NFL Culture Club, a four-day, 14-event platform celebrating football culture ahead of Super Bowl LX. The experience brought together fans, athletes, celebrities, creators, and cultural leaders in a design-forward space.
• Mayfield CreamerycoreStrategic or Co-development PartnerMayfield Creamery hired Propac for their 100th Birthday celebration campaign, driving local engagement in Atlanta, GA and Birmingham, AL through multi-channel activation including the Big Bright Birthday Bash at Piedmont Park, Atlanta Braves games, and retailer events.
• Steve's Ice CreamminorStrategic or Co-development PartnerSteve's Ice Cream partnered with Propac for their product launch campaign 'Crave the Unexpected,' using influencer marketing to create buzz for their premium ice cream line across multiple retailers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Partners+Napier: Independent integrated marketing agency offering brand, commerce, and content services to enterprise clients — directly comparable to Propac's four-pillar integrated model and mid-to-large CPG client roster.
• MKG: Independent experiential and brand experience agency working with major CPG and consumer brands on events, activations, and content — closely comparable to Propac's experiential and influencer amplification capabilities.
• Allen & Gerritsen: Mid-sized independent integrated agency combining brand, content, media, and experience work for enterprise clients — comparable in scale and integrated-service positioning to Propac.
• The Mars Agency: Independent shopper and experiential marketing agency specializing in CPG and retail activation — directly comparable to Propac's commerce marketing and in-store activation work with brands like PepsiCo, Frito-Lay, and Kroger.
• George P. Johnson Experience Marketing: Large experiential marketing agency producing brand experiences, events, and activations for enterprise brands — directly comparable to Propac's Experiential & Events pillar and NFL Culture Club-style tentpole work.
• Giant Spoon: Independent brand and experience agency known for culturally-led integrated campaigns and tentpole sponsorships — comparable to Propac's NFL Culture Club and culturally relevant brand activation work.
• The Marketing Store Worldwide: Global agency specializing in shopper, loyalty, and promotional marketing for major CPG brands — directly comparable to Propac's Promotions pillar and CPG shopper-marketing focus.

Regional players

• GSD&M: Austin, Texas-based integrated agency with deep CPG and retail experience (including long-standing Wal-Mart and Southwest Airlines work) — strong geographic and category overlap with Propac's Plano, TX base and CPG/retail roster.

Broad incumbents

• Deutsch Inc. (IPG): IPG-owned integrated agency with a strong CPG heritage (Dr Pepper, Taco Bell history) and full-service brand/commerce/experiential offering — broader portfolio but directly overlaps Propac's integrated model.
• Epsilon (Publicis): Large data-driven marketing and media-buying platform inside Publicis, increasingly competing for CPG commerce and retail-media budgets — adjacent incumbent to Propac's commerce marketing and media buying capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/propacagency
• LinkedInlinkedin.com/company/propac-marketing
• Instagraminstagram.com/propac.agency
• Xx.com/ppmdigiwire

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propac Agency