Gear
Gear Inc. (now TELUS Digital) is a Vietnam-anchored software and customer experience services provider acquired by TELUS Digital, serving 600+ enterprise clients across technology, telecom, BFSI, retail, healthcare, and automotive with its Fuel iX GenAI platform and four integrated service pillars.
- Company typePrivate
- Founded2007
- HeadquartersHanoi, Vietnam
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Gear does
Gear Inc., headquartered in Hanoi and founded in 2007, was a Vietnam-based software specialist focused on game development, quality assurance, and image & content moderation. Following its acquisition by TELUS Digital, the entity now operates under the TELUS Digital brand as a customer experience transformation partner delivering a unified platform-plus-services architecture.
The core technology asset is Fuel iX™, a proprietary GenAI platform spanning chat, mobile, web, and contact center channels. Its sub-products — Fuel iX Fortify (AI safety), Agent Trainer (claimed 50%+ reduction in new-agent training time), Copilots, Agent Assist, and the Fuel iX Platform — sit on top of integrations with Adobe, AWS, Braze, Contentful, Five9, Genesys, Google, Microsoft Azure, Salesforce, and Zendesk. Around the platform, the business is organized into four service pillars: Customer Experience Management (digital CX transformation, contact center outsourcing, customer care AI), AI Transformation (data for AI training covering AGI/GenAI, Physical AI & Robotics, Search & Ads; enterprise AI including agentic AI and automation), Digital Solutions (web, mobile, digital marketing, enterprise technology modernization), and Trust & Safety (financial crime/compliance, platform integrity/content moderation).
Commercial model combines multi-year enterprise subscriptions, managed services, and professional services, supplemented by an outcomes-based pricing tier. Go-to-market is direct enterprise field sales supported by a ten-partner technology ecosystem and marketplace listings. The firm claims 600+ enterprise clients across technology, telecom, media, BFSI, travel, retail, healthcare, and automotive verticals, with named logos including Google, Microsoft, Epic Games, Nuro, Airbnb, Marriott, Dominos, Charles Schwab, Manulife, PepsiCo, Samsung, Fox Sports, and Brightline, and a workforce of 5,001-10,000.
Gear firmographics
Firmographics- Name
- Gear
- Legal name
- Gear Inc.
- Website
- https://gearinc.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Acquired
- Headcount range
- 5,001–10,000 employees
- Short description
- Gear Inc. (now TELUS Digital) is a Vietnam-anchored software and customer experience services provider acquired by TELUS Digital, serving 600+ enterprise clients across technology, telecom, BFSI, retail, healthcare, and automotive with its Fuel iX GenAI platform and four integrated service pillars.
- Ownership category
- akta.pro rank
Gear industry classification
Industry- Product category
- Customer Experience Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where Gear is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Markets served
Gear business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Customer Experience Management Services: Contact center expertise meets AI technology to transform customer interactions, reduce costs and turn support into revenue. Includes Digital CX Transformation, Contact Center Outsourcing, and Customer Care AI & Technology services.
- AI Transformation Services: Frontier AI training data, engineering and intelligent automation to accelerate responsible AI. Includes Data for AI Training and Enterprise AI solutions.
- Digital Solutions: Award-winning design and full-stack engineering delivering market-leading apps, websites, campaigns, and systems. Includes Web, Mobile & Digital Marketing and Enterprise Technology Modernization.
- Trust & Safety Services: Intelligent detection and compliance capabilities protecting customers and brands through fraud prevention, content moderation and ID verification. Includes Financial Crime & Compliance and Platform Integrity solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Solutions |
| Outcome Based/ Performance | Annual | Outcomes-Based Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Gear product offering
Product offeringCore offering
Gear Inc. (now operating as TELUS Digital following acquisition) provides customer experience transformation services combined with the Fuel iX generative AI platform. The company delivers end-to-end solutions across four pillars: CX Management (digital CX transformation, contact center outsourcing, customer care AI), AI Transformation (data for AI training, enterprise AI), Digital Solutions (web, mobile, digital marketing, technology modernization), and Trust & Safety (financial crime compliance, platform integrity/content moderation). The integrated platform-plus-services model serves over 600 enterprise clients globally.
Product overview
Gear Inc. (now operating as TELUS Digital) is a customer experience transformation partner offering a unified platform-plus-services architecture. The core Fuel iX GenAI platform provides applications including Agent Trainer, Copilots, Agent Assist, and Fortify, complemented by four integrated service pillars: CX Management (Digital CX Transformation, Contact Center Outsourcing, Customer Care AI & Technology), AI Transformation (Data for AI Training, Enterprise AI), Digital Solutions (Web/Mobile & Digital Marketing, Enterprise Technology Modernization), and Trust & Safety (Financial Crime & Compliance, Platform Integrity). Together these deliver end-to-end solutions across the customer journey from acquisition through empowerment, safeguarding, and expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- Fuel iX GenAI platform providing tools to reliably and securely scale generative AI applications across chat, mobile app, web, and contact center channels, delivering tangible business outcomes with governance. For enterprise clients across customer service, AI, and digital experience use cases.
- Digital CX Transformation End-to-end customer experience transformation consulting service covering the full customer journey for enterprise clients.
- Contact Center Outsourcing Outsourcing service covering customer service, B2B sales, and contact center management with AI-powered capabilities for enterprise clients.
- Customer Care AI & Technology AI-powered customer care solutions including CCaaS & CRM, AI-Powered Agent Tools, and Intelligent Conversational AI Solutions for enterprise customer support operations.
- Data for AI Training Frontier AI training data services including Data for AGI & GenAI, Data for Physical AI & Robotics, Data for Search & Ads, and Off-the-Shelf Datasets for enterprise AI development.
- Enterprise AI Comprehensive enterprise AI offerings including Data & AI Strategy, Data Insights & Analytics Services, AI Products & Solutions, Agentic AI & Automation, and AI Factory for enterprise clients.
- Web, Mobile & Digital Marketing Digital experience services covering Product Strategy & Innovation, Experience Design, Web & Mobile App Development, and Digital Marketing Services for enterprise clients.
- Enterprise Technology Modernization Technology modernization services including Salesforce Implementation, Application Services, Enterprise Platform Implementation, Cloud Services, Quality Engineering & QA Factory, Managed IT & Service Desk, and Cybersecurity for enterprise clients.
- Financial Crime & Compliance Trust & safety services including Fraud Detection & Prevention for financial crime management for enterprise financial services clients.
- Platform Integrity Trust & safety services including Content Moderation Solutions for platform quality protection for enterprise digital platforms.
Quantifiable outcome
- $600M+ in financial benefits through AI and advanced analytics since 2023
- +9 more outcomes
Companies that use Gear
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles4 records
Gear technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature6 records
Gear partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- AdobecoreAdobe partnership enables integration with Adobe Experience Cloud for digital marketing and experience design capabilities. Part of TELUS Digital's technology partner ecosystem for comprehensive digital transformation solutions.
- Amazon Web Services (AWS)coreAWS partnership provides cloud infrastructure capabilities as part of TELUS Digital's Enterprise Technology Modernization solutions including cloud services implementation and migration.
- BrazecoreBraze partnership enables customer engagement and marketing automation integration for digital marketing services and customer experience solutions.
- ContentfulsupportingContentful partnership enables headless CMS integration for web and mobile app development services.
- Five9coreFive9 partnership provides CCaaS (Contact Center as a Service) capabilities integrated with CRM for AI-powered customer care solutions.
- GenesyscoreGenesys partnership provides CCaaS & CRM integration capabilities for contact center outsourcing and customer care AI services.
- GooglecoreGoogle partnership enables integration with Google Cloud and AI technologies for enterprise AI and digital transformation solutions. Google is also listed as a client of TELUS Digital.
- Microsoft AzurecoreMicrosoft Azure partnership provides cloud infrastructure and AI capabilities as part of enterprise technology modernization and cloud services solutions.
- SalesforcecoreSalesforce partnership provides CRM integration and enterprise platform implementation services through dedicated Salesforce practice. Available via Salesforce AppExchange marketplace integration.
- ZendeskcoreZendesk partnership provides CCaaS & CRM integration capabilities for customer care AI solutions. Zendesk is featured in the AI Orchestration podcast series for joint thought leadership.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Gear competitors and assessment
Company assessmentDirect peers
- Concentrix: Large publicly traded CX/BPO and trust-and-safety provider with comparable contact center outsourcing, digital CX, and AI-services offerings serving similar enterprise verticals as TELUS Digital.
- Teleperformance: Global leader in outsourced omnichannel customer experience management with AI-enabled CX, content moderation, and digital services that directly overlap Gear/TELUS Digital's solution set.
- TTEC Holdings: Customer experience technology and services company offering CX outsourcing, AI-enabled contact center solutions, and digital customer experience strategy for enterprise clients.
- TaskUs: Digital outsourcing specialist in content moderation, trust & safety, and AI data labeling for tech and digital-native clients — closely comparable to TELUS Digital's Platform Integrity and Data for AI Training practices.
- WNS Holdings: Business process management and CX services firm with analytics-led customer experience, finance/accounting outsourcing, and AI/data services overlapping TELUS Digital's CX Management and Enterprise AI pillars.
- Foundever (formerly Sitel Group): Global CX outsourcing and digital customer experience provider offering contact center, trust & safety, and AI-augmented support services comparable to TELUS Digital's CX and Trust & Safety offerings.
- Startek: Customer experience BPO delivering omnichannel CX, digital transformation, and analytics services to enterprise clients across similar verticals as TELUS Digital.
- Alorica: Privately held CX solutions provider offering contact center outsourcing, digital customer experience, and AI-enabled support comparable to TELUS Digital's customer care capabilities.
Broad incumbents
- Genpact: Global professional services firm with significant CX, AI, and data analytics practices serving enterprise clients; broader portfolio than TELUS Digital but overlapping in customer operations transformation.
- Accenture: Global consulting and technology services giant with extensive CX, AI, cloud, and digital transformation practices that compete for the same enterprise transformation budgets as TELUS Digital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Gear social profiles
Digital presenceGear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gear leadership team
Management profileNumber of profiles
Gear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gear
What does Gear do?
Gear Inc. (now operating as TELUS Digital following acquisition) provides customer experience transformation services combined with the Fuel iX generative AI platform. The company delivers end-to-end solutions across four pillars: CX Management (digital CX transformation, contact center outsourcing, customer care AI), AI Transformation (data for AI training, enterprise AI), Digital Solutions (web, mobile, digital marketing, technology modernization), and Trust & Safety (financial crime compliance, platform integrity/content moderation). The integrated platform-plus-services model serves over 600 enterprise clients globally.
When was Gear founded?
Gear was founded in 2007. It employs 5,001 to 10,000 people.
Where is Gear based?
Gear is headquartered in Hanoi, Vietnam, in the Asia region.
How does Gear make money?
Four revenue lines are on record. Customer Experience Management Services are the primary driver. The others are AI Transformation Services, digital Solutions and trust & Safety Services.
Who are Gear's main competitors?
Direct peers on record are Concentrix, Teleperformance, TTEC Holdings, TaskUs, WNS Holdings, Foundever (formerly Sitel Group), Startek and Alorica. Broad incumbents are Genpact and Accenture.
Does Gear have an API?
No public API is recorded for Gear.
What industry is Gear in?
Gear's product category is Customer Experience Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 541511 and its SIC code is 7373.