Data Management

What Data Management does

Heller Data Services (formerly Data Management Inc., or DMI, founded 1961) is a managed data services provider exclusively serving U.S. nonprofit organizations, fundraising agencies, and adjacent mission-driven institutions such as healthcare research and educational foundations. In 2026 the company was rebranded and reorganized as a division of Heller Consulting within the RKD Group family of brands, operating as a fully remote specialist team. Its service portfolio centers on four core pillars — campaign data processing (NCOA, deceased suppression, merge/purge, donor segmentation), platform integration, data governance, and data warehousing — augmented by an Enterprise AI Strategy offering and a proprietary Bytespree integration platform that builds AI-ready data foundations. Customers include 100+ organizations ranging from national brands (Wounded Warrior Project, The Carter Center, Toys for Tots) to fundraising agencies (RKD Group, Newport ONE, Fuse Fundraising) served under long-term, quote-based managed services contracts.

The business operates on a managed services revenue model with multi-year engagements and quote-based pricing, complemented by a white-label channel where fundraising agencies resell Heller's data operations under their own brand. Go-to-market combines enterprise field sales (phone, email, consultation-led engagement) with channel partnerships and parent-company referrals. Technology is built around a modern data stack (dbt, Airflow, Snowflake/PostgreSQL, Python, BI tooling) layered over proprietary nonprofit-specific direct mail processing systems refined over six decades, with integrations spanning the dominant nonprofit CRM ecosystem (Blackbaud, Salesforce NPSP, Bloomerang, Virtuous, Classy, DonorPerfect, EveryAction). The company holds SOC 2 Type II certification and maintains a CCPA/CPRA-compliant privacy posture, positioning it for enterprise procurement requirements. Ownership rests with RKD Group through Heller Consulting, with no external investors or public listing evidenced.

Name

Data Management

Legal name

Heller Data Services

Website

https://data-management.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Heller Data Services (formerly Data Management Inc., est. 1961) is a managed data services provider for U.S. nonprofits and fundraising agencies, delivering campaign processing, platform integration, data governance, data warehousing, and AI strategy services through long-term managed engagements and a white-label agency channel.

Ownership category

akta.pro rank

Product category

Nonprofit Data Management Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro industry

PRIMARYBPAEAHAC

Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

SECONDARYBPAEAHAA

Data Strategy & Governance Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

SECONDARYHDAEADAB

Data Governance Platforms (Policies, Stewardship, Workflows)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Master Data Management (MDM) & Data Governance Platforms

SECONDARYHDAEADAH

Data Security & Access Governance for Data (Entitlements/Policy Enforcement)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Master Data Management (MDM) & Data Governance Platforms

Keywords

• Nonprofit data services
• Managed data services
• Donor data management
• Direct mail processing
• Data warehousing services

Headquarters

HQ city

Stoneville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Managed Data Services: Long-term managed services partnerships where Heller Data Services becomes an extension of the client's team, providing ongoing technical data expertise. This creates recurring revenue through ongoing service engagements rather than one-time project work. Clients avoid hiring specialized in-house staff by paying for managed services access.
2. Agency White-Label Services: Back-office data operations outsourcing for fundraising agencies, delivered under the agency's brand. Agencies pay for comprehensive data services that allow them to serve clients without building in-house data teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Heller Data Services (formerly Data Management Inc.) provides managed data services for U.S. nonprofits and fundraising agencies, executing campaign data processing (NCOA validation, deduplication, deceased suppression, address standardization, segmentation), integrating CRM and fundraising platforms, delivering data governance and warehousing programs, and building AI-ready data foundations via the proprietary Bytespree integration platform. Offerings are delivered under long-term managed service partnerships that function as an outsourced extension of client data teams.

Product overview

Heller Data Services (formerly Data Management Inc.) offers a comprehensive suite of managed data services designed specifically for nonprofits and fundraising agencies. The portfolio centers on four core service pillars: Campaign Data Processing (including NCOA, deduplication, and donor segmentation), Platform Integration (CRM and fundraising platform connections), Data Governance (data quality, security, and artifact inventorying), and Data Warehousing (unified data repositories for analytics). These core services are complemented by Enterprise AI Strategy offerings for AI-ready data foundations, Agency Solutions including white-label data operations and branded reporting, and the proprietary Bytespree integration platform. The company operates on a long-term partnership model, functioning as an extension of client teams rather than a one-time vendor.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Data Processing Expert execution of client campaign strategies using advanced data processing techniques including NCOA validation, deduplication, deceased suppression, address standardization, and donor segmentation for nonprofit direct mail campaigns.
• Platform Integration Seamless integration of CRM systems with fundraising platforms (Blackbaud Raiser's Edge/RE NXT/Luminate, Salesforce NPSP, Bloomerang, Classy, DonorPerfect, Virtuous, EveryAction, HubSpot) for enhanced fundraising capabilities, improved donor experiences, and simplified reporting.
• Data Governance Comprehensive data quality and security programs including inventorying of data artifacts, business rules documentation, ETL code enhancement, and knowledge transfer to empower organizations to manage their own governance programs.
• Data Warehousing Unified view of constituents and campaigns through scalable data solutions built on Snowflake and PostgreSQL with dbt and Airflow, centralizing disparate data sources into a single source of truth for reporting and analytics.
• Enterprise AI Strategy Data-first AI implementation services that build robust data foundations for AI success, addressing data fragmentation, quality, and governance barriers to support generative AI, agentic AI, and predictive analytics capabilities.
• Direct Mail Data Production Professional direct mail processing for fundraising agencies with agency-level turnaround times and quality standards, including NCOA validation, deceased suppression, address standardization, deduplication, merge/purge operations, and print file preparation.
• White-Label Data Operations Agency-focused service delivery where Heller Data Services provides invisible back-office support, allowing fundraising agencies to position themselves as data experts while maintaining complete client relationships.
• Results Reporting & Data Management Comprehensive data management for campaign results including agency-branded reporting solutions, campaign performance analysis, donor engagement metrics, ROI calculations, and client portal access for fundraising agencies and their end clients.
• Bytespree Integration Platform Proprietary integration platform that accelerates journey to AI-ready data through rapid implementation of system connections, automated data transformation, real-time data pipelines, and pre-built connectors to common nonprofit systems.

Quantifiable outcome

• Serving 100+ nonprofits from national brands to regional food banks

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability5 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• data.worldcoreTechnology or IntegrationHeller Data Services brings deep experience with data.world platform for data governance implementations. The partnership provides clients with access to data.world's governance capabilities integrated into Heller's managed services offerings.
• BytespreecoreTechnology or IntegrationBytespree is Heller Data Services' proprietary integration platform that accelerates AI readiness through rapid system connections, automated data transformation, and real-time data pipelines. It creates the unified data ecosystem that modern AI applications require.
• BlackbaudcoreTechnology or IntegrationHeller Data Services has experience integrating with Blackbaud products including Raiser's Edge, RE NXT, Luminate, and other Blackbaud fundraising platforms. Deep platform expertise enables seamless CRM and fundraising data integration.
• SalesforcecoreTechnology or IntegrationHeller Data Services integrates with Salesforce Nonprofit Success Pack (NPSP), providing nonprofit clients with unified constituent data, donation-to-CRM workflows, and reporting integrations.
• BloomerangcoreTechnology or IntegrationPlatform integration partnership for donor management and fundraising data synchronization with Bloomerang's nonprofit CRM platform.
• VirtuouscoreTechnology or IntegrationIntegration with Virtuous nonprofit CRM and fundraising platform, enabling streamlined data flows and unified constituent views for Virtuous users.
• ClassycoreTechnology or IntegrationIntegration partnership with Classy fundraising platform for nonprofit organizations, providing data synchronization and analytics capabilities.
• DonorPerfectcoreTechnology or IntegrationIntegration with DonorPerfect nonprofit fundraising software, enabling data management and reporting capabilities for DonorPerfect users.
• EveryActioncoreTechnology or IntegrationIntegration with EveryAction nonprofit CRM platform, providing data synchronization and campaign management capabilities.
• AWS, Azure, Google CloudcoreTechnology or IntegrationHeller Data Services' data warehouse solutions integrate with all major cloud platforms including AWS, Azure, and Google Cloud, providing flexibility for client infrastructure preferences.
• Snowflake, PostgreSQLcoreTechnology or IntegrationData warehousing solutions built on industry-standard platforms Snowflake and PostgreSQL for scalable, reliable data storage.
• dbt, AirflowcoreTechnology or IntegrationModern data stack components using dbt for data transformation and Apache Airflow for workflow orchestration in data warehousing implementations.
• Heller ConsultingflagshipStrategic or Co-development PartnerHeller Data Services is a division of Heller Consulting, an RKD Group Company. This parent-subsidiary relationship provides strategic alignment and complementary service offerings. Heller Consulting specializes in platform evaluation and RFP support, while Heller Data Services handles data services implementation.
• RKD GroupflagshipStrategic or Co-development PartnerHeller Data Services is part of the RKD Group family of brands. RKD Group provides integrated fundraising and marketing services, creating a complementary ecosystem of nonprofit service providers.
• Summit MarketingminorStrategic or Co-development PartnerPart of the RKD Group family alongside Summit Marketing, which provides direct response and creative services. The partnership enables referrals and comprehensive service offerings for nonprofit clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blackbaud: Dominant provider of nonprofit CRM, fundraising, financial management, and analytics software (Raiser's Edge, RE NXT, Luminate). Heller Data Services integrates with Blackbaud's ecosystem, but Blackbaud also increasingly offers in-house data services and analytics that compete for the same nonprofit IT budget.
• Bonterra (formerly EveryAction / Network for Good): Multi-brand nonprofit software and services platform combining CRM, fundraising, and data capabilities. Overlaps with Heller on donor database management, campaign processing, and platform integration services for mid-market and enterprise nonprofits.
• Classy (by GoFundMe): Leading online fundraising and donor management platform with embedded analytics and campaign reporting. Targets the same nonprofit development offices as Heller and increasingly bundles data and reporting features that overlap with Heller's Campaign Data Processing service.

Direct peers

• Heller Consulting: Parent division and sister company within the RKD Group family. Specializes in nonprofit CRM platform evaluation, RFP support, and implementation strategy — Heller Data Services handles the downstream data services work, making Heller Consulting both a sibling and a closely adjacent peer.
• RKD Group: Parent brand and integrated fundraising/marketing agency serving large nonprofits. Operates in the same buyer accounts as Heller Data Services and frequently refers clients between marketing services and data services, making it both a partner and a directly comparable peer.
• Pursuant: Full-service fundraising agency offering data-driven direct mail, digital, and analytics services to nonprofits. Pursue a similar go-to-market against the same mid-market and enterprise nonprofit clients and increasingly provide in-house data capabilities competitive with Heller's managed services.

Emerging players

• Virtuous: Cloud nonprofit CRM with growing automation, responsive marketing, and donor journey capabilities. Heller integrates with Virtuous but Virtuous's expanding native automation reduces the need for third-party data services among its installed base.
• Bloomerang: Mid-market nonprofit CRM and donor management platform with built-in reporting, engagement scoring, and recently expanded analytics. Competes for the same small-to-mid nonprofit IT budget that Heller addresses with its managed services offering.
• DonorPerfect: Long-standing nonprofit donor management and fundraising CRM with add-on modules for email, events, and online giving. Competes for the same small and mid-sized nonprofit clients that Heller supports with managed data services and platform integrations.
• Dataro: AI-native fundraising analytics platform for nonprofits offering predictive donor scoring and prospect research. Represents the emerging wave of AI-first nonprofit data vendors that could compete with Heller's Enterprise AI Strategy service from a software (rather than managed services) angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dmiexperts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Management