What SPINX does

Spinx (The Spinx Company, LLC) is a privately held, family-owned convenience retailer founded in 1972 by Stewart Spinks in Greenville, South Carolina. The company operates 90+ convenience stores across South Carolina and North Carolina, with a workforce of 1,600+ teammates. Each store offers a unified retail proposition: fuel (gasoline in multiple octanes, E-85, ethanol-free, diesel, CNG, and EV charging), fresh prepared food anchored by legendary fried chicken served since 1986, car wash services, and the Spinx Xtras loyalty program integrated across pump, mobile, and in-store transactions.

The company runs a multi-format portfolio that includes the Spinx Kitchen foodservice brand, Spinx Ride 'N Shine tunnel and rollover car washes (60+ locations), the Spinx Market & Eatery elevated convenience concept in downtown Greenville (opened October 2024), and proprietary sub-brands such as Cluk Truk (chicken tenders), Spinx Sauce (developed with Duke's Mayonnaise), and Legendary Chicken Nuggets (launched April 2025). Revenue is generated primarily through transactional fuel and food sales, supplemented by recurring car wash club subscriptions ($19.99–$39/month), fleet fueling rebates (up to 7¢/gallon) accepted across the 60,000-station Fuelman network, gift card breakage, and catering services. The Spinks Family Foundation, established in 2016, formalizes the company's community philanthropy, donating 10% of profits annually (over $8.6M cumulative to 1,700+ organizations).

Technology is positioned as an operational modernization lever rather than a product offering. Spinx is deploying Tote.ai's AI-native, hardware-agnostic POS platform across its full chain in the second half of 2026 to unify ordering, checkout, kitchen, fuel pump, and loyalty transactions into a single operational view. The company also operates the Spinx Xtras mobile app (iOS and Android) with ACH-linked Xtras Pay mobile payments powered by Zipline, the WashConnect car wash membership platform, the Fuelman fleet fueling acceptance network, and DayForce HCM for HR and recruitment. Spinx is led by CEO and President Steve Spinks (named 2025 Business Leader of the Year by the South Carolina Chamber of Commerce), with founder Stewart Spinks continuing involvement, and reports no external institutional ownership, M&A activity, or funding rounds in the input data.

Name

SPINX

Legal name

The Spinx Company, LLC

Website

https://myspinx.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Spinx is a family-owned convenience retailer operating 90+ fuel and fresh-food stores across the Carolinas, with integrated car wash, loyalty, and fleet fueling services anchored by its signature fried chicken brand.

Ownership category

akta.pro rank

Product category

Convenience Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Convenience Retailers and Vending Machine Operators (44513)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industry

Convenience Store QSR / Foodservice (Prepared Foods) (THAFAAAM)

Keywords

• Convenience retail
• Fuel services
• Fresh prepared food
• Car wash services
• Loyalty rewards

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fuel Sales: Sale of gasoline (87, 89, 93 octane), E-85, diesel, ethanol-free fuel, UNL88, CNG, and EV charging at convenience store locations. Revenue from fuel margin and volume sales.
2. Food Service: Fresh prepared foods including legendary fried chicken, chicken tenders, sandwiches, breakfast items, sides, and catering. Key products include Legendary Chicken Nuggets (launched April 2025), bone-in chicken, and the Spinx Market & Eatery concept. Revenue from in-store food purchases.
3. Car Wash Services: Car wash club memberships (Classic, Super, Premium tiers) and single wash purchases at tunnel and rollover car wash locations. RFID-tagged membership enables automated recognition and daily wash access.
4. Spinx Xtras Loyalty & Xtras Pay: Loyalty program drives fuel and in-store purchases through savings incentives. Xtras Pay (ACH-linked payment) facilitates in-store and fuel transactions. Generates revenue through increased transaction frequency and customer retention.
5. Fleet Fueling Program: Fleet fuel card program accepted at all Spinx locations and 60,000 Fuelman stations nationwide. Offers 10¢ per gallon savings for first 4 months plus ongoing rebates up to 7¢ per gallon. Revenue from fleet account management and increased fuel volume.
6. Gift Cards: Sale of Spinx gift cards in denominations from $10 to $250. Revenue from unredeemed card balances (breakage) and increased customer spend.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

SPINX operates a chain of 90+ convenience retail stores across the Carolinas, offering fuel, fresh prepared food and foodservice items, car wash services, and a customer loyalty rewards program under the SPINX brand. The company is a family-owned regional operator headquartered in Greenville, South Carolina, with vertically integrated food preparation and fuel offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Spinx Market & Eatery: Elevated convenience experience offering fresh, artisanal food, quick grab-and-go items, and local favorites in downtown Greenville, SC. Established in 2024.
• Spinx Xtras
• Spinx Ride 'N Shine
• Spinx Kitchen
• Cluk Truk
• Spinx Sauce
• Legendary Chicken Nuggets

Products and services

• SPINX Convenience Stores Retail convenience stores operating across the Carolinas, selling fuel, fresh food, beverages, snacks, and general convenience items to walk-in consumers.
• SPINX Fuels
• SPINX Kitchen / Fresh Foodservice In-store kitchen and foodservice program offering freshly prepared meals, sandwiches, wraps, breakfast items, and proprietary items to convenience store customers.
• Legendary Chicken Nuggets A proprietary line of chef-developed chicken nuggets sold as a signature prepared food item at SPINX Kitchen foodservice counters.
• SPINX Xtras Loyalty Program Free customer loyalty and rewards program offering points, discounts, and mobile app features to SPINX convenience store shoppers.
• Ride'N Shine Car Wash Automated car wash service available at select SPINX locations, with a monthly subscription club offering unlimited washes for a recurring fee.
• SPINX Fleet Fueling Commercial fleet fueling program providing business customers with fuel cards, account management, and reporting for vehicle fleets refueling at SPINX locations.
• SPINX Catering Catering service using SPINX Kitchen menu items for events, meetings, and group orders, leveraging the company's fresh prepared food capabilities.
• SPINX Market & Eatery Expanded SPINX store format combining a larger convenience market assortment with an enhanced on-site eatery featuring fresh prepared food.
• SPINX Gift Cards Physical and digital SPINX gift cards redeemable for in-store purchases of fuel, food, merchandise, and car wash services.

Quantifiable outcome

• Average Xtras customer saves 45¢ off per gallon on fuel purchases
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• PepsiCo (Rolling Remembrance)minorGTM or Marketing Partner · 30 April 2026Spinx hosted PepsiCo's Rolling Remembrance relay stop on April 28, 2026 at Spinx #297 in Greenville. The relay honors fallen U.S. service members while raising awareness for military families through Children of Fallen Patriots Foundation. Spinx made a $5,000 donation during the event. Rolling Remembrance is a 14,000+ mile relay of a combat-flown American flag from Seattle to New York.
• Tote.aicoreTechnology or Integration · 3 February 2026Spinx selected Tote.ai as its platform partner for next-generation POS, self-service kiosks, and foodservice technology across its entire chain of 96 stores. Tote's AI-native, hardware-agnostic platform consolidates ordering, checkout, and kitchen operations onto a unified system. Deployment scheduled for the second half of 2026. The partnership unifies fuel pump, mobile, and in-store transactions into a single operational view, eliminating fragmented workflows.
• Duke's MayonnaisecoreStrategic or Co-development Partner · 1 April 2025Developed Spinx Sauce, a savory mayonnaise-based dipping sauce with notes of ketchup, Worcestershire, and black pepper finished with hints of garlic. The partnership leveraged Duke's Mayonnaise's formulation expertise to create a signature condiment for the Legendary Chicken Nuggets launch. Both companies are iconic Greenville brands.
• NACS Foundation (24/7 Day)minorGTM or Marketing PartnerSpinx participates in the annual NACS Foundation 24/7 Day, a nationwide celebration honoring first responders, EMTs, nurses, doctors, 9-1-1 dispatchers, and American Red Cross volunteers. Spinx offers free beverages and freshly baked cookies to first responders on this day. The initiative brings together 90+ convenience retail brands nationwide.
• FuelmancoreChannel Partner/ Reseller/ DistributorSpinx's fleet fueling program is accepted at all Spinx locations and anywhere that accepts Fuelman, representing 60,000 stations nationwide. This extends fleet program acceptance well beyond Spinx's own store network, enabling fleet customers to fuel at any Fuelman station while managing all accounts through Spinx.
• Spinx Market Local VendorsminorStrategic or Co-development PartnerSpinx Market & Eatery (opened Oct 2024 in downtown Greenville) features partnerships with local vendors including Methodical Coffee, Double Stamp Brewery, Carolina Honey Bee, Twin Creeks Lavender, Common Pops, Dottie’s Toffee, Project Host, and Soteria. These partnerships provide local and seasonal items at the elevated market concept.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Wawa: Wawa is a privately held, family-owned convenience retail chain with ~1,000+ stores across the Mid-Atlantic and Southeast, known for its food program, loyalty app, and store experience. It is the most direct peer to Spinx given its food-led differentiation, regional density, and family ownership model — and represents the most likely competitive threat as Wawa expands into the Carolinas.
• Sheetz: Sheetz is a privately held convenience retail chain with 700+ stores across the Mid-Atlantic and into the Southeast, recognized for made-to-order food, technology-forward operations, and a strong workplace brand. It is a direct peer to Spinx on food differentiation, family ownership, and tech investment.
• QuikTrip: QuikTrip is a privately held convenience retailer with 1,000+ stores primarily across the South, Midwest, and Southeast. Comparable to Spinx as a private, well-operated, food-quality-focused c-store chain with strong employee culture and aggressive unit growth in the Southeast.
• RaceTrac: RaceTrac is a privately held convenience retailer with 750+ stores across the Southeast and Texas. It is a direct peer in the Carolinas convenience retail market, with overlapping fuel, food, and loyalty offerings and similar store-format positioning.
• Casey's General Stores: Casey's is a publicly traded c-store chain with 2,900+ stores across the Midwest and South, known for its prepared food, pizza, and in-store kitchens. Comparable to Spinx on food differentiation, store-level operational excellence, and growth strategy, though at meaningfully larger scale.
• Murphy USA: Murphy USA is a publicly traded convenience and fuel retailer with 1,750+ stores primarily near Walmart locations across the Southeast and US. It is a comparable peer for fuel-led c-store economics, store-format strategy, and small-format operations.
• Kwik Trip: Kwik Trip is a privately held convenience retailer with 800+ stores across the Midwest, recognized for its food program, private label, and employee culture. Comparable to Spinx as a privately held, employee-focused, food-differentiated regional c-store operator.

Broad incumbents

• Circle K (Alimentation Couche-Tard): Circle K, operated by Couche-Tard, is one of the largest convenience retail chains globally with 14,000+ stores. While much larger and more geographically diverse than Spinx, it directly competes in the Carolinas c-store market and is a relevant peer for benchmarking tech investment and food program scale.
• 7-Eleven (Seven & i Holdings): 7-Eleven operates the largest c-store network in the US with 12,000+ stores, including franchised and corporate locations across the Carolinas. It is a broad incumbent peer for fuel/convenience retail and a key reference point for loyalty program scale and technology investment.

Emerging players

• Buc-ee's: Buc-ee's is a privately held travel center / c-store chain with 50+ mega-locations across the South, famous for its food, clean facilities, and large-format stores. While primarily a travel center concept, its aggressive Southeast expansion and food quality make it a relevant emerging peer for Spinx's food-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thespinxcompany
• LinkedInlinkedin.com/company/the-spinx-co-
• Instagraminstagram.com/thespinxcompany
• Xx.com/thespinxcompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPINX