What Fria, LLC does

Fria, LLC is a New Jersey-based fem-tech company that designs, manufactures, and sells cooling jewelry products targeting women experiencing menopause-related hot flashes. Founded in 2016 by Sheilisa McNeal after she experienced peri-menopause symptoms, the company operates as a bootstrapped LLC with 1-10 employees and is registered in Avenel, NJ (despite marketing copy describing the brand as "Designed in New York City"). The current product line consists of two cooling bracelets — one with a premium leather band and one with a crystallized band adorned with luxury Austrian crystals — both priced at $99.

The underlying technology is a patented (pending) hydro-powered evaporative cooling system developed in collaboration with engineers from the University of Illinois, Urbana-Champaign. The system uses phase change materials (PCMs), specialized ceramics, conductive metals such as stainless steel, natural leather, and engineered mesh/lattice designs to provide passive cooling at the wrist's pulse points for 30 minutes to 2 hours per activation. Activation requires only cold water, with no batteries, electronics, or external power. The company also holds registered trademarks for "Fria Jewelry®" and "Cooling Jewelry®."

Fria's business model is direct-to-consumer e-commerce through myfria.com, with US domestic shipping via USPS (free shipping) and international shipping available at $38 per item. The company supplements product sales with an ecosystem layer: an online show ("The Pause - Reclaiming Our Time"), a blog with content dated 2024-2026, an email community, and fem-friendly workplace workshops targeted at employers and HR departments as a B2B professional services offering. Distribution is entirely owned-channel with no third-party retail or marketplace presence.

Name

Fria, LLC

Legal name

Fria LLC

Website

https://myfria.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Fria, LLC is a New Jersey-based fem-tech startup that designs and sells $99 cooling bracelets using patented hydro-powered evaporative cooling technology, providing discreet hot flash relief for women experiencing menopause through direct-to-consumer e-commerce, community content, and workplace workshops.

Ownership category

akta.pro rank

Headquarters

HQ city

Avenel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for cooling jewelry products sold directly to consumers through e-commerce. Products include Cooling Bracelet With Premium Leather Band and Cooling Bracelet With Crystallized Band, both priced at $99.00. Free shipping on US orders, international shipping available at $38.00 per item.
2. Workshop and Event Services: Innovative wellness workshops hosted to foster fem-friendly workplaces and improve communication around mid-life, ageism, and menopause challenges. These educational/consulting services support the company's holistic 3-pronged approach (Product, Community, Education).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fria designs, manufactures, and sells patented hydro-powered cooling bracelets that use passive nano-thermal evaporative cooling to relieve hot flashes for women experiencing menopause. The product line consists of two $99 bracelets (a crystallized band and a premium leather band) and is complemented by community education through an online show and corporate wellness workshops.

Product overview

Fria Jewelry is a cooling jewelry company offering a focused portfolio of two cooling bracelet products: the Cooling Bracelet With Crystallized Band and the Cooling Bracelet With Premium Leather Band, both priced at $99.00. Both products feature patented hydro-powered evaporative cooling technology designed to alleviate hot flash discomfort. The bracelets are adorned with luxury Austrian crystals and are marketed as fashionable, discreet wellness accessories for women experiencing menopause. The product line is unified under the core cooling jewelry category with no modular add-ons or platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooling Bracelet With Crystallized Band A bedazzled cooling bracelet featuring patented hydro-powered evaporative cooling technology, adorned with luxury Austrian crystals for a fashionable, unisex wellness accessory designed to relieve hot flash discomfort in women experiencing menopause. Made in the USA.
• Cooling Bracelet With Premium Leather Band A premium leather band cooling bracelet embedded with patented hydro-powered evaporative cooling technology and adorned with luxury Austrian crystals, designed as a stylish, discreet option for day-long hot flash relief during menopause.
• Holiday Gift Bundle (2 cooling bracelets) A bundled two-bracelet set of Fria's cooling jewelry with a $20 discount and free shipping, marketed as a thoughtful gift for women over 50.
• Innovative Wellness Workshops for Fem-Friendly Workplaces Educational workshops and seminars for companies and HR departments to foster fem-friendly workplaces, improve communication around mid-life, ageism, and menopause challenges, and support employees experiencing menopause.

Quantifiable outcome

• Cooling relief duration: 30 minutes to 2 hours per activation depending on ambient conditions
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• University of Illinois, Urbana-ChampaigncoreTechnology or IntegrationCollaborated with engineers from University of Illinois, Urbana-Champaign to develop and identify a way to combine eco-friendly, hypo-allergenic materials for the cooling technology. This partnership resulted in the proprietary hydro-powered evaporative cooling system that is central to Fria's product offering.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Evernow: Evernow is a menopause-focused virtual care provider offering hormone therapy and lifestyle support. It addresses the same customer pain points through medical care rather than wearables.
• Oura: Oura makes a premium wearable health ring with temperature-sensing features that some users leverage for cycle and menopause insights. It is a broad incumbent in wearable wellness rather than a direct menopause competitor.
• Bellabeat: Bellabeat produces women's health-focused smart jewelry and wellness trackers. It overlaps with Fria in fashion-integrated women's wearables, though Bellabeat's products are electronic and broader in scope.
• Elektra Health: Elektra Health is a digital menopause care platform offering telehealth, education, and community. It competes for the same midlife women's attention and discretionary spending through a clinical/community model rather than physical products.
• Midi Health: Midi Health is a well-funded telehealth provider focused on perimenopause and menopause care. It addresses the same customer with clinical care rather than wearables, but competes for the same wallet and brand awareness in the fem-tech menopause space.
• Alloy Women's Health: Alloy is a menopause-focused telehealth and prescription platform serving women over 40. It competes for the same menopause demographic through medical solutions rather than fashion accessories, but draws the same media and consumer mindshare.

Direct peers

• Caria (Ebb): Caria (formerly Ebb) is a fem-tech app and content platform targeting menopause symptom relief. While product-led rather than hardware, it competes for the same menopausal women's discretionary spend and shares the same midlife wellness positioning.
• Embr Labs: Embr Labs makes the Embr Wave, a thermal wearable wristband for hot flashes and temperature-related comfort. It is the closest direct competitor to Fria in the wrist-worn thermal wellness category, although it uses active electronic cooling rather than passive evaporative cooling.

Emerging players

• Apollo Neuroscience: Apollo makes a wearable that uses gentle vibrations for stress, sleep, and focus. It is adjacent to Fria in the wearable wellness category, though focused on nervous system regulation rather than temperature.
• Thermaband: Thermaband offers a cooling wristband designed for hot flashes and night sweats. It is a direct functional competitor to Fria in the wearable cooling-for-menopause category, with similar price positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/friajewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fria, LLC