What Geometris does

Geometris LP is a Houston, Texas-based private limited partnership that designs, manufactures, and sells asset-mounted onboard telematics hardware for vehicles, vessels, and heavy equipment. The company's core product line consists of rugged plug-and-play onboard devices that provide tracking, monitoring, control, and diagnostic functionality across passenger vehicles, commercial fleets, watercraft, and industrial machinery. Geometris emphasizes a broad SKU portfolio for compatibility with multiple make-model-year combinations, in-house US manufacturing at its Houston facility, and a claimed near-zero field failure rate.

The firm's commercial offering is anchored by CAST, a proprietary Device Management System (DMS) that allows centralized configuration and management of deployed hardware, with continuous feature updates delivered to field devices. CAST provides Geometris a recurring-software revenue layer on top of one-time hardware sales. Geometris monetizes through quote-based, multi-year contracts sold via two channels: a direct enterprise sales team staffed by experienced sales agents, and a global distributor network that the company actively recruits. Pricing is not publicly disclosed. Customer segments span fleet operators and vehicle owners (primary), heavy equipment operators in construction and industrial settings (primary), and marine/vessel operators (secondary).

The company is privately held as a Texas limited partnership, with no evidence of institutional venture or private equity investment. Geometris has approximately 11-50 employees, operates from a single Houston headquarters that doubles as its manufacturing and R&D facility, and claims to serve customers globally through its distributor channel, though it discloses no international offices.

Name

Geometris

Legal name

Geometris LP

Website

https://geometris.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Geometris LP is a Houston-based manufacturer of asset-mounted telematics hardware and the CAST device management software, providing tracking, monitoring, and diagnostics for fleets, heavy equipment, and marine vessels via direct sales and a global distributor network.

Ownership category

akta.pro rank

Product category

Vehicle Telematics Hardware

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Rugged Printers & Field Peripheral Devices (Mobile Printers/Scanners) (HDACALAL)

Keywords

• GPS asset tracking devices
• Fleet telematics hardware
• Vehicle diagnostic systems
• Asset-mounted tracking devices
• Telematics device management

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Asset-Mounted Hardware Devices: Sale of asset-mounted onboard devices for tracking, monitoring, control, and diagnostic systems. Hardware products are manufactured in-house in Houston, TX facility.
2. Device Management System (CAST): Software solution for device configuration and management, supporting deployed field devices with unified platform and continuous feature updates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Geometris designs, manufactures, and sells asset-mounted onboard hardware devices that provide tracking, monitoring, control, and diagnostic capabilities for vehicles, vessels, and heavy equipment. The hardware is complemented by CAST, a proprietary device management system (software) that streamlines configuration and management of field-deployed devices. Products are manufactured in-house at the company's Houston, TX facility and sold through direct sales and distributor channels.

Product overview

Geometris LP is a US-based manufacturer of aftermarket vehicle telematics hardware headquartered in Houston, TX. The company offers a portfolio of asset-mounted onboard devices for tracking, monitoring, control, and diagnostic systems across vehicles, vessels, and heavy equipment, complemented by CAST—a proprietary device management system (DMS) that enables streamlined configuration and field deployment management. The product line features versatile compatibility with multiple SKUs supporting all vehicle types, emphasizing near-zero failure rates and seamless plug-and-play installation with customer platforms.

Differentiator

Problem solved

Functional benefit

Brands

• CAST: Device Management System (DMS) that streamlines configuration and management of devices deployed in the field, providing always-current features, unified solution across devices, and tailored device functionality for various installations.

Products and services

• CAST (Device Management System) CAST is a proprietary device management system (DMS) software that streamlines configuration and management of asset-mounted onboard devices deployed in the field. It provides a unified solution across deployed devices, keeps devices current with the latest features, and enables effortless customization of device functionality for a range of installations. Targeted at commercial and enterprise fleet operators and distributors using Geometris hardware.
• Asset-Mounted Onboard Devices Aftermarket GPS/asset-mounted onboard hardware devices for tracking, monitoring, control, and diagnostics across vehicles (passenger and commercial), vessels, and heavy equipment. Offered in multiple SKUs to support all vehicle types, featuring near-zero field failure rates and plug-and-play installation with seamless integration into customer platforms. Sold to commercial fleet operators, heavy equipment operators, marine/vessel operators, and authorized distributors.

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Expansion highlights4 records

Broad incumbents

• Verizon Connect: Verizon Connect is the telematics arm of Verizon offering fleet tracking, GPS hardware and SaaS software to enterprise fleets. Broad incumbent with hardware plus services comparable to Geometris's bundled hardware and CAST management platform for fleet operators.
• Descartes Systems Group: Descartes is a logistics and supply chain technology company whose Global Logistics Network includes telematics and fleet management solutions. Broad incumbent in fleet/telematics software comparable to the platform ambition behind Geometris's CAST device management system.
• Trimble Transportation: Trimble is a large diversified industrial technology company with telematics offerings across transportation, construction and heavy equipment fleets. Overlaps with Geometris on heavy equipment and fleet telematics via solutions like Trimble Insight and Vusion—broader portfolio but overlapping customer-base capabilities.

Direct peers

• Spireon: Spireon provides GPS-based asset tracking and fleet management hardware plus cloud software, with strength in vehicle and trailer telematics. Direct competitor to Geometris in aftermarket telematics hardware with a recurring SaaS revenue model.
• Geotab: Geotab is the dominant cloud-based fleet telematics platform, selling hardware (GO device) plus software for GPS tracking, vehicle diagnostics and fleet management. Direct comparable to Geometris in serving fleet operators with asset-mounted telematics hardware and a companion management platform.
• Lytx: Lytx combines vehicle-mounted cameras (dashcam) with telematics hardware and a fleet safety platform for commercial fleets. Adjacent direct competitor—sells vehicle-mounted hardware plus software to commercial fleets, overlapping with Geometris's automotive/vehicle telematics focus.
• Samsara: Samsara sells asset-mounted sensors and a unified cloud platform for fleet visibility, equipment monitoring, telematics and IoT workflows. Direct competitor to Geometris across vehicles, equipment and the broader telematics space, and a benchmark for software-led bundled hardware selling.
• ORBCOMM: ORBCOMM is an IoT/asset tracking hardware specialist serving fleets, vessels and heavy equipment with cellular and satellite telematics devices and a SaaS management layer. Comparable to Geometris on the multi-vertical (vehicle/marine/equipment) asset-mounted hardware with software angle.
• CalAmp (Sensata): CalAmp (now part of Sensata) designs telematics hardware and edge devices used in fleet, asset tracking and industrial IoT deployments. Comparable as a hardware-centric telematics device manufacturer whose products feed third-party platforms, similar to Geometris's asset-mounted device strategy.

Emerging players

• Fleetio: Fleetio is a fleet maintenance and management SaaS platform that increasingly integrates with telematics hardware, including GPS tracking devices. Comparable as an emerging SMB-focused fleet platform play that competes for the same under-served small-to-mid fleet segment Geometris targets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geometris