Traffic Today

What Traffic Today does

Traffic Today is a Dutch performance marketing agency founded in 2017 in Deventer, Netherlands. The firm operates a celfilosofie (cell philosophy) organizational model, currently comprising five self-managing teams of marketing specialists distributed across three offices in Deventer, Enschede, and Zwolle. Headcount is reported at 80-90+ specialists, and the company states a customer base of more than 200 clients spanning SMB e-commerce, enterprise education, IT, insurance, sports, and automotive segments.

The service portfolio covers the full performance marketing stack: search engine optimization (local, international, technical, on-page), paid search advertising (Google Ads, Microsoft Ads, Shopping, Display, remarketing), linkbuilding (including whitelabel and international), content marketing (ghostwriting, copywriting, content strategy), paid social across Facebook, Instagram, LinkedIn, TikTok, YouTube, Snapchat, and Pinterest, email marketing via Reloadify and Spotler, and marketplace management on Bol.com, Amazon, and Kaufland. An AI-Marketingbureau service line layers third-party AI tools (ChatGPT, Claude, Gemini, CustomGPT, OpenAI 4o) and workflow automation (n8n, Asana, Google Sheets) onto client engagements, alongside proprietary predictive SEO modeling in Google Sheets. Technology partnerships include official Google Premier Partner 2026 status and Meta Business Partner designation, with tooling integrations spanning Semrush, Channable, Lightspeed, Reloadify, Spotler, Airtable, and PIWIK.

The business model combines subscription-style monthly marketing retainers, project-based consulting engagements, and performance-based advertising management with usage-linked ROAS optimization. Pricing is custom/quote-based with annual billing cadence; a free marketing audit serves as the primary lead-generation entry point. Go-to-market is sales-led with a direct consulting motion targeting both B2B and B2C clients across the Netherlands and selected international markets (Belgium, Germany, England, with localized SEO and linkbuilding in French, English, German, and Spanish). The company is privately held and founder/management-owned with no disclosed external institutional backing. Leadership includes co-founder Ivo Elshof and CEO Steven Bodde (appointed September 2025).

Name

Traffic Today

Legal name

Traffic Today

Website

https://traffictoday.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Traffic Today is a Dutch performance marketing agency founded in 2017, operating five self-managing cells of 80-90+ specialists across Deventer, Enschede, and Zwolle. It delivers SEO, SEA, social, content, marketplace, email, and AI-integrated marketing services to 200+ B2B and B2C clients in the Netherlands and select European markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

Keywords

• Performance marketing
• Search engine optimization
• Digital marketing agency
• Paid media advertising
• Content marketing services

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Retainers: Ongoing marketing service contracts where Traffic Today manages various aspects of client digital marketing including SEO, SEA, content, social media, and marketplaces. Revenue is generated through monthly retainer fees for continuous service delivery.
2. Project-Based Consulting: Specific marketing projects and campaigns delivered for clients, including one-time optimization projects, campaign launches, and strategy development engagements.
3. Performance-Based Advertising Management: Management of client advertising budgets across platforms like Google Ads and Meta, with focus on ROAS optimization and measurable results.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Traffic Today is a Dutch performance marketing agency that helps businesses grow online through SEO, SEA (paid search), linkbuilding, content marketing, social media advertising, email marketing, marketplace advertising, and international marketing. The agency organizes its operations around five self-managing 'cell' teams, each led by a Business Lead, delivering data-driven campaigns for B2B and B2C e-commerce clients.

Product overview

Traffic Today is a performance marketing bureau offering an integrated portfolio of online marketing services organized around a celfilosofie (cell philosophy), with five specialized, self-managing cells located in Deventer, Enschede, and Zwolle. The core offering is performance marketing combining SEO (Zoekmachine optimalisatie), paid search advertising (Zoekmachine adverteren/SEA with Google Ads, Microsoft Ads, Shopping), linkbuilding, content marketing, social media advertising, email marketing (via Reloadify and Spotler), and marketplace management (Bol.com, Amazon, Kaufland). AI integration services (AI-Marketingbureau) are embedded across all disciplines, utilizing ChatGPT, Claude, Gemini, and CustomGPT for automation, predictive analytics, and content generation. International marketing and strategic consulting services extend the reach across Benelux and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Search Engine Optimization) Improves organic search visibility and rankings for client websites through technical SEO, on-page optimization, and content strategy. Designed for businesses seeking long-term, sustainable traffic growth.
• SEA (Search Engine Advertising) Paid search advertising management on platforms such as Google Ads to drive immediate, measurable traffic and conversions. Offered under the agency's Google Premier Partner status.
• Linkbuilding Acquires high-quality backlinks to improve domain authority and search engine rankings for client websites.
• Content Marketing Develops and distributes content (blogs, articles, guides) to attract and engage target audiences, supporting SEO and brand authority.
• Social Media Advertising Paid social media campaigns across platforms including Meta (Facebook/Instagram) to reach targeted audiences and drive conversions. Delivered under the agency's Meta Business Partner status.
• Email Marketing Email campaign strategy, automation, and execution to nurture leads, retain customers, and drive repeat purchases.
• Marketplace Advertising Advertising and optimization on online marketplaces (e.g., bol.com, Amazon) to increase product visibility and sales for e-commerce clients.
• International Marketing

Quantifiable outcome

• 30% revenue growth for e-commerce clients within one year
• +6 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and major.

• GooglecoreTechnology or IntegrationOfficial Google Premier Partner with access to beta features, latest insights, and priority support. The partnership enables Traffic Today to deliver cutting-edge Google Ads campaigns for clients.
• MetacoreTechnology or IntegrationOfficial Meta Business Partner providing access to Facebook, Instagram, and other Meta platform features and support for advertising campaigns.
• Bol.comcoreChannel Partner/ Reseller/ DistributorMarketplace partnership enabling clients to sell products on Bol.com. Traffic Today helped Zuivelhoeve become the first fresh food supplier successfully listing on Bol.com.
• AmazonmajorChannel Partner/ Reseller/ DistributorMarketplace channel partnership for clients selling on Amazon marketplace, including feed management and optimization services.
• SemrushcoreTechnology or IntegrationSEO tool partnership providing keyword research, competitor analysis, and ranking tracking capabilities used in client campaigns.
• ChannablecoreTechnology or IntegrationFeed management platform partnership used for product feed optimization across marketplaces like Bol.com and Amazon.
• Google AdscoreTechnology or IntegrationCore advertising platform for managing pay-per-click campaigns, used in predictive modeling and campaign optimization.
• ReloadifymajorTechnology or IntegrationEmail marketing automation platform partnership for client email campaigns and customer journey automation.
• SpotlermajorTechnology or IntegrationEmail marketing software partnership offering additional options for client email marketing campaigns.
• LightspeedmajorTechnology or IntegrationE-commerce platform integration for client webshops, enabling seamless connection with email marketing and other tools.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• OrangeValley: Dutch performance marketing agency offering SEO, SEA, content, and data services. Direct competitor with similar team size and SMB-to-enterprise client focus in the Netherlands market.
• Adwise: Dutch digital performance marketing agency based in Eindhoven. Directly comparable across Google Ads, SEO, social advertising, and marketplace services for Dutch SMB and mid-market segments.
• Dept: Larger Dutch-headquartered digital agency offering end-to-end performance marketing, technology, and creative services. Direct competitor for mid-market and enterprise Dutch clients, with a broader international footprint.
• iO Digital: Benelux digital agency with offices in the Netherlands and Belgium offering marketing technology, performance marketing, and content services. Comparable on both offerings and geographic reach.
• Energize: Dutch digital marketing agency offering performance marketing services in SEO, paid media, and content. Closely comparable in size, positioning, and Dutch-market focus to Traffic Today.
• Stonewall Media: Dutch performance marketing agency specializing in paid media, SEO, and data-driven campaigns. Direct competitor for Dutch SMB and mid-market clients seeking performance-oriented marketing engagements.

Broad incumbents

• Dentsu Creative: Global creative and media network with strong Amsterdam presence offering performance marketing, SEO, and paid media at scale. Competes for Dutch enterprise clients, but operates with a much broader portfolio of services beyond Traffic Today's performance-marketing niche.
• WPP / Ogilvy: Global advertising and marketing-services holding company (owner of Ogilvy, GroupM, VMLY&R). Competes for Dutch and international enterprise performance-marketing budgets via network scale and integrated offerings.

Emerging players

• JungleMinds: Dutch digital agency focused on performance marketing, content, and data-driven campaigns for ambitious brands. Comparable offerings with a slightly smaller scale than Traffic Today.

Others

• Semrush: Marketing-technology vendor Traffic Today partners with for SEO data feeding its predictive revenue model. Not a direct competitor, but an adjacent ecosystem vendor whose pricing, product roadmap, and AI capabilities directly affect Traffic Today's SEO service economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9_xw2N59kOyje2cUhS7ddg
• Facebookfacebook.com/TrafficToday
• LinkedInlinkedin.com/company/traffictoday
• Instagraminstagram.com/traffictoday
• TikToktiktok.com/@traffictodaynl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traffic Today