Attune Foods
Attune Foods, now operating as 8th Avenue Food & Provisions under Post Consumer Brands, is a granola co-manufacturer and private label supplier serving retailers, consumer brands, foodservice operators, and food manufacturers from a SQF Level III certified facility in Oregon's Willamette Valley.
- Company typePrivate
- Founded2006
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Attune Foods does
Attune Foods, founded in 2006 and headquartered in San Francisco, historically developed and marketed probiotic wellness bars in flavors including chocolate, blueberry, vanilla, peanut butter, mango, and lemon. The company raised approximately $16.8 million across three funding rounds between 2006 and 2009 from a syndicate of strategic and venture investors including Nestle, Unilever Ventures, Burrill & Company, Fonterra Co-operative Group, and Brand New Brands.
The operational data indicates that Attune Foods' business has since been consolidated under Post Consumer Brands (a subsidiary of Post Holdings) and now operates as 8th Avenue Food & Provisions, a granola-focused division. This division operates a manufacturing facility in Oregon's Willamette Valley that has been producing granola for approximately 50 years, holding SQF Level III certification (the highest level under the Global Food Safety Initiative).
The business model is B2B and diversified across five revenue streams: co-manufacturing services for consumer brands, private label solutions for retailers, bulk granola for natural and specialty retailers, foodservice distribution to restaurants, hospitality, schools, healthcare, and military settings, and ingredient supply to food manufacturers. The product portfolio spans traditional granola, flake & cluster cereals, and extrusion products, all in non-GMO or Certified Organic formulations with over 250 active ingredients and multiple packaging formats.
Attune Foods firmographics
Firmographics- Name
- Attune Foods
- Legal name
- Post Consumer Brands, LLC
- Website
- https://attunefoods.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Attune Foods, now operating as 8th Avenue Food & Provisions under Post Consumer Brands, is a granola co-manufacturer and private label supplier serving retailers, consumer brands, foodservice operators, and food manufacturers from a SQF Level III certified facility in Oregon's Willamette Valley.
- Ownership category
- akta.pro rank
Attune Foods industry classification
Industry- Product category
- Granola and Cereal Manufacturing
- NAICS
- Food Manufacturing (311), Breakfast Cereal Manufacturing (31123), Snack Food Manufacturing (31191)
- SIC
- Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Breakfast Cereal Manufacturing (RTE, hot cereals, granola) (AFAKABAA)
- akta.pro secondary industries
- Organic & Natural Packaged Grocery Wholesale (AFAIAJAB), Organic & Natural Foodservice & Restaurant Supply Wholesale (AFAIAJAJ)
Keywords
Where Attune Foods is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Attune Foods business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Co-Manufacturing Services: Manufacturing granola products for brands looking to expand their presence in the granola category. Provides full-service manufacturing capabilities for external brands.
- Private Label Solutions: Provides private label granola products to retailers, offering customizable formulations and packaging to meet retailer-specific needs.
- Bulk Granola: Supplies granola in bulk formats to natural and specialty retailers for their bulk foods sections.
- Foodservice: Provides granola products to restaurants, hospitality, schools, healthcare and military settings in various packaging sizes.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Attune Foods product offering
Product offeringCore offering
Attune Foods, operating as 8th Avenue Food & Provisions, manufactures and supplies granola, flake-and-cluster cereals, and extruded cereal and snack products in non-GMO and Certified Organic formulas. The company produces these items under private label programs for retailers, through co-manufacturing partnerships for consumer brands, in bulk for natural and specialty retailers, as ingredient solutions for food manufacturers, and in foodservice packaging for institutional buyers.
Product overview
8th Avenue Food & Provisions operates as the granola division of Post Consumer Brands, offering a unified portfolio of granola, cereals, and snacks. The product line centers on three core offerings — Traditional Granola (crafted with whole grains, nuts, fruit, and seeds in conventional and Certified Organic formulas), Flake & Cluster (granola combined with corn or wheat flakes for breakfast cereals), and Extrusion Products (toasted corn flakes, crisp rice, corn puffs in various formats). These are distributed through multiple channels: Private Label (retail store brands), Co-Manufacturing (brand expansion partnerships), Ingredient Solutions (granola as a component for manufacturers), Bulk (natural/specialty retail), and Foodservice (restaurants, hospitality, schools, healthcare, military). The company holds SQF Level III certification and leverages over 250 active ingredients with packaging options including stand-up resealable pouches, pillow bags, bulk packages, and bag-in-box formats.
Differentiator
Problem solved
Functional benefit
Brands
- 8th Avenue Granola: Premium granola products including traditional granola, flake & cluster, and extrusion offerings in organic and non-GMO formulas.
Products and services
- Traditional Granola Wholesome granola crafted with premium whole grains, nuts, fruit, and seeds. Available in conventional, organic, added fiber, keto-friendly, and plant-based protein formulas. Offered in multiple packaging formats including stand-up resealable pouches, pillow bags, bulk packages, and bag-in-box.
- Flake & Cluster Traditional granolas combined with crunchy corn or wheat flakes to deliver a portfolio of breakfast cereals, expanding the granola and cereal product line.
- Extrusion Products Toasted corn flakes, crunchy wheat rice flakes, crisp rice, and sweetened corn puffs offered as extruded flakes, coated, and frosted variants to expand the breakfast portfolio.
- Private Label Granola Retail private label granola solutions enabling retailers to expand their private label granola assortments with fact-based category insights, innovation support, and customizable formulations.
- Co-Manufacturing Services Contract manufacturing services enabling consumer brands to enter or expand within the granola category, with access to expert R&D resources, multiple packaging formats, and quick response to market demands.
- Ingredient Solutions Premium granola ingredient mix customization for food manufacturers looking to add granola to their own products, with expertise in creating customized ingredient combinations.
- Bulk Granola Bulk granola offerings supplied to natural and specialty retailers for their bulk foods sections.
- Foodservice Granola Granola products and packaging sizes designed for restaurants, hospitality, schools, healthcare, and military foodservice settings.
Quantifiable outcome
- SQF Level III certification (highest level) reflecting comprehensive food safety and quality management system
Companies that use Attune Foods
Customer profileSegments5 records
Ideal customer profiles4 records
Attune Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Attune Foods partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Attune Foods competitors and assessment
Company assessmentDirect peers
- TreeHouse Foods: TreeHouse Foods is the largest U.S. private-label food manufacturer, operating across cereal, granola, snacks, and baking categories. Directly comparable to 8th Avenue on the private label and co-manufacturing model and on cereal/granola product overlap.
- Nature's Path Foods: North America's largest organic cereal and granola brand, manufacturing organic RTE cereals, muesli, and granola from purchased grains. Directly overlaps with 8th Avenue's organic/non-GMO granola and cereal platform.
- Bakery-focused private label manufacturers (e.g., Hometown Food Company): Specialty private-label baked goods and granola manufacturers supplying grocery and club channels. Closely comparable on B2B/private-label bakery and granola production.
- SunOpta (organic food ingredients and snacks): SunOpta is a vertically integrated organic and non-GMO ingredient and snack supplier with operations in cereals, granola, and frozen fruit. Highly comparable on certified organic supply chain, B2B focus, and granola/ingredient mix.
Broad incumbents
- Post Consumer Brands (cereal portfolio): The parent brand and sister divisions within Post Holdings produce RTE cereals, muesli, and granola adjacent brands (Honey Bunches of Oats, Great Grains, Alpen, Barbara's). Same parent company, overlapping cereal manufacturing capability.
- Kellanova (Kashi, Bear Naked): Kellanova owns Bear Naked granola and Kashi cereals, plus a broader snacks and frozen portfolio. Comparable on branded organic/natural cereal and granola offerings, though Kellanova is brand-led rather than B2B-focused.
- Small Planet Foods / Cascadian Farm (General Mills): General Mills' Cascadian Farm organic cereal brand. Comparable on organic/non-GMO granola and RTE cereal products and on retailer distribution, though operating as a brand rather than a co-manufacturer.
Emerging players
- Purely Elizabeth: Premium granola and probiotic snack brand focused on better-for-you formulations. Comparable on product category and on organic/non-GMO positioning, though Purely Elizabeth is a brand-led emerging player rather than a private label manufacturer.
- Back to Nature Foods: Granola, crackers, and snack brand now owned by a strategic acquirer; comparable on natural/organic granola and on co-manufacturing dynamic with parent.
Regional players
- Bob's Red Mill Natural Foods: Oregon-based natural grain, cereal, and baking ingredient manufacturer. Comparable on grain-based and wholesome foods category, North American distribution, and Willamette Valley regional footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Attune Foods social profiles
Digital presenceAttune Foods compliance and trust
Trust signalCompliance1 record
Attune Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attune Foods leadership team
Management profileNumber of profiles
Profiles1 record
Attune Foods funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attune Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attune Foods
What does Attune Foods do?
Attune Foods, operating as 8th Avenue Food & Provisions, manufactures and supplies granola, flake-and-cluster cereals, and extruded cereal and snack products in non-GMO and Certified Organic formulas. The company produces these items under private label programs for retailers, through co-manufacturing partnerships for consumer brands, in bulk for natural and specialty retailers, as ingredient solutions for food manufacturers, and in foodservice packaging for institutional buyers.
Is Attune Foods a public or private company?
Attune Foods is a private company. It is classified as corporate owned and is currently operating.
When was Attune Foods founded?
Attune Foods was founded in 2006. It employs 101 to 250 people.
Where is Attune Foods based?
Attune Foods is headquartered in San Francisco, United States, in the North America region.
How does Attune Foods make money?
Four revenue lines are on record. Co-Manufacturing Services are the primary driver. The others are private Label Solutions, bulk Granola and foodservice.
Who are Attune Foods's main competitors?
Direct peers on record are TreeHouse Foods, Nature's Path Foods, Bakery-focused private label manufacturers (e.g., Hometown Food Company) and SunOpta (organic food ingredients and snacks). Broad incumbents are Post Consumer Brands (cereal portfolio), Kellanova (Kashi, Bear Naked) and Small Planet Foods / Cascadian Farm (General Mills). Emerging players are Purely Elizabeth and Back to Nature Foods. Bob's Red Mill Natural Foods is listed as a regional player.
Does Attune Foods have an API?
No public API is recorded for Attune Foods.
What industry is Attune Foods in?
Attune Foods's product category is Granola and Cereal Manufacturing. Its primary akta.pro industry code is AFAKABAA, Breakfast Cereal Manufacturing (RTE, hot cereals, granola), with a secondary code of AFAIAJAB, Organic & Natural Packaged Grocery Wholesale. Its NAICS code is 311 and its SIC code is 2000.