Soreto
Soreto is a London-based B2B SaaS platform providing social referral marketing technology to enterprise and mid-market eCommerce and retail brands across 36+ countries, converting customers into brand advocates via multi-channel share-based campaigns.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Soreto does
Soreto is a London-based B2B SaaS company that operates a social referral marketing platform for eCommerce and retail brands. Incorporated as Soreto Limited (UK company number 10382580), the company was founded in 2016 and serves hundreds of brands across 36+ countries, with a customer roster spanning fashion/beauty (L'Oréal, Clinique, & Other Stories, Regatta, Nobody's Child, Ann Summers), tech/electronics (Dyson, Samsung), sports/outdoor (Burton Snowboards, Weird Fish), travel/hospitality and pet food (Josera). The platform helps brands convert existing customers into advocates by deploying pre-purchase and post-purchase lightboxes plus dedicated Refer-A-Friend landing pages, and enabling sharing across WhatsApp, TikTok, Instagram, Facebook, X, Pinterest, Viber, Telegram and Snapchat.
The core product is Soreto's proprietary Referral Technology paired with a real-time Dashboard that tracks Lightbox views, enrolments, clicks, CTRs, conversion rates, sales and order value, drillable by social channel and device. Differentiating engineering components include a Dynamic Anti-Fraud Module using IP and browser-key blocking, single-use code generation with link-tied codes to defeat refresh-based fraud, built-in A/B testing across rewards, CTA, creative, placement and timing, and CRM data enrichment that supports lookalike audiences and retargeting. Distribution is layered: a self-serve Shopify App for SMB merchants, Google/Adobe Tag Manager integration for mid-market clients, and MasterTag affiliate network integration for enterprise brands already running affiliate programmes, plus a lower-priced entry tier called Soreto Ignite.
Soreto monetises through a hybrid commercial model combining a one-time setup and campaign build fee, a recurring technology licence subscription, and a performance-based Cost Per Acquisition (CPA) fee on validated, non-fraudulent conversions, with an alternative Fixed Fee arrangement for brands without affiliate network infrastructure. Pricing is tailored per brand using a forecast based on the brand's own data and structured as multi-year contracts. Go-to-market combines product-led growth (Shopify self-serve) with enterprise field sales executed by dedicated Referral Specialists who run personalised demos, growth forecasts and ongoing optimisation. Leadership comprises Peter Rowe (CEO), Ricki Jones (CCO) and Ricardo Tozati (CTO), and the company operates with a 1-10 employee headcount from its headquarters at Second Floor, 12 Soho Square, London.
Soreto firmographics
Firmographics- Name
- Soreto
- Legal name
- Soreto Limited
- Website
- https://soreto.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soreto is a London-based B2B SaaS platform providing social referral marketing technology to enterprise and mid-market eCommerce and retail brands across 36+ countries, converting customers into brand advocates via multi-channel share-based campaigns.
- Ownership category
- akta.pro rank
Soreto industry classification
Industry- Product category
- Referral Marketing Software
- NAICS
- Other Services Related to Advertising (541890), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Referral & Advocacy Program Services (MPAAAIAO)
- akta.pro secondary industry
- Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)
Keywords
Where Soreto is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Soreto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Technology License Fee: Recurring subscription fee for access to Soreto's referral technology platform, including the dashboard, analytics, and platform features.
- Cost Per Acquisition (CPA): Performance-based fee charged on validated, tracked, non-fraudulent conversions generated through the referral programme. This aligns incentives between Soreto and brand clients.
- Setup and Campaign Build Fee: One-time fee covering technical implementation, campaign setup, creative asset development, pre-launch checks, and initial access to the performance dashboard.
- Fixed Fee (Alternative): For brands without affiliate network infrastructure, Soreto offers a Fixed Fee arrangement where sales are tracked via internal Soreto tracking instead of affiliate tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Tailored Forecast Model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Soreto product offering
Product offeringCore offering
Soreto sells a Social Referral Technology platform that lets eCommerce and retail brands deploy Refer-A-Friend programmes across on-site and off-site digital touchpoints. The offering combines multi-channel social sharing placements (WhatsApp, TikTok, Instagram, Facebook, X, Pinterest, Viber, Telegram, Snapchat) with an analytics dashboard, A/B testing, fraud prevention, and code security features, sold primarily via enterprise direct sales with a Shopify self-serve variant.
Product overview
Soreto is a Social Advocacy Platform offering a unified referral marketing solution consisting of core technology (Soreto Referral Technology) and analytics (Soreto Dashboard). The platform enables eCommerce and retail brands to amplify customer voices through social-driven growth by adding Refer-A-Friend capabilities across on-site and off-site digital marketing channels. Additional products include the Shopify App for Shopify merchants, Soreto Ignite (a lower-cost entry tier), the Growth Calculator tool, and the Referral Insights Whitepaper. The platform supports multi-touchpoint placements including pre-purchase and post-purchase lightboxes, a dedicated Refer-A-Friend landing page, and sharing across WhatsApp, TikTok, Instagram, Facebook, X, Pinterest, Viber, Telegram, and Snapchat. Brands access real-time performance tracking through the Soreto Dashboard with A/B testing, fraud prevention, and code security features built in.
Differentiator
Problem solved
Functional benefit
Products and services
- Soreto Referral Technology The core social referral marketing platform that enables eCommerce and retail brands to add Refer-A-Friend capabilities across on-site and off-site digital marketing channels, turning happy customers into Brand Advocates through multi-touchpoint placements and multi-channel social sharing.
- Soreto Dashboard Real-time analytics dashboard tracking referral performance metrics including Lightbox views, enrolments, clicks, CTRs, conversion rates, sales, and order value, with drill-down by social channel and device, used by brands to monitor and optimize their referral programmes.
- Soreto Shopify App A dedicated application on the Shopify App Store that lets Shopify merchants self-serve install Soreto's referral marketing capabilities into their Shopify-powered eCommerce stores without an enterprise sales engagement.
Quantifiable outcome
- 1,868% average ROI for referral campaigns (9x higher than paid advertising)
- +7 more outcomes
Companies that use Soreto
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Soreto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Soreto partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
Soreto competitors and assessment
Company assessmentBroad incumbents
- PartnerStack: PartnerStack is a partnership management platform that includes referral and affiliate program functionality for B2B and eCommerce brands. It overlaps with Soreto in the affiliate-network-integrated referral use case.
- Impact: Impact is a broad partnership and affiliate marketing platform with referral-adjacent functionality. While not a referral-only specialist, it competes for enterprise eCommerce budgets where Soreto's CPA model intersects with affiliate tracking.
Direct peers
- Yotpo: Yotpo is a leading direct competitor offering referral marketing alongside reviews, loyalty, and SMS marketing for eCommerce brands. Its broader platform overlap with Soreto on referral and advocacy functionality makes it the closest comparable.
- ReferralCandy: ReferralCandy is a referral marketing solution purpose-built for Shopify and eCommerce merchants. It competes directly with Soreto in the Shopify app ecosystem and serves a similar SMB-to-mid-market customer base.
- Talkable: Talkable is a referral marketing platform for eCommerce and retail brands offering customizable campaigns, A/B testing, and fraud prevention — directly overlapping with Soreto's core feature set and customer profile.
- Mention Me: Mention Me is a referral and brand advocacy platform specializing in customer acquisition for enterprise retail and eCommerce brands. It shares Soreto's enterprise focus and ROI-driven value proposition, particularly in fashion and beauty verticals.
- Friendbuy: Friendbuy is a referral marketing platform specifically focused on eCommerce and retail brands, with similar multi-touchpoint placements and CPA-aligned pricing. Directly comparable in target market, product category, and business model.
- LoyaltyLion: LoyaltyLion is a loyalty and referral platform for Shopify-based eCommerce brands, with overlapping referral capabilities and a comparable mid-market customer focus.
- Smile.io: Smile.io provides loyalty and referral programs for Shopify and eCommerce merchants. It is directly comparable in serving the same SMB Shopify merchant base as Soreto's Shopify App offering.
Emerging players
- UpPromote: UpPromote is an emerging referral and affiliate app for Shopify merchants, with feature overlap to Soreto's Shopify App and a focus on the SMB end of the eCommerce market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Soreto social profiles
Digital presenceSoreto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soreto leadership team
Management profileNumber of profiles
Profiles3 records
Soreto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soreto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soreto
What does Soreto do?
Soreto sells a Social Referral Technology platform that lets eCommerce and retail brands deploy Refer-A-Friend programmes across on-site and off-site digital touchpoints. The offering combines multi-channel social sharing placements (WhatsApp, TikTok, Instagram, Facebook, X, Pinterest, Viber, Telegram, Snapchat) with an analytics dashboard, A/B testing, fraud prevention, and code security features, sold primarily via enterprise direct sales with a Shopify self-serve variant.
Is Soreto a public or private company?
Soreto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soreto founded?
Soreto was founded in 2016. It employs 1 to 10 people.
Where is Soreto based?
Soreto is headquartered in London, United Kingdom, in the Europe region.
How does Soreto make money?
Four revenue lines are on record. Technology License Fee is the primary driver. The others are cost Per Acquisition (CPA), setup and Campaign Build Fee and fixed Fee (Alternative).
Who are Soreto's main competitors?
Broad incumbents on record are PartnerStack and Impact. Direct peers are Yotpo, ReferralCandy, Talkable, Mention Me, Friendbuy, LoyaltyLion and Smile.io. UpPromote is listed as an emerging player.
Does Soreto have an API?
No public API is recorded for Soreto.
What industry is Soreto in?
Soreto's product category is Referral Marketing Software. Its primary akta.pro industry code is MPAAAIAO, Referral & Advocacy Program Services, with a secondary code of CRAFANAJ, Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio). Its NAICS code is 541890 and its SIC code is 7310.