What MyHome does

MyHome is a real estate technology company and the digital marketing subsidiary of Williston Financial Group (WFG), a national title insurance and settlement services platform backed by Golden Gate Capital. Founded around 2015, MyHome built what it describes as the industry's first dedicated online collaboration platform for real estate transactions, integrating with the systems where agents, title professionals, and lenders already operate to automate information flow across the closing lifecycle and sustain client engagement post-transaction. The product portfolio includes the core MyHome collaboration platform, MyHome Prompts (an AI-powered marketing tool recognized with the 2024 inaugural Inman Award and HousingWire's 2025 Tech100 Award), MyHome Plus (an add-on module), and Volly (a mortgage marketing and technology platform acquired in December 2023 that serves approximately one-third of the top 30 U.S. banks).

The company monetizes through subscription-based technology and marketing services sold to banks, credit unions, and mortgage lenders, and through its Marketing Technology Division (MTD) program that delivers embedded technology services to title sales representatives, real estate agents, and lenders within the WFG network. Distribution is structurally tied to WFG's national title and settlement footprint, with the Agent 3.0 program extending AI and automation capabilities across the broader parent organization. Leadership is anchored by Marty Frame (President), Steve Ozonian (Chairman; also WFG CEO), and Ryan Ozonian (Senior Director of Innovation and AI, appointed April 2026), signaling an explicit organizational focus on AI-enabled product development.

MyHome is a private, wholly-owned subsidiary of WFG with 51-100 employees headquartered in Irvine, California. Revenue, funding, and valuation are not publicly disclosed, and the company has not raised independent venture capital, functioning as the technology and marketing arm of a larger PE-backed platform rather than a standalone SaaS business.

Name

MyHome

Legal name

MyHome

Website

https://myhome.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

MyHome is a real estate technology subsidiary of Williston Financial Group that provides a transaction collaboration platform and AI-powered marketing tools to title agents, real estate agents, mortgage lenders, and U.S. banks and credit unions.

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Technology and Marketing Services: MyHome provides technology and marketing services for banks, credit unions, and mortgage lenders, enhancing digital transformation in the real estate and mortgage sectors. Revenue is generated through software platform licensing, marketing technology services, and collaboration tools for real estate professionals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MyHome is a technology company that provides a real estate transaction collaboration platform used by real estate professionals, lenders, and title companies. Its offerings include the core MyHome collaboration platform, MyHome Prompts (AI-powered marketing), MyHome Plus add-on module, and Volly (acquired mortgage marketing technology for banks and credit unions). The platform integrates with existing real estate workflows to deliver connected, efficient, and secure transactions and post-closing client engagement.

Product overview

MyHome is a technology company and digital marketing subsidiary of Williston Financial Group (WFG), offering a comprehensive real estate transaction collaboration platform. The platform integrates with existing real estate workflows to provide connected, efficient, and secure transactions. The core product portfolio includes MyHome (the main collaboration platform), MyHome Prompts (AI-powered marketing solution), MyHome Plus (add-on module), and Volly (acquired marketing and technology services for mortgage lenders). The company operates through its Marketing Technology Director (MTD) program to deliver technology solutions to real estate professionals, with initiatives like Agent 3.0 focused on embedding AI and automation across WFG's operations.

Differentiator

Problem solved

Functional benefit

Products and services

• MyHome Platform A dedicated collaboration platform for real estate transactions that delivers a connected, efficient, and secure experience for real estate professionals, lenders, title companies, and their clients. Pioneered online closing collaboration and integrates with the systems where customers work, automates information flow, and keeps clients engaged after the deal.
• MyHome Prompts An AI-powered marketing tool developed by MyHome that helps real estate and mortgage professionals create marketing content. Won the 2024 inaugural Inman Award for Best Use of AI in Marketing and HousingWire's 2025 Tech100 Award.
• MyHome Plus An additional product offering within the MyHome platform referenced in the platform navigation menu, providing enhanced functionality beyond the core collaboration platform.
• Volly A marketing and technology services platform for banks, credit unions, and mortgage lenders acquired by MyHome in December 2023. Enhances mortgage lead generation, conversion, and retention, and works with approximately one-third of the top 30 banks in the nation.

Quantifiable outcome

• Volly works with one-third of the top 30 banks in the nation.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• VollycoreTechnology or Integration · 21 December 2023MyHome acquired Volly, a provider of marketing and technology services for banks, credit unions, and mortgage lenders, on December 21, 2023. The acquisition enhances MyHome's offerings in mortgage lead generation, conversion, and retention to support mortgage industry professionals. Volly works with one-third of the top 30 banks in the nation.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Qualia: Qualia is a cloud-based real estate closing and title production platform used by title companies, lenders, and real estate attorneys. It is a direct peer to MyHome's transaction collaboration platform, addressing the same closing workflow for similar institutional customers.
• Dotloop (Zillow Group): Dotloop is a real estate transaction management platform acquired by Zillow Group, used by agents, brokers, and teams to manage offers, contracts, and closings. It directly competes with MyHome in the transaction collaboration category, with similar target customers.
• SkySlope: SkySlope provides transaction management, compliance, and digital workflow software for real estate brokerages and agents. It overlaps with MyHome's transaction collaboration functionality for a similar real estate professional customer base.
• Paperless Pipeline: Paperless Pipeline offers transaction management and compliance workflow software for real estate brokerages. It is a direct peer to MyHome's collaboration platform serving real estate professionals managing transactions from contract to close.

Broad incumbents

• ICE Mortgage Technology: ICE Mortgage Technology (Intercontinental Exchange, formerly Ellie Mae and Black Knight) is the dominant provider of mortgage origination, closing, and servicing technology. It overlaps with MyHome in mortgage closing workflows as part of a much broader product portfolio.
• DocuSign: DocuSign is the leading e-signature platform widely adopted across real estate and mortgage workflows. It is a broad incumbent in digital closing, intersecting with MyHome's collaboration platform where e-signature is a workflow component.
• Simplifile: Simplifile, an ICE Mortgage Technology subsidiary, provides e-recording and document collaboration services used by lenders and title companies. It intersects with MyHome's transaction collaboration platform through recording and post-closing workflows.
• Radian: Radian is a mortgage insurance and real estate services company that has expanded into technology-enabled solutions for lenders and title agents. It is a broad incumbent intersecting with MyHome's lender and title customer segments through risk and workflow products.

Emerging players

• NotaryCam: NotaryCam provides remote online notarization (RON) services for real estate and mortgage transactions. It addresses a subset of the digital closing workflow that MyHome's collaboration platform coordinates, overlapping on lender and title customer use cases.
• Cloud CMA (Lone Wolf Technologies): Cloud CMA, part of Lone Wolf Technologies, provides real estate marketing and CMA technology for agents and brokerages. It is an emerging competitor to MyHome Prompts in the agent marketing technology space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myhometechnologies
• LinkedInlinkedin.com/company/myhometechnologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyHome