Scooter Hut
Scooter Hut is an Australian specialty retailer of multi-brand electric scooters, electric bikes, and accessories, operating two retail showrooms (Melbourne, Perth) plus a nationwide e-commerce platform under Flux Motion Pty Ltd following its July 2025 acquisition, serving individual consumer segments from kids to performance enthusiasts.
- Company typePrivate
- Founded2025
- HeadquartersBurleigh Heads, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Scooter Hut does
Scooter Hut is an Australian specialty retailer of electric scooters, electric bikes, and related accessories, operating through an omnichannel model that combines two physical retail showrooms (in Melbourne and Perth) with a nationwide e-commerce platform at scooterhut.com.au offering free metro delivery across Australia. The company sells a curated multi-brand portfolio of international e-mobility products, acting as the exclusive Australian distributor for Kaabo and InMotion, and as a certified authorized dealer for Segway, Pure Electric, NIU, Dualtron (Minimotors), Inokim, MATE, and Evada. Product pricing spans from AU$249 for entry-level kids' scooters to AU$5,999 for high-performance models such as the Kaabo Wolf King GTR, with electric bikes priced between AU$1,799 and AU$2,599. Revenue is generated primarily through hardware sales on a unit-pricing, pay-as-you-go basis, supplemented by accessories (helmets, locks, bags, safety gear) and an after-sales service and repairs offering that Scooter Hut positions as the only national e-scooter service capability in Australia. The company's customer base is entirely direct-to-consumer, segmented across kids, entry-level commuters, regular commuters, performance enthusiasts, and heavy riders (130kg+), with no disclosed B2B or enterprise contracts.
The business is operated by Flux Motion Pty Ltd, an Australian private limited company (ABN 47 687 891 354), which acquired Scooter Hut's assets and brand on 1 July 2025 without assuming the prior legal entity's liabilities. The company employs between 101 and 250 staff across retail, e-commerce fulfillment, service operations, and content/marketing, and maintains a significant social media presence (426k Instagram, 87k TikTok, 83k YouTube, 66k Facebook followers) used as a primary consumer engagement channel. There is no public listing, no disclosed institutional funding, and no disclosed revenue. Technical differentiation is limited to a standard e-commerce plus physical retail platform; the company's competitive position is built on exclusive brand distribution rights, breadth of product range, certified after-sales servicing, and consumer brand equity rather than proprietary technology. Geographic scope is exclusively Australia, with no international expansion disclosed.
Scooter Hut firmographics
Firmographics- Name
- Scooter Hut
- Legal name
- Flux Motion Pty Ltd
- Website
- https://scooterhut.com.au
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Scooter Hut is an Australian specialty retailer of multi-brand electric scooters, electric bikes, and accessories, operating two retail showrooms (Melbourne, Perth) plus a nationwide e-commerce platform under Flux Motion Pty Ltd following its July 2025 acquisition, serving individual consumer segments from kids to performance enthusiasts.
- Ownership category
- akta.pro rank
Scooter Hut industry classification
Industry- Product category
- Electric Scooter Retail
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Nonstore Retailers (5960), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- E-Scooters (Stand-Up) (CRACASAB)
- akta.pro secondary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
Keywords
Where Scooter Hut is headquartered
LocationHeadquarters
- HQ city
- Burleigh Heads
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Scooter Hut business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Electric Scooter Sales: Primary revenue stream from selling electric scooters across multiple categories including kids, entry-level, commuter, and performance models. Products range from $399 to $5,999 with brands including InMotion, Kaabo, Dualtron, Pure Electric, Segway, NIU, Evada, and Inokim.
- Electric Bike Sales: Secondary revenue stream from selling electric bikes, primarily from MATE brand, with prices ranging up to $2,599.
- Accessories and Safety Gear: Revenue from accessories including helmets, locks, bags, phone holders, gloves, and protective gear from brands such as Thousand, Livall, Etook, E-Glide, Segway, and O'Neal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids Electric Scooters - Entry level pricing |
| Unit Pricing | Pay-as-you-go | Entry/Commuter Electric Scooters |
| Unit Pricing | Pay-as-you-go | Mid-Range Commuter Scooters |
| Unit Pricing | Pay-as-you-go | High-Performance Electric Scooters |
| Unit Pricing | Pay-as-you-go | Electric Bikes |
| Unit Pricing | Pay-as-you-go | Accessories and Safety Gear |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Scooter Hut product offering
Product offeringCore offering
Scooter Hut is Australia's largest specialist electric scooter retailer, selling multi-brand electric scooters, electric bikes, and related accessories (helmets, locks, bags, protective gear) through two physical showrooms in Melbourne and Perth and a national e-commerce platform. The company operates as a certified dealer for international brands including Segway, InMotion, Kaabo, Pure Electric, NIU, Dualtron, Inokim, Evada, and MATE, and runs a national e-scooter service and repairs team.
Product overview
Scooter Hut operates as a multi-brand e-commerce and retail platform specializing in electric mobility products. The core offering consists of electric scooters and electric bikes sold across multiple sub-brands (InMotion, Kaabo, Dualtron, Pure Electric, Segway, NIU, Inokim, Evada, MATE), complemented by a comprehensive accessories portfolio including helmets, locks, bags, and protective gear. The company positions itself as Australia's largest specialist electric scooter store with physical retail locations in Melbourne and Perth, offering national service and repairs capabilities. The platform operates on a traditional e-commerce model without a unified software platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Scooters Multi-brand electric scooters from InMotion, Kaabo, Dualtron, Pure Electric, Segway, NIU, Evada, and Inokim, available in kids, entry commuter, commuter, performance, long-range, lightweight, heavy-rider, dual-motor, and suspension categories, sold to individual consumers.
- Electric Bikes Folding electric bikes from MATE, Fiido, and Aventon designed for commuting, weekend rides, and adventure use with pedal assist and powerful motors, sold to individual consumers.
- Scooter Accessories and Safety Gear Accessories including helmets (Thousand, Livall, O'Neal), locks (Etook, E-Glide), bags, phone holders, air pumps, gloves, and protective gear for electric scooter and bike riders.
- E-Scooter Service and Repairs National e-scooter service and repairs team offering maintenance, servicing, warranty support, and genuine spare parts for all products sold by Scooter Hut.
Companies that use Scooter Hut
Customer profileSegments5 records
Ideal customer profiles4 records
Scooter Hut technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Scooter Hut partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- KaabocoreScooter Hut is Australia's only authorized seller/dealer for Kaabo electric scooters and parts. This exclusive relationship positions Scooter Hut as the primary destination for Kaabo products in the Australian market.
- InMotioncoreInMotion is exclusive to Scooter Hut in Australia. Scooter Hut is the sole authorized Australian dealer for InMotion electric scooters, parts, and accessories.
- SegwaycoreScooter Hut is a certified dealer of Segway Ninebot electric scooters, offering the full range of Segway e-scooter products and accessories in Australia.
- Pure ElectriccoreScooter Hut is a certified dealer of Pure Electric e-scooters, offering British-engineered scooters designed for comfort and reliability.
- NIUcoreScooter Hut is a certified dealer of NIU electric scooters, featuring smart urban mobility solutions with aesthetically pleasing designs.
- Dualtron (Minimotors)coreScooter Hut is an authorized dealer of Dualtron electric scooters manufactured by Minimotors Korea, known for pioneering the world's first dual-motor all-wheel-drive electric scooter in 2015.
- InokimcoreScooter Hut is Australia's leading authorized Inokim retailer, offering Israeli-designed electric scooters known for luxury, durability, and award-winning industrial design.
- MATEcoreScooter Hut stocks MATE electric bikes, a Danish brand founded in Copenhagen in 2016, known for distinctive frames and collaborations with Moncler, Fendi, and Palm Angels.
- EvadacoreScooter Hut is an authorized dealer of Evada electric scooters, offering quality, affordable e-scooters designed for beginners to performance seekers.
- ThousandminorScooter Hut stocks Thousand helmets and safety accessories, including the Heritage 2.0 helmet line.
- LivallminorScooter Hut stocks Livall helmets and protective gear, including smart helmets with lighting features.
- EtookminorScooter Hut stocks Etook locks and security accessories for electric scooters and bikes.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Scooter Hut competitors and assessment
Company assessmentBroad incumbents
- Segway-Ninebot: Segway-Ninebot is a global incumbent e-mobility manufacturer and brand owner. Although it is also a Scooter Hut brand partner, its direct online sales channels and authorized dealer network place it in adjacent competition with Scooter Hut, particularly in the entry/commuter segment.
- Razor USA: Razor is a global incumbent in kick scooters and entry-level e-scooters with broad mass-market retail distribution. It is comparable to Scooter Hut as a multi-channel scooter specialist and represents the mass-market end of the same product category.
- NIU Technologies: NIU is a global smart e-scooter manufacturer (NYSE: NIU) that sells via direct channels and authorized distributors. As a Scooter Hut brand partner, its own DTC strategy creates a comparable premium-positioned e-mobility retail model and represents both a supplier relationship and a channel-compression risk.
- InMotion: InMotion is a global e-scooter manufacturer for which Scooter Hut holds exclusive Australian distribution. As a brand owner, InMotion's own direct-to-consumer ambitions and global retail expansion make it a strategically adjacent incumbent that influences the competitive dynamics Scooter Hut operates within.
Emerging players
- Apollo Scooters: Apollo is a North American premium e-scooter manufacturer-retailer with a strong DTC channel. It represents a comparable vertically integrated specialist model and competes for the same premium/performance customer segment that Scooter Hut targets in Australia.
- Pure Electric: Pure Electric is a UK-founded e-scooter specialist retailer and brand. Although it is also a Scooter Hut brand partner, its own retail stores in the UK make it a comparable specialist format — and its omnichannel e-scooter retail model mirrors Scooter Hut's Australian operation.
- Fluidfreeride: Fluidfreeride is a US-based premium e-scooter specialist retailer (and VSETT brand partner). It is comparable to Scooter Hut as a multi-brand e-scooter specialist with curated premium SKUs and a service/parts offering, though primarily serving the North American market.
Direct peers
- E-Glide: E-Glide is an Australian specialist e-scooter retailer carrying overlapping brand portfolios (including its own branded accessories stocked at Scooter Hut). It directly competes with Scooter Hut in the same Australian e-scooter retail category and is even a brand partner of Scooter Hut.
- Electric Kicks: Electric Kicks is a direct Australian competitor in the premium e-scooter specialist retail space, offering an overlapping brand portfolio (Segway-Ninebot, InMotion, Kaabo) with both online and physical presence in the same domestic market as Scooter Hut.
Regional players
- Micro Scooters: Micro Scooters is an established scooter specialist retailer (originally Swiss, now operating in Australia) focused on kick scooters and entry-level e-scooters for kids and commuters. It competes with Scooter Hut's kids and entry-level segments in the same Australian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Scooter Hut social profiles
Digital presenceScooter Hut financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scooter Hut leadership team
Management profileNumber of profiles
Scooter Hut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scooter Hut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scooter Hut
What does Scooter Hut do?
Scooter Hut is Australia's largest specialist electric scooter retailer, selling multi-brand electric scooters, electric bikes, and related accessories (helmets, locks, bags, protective gear) through two physical showrooms in Melbourne and Perth and a national e-commerce platform. The company operates as a certified dealer for international brands including Segway, InMotion, Kaabo, Pure Electric, NIU, Dualtron, Inokim, Evada, and MATE, and runs a national e-scooter service and repairs team.
Is Scooter Hut a public or private company?
Scooter Hut is a private company. It is classified as corporate owned and is currently operating.
When was Scooter Hut founded?
Scooter Hut was founded in 2025. It employs 101 to 250 people.
Where is Scooter Hut based?
Scooter Hut is headquartered in Burleigh Heads, Australia, in the Oceania region.
How does Scooter Hut make money?
Three revenue lines are on record. Electric Scooter Sales are the primary driver. The others are electric Bike Sales and accessories and Safety Gear.
Who are Scooter Hut's main competitors?
Broad incumbents on record are Segway-Ninebot, Razor USA, NIU Technologies and InMotion. Emerging players are Apollo Scooters, Pure Electric and Fluidfreeride. Direct peers are E-Glide and Electric Kicks. Micro Scooters is listed as a regional player.
Does Scooter Hut have an API?
No public API is recorded for Scooter Hut.
What industry is Scooter Hut in?
Scooter Hut's product category is Electric Scooter Retail. Its primary akta.pro industry code is CRACASAB, E-Scooters (Stand-Up), with a secondary code of CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 441227 and its SIC code is 5960.