What Inokim does

Inokim is an Israel-headquartered designer and manufacturer of premium electric scooters, founded in 2009 by Nimrod Sapir on the back of the first patented folding electric scooter with a brushless hub motor. The company sells a six-model lineup spanning entry-level portable scooters (KIX at $1,100, Light 2 Max 2025 at $1,500), mid-range commuters (Quick 4 at $2,000), and premium performance models (OX at $2,750, OX DUBAI at $2,850, and the flagship OXO 2026 at $3,500), with the newly announced Light 3 ($1,290) introducing the industry's first Apple CarPlay integration alongside the Ghost Shield security system. Core technology centers on proprietary brushless gearless hub motors (up to 2×1000W rated, 2×1300W peak), lithium-ion battery packs (up to 57.6V 26Ah on the OXO), adjustable dual suspension, and in-house LCD displays and controllers, with aviation aluminum-alloy frames on flagship models and SGS-certified UL 2272 safety compliance across the lineup.

Inokim operates a vertically integrated direct-to-consumer model with no third-party resellers, generating revenue through one-time hardware sales of scooters, accessories (helmets, OEM parts, spare components), and extended warranties (1 additional year at $349). Financing through Affirm, Klarna, and Shop Pay supports higher-ASP purchases. Distribution runs through inokim.com globally and two owned US retail showrooms in New York (624 East 9th Street) and Hallandale Beach/Miami (22 Northwest 2nd Street), with shipping to the US, Canada, and Mexico, plus company-operated service centers in Israel and the US. The customer base is diversified across urban commuters, performance enthusiasts, and recreational riders, with a planned expansion into commercial last-mile delivery via an upcoming e-bike. The company was reorganized in 2022 when MyWay and Kfir Nelly Holdings merged to form INOKIM Ltd, simultaneously incorporating INOKIM USA, and remains founder-controlled with no disclosed external institutional investment.

Name

Inokim

Legal name

INOKIM Ltd

Website

https://inokim.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Inokim designs and sells premium folding electric scooters directly to consumers via inokim.com and two US retail showrooms, serving urban commuters and performance enthusiasts with a six-model lineup spanning $1,100 to $3,500, anchored by patented hub-motor and dual-suspension technology.

Ownership category

akta.pro rank

Product category

Electric Scooters / Personal Electric Vehicles

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industries

E-Scooters (Stand-Up) (CRACASAB), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

Keywords

• Electric scooters
• Micro mobility vehicles
• Foldable e-scooters
• Personal electric vehicles
• Premium commuter scooters

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Electric Scooter Hardware Sales: Primary revenue stream from direct sales of electric scooters to consumers. Products range from entry-level (Light 2 at $1,500) to flagship (OXO at $3,500). One-time hardware purchase with optional extended warranty.
2. Accessories and Spare Parts: Sales of OEM parts, accessories (helmets, bags, covers), and extended warranties. The parts store lists batteries, tires, motors, controllers, and more. Extended warranty available as 1-year ($349) or 2-3 year extensions.
3. Financing Partnerships: Revenue facilitated through financing options (Affirm 0% APR, Klarna, Shop Pay) which lower the barrier to purchase higher-ASP scooters, effectively acting as a revenue enabler rather than a direct revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Inokim designs, manufactures, and sells high-end folding electric scooters directly to consumers. Its product lineup spans entry-level to flagship performance models (OXO 2026, OX, Quick 4, Light 2 Max 2025, KIX, OX DUBAI), sold alongside accessories such as helmets and extended warranty coverage. The company operates own-brand e-commerce and physical showrooms in New York and Florida.

Product overview

Inokim is a high-end electric scooter manufacturer offering a portfolio of six distinct e-scooter models spanning portability, commuter, and high-performance categories. The product lineup includes the Light 2 Max 2025 (portable, entry-level at $1,500), KIX (lightweight mid-range at $1,100), Quick 4 (foldable commuter at $2,000), OX (award-winning single-motor at $2,750), OX DUBAI (elite performance at $2,850), and OXO 2026 (flagship dual-motor at $3,500). Products are designed by engineers in Tel Aviv (TLV), certified for UL 2272 safety, and sold alongside accessories (helmets) and extended warranty services. The company also announced the Light 3 (with Apple CarPlay) and plans for an e-bike for the delivery market.

Differentiator

Problem solved

Functional benefit

Products and services

• OXO 2026 Inokim's flagship dual-motor e-scooter for thrill seekers and urban exploration, with dual 1000W brushless gearless hub motors (1300W peak), up to 40.3 mph top speed, 68-mile range per charge, IPX4 water resistance, adjustable suspension, SGS UL 2272 certified, and an aviation aluminum-alloy frame.
• OX Red Dot Design Award-winning single-motor e-scooter with a 1000W brushless gearless motor, 27.9 mph top speed, 60-mile range, dual single-sided adjustable suspension, IPX4 water resistance, and SGS UL 2272 certification.
• Quick 4 Mid-range folding commuter e-scooter with a foot-activated 4-second fold/unfold mechanism, 600W motor, 24.8 mph top speed, 36–44 mile range (Hero and Super variants), dual suspension, IPX4 water resistance, and SGS UL 2272 certification.
• Light 2 Max 2025 Lightweight, portable, foldable commuter e-scooter weighing 31 lbs with a 36V 350W gearless motor, 21.7 mph top speed, 27-mile range, 8.5-inch pneumatic tires, drum brakes, and SGS UL 2272 certification.
• KIX Entry-level lightweight e-scooter positioned between the Light and Quick series, focused on portability and an accessible price point of $1,100.
• OX DUBAI Premium e-scooter engineered for elite riders with enhanced performance specifications and a price point of $2,850, part of the high-end OX product family.
• Light 3 Newly announced e-scooter featuring the first-ever integration of Apple CarPlay into an e-scooter, enabling riders to access navigation, calls, and iPhone features through the scooter's display. Equipped with a 600W peak motor, 35 kph top speed, 12 kg weight.
• Inokim Helmet Safety helmet accessory available in black and white color options, priced at $90, designed to pair with Inokim scooters.
• Extended Warranty Extended warranty coverage sold for $349, providing one additional year of warranty protection beyond the complimentary first-year warranty included with each scooter purchase.

Quantifiable outcome

• Up to 68 miles range per charge (OXO)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• AppleflagshipTechnology or IntegrationInokim became the first e-scooter brand to integrate Apple CarPlay into its scooters (announced with the Light 3 model in April 2026), enabling riders to access navigation, calls, and other iPhone features through the scooter's display.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Apollo Scooters: Direct US-based competitor selling premium DTC e-scooters (Apollo Phantom, Pro, City) at overlapping $1,500–$3,500 price points with similar focus on performance, range and folding design.
• Minimotors (Dualtron): Premium/high-performance e-scooter brand (Dualtron, Speedway) targeting enthusiast riders with dual-motor, high-speed models — closely comparable to Inokim's OXO and OX positioning.
• Voro Motors (EMOVE): US premium e-scooter retailer/brand selling EMOVE, Kaabo and other performance scooters DTC at $1,500–$3,500+ — overlapping with Inokim's urban commuter and enthusiast buyer profile.
• Unagi Scooters: Premium DTC e-scooter brand emphasizing lightweight, foldable urban design and subscription model — competes most directly with Inokim's Light 2 and Quick 4 in the portable commuter segment.
• Fluidfreeride: US premium e-scooter specialist retailing INMI, HOR, and other performance brands DTC — closely comparable go-to-market model and customer base to Inokim's owned-channel premium positioning.
• Kaabo (Mantis / Wolf): Performance e-scooter brand offering dual-motor Mantis/Wolf models with strong enthusiast following — competes directly with Inokim's OXO and OX Dubai in the high-speed, long-range segment.

Broad incumbents

• Segway-Ninebot: Global category leader in e-scooters and personal mobility with broad product range from entry to premium, plus shared-mobility deployments — directly competes across most of Inokim's price ladder at greater scale.
• NIU Technologies: Listed global maker of smart electric two-wheelers (e-mopeds/e-scooters) with strong DTC and retail presence — competes with Inokim in the electric kick-scooter and broader light-electric category.
• Xiaomi (Mijia Electric Scooter): Mass-market consumer electronics giant with the Mijia e-scooter line dominating the value end of the category — pressures Inokim from below on price and defines consumer expectations on connected features.
• Razor USA: Established US scooter brand spanning kick, electric kids and adult scooters with broad retail distribution — competes in the same consumer category at lower price points and higher volume.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/inokim
• Facebookfacebook.com/inokim

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inokim