CeDUR

What CeDUR does

CeDUR (legal entity: Elevation Building Products, LLC) is a U.S. manufacturer of synthetic cedar shake roofing products, founded in 1998 and headquartered in Aurora, Colorado. The company operates a single vertically integrated manufacturing facility that produces solid-core polyurethane shakes molded from more than 50 unique natural cedar forms. Its product line comprises four color variants — Live Oak, Shiloh, Golden Cedar (Cool Roof Rated / Title 24 compliant), and Walden — together with three installation components (Starter, Field, and Hip & Ridge material) and a digital roof visualization tool. Technical differentiators include standalone Class A fire rating (without special underlayment), Class 4 impact rating under UL 2218, 115 mph wind certification, 180 lbs/square weight (versus 250+ lbs for natural cedar), R > 2.0 insulation value, and a 50-year limited warranty.

CeDUR sells primarily through a national distributor network that includes ABC Supply, QXO, SRS Distribution, Gulfeagle Supply, and Pacific Coast Supply, with the company operating under the Elevation Building Products, LLC dba. The company directly supports architects, contractors, builders, homeowners, HOAs, and property managers with technical documentation, CAD/BIM files, free samples, and installation guidance. Customer use cases span historic preservation (City of Las Vegas, Huntington Library, East Farmington Schoolhouse), custom residential (Cambridge Home Company, Roofing Artisans), religious institutions (St. Benedict's Monastery), arts venues (Sawdust Art Festival), and large-scale community re-roofing (the 171-home Whitpain Township HOA in Pennsylvania — its first major Northeast installation).

The revenue model is straightforward one-time product sales of premium-priced synthetic roofing shakes; no public pricing is listed and quotes are handled through distributors. The company employs 101–250 people, is privately held with no disclosed institutional capital or funding rounds, and serves markets across Colorado, California, Utah, Montana, Pennsylvania, Washington, Wyoming, and Alberta, Canada. A new CEO, Konrad C. Bolowich, took office on July 1, 2025, with a stated mandate to drive new colors, product line expansion, and growth.

Name

CeDUR

Legal name

Elevation Building Products, LLC

Website

https://cedur.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

CeDUR is a Colorado-based manufacturer of proprietary polyurethane synthetic cedar shake roofing products, serving contractors, architects, homeowners, HOAs, and builders across North America through national roofing distributors and direct specification support.

Ownership category

akta.pro rank

Product category

Synthetic Roofing Materials

NAICS

Asphalt Shingle and Coating Materials Manufacturing (324122)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Wood Shingles & Shakes (IMADAFAE)

Keywords

• Synthetic cedar shakes
• Polyurethane roofing
• Fire-resistant roofing
• Impact-resistant roofing
• Roofing manufacturing

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Synthetic Roofing Materials Sales: CeDUR generates revenue through the sale of synthetic cedar shake roofing products. The company manufactures and sells three core product components: Starter material, Field material, and Hip & Ridge material. Products are sold through a network of national distributors (ABC Supply, QXO, SRS Distribution, Gulfeagle Supply, Pacific Coast Supply) and directly to contractors, builders, architects, and homeowners. International projects are also supported.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

CeDUR manufactures and sells synthetic cedar shake roofing products made from proprietary solid polyurethane technology. The portfolio includes four color variants (Live Oak, Shiloh, Golden Cedar, Walden) plus three installation components (Starter, Field, and Hip & Ridge), all carrying standalone Class A fire rating, Class 4 impact rating, 115 mph wind certification, and a 50-year limited warranty. Products are sold through national roofing distributors and directly to contractors, builders, architects, HOAs, and homeowners across North America and select international markets.

Product overview

CeDUR offers a single unified product line of synthetic cedar shake roofing made from proprietary polyurethane technology. The core portfolio consists of four color variants (Live Oak, Shiloh, Golden Cedar, and Walden) that share identical performance characteristics including Class A fire rating, Class 4 impact rating, and 180 lbs/square weight. Installation requires three components: Starter Material, Field Material, and Hip & Ridge Material. Golden Cedar is a specialized variant with Cool Roof Rating and Title 24 compliance for California markets. The company also provides a digital roof visualizer tool for customer engagement. All products are manufactured in the United States (Colorado) and have been in production since 1998.

Differentiator

Problem solved

Functional benefit

Products and services

• CEDUR Live Oak Synthetic Cedar Shake Synthetic cedar shake roofing product with warm caramel brown tones reminiscent of freshly split natural cedar; Class A fire-rated and Class 4 impact-rated; designed for residential and historic preservation applications where authentic cedar aesthetics are required.
• CEDUR Shiloh Synthetic Cedar Shake Synthetic cedar shake roofing product with dark charcoal gray tones capturing the look of aged cedar exposed to sea moisture; Class A fire-rated and Class 4 impact-rated; suited for modern and contemporary architectural styles.
• CEDUR Golden Cedar Synthetic Cedar Shake Cool Roof Rated and Title 24 compliant synthetic cedar shake with warm golden tones, specifically designed for Los Angeles County and Southern California communities; offers the same Class A fire and Class 4 impact resistance as other CEDUR products.
• CEDUR Walden Synthetic Cedar Shake Synthetic cedar shake roofing product with chocolate brown tones providing CeDUR's most authentic wood shake appearance, complementing most architectural styles; Class A fire-rated and Class 4 impact-rated.
• CEDUR Starter Material Starter course material necessary to begin a CEDUR roof installation, forming the first course of the three-component CeDUR installation system.
• CEDUR Field Material Main shake material for field installation of a CeDUR roof, manufactured in three multi-width sizes (5¼", 7¼", and 12¼") from 50+ unique natural cedar molds randomized daily to deliver authentic wood variation.
• CEDUR Hip & Ridge Material Hip and ridge material for finishing roof edges and ridges of a CeDUR roof installation, available in three sizes as part of the three-component installation system.
• CEDUR Visualizer Online interactive roof visualization tool that allows homeowners and contractors to upload a photo of a home and see how different CeDUR colors and styles would look on the actual structure, supporting pre-purchase decision-making.

Quantifiable outcome

• Class A fire rating achieved without special underlayment (competitors require fire-resistant underlayment)
• +5 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Roofing ArtisanscoreChannel Partner/ Reseller/ Distributor · 1 January 2024Roofing contractor that completed a complex 4,500 sq ft storybook-style roof project in San Diego using CEDUR products in an Ombre look. The project showcased CeDUR's ability to handle intricate architectural designs with custom detailing including copper accents and whimsical mushroom ornamentation.
• Lesieur RoofingcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Contractor that installed CeDUR Live Oak synthetic shakes on a historic home in the Huntington Library District, Pasadena, California - preserving the 1923 Federalist-style architecture while delivering enhanced durability and fire resistance.
• Cambridge Home CompanyflagshipStrategic or Co-development Partner · 1 January 2019Custom home builder partnered with CeDUR for the 2019 Utah Valley Parade of Homes, using CEDUR Shiloh on a showcase home that won multiple awards (Best Exterior Design Platinum, Best Interior Design Gold, Best Master Suite Gold, Favorite Home Silver). This partnership elevated CeDUR's visibility in the high-end custom home market.
• Horn Brothers RoofingminorChannel Partner/ Reseller/ DistributorContractor that installed CeDUR synthetic shakes on St. Benedict's Monastery in Snowmass, Colorado, protecting the historic property against extreme mountain weather and fire risk.
• Whitpain Township HOAflagshipChannel Partner/ Reseller/ Distributor55-and-older community in Blue Bell, Pennsylvania that selected CeDUR for a 171-home roof replacement project - the first large-scale CeDUR installation in the Northeast. Project expected to take two years.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Enviroshake: Canadian manufacturer of composite shake and slate roofing products. Comparable in product format (composite shake) and customer base, though primarily serving Canadian and select US Northeast markets.
• DaVinci Roofscapes: Manufactures polymer slate and shake roofing tiles targeted at the same premium, authentic-looking, fire- and impact-resistant segment as CeDUR. Closest direct competitor in synthetic shake roofing.
• Brava Roof Tile: Produces composite cedar shake, slate, and Spanish tile roofing. Directly competes with CeDUR in the synthetic cedar shake category serving contractors, architects, and homeowners.
• EcoStar (Carlisle Construction Materials): Makes synthetic slate and shake roofing from recycled rubber and plastic. Direct competitor in the premium synthetic shake space with established distribution and historic preservation focus.

Broad incumbents

• GAF: Largest US roofing manufacturer with extensive asphalt shingle portfolio and growing premium/synthetic offerings. Massive distribution footprint overlaps CeDUR's contractor channel.
• CertainTeed (Saint-Gobain): Large building products manufacturer offering asphalt, polymer, and specialty roofing including synthetic shake lines. Competes broadly with CeDUR but CeDUR's polyurethane platform is more specialized in fire-rated premium shakes.
• Owens Corning: Major building materials manufacturer with significant roofing shingles and components business. Competes indirectly through brand, distribution, and contractor relationships.
• Atlas Roofing Corporation: Manufacturer of residential and commercial roofing shingles and components. Overlaps with CeDUR in contractor-distribution channels and re-roofing segments, though primarily asphalt-focused.
• TAMKO Building Products: US-based roofing and waterproofing manufacturer with broad shingle portfolio. Competes for contractor and builder mindshare in the same channels as CeDUR.
• DECRA Roofing Systems: Stone-coated metal roofing manufacturer serving the same premium re-roofing and WUI markets as CeDUR, with overlapping channel partners and similar aesthetics-versus-durability value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1a2c2Y2ERcXslF_VMAB0Hg
• Facebookfacebook.com/CedurShakes
• LinkedInlinkedin.com/company/cedur
• Instagraminstagram.com/cedurshake
• Xx.com/CeDURRoofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CeDUR