Bo

What Bo does

Bo is a privately held premium electric scooter manufacturer founded by three former Williams Formula One engineers (Oscar Morgan, Harry Wills) and a Jaguar Land Rover designer (Luke Robus), operating from engineering facilities in Bristol, UK and a commercial entity, Bo USA Inc., in Wilmington, Delaware. The company's product platform is built around a patented aerospace-grade aluminum Monocurve unibody chassis paired with a Safesteer twin-torsion steering stabilization system, a BoPower motor and 48V battery architecture, and an integrated Bo Dashboard mobile application connected via Bluetooth Low Energy. The core Model-M family is sold in three retail variants — M1 ($990 entry), M2 ($1,690 mid-range), and M3 ($2,190 flagship) — plus the $29,500 experimental Bo M Turbo targeting a 100mph Guinness World Record attempt.

The business model is direct-to-consumer e-commerce through bo.world, supplemented by a dedicated B2B Fleet Program for businesses ordering 3-50+ vehicles with custom branding, GPS options, and Section 179 tax deductibility. Revenue is generated almost entirely through one-time hardware sales of the scooters and a 20+ SKU aftermarket parts and accessories catalog (batteries $449, motors $329, chargers, lighting, tyres, locks), with financing provided through Affirm and Shop Pay. Customer segments include individual urban commuters replacing cars or transit, performance-focused EV enthusiasts, "Boosted Rev alumni" seeking a spiritual successor to the discontinued Boosted Rev, and small-to-mid business fleet operators. Marketing relies on earned media from Engadget, Top Gear, Wired, Financial Times, Wallpaper, Bloomberg, and The Verge, alongside Instagram and YouTube content and high-profile event marketing at Bonneville Speed Week.

Bo ships only to the contiguous lower 48 US states, the UK, and the EU, with the original UK entity handling European operations. The company holds five registered patents/trademarks (Safesteer, Monocurve, BoPower, Lock N Load, Halo-Beam), IP66 vehicle-level and IP67 component-level waterproofing certifications, and is backed by Dutch VC firm Fundracer within a seven-company micromobility portfolio. Management has signaled intent to develop a dealer network while retaining direct online sales as the primary channel.

Name

Bo

Legal name

Bo USA Inc.

Website

https://bo.world

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Bo is a UK-founded premium electric scooter manufacturer that designs and sells the Model-M platform (M1, M2, M3, Turbo) via direct-to-consumer e-commerce, targeting urban commuters, EV enthusiasts, and business fleet buyers in the US and UK/EU markets.

Ownership category

akta.pro rank

Product category

Premium Electric Scooters

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

akta.pro secondary industry

E-Scooters (Stand-Up) (CRACASAB)

Keywords

• Premium electric scooters
• Personal electric vehicles
• Micromobility hardware
• Electric scooter manufacturing
• Automotive-grade engineering

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Electric Scooter Sales: One-time hardware sales of Bo M1, M2, and M3 electric scooters with varying specifications and price points. Primary revenue driver.
2. Parts & Accessories: Replacement parts and accessories including batteries ($449), motors ($329), chargers ($85), tires ($25), locks ($74-$216), lights, and other components.
3. Fleet Sales: Business fleet sales with custom branding, logo application, GPS tracking options, and fleet management support. Targets business customers for company vehicle programs.
4. Turbo Experimental Scooter: Ultra-premium Turbo model priced at approximately $29,500, targeting enthusiasts and collectors seeking record-breaking performance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bo designs, engineers, and sells premium electric kickscooters under the Model-M family (M1, M2, M3) and the experimental M Turbo, all built on a Monocurve aerospace-grade aluminium unibody chassis with patented Safesteer steering stabilization and the BoPower motor and battery system. The scooters are sold direct-to-consumer through bo.world with Shop Pay and Affirm financing, complemented by a Bo Dashboard mobile app, a B2B fleet program with custom branding and GPS tracking, and a full line of replacement parts and approved accessories (locks, chargers, lights, tyres, grips, suspension).

Product overview

Bo is a premium electric micromobility company offering a unified Model-M platform sold across four variants: the M1 (entry), M2 (mid-range professional), M3 (flagship), and Turbo (experimental ultra-high-performance). All models share the patented Monocurve aerospace-grade aluminium unibody chassis, Safesteer steering stabilization technology, and BoPower motor system. The portfolio is complemented by a Bo Dashboard mobile app (iOS/Android) with BTLE connectivity, a Fleet program for business purchases with custom branding, and a full line of 20+ replacement parts and accessories including the BoPower 672Wh battery, 3.0A fast charger, motor, suspension, lighting, tyres, locks, and more.

Differentiator

Problem solved

Functional benefit

Brands

• Bo M: Premium electric scooter product line featuring Monocurve unibody chassis and Safesteer technology. Available in M1, M2, and M3 variants with varying power, range, and features.
• Bo M-Turbo

Products and services

• Bo M1 Entry-level premium electric scooter featuring a non-folding aerospace-grade aluminium Monocurve unibody chassis, BoPower 1,000W rear motor (18.8 lb-ft torque), Safesteer Lite steering stabilizer, IP66 waterproofing, and Bo Dashboard app connectivity. Delivers 15-25 mile estimated range at 20 mph top speed via kick-start, supports riders 5'3"-6'6" up to 265 lbs, and ships with a 2.0A charger, 6-month standard warranty, and lifetime frame warranty.
• Bo M2 Mid-range professional-grade electric scooter built on the Monocurve chassis with a BoPower 1,500W rear motor (28.2 lb-ft torque), Safesteer Pro sport-tuned handling, Lock N Load forged-aluminium security hooks, Light Halo 99-LED DRL, Airdeck suspension, and 3.0A fast charger. Provides 25-35 mile estimated range at 22 mph top speed and includes a 2-year warranty plus lifetime frame warranty.
• Bo M3 Top-of-range Model-M electric scooter with all M2 features plus a zero-start throttle for instant acceleration and a 25 mph top speed. Uses the BoPower 1,500W rear motor (28.2 lb-ft torque), Safesteer Pro sport-tuned handling, Light Halo DRL, Lock N Load, and Airdeck suspension to deliver 30-40 mile estimated range. Available in Gloss Black and Silver with 2-year warranty and lifetime frame warranty.
• Bo M Turbo Experimental ultra-high-performance electric scooter built on a widened Monocurve chassis with a 24,000W dual-motor race-spec powertrain (higher power-to-weight ratio than a Bugatti Veyron), 2,530Wh battery with projected 150-mile range, advanced traction control, F1-inspired ram-air intake, and front/rear quad-piston Hope V4 disc brakes with floating rotors. Priced at approximately $29,500 with projected 100 mph top speed and not eligible for warranty or returns.
• Bo Dashboard App Mobile companion application for iOS and Android that connects via Bluetooth Low Energy to the Bo Model-M Vehicle Control Unit. Displays battery state of charge, speed read-out, power mode (Drive/Sport), lighting controls, and a motor immobilizer, and auto-switches to a focused mode when riding begins. Distributed via the App Store and Google Play.
• Bo Fleet Program Business fleet ownership program for the Model-M (M2 and M3) scooters, offering custom branding and livery for fleets of 3 to 50+ vehicles, optional GPS tracking, warranty-backed servicing and maintenance, and Section 179 tax deductibility guidance. Available via direct contact with the Bo fleet team at [email protected].
• Bo M BoPower 672Wh 48V Battery Pack Replacement 48V 14Ah (672Wh) BoPower battery pack using 18650 cells with voltage and temperature monitoring, BMS control, and data-logging, housed in an extruded aluminium casing with IP67-rated XT60 main power and Julet connectors. Compatible with all Bo Model-M scooters, priced at $449.
• Bo M Fastcharge 3.0A Battery Charger 3A fast charger for the Bo Model-M that delivers a 0-100% charge in up to 4.5 hours and 20-80% charge in up to 3 hours. Sold as a spare or second charger for on-the-go charging, priced at $85.
• Bo M BoPower Motor 1200W High-torque BoPower rear motor replacement for the Bo Model-M, rated at 38Nm torque and 1,200W with twin-seal water protection and a water-resistant power connector. Mounted with an R6.5 tubeless tyre rim, priced at $329.
• Bo M Suspension Airdeck Replacement 11mm engineered elastomer EVA foam Airdeck suspension pad that attaches to the Model-M treadboard and absorbs road vibrations for a more comfortable ride. Standard equipment on M2 and M3, available as a replacement part.

Quantifiable outcome

• Frame is 30x more solid than normal tubular scooters
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Mous (Intralock)coreTechnology or IntegrationUK-based accessory maker Mous provides the Intralock phone mounting system integrated into Bo's handlebars. The system uses a magnetic mount with dedicated phone cases for secure device mounting and app connectivity.
• KryptonitecoreTechnology or IntegrationKryptonite provides recommended security locks for Bo scooters, including the Kryptolok Code Lock (Security Rating 6, $74.95) and New York U-Lock (Security Rating 10, $216.95), both compatible with M2 and M3 models.
• ShopifycoreTechnology or IntegrationShopify powers Bo's e-commerce platform, providing the online store infrastructure, payment processing, and checkout services. Shopify handles personal data processing for the services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NIU Technologies: NIU is a globally distributed smart electric two-wheeler company with a design-led, technology-forward brand. While stronger in e-mopeds, NIU is comparable to Bo as a premium, vehicle-grade micromobility brand with similar technology ethos and DTC ambitions.
• Apollo Scooters: Apollo offers premium electric scooters with a strong focus on ride quality, safety, and features (e.g., advanced suspension, lighting). Like Bo, Apollo competes at the premium end of the DTC market and targets enthusiasts and commuters who reject commodity scooters.
• Voro Motors: Voro Motors is a US-based premium e-scooter retailer and brand (own-brand VRO, Inmotion, and others) catering to enthusiasts. It is a direct peer in offering high-end scooters with strong spec sheets and a curated DTC experience.
• Inmotion: Inmotion is a Chinese electric mobility brand producing premium e-scooters and e-unicycles. It competes in the same premium tier as Bo with comparable performance features, including higher-spec motors and batteries.
• Unagi: Unagi is a US-based premium direct-to-consumer e-scooter brand with a focus on design, lightweight materials (carbon fiber/magnesium alloy), and rental/subscription models. It is the closest direct competitor to Bo in the premium DTC e-scooter segment targeting urban commuters.

Broad incumbents

• Razor: Razor is a broad-based wheeled-goods company covering kids' scooters to electric adult scooters. It overlaps in category but occupies the mass-market and youth segments rather than Bo's premium niche.
• Segway-Ninebot: Segway-Ninebot is the dominant incumbent in consumer e-scooters globally, spanning mass-market to premium tiers. It overlaps with Bo's market but competes via scale, distribution, and licensing arrangements (e.g., with shared-mobility operators).
• Xiaomi (Mijia Scooter): Xiaomi's Mijia e-scooter line is the global commodity standard-bearer. It does not compete directly at Bo's premium tier but defines the value alternative Bo's premium positioning must justify.

Regional players

• Ola Electric: Ola Electric is an Indian electric two-wheeler manufacturer with premium positioning in its home market. It is comparable to Bo as a vehicle-grade electric two-wheeler with technology-forward brand orientation, though it competes regionally rather than in Bo's UK/US markets.

Emerging players

• Boosted (RIP, successor brands): Boosted Boards built the premium electric-skateboard/scooter niche before ceasing operations; its successor community remains a target customer segment for Bo. Comparable to Bo as a premium brand whose 'spirit' Bo directly courts via the Boosted Rev alumni persona.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bo_world
• Instagraminstagram.com/ride__bo
• LinkedInlinkedin.com/company/bo-mobility

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bo