What idloom does

idloom SA is a Belgian-headquartered (Waterloo) SaaS provider of an all-in-one event management and registration platform, founded in 2015 and operating through idloom SA in Belgium and Idloom, Inc. (Delaware) in Washington DC. The core product, idloom.events, delivers configurable registration forms with unlimited conditional logic, multi-language event websites (20+ languages), white-label branding, integrated invoicing with VAT and multi-currency support, badge building, email marketing, attendee check-in, and a mobile event app. Add-on modules extend the platform into certification and training management (idloom.passport) and community / social intranet (idloom.wall). The platform is hosted on Google Cloud Platform with data residency options in europe-west1 and integrates natively with Salesforce, HubSpot, Microsoft Dynamics, SAP, Stripe, PayPal, Adyen, Mollie, Mailchimp, YouSign, and CodaBox, plus Zapier-mediated connectivity to 5,000+ additional applications.

The company operates a freemium-to-enterprise subscription model (Free, Unleashed, Light at €95/mo, Plus, Premium at €295/mo, Corporate at €595/mo, Unlimited at €950/mo), paired with paid custom-development and prepaid support-pack services billed on hourly resource coefficients. Go-to-market combines a product-led self-serve entry (15-day free trial, no credit card required) with an enterprise field-sales motion for organizations with multi-event, multi-country complexity. Customers span enterprise & corporate, associations, education & academic, automotive & brand activations, and continuing education, with named logos including The Economist, BMW Group, Imperial College London, NHS, Strabag, Clarins, Elsevier, ISOPA, MINI, and the Central Bank of Ireland and National Bank of Belgium.

Across more than 40 countries, idloom reports 1,500+ customer organizations, 55,000+ events hosted, 7 million+ attendees managed, a 4.7/5 G2 rating, and a 99.99% uptime SLA. Certifications include ISO 27001:2022 (since 2023, auditor Bureau Veritas), SOC 2, PCI DSS, GDPR, EU Data Act (effective 12 September 2025), and WCAG 2.1 / EN 301 549 accessibility conformity. AI is delivered through the Barnum AI Assistant (event-site chat) and the idloom Help Center Assistant, both launched in 2026 and gated to Premium and Corporate tiers, leveraging LLMs from OpenAI, Anthropic, Google, and Mistral via secured APIs.

Name

idloom

Legal name

idloom SA

Website

https://idloom.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SaaS event management platform offering registration, ticketing, payments, marketing, certification, and community tools for enterprise event programs, serving 1,500+ organizations across 40+ countries including The Economist, BMW Group, NHS, and Imperial College London.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Event management software
• Event registration platform
• Ticketing and registration
• Attendee management SaaS
• Event technology solutions

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS Fees: Tiered subscription model with multiple plan levels (Freemium, Unleashed, Light, Plus, Premium, Corporate, Unlimited) providing access to event registration and management platform features. Higher tiers include advanced features like Barnum AI Assistant and priority support.
2. Custom Development Services: Additional custom development and personalization services beyond standard platform capabilities, billed at hourly rates with different coefficients for resource types (account management, IT specialists, security/compliance specialists).
3. Support Packs: Prepaid support packs and on-demand support services providing additional assistance beyond standard support, invoiced based on actual time spent.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

idloom provides a cloud-based, all-in-one SaaS event management and registration platform (idloom.events) that enables organizations to build customizable registration forms with conditional logic, sell tickets, process payments, manage attendees, design badges, run email campaigns, issue certificates, and check in participants. The platform is complemented by add-on modules including Event Tools, Event Marketing, Event Invoicing, a Mobile Event App, Event Certification, idloom.wall (community/intranet), and idloom.passport (training and certification management), serving enterprise, association, education, and automotive customers.

Product overview

idloom is an all-in-one event management and registration SaaS platform comprising a core registration system (idloom.events) with integrated add-on modules. The platform includes Event Tools for badge building and website creation, Event Marketing for email campaigns, Event Invoicing for payments and VAT management, Mobile Event App for attendee check-in and engagement, Event Certification for issuing attendance and training certificates, idloom.wall for community engagement, and idloom.passport for certification and training programs. The platform also offers an Integrations Marketplace with native connections to major CRMs and payment providers, plus REST API and webhook access for custom integrations. The platform scales from small workshops (50 attendees) to large conferences (50,000+ attendees) with a 99.99% uptime SLA.

Differentiator

Problem solved

Functional benefit

Products and services

• idloom.events (Registration Platform) The core event registration software platform enabling customizable registration forms with conditional logic, group bookings, automated waitlists, VIP access tiers, multi-language support, ticket sales, capacity management, and payment collection for event organizers.
• idloom.wall A community and social intranet platform for creating member communities, securely sharing content, collaborating on projects, and facilitating interaction. It socializes intranet/extranet by organizing and sharing knowledge and information within teams.
• idloom.passport A certification and training management add-on for organizing users, contacts, web-based training, exams, certificates, and mass mailing. Also supports certificate validation with unique certificate numbers.
• Event Tools Comprehensive event management tools including badge builder, event website builder, session management, speaker management, and full access to tools needed to manage events from start to finish.
• Event Marketing Branded event websites and email marketing tools designed to captivate audiences and maximize event impact, including email campaign builder, deliverability tracking, and attendee communication features.
• Event Invoicing Payment collection, automated invoice generation, VAT management, and refund handling within the platform. Supports multiple currencies and connects with accounting tools.
• Mobile Event App A mobile app for attendees to view sessions, scan tickets, and manage their event experience, including check-in functionality, real-time updates, personalized agendas, and networking tools.
• Event Certification A certification solution for issuing personalized certificates acknowledging attendee engagement in on-site and online events or training sessions, including certificate validation functionality.
• Integrations Marketplace Marketplace providing native integrations with third-party tools including CRMs (Salesforce, HubSpot, Microsoft Dynamics), payment providers (Stripe, PayPal, Mollie, Adyen), and other software. Also supports REST API and webhooks for custom integrations.

Quantifiable outcome

• Imperial College London eliminated 1 week of admin work per graduation ceremony
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationCRM integration partner enabling bidirectional sync of attendee data, registration information, and event metrics between idloom's event management platform and Salesforce CRM for enterprise customers.
• HubSpotcoreTechnology or IntegrationCRM integration partner providing marketing automation and CRM connectivity for attendee data synchronization and marketing campaign coordination.
• Microsoft DynamicscoreTechnology or IntegrationEnterprise CRM integration partner for Microsoft Dynamics 365, enabling attendee data sync and event management for Microsoft-centric enterprises.
• StripecoreTechnology or IntegrationPrimary payment processing partner enabling secure credit card payments, digital wallets, and transaction management for event registrations.
• PayPalcoreTechnology or IntegrationPayment processing partner providing PayPal as an alternative payment method for event registrations.
• AdyencoreTechnology or IntegrationEnterprise payment processing partner for global payment acceptance across multiple currencies and payment methods.
• SAPcoreTechnology or IntegrationEnterprise ERP integration partner enabling financial data synchronization and accounting system connectivity for large organizations.
• ZapiercoreTechnology or IntegrationAutomation platform enabling connections to 5,000+ third-party applications without custom development, extending platform ecosystem reach.
• Google Cloud Platform (GCP)coreTechnology or IntegrationCloud infrastructure provider hosting idloom's platform with data residency options in Belgium (europe-west1) and compliance with multiple security certifications including NIS2, GDPR, ISO 27001, SOC1, SOC 2, SOC 3.
• HubSpotcoreTechnology or IntegrationCRM platform hosting customers and leads administrative data, including sales proposal content, with data processed and stored in EU (Germany) on AWS infrastructure.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EventMobi: EventMobi provides event apps, registration, and onsite check-in tools, with strong adoption among associations and conferences in North America. It is closely comparable to idloom's mobile event app and registration offerings.
• Cvent: Cvent is the leading enterprise event management platform, offering event registration, venue sourcing, and onsite solutions. It directly competes with idloom in the large-organization, multi-event, multi-country segment idloom targets with its Corporate and Unlimited plans.
• Eventbrite: Eventbrite is a large consumer-and-SMB event ticketing and registration platform. It competes with idloom's freemium and lower-tier self-serve plans and is a frequently benchmarked alternative in G2/Capterra's event registration category.
• Bizzabo: Bizzabo offers an end-to-end event experience platform with registration, white-label sites, and analytics. It targets the same mid-market and enterprise event organizers as idloom and is regularly listed alongside it on G2 event management leaderboards.
• RainFocus: RainFocus is an enterprise event marketing platform focused on large conferences with deep CRM integrations and personalization. It overlaps directly with idloom's enterprise Corporate plan capabilities, particularly for associations and large corporate event teams.
• Whova: Whova provides event registration, mobile apps, and community engagement tools, with strong traction in academic and association conferences. It is one of the most direct comparables to idloom's Education and Associations vertical solutions.
• Aventri: Aventri is an event management platform offering registration, onsite solutions, and analytics for mid-market and enterprise events. It is a head-to-head competitor in the same procurement cycles as idloom, especially for associations and corporate events.
• Splash: Splash is an event marketing platform focused on branded event experiences, registration, and analytics for marketing-led teams. It overlaps with idloom's Event Marketing module and the mid-market segment.

Broad incumbents

• Hopin: Hopin (now part of RingCentral Events) is a broader virtual and hybrid events platform that includes registration, streaming, and networking. It is a wider-portfolio incumbent that overlaps with idloom in registration and event website functionality but extends well beyond it.
• Zoho Backstage: Zoho Backstage is the event management module of the broader Zoho business apps suite, offering registration, agenda, and sponsor management. It is an incumbent in the same event-registration category as idloom, typically chosen by organizations already standardized on Zoho CRM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/idloom1
• Facebookfacebook.com/idloom
• LinkedInlinkedin.com/company/idloom
• Instagraminstagram.com/idloom_

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about idloom