Content Workshop
Content Workshop is a story-first B2B content marketing agency headquartered in Clearwater, Florida, serving enterprise and mid-market marketing teams in transformative industries, with particular depth in cybersecurity, through content, AI workflow, web design, and experiential service studios.
- Company typePrivate
- Founded2013
- HeadquartersClearwater, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Content Workshop does
Content Workshop, LLC is a story-first B2B content marketing agency headquartered in Clearwater, Florida, founded in 2013 by David Ebner. The firm serves small and overworked marketing teams in transformative industries, with a pronounced specialization in cybersecurity, and produces brand identities, editorial content, websites, and experiential marketing activations designed to convert audience attention into pipeline. Named enterprise clients include Palo Alto Networks, The Myers-Briggs Company, and Star Wars, signaling a project-based model serving mid-market and enterprise buyers rather than high-volume SMB transactions.
The company's offering is organized into four integrated service studios: Content Studio (blog posts, case studies, white papers, original research), AI Studio (AI training, prompt engineering, RAG-based knowledge foundations, workflow automation), Web Studio (story-centric UX and web design, strengthened by the May 2025 merger with Toronto-based Lush Concepts), and Experiential Studio (AR/VR, trade show activations, branded events). Technical capabilities span generative AI for marketing copy, process automation including ROI calculator generation with HubSpot and Salesforce CRM integrations, and community-driven sentiment analysis for content strategy. The "human AI sandwich" methodology combines proprietary client data inputs, structured SME knowledge bases, and a four-hands review (SME, writer, editor, designer) on every blog post, intended to avoid generic LLM output and preserve brand voice.
Commercially, Content Workshop operates as a private, founder-owned, bootstrapped professional services firm with no disclosed external funding and no published revenue figures. Pricing is bespoke and not publicly disclosed, consistent with custom agency engagements. The company relies on a sales-led go-to-market executed primarily through its website (contact form, chatbot), supported by an extensive thought-leadership content engine spanning a blog, SEO-optimized guides, an email newsletter, LinkedIn and Facebook pages, and downloadable resources. Headcount sits in the 11–50 range per firmographic inputs. Following the May 2025 merger with Lush Concepts, the combined entity remains under the Content Workshop brand with an expanded footprint that now spans the United States and Canada.
Content Workshop firmographics
Firmographics- Name
- Content Workshop
- Legal name
- Content Workshop, LLC
- Website
- https://contentworkshop.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Content Workshop is a story-first B2B content marketing agency headquartered in Clearwater, Florida, serving enterprise and mid-market marketing teams in transformative industries, with particular depth in cybersecurity, through content, AI workflow, web design, and experiential service studios.
- Ownership category
- akta.pro rank
Content Workshop industry classification
Industry- Product category
- Content Marketing Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Content Workshop is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Content Workshop business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Content Marketing Services: Agency providing content marketing services including content creation, brand identity development, web design, and experiential marketing. Revenue is generated through client engagements, likely project-based or retainer arrangements for B2B marketing teams.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Content Workshop product offering
Product offeringCore offering
Content Workshop is a story-first B2B content marketing agency that produces brand identities, content, and websites for marketing teams in transformative industries such as cybersecurity. Its offering is organized into four service studios: Content Studio (content marketing and original research), AI Studio (AI workflow creation and prompt engineering), Web Studio (story-centric web design), and Experiential Studio (physical-digital marketing activations). Services are delivered through custom project-based and retainer engagements.
Product overview
Content Workshop is a story-first content marketing agency offering a platform of four integrated service studios: Content Studio (content marketing and original research), AI Studio (AI-powered content workflows and generative AI), Web Studio (story-centric web design), and Experiential Studio (physical-digital marketing activations). The agency specializes in serving small and overworked marketing teams in transformative industries like cybersecurity, helping them build brand identities, content, and websites that convert views into revenue. Notable capabilities include ROI calculator development, SEO backlink strategy services, and brand storytelling frameworks.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Studio
Companies that use Content Workshop
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Content Workshop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Content Workshop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lush ConceptscoreContent Workshop, a Florida-based content marketing agency, has merged with Toronto-based web design firm Lush Concepts. The combined entity aims to become a prominent brand storytelling powerhouse. Lush Concepts has a history of creating award-winning digital experiences for notable clients like Disney, Microsoft, and CBC. This merger expands Content Workshop's capabilities in web design and digital experience creation.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Content Workshop competitors and assessment
Company assessmentDirect peers
- Forge and Spark: Forge and Spark is a B2B content marketing agency serving mid-market technology companies with content strategy and production services. Comparable model and target buyer to Content Workshop.
- Animalz: Animalz is a B2B content marketing agency focused on SaaS and tech companies, using ghostwriters and product-led storytelling. Directly comparable to Content Workshop in client segment, content-led agency model, and tech/cybersecurity vertical coverage.
- Siege Media: Siege Media is a content marketing agency specializing in SEO-driven content production and digital PR for B2B and consumer brands. Compares to Content Workshop's Content Studio on content-led demand generation services.
- Brafton: Brafton is a full-service content marketing agency producing blogs, white papers, eBooks, infographics, and video for B2B brands. Highly comparable in the agency service model (Content Studio analogue) and broad B2B client mix.
- Column Five: Column Five is a content marketing agency specializing in visual storytelling, infographics, and branded content for B2B brands. Comparable to Content Workshop's Content Studio and Experiential Studio service lines.
- Velocity Partners: Velocity Partners is a B2B content marketing agency serving technology and cybersecurity vendors with thought leadership and content strategy services. Closely comparable in target buyer (B2B tech marketing teams) and content-led engagement model.
- Foundation: Foundation (formerly Foundation Marketing) is a B2B tech content marketing agency supporting SaaS, cybersecurity, and enterprise tech brands. Direct competitor in the same tech/SaaS content marketing niche with overlapping buyer personas.
- Contently: Contently combines enterprise content marketing software with a curated creative talent network. Overlaps with Content Workshop on the content-creation and storytelling side while adding a platform/technology angle.
Broad incumbents
- Omnicom Group: Omnicom is a global advertising holding company whose networks (e.g., Omnicom Precision Marketing Group) deliver content, PR, and brand storytelling for the world's largest advertisers. Broad incumbent in the same marketing services category as Content Workshop.
- Jellyfish: Jellyfish (part of Brandtech Group) is a global digital marketing agency offering content, media, creative, and analytics services to enterprise brands. Overlaps with Content Workshop on enterprise content/storytelling but operates at much larger scale and broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Content Workshop social profiles
Digital presenceContent Workshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Content Workshop leadership team
Management profileNumber of profiles
Profiles1 record
Content Workshop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Content Workshop M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Content Workshop
What does Content Workshop do?
Content Workshop is a story-first B2B content marketing agency that produces brand identities, content, and websites for marketing teams in transformative industries such as cybersecurity. Its offering is organized into four service studios: Content Studio (content marketing and original research), AI Studio (AI workflow creation and prompt engineering), Web Studio (story-centric web design), and Experiential Studio (physical-digital marketing activations). Services are delivered through custom project-based and retainer engagements.
Is Content Workshop a public or private company?
Content Workshop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Content Workshop founded?
Content Workshop was founded in 2013. It employs 11 to 50 people.
Where is Content Workshop based?
Content Workshop is headquartered in Clearwater, United States, in the North America region.
How does Content Workshop make money?
One revenue line is on record: content Marketing Services.
Who are Content Workshop's main competitors?
Direct peers on record are Forge and Spark, Animalz, Siege Media, Brafton, Column Five, Velocity Partners, Foundation and Contently. Broad incumbents are Omnicom Group and Jellyfish.
Does Content Workshop have an API?
No public API is recorded for Content Workshop.
What industry is Content Workshop in?
Content Workshop's product category is Content Marketing Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 51219 and its SIC code is 7330.