What RYNLY does

Rynly is a Portland, Oregon-headquartered SaaS company, founded in 2018, that sells a unified on-demand order fulfilment platform to enterprise retail operators. The product consists of two surfaces: a Picker App used by in-store associates to pick, substitute, and dispatch orders, and an Admin Dashboard that gives operations leaders visibility and control across stores, pickers, and marketplaces. The platform consolidates orders from major third-party delivery partners — including Uber Eats, Just Eat, Deliveroo, Uber Direct, Stuart, and Eva — into a single prioritised picking workflow, with batched picking, smart navigation, and smart substitution features intended to reduce non-value-added time, refund rates, and average pick time. Reported operational outcomes include an 86% reduction in NVA costs, a 58% reduction in refund rates, a 22% reduction in average pick time, and 99.95% uptime at enterprise scale.

Rynly's go-to-market is enterprise field sales, with "Book a demo" and 30-minute discovery calls channelled through the website, supported by an EVP of Global Sales. Pricing is quote-based and tailored to each retailer's footprint (store count, marketplace coverage, order volume); no public rate card is disclosed. The company maintains an integration ecosystem with major delivery platforms and, in April 2026, announced a strategic partnership with SOLUM to combine the Rynly Picker App with SOLUM Newton Electronic Shelf Labels for shelf-level visual picking guidance. The company operates in the United States and the United Kingdom, with an active partnership referenced as being with the UK's leading on-demand grocery retailer. Leadership comprises CEO & CTO Mirek Kukladyer (former Addepar executive), COO Won Cho (former McAfee IT executive), and EVP Global Sales Jonathan Pankethman.

The business model is enterprise SaaS subscription, with recurring revenue implied by multi-store, multi-marketplace deployments. Revenue, funding, ownership, and detailed customer concentration figures are not publicly disclosed in the source material.

Name

RYNLY

Legal name

RYNLY

Website

https://rynly.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Rynly is a Portland-based SaaS company, founded in 2018, that provides a unified on-demand order fulfilment platform for enterprise retail operators, consolidating orders from multiple delivery marketplaces into a single Picker App and Admin Dashboard across the United States and the United Kingdom.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Rynly operates a Software-as-a-Service platform used by retailers to process operational transactions including order intake, picking coordination, fulfilment workflows, courier handoff, and delivery tracking. Pricing is not publicly disclosed; the website funnels prospects to a "Book a demo" workflow indicating contract-based enterprise sales. Recurring SaaS revenue is the implied core stream, with potential for usage-based or scale-tiered components given multi-store, multi-marketplace deployment.

Pricing tiers

Go-to-market motion3 records

Core offering

RYNLY is a unified SaaS on-demand order fulfillment platform composed of two surfaces: a Picker App used by store associates to consolidate orders from multiple marketplace and delivery partners into a single prioritized picking workflow (with batch picking, smart navigation, and intelligent substitution suggestions), and an Admin Dashboard that gives operations teams centralized real-time visibility, multi-channel analytics, courier coordination, and live delivery tracking with proof-of-delivery across stores and marketplaces. The platform integrates with delivery platforms such as Uber Eats, Just Eat, Deliveroo, Uber Direct, Stuart, and Eva, and combines with SOLUM Newton Electronic Shelf Labels for shelf-level visual picking guidance.

Product overview

RYNLY is a single unified on-demand order fulfillment platform composed of two product surfaces: the Picker App (a mobile picking interface used by store associates to pick, substitute, and dispatch orders from multiple delivery partners in a single workflow) and the Admin Dashboard (a centralized operations and analytics console that gives managers visibility and control across stores, partners, and on-demand volume). Together these products unify marketplace management, batch picking, and centralized operational analytics for retailers running on-demand fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• RYNLY Picker App Mobile picking application for store associates that consolidates orders from all delivery partners (Uber Eats, Just Eat, Deliveroo, Uber Direct, Stuart, Eva, etc.) into a single prioritized picking workflow. Provides batch picking, smart navigation, and intelligent substitution suggestions so store pickers can move faster with fewer errors. For multi-marketplace retail and quick-commerce operators.
• RYNLY Admin Dashboard Centralized operational dashboard providing visibility and control for teams coordinating on-demand fulfillment across delivery partners, courier networks, and store locations. Includes centralized operational analytics, real-time order management, courier coordination with live ETA monitoring and exception handling, and live delivery tracking with dynamic ETAs and proof-of-delivery. For retail operations managers running multi-store, multi-marketplace on-demand volume.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Onfleet: Onfleet is a SaaS delivery management and route optimisation platform used by retailers and restaurants to manage last-mile fulfilment. Like Rynly, it provides a unified software layer for coordinating orders, dispatching drivers, and tracking deliveries across multiple channels.
• Bringg: Bringg is a delivery orchestration platform that connects retailers, logistics providers, and marketplaces for unified fulfilment. It is a direct competitor to Rynly in the marketplace-agnostic delivery orchestration space, serving large enterprise retailers globally.
• DispatchTrack: DispatchTrack provides last-mile delivery management software for retail and logistics, with route optimisation, real-time tracking, and proof-of-delivery capabilities. It overlaps with Rynly's courier coordination and tracking features for enterprise retail customers.
• Olo: Olo is a SaaS ordering and delivery management platform for restaurants that aggregates multiple third-party delivery partners into a single workflow. It is a close analog to Rynly's model applied to the restaurant vertical rather than grocery/retail.

Emerging players

• Shippo: Shippo is a shipping API and dashboard for e-commerce sellers that simplifies label creation and multi-carrier management. While more shipping-label focused, it competes in the multi-carrier orchestration layer adjacent to Rynly's marketplace consolidation proposition.
• Takeoff Technologies: Takeoff Technologies builds automated micro-fulfilment centres for grocery retailers, focused on click-and-collect and on-demand picking. It addresses adjacent fulfilment pain points and competes for the same retailer's omnichannel investment budget.
• Tookan (by Jungleworks): Tookan is a delivery management and field service SaaS that helps businesses orchestrate on-demand orders, dispatch drivers, and track deliveries. It overlaps with Rynly's courier coordination and tracking functionality, particularly for smaller retail and on-demand merchants.

Broad incumbents

• Instacart (Carrot / Platform Services): Instacart's Carrot platform offers white-label fulfilment and picking technology to grocery retailers. As a much larger, well-capitalised incumbent in on-demand grocery, it represents both a competitor to Rynly's quick-commerce orchestration layer and a potential acquisition counterweight.
• Shipt: Shipt (owned by Target) provides same-day delivery and fulfilment services for retailers. While primarily a delivery service rather than a software platform, its end-to-end fulfilment capabilities compete for the same retailer budgets that fund Rynly deployments.
• Blue Yonder: Blue Yonder (formerly JDA) provides enterprise supply chain, fulfilment, and retail planning software to large grocery and retail chains. As a broad incumbent, it can bundle fulfilment orchestration capabilities that overlap with Rynly's offering as part of larger retailer contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RYNLY