SimpleHR
SimpleHR is a Destin, Florida-based Professional Employer Organization providing outsourced HR, payroll, benefits, risk management, and compliance services to small and mid-sized businesses across the Florida Panhandle and Southeast United States for over 23 years.
- Company typePrivate
- Founded2002
- HeadquartersDestin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SimpleHR does
SimpleHR is a privately held Professional Employer Organization (PEO) headquartered in Destin, Florida, providing outsourced human resources, payroll, benefits, risk management, and compliance services to small and mid-sized businesses across the Florida Panhandle and adjacent Southeast markets. Operating under Florida Board of Employee Leasing license EL374 for over 23 years, the firm holds Florida PEO credentials and has earned multiple regional awards including Best Human Resources/Payroll Firm in Destin for nine consecutive years and repeated recognition on Florida Trend's Best Companies to Work For list.
The company's product portfolio is organized as a platform-plus-modules architecture centered on SimpleHR Pro (employer payroll and HR portal) and mySimpleHR (employee self-service portal), backed by the Worklio cloud HR platform. Supporting modules include SimpleENROLL for electronic onboarding with E-Verify integration, SimpleHR Time for time and attendance, SimplePAY Pay Card (MasterCard-branded), SimpleLEARN for compliance training, SimplePERKS for employee discounts (partnered with Tickets at Work), and SimpleGIVE for voluntary payroll charitable giving. The platform supports W-2 auto-fill integration with TurboTax and H&R Block, benefits administration via eFlex and Employee Navigator, and partners with United Healthcare, TransAmerica, Guardian Life, and Allstate at Work for benefits delivery. The firm completed an SSAE 16 SOC 1 Tier 1 compliance audit in June 2024 with no exceptions.
SimpleHR generates revenue primarily through recurring PEO service fees covering co-employment payroll administration, benefits management, workers' compensation coverage, and HR compliance on a per-employee basis. The go-to-market combines consultative field sales through dedicated Payroll Coordinators and Business Development Managers in defined geographic territories with self-service digital portals for employer and employee transactions. Customers are primarily small to mid-sized businesses that cannot justify a full-time HR function, and the firm cites that PEO clients grow 7-9% faster with 10-14% lower turnover per NAPEO data. The company operates three offices (Destin HQ, Pensacola, Panama City) and is led by original founding members including President Bill Lindsley.
SimpleHR firmographics
Firmographics- Name
- SimpleHR
- Legal name
- Simple Administrative Services, Inc.
- Website
- https://simplehr.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimpleHR is a Destin, Florida-based Professional Employer Organization providing outsourced HR, payroll, benefits, risk management, and compliance services to small and mid-sized businesses across the Florida Panhandle and Southeast United States for over 23 years.
- Ownership category
- akta.pro rank
SimpleHR industry classification
Industry- Product category
- Professional Employer Organization Services
- NAICS
- Professional Employer Organizations (56133), Professional Employer Organizations (561330), Payroll Services (541214)
- SIC
- Services-Management Services (8741), Services-Employment Agencies (7361)
- akta.pro primary industry
- Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)
- akta.pro secondary industries
- Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ), Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI)
Keywords
Where SimpleHR is headquartered
LocationHeadquarters
- HQ city
- Destin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SimpleHR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- PEO/HRO Service Fees: SimpleHR operates as a Professional Employer Organization (PEO), providing co-employment services including HR outsourcing, payroll administration, benefits management, and workers' compensation. Revenue is generated through service fees charged to client businesses for the comprehensive management of their human resources, payroll processing, tax withholding/remittance, benefits administration, and compliance services. The PEO model distributes workforce risk across multiple industries and fields, enabling affordable pricing for small to mid-sized businesses.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SimpleHR product offering
Product offeringCore offering
SimpleHR is a Professional Employer Organization (PEO) that provides co-employment HR outsourcing for small and mid-sized businesses. Its core services encompass payroll administration, employee benefits management (health, dental, vision, life, disability, 401(k)), risk management and workers' compensation coverage, and certified human resources compliance support. These services are delivered through dedicated Payroll Coordinators and supported by proprietary web and mobile platforms including SimpleHR Pro (employer portal) and mySimpleHR (employee self-service portal).
Product overview
SimpleHR is a Professional Employer Organization (PEO) providing a comprehensive suite of human resource outsourcing solutions for small to mid-sized businesses. The product portfolio is organized as a platform-plus-modules architecture centered on SimpleHR Pro (employer payroll/HR portal) and mySimpleHR (employee self-service portal), supported by specialized modules for onboarding (SimpleENROLL), time and attendance (SimpleHR Time), pay cards (SimplePAY), training (SimpleLEARN), employee perks (SimplePERKS), charitable giving (SimpleGIVE), benefits administration, risk management/workers' comp, and HR services. The platform integrates with E-Verify for employment eligibility, offers mobile apps for both employers and employees, and leverages cloud infrastructure (Worklio) for its web-based portals. Headquartered in Destin, FL, SimpleHR has operated for over 23 years serving clients in Florida and the Gulf Coast region.
Differentiator
Problem solved
Functional benefit
Brands
- SimpleHR Pro: Employer payroll processing portal with onboarding, HR tools, and reporting capabilities
- mySimpleHR
- SimpleGIVE
- SimplePERKS
- SimpleLEARN
- SimpleHR Time
- SimplePAY Pay Card
- SimpleENROLL
Products and services
- Human Resources Services Outsourced HR functions delivered by certified HR professionals for small and mid-sized business clients, including employment attorney consultation, employee relations support, hiring and termination assistance, compliance guidance (ADA, ADEA, EEO, FLSA, FMLA), employee handbook development, background checks, drug testing, unemployment claims management, and E-Verify integration.
- Payroll Administration Full-service payroll management for client businesses, including a dedicated payroll coordinator, certified payroll professionals, check printing and delivery, direct deposit, wage garnishment processing, federal and state tax withholding and remittance (FICA, FUTA, SUTA), W-2 processing, and comprehensive reporting with Excel exports.
- Benefits Administration Employee benefits management covering healthcare (with in-house Certified Healthcare Reform Specialist and PPACA/IRC Form 1095-C support), group and voluntary benefits (dental, vision, life, disability, supplemental insurance), 401(k) retirement plans through TransAmerica, and compliance with COBRA, HIPAA, ERISA, and PPACA requirements, with volume-discounted pricing through pooled purchasing.
- Risk Management Risk management and workers' compensation services including a 24-hour injury claims line, AAA-rated workers' compensation insurance, in-house licensed adjuster and claims manager, OSHA and DOT compliance assistance, worksite safety inspections, safety training, and drug testing coordination.
- SimpleHR Pro Web-based employer portal providing payroll entry and submission, payroll reports with Excel export, benefit and deduction management, employment forms, employee onboarding (including SimpleENROLL integration), paid time off management, W-2 form access, and industry news updates. SSL-secured and accessible 24/7 to authorized client users.
- mySimpleHR Employee self-service portal providing 24-hour access to paycheck stubs, wage statements, PTO balances and requests, payroll deductions, W-2 forms, and personal employment information, with single login integrating to the SimpleHR mobile app.
- SimpleHR Mobile App Mobile application for iOS and Android devices providing employees with access to mySimpleHR portal features, including paycheck stubs, W-2 forms, payroll information, and employment records with 24-hour availability.
Quantifiable outcome
- Average settlement of a negligent hiring lawsuit exceeds $1.6 million — SimpleHR's background check and drug screening services help mitigate this risk
- +2 more outcomes
Companies that use SimpleHR
Customer profileSegments1 record
Ideal customer profiles1 record
SimpleHR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
SimpleHR partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Allstate at WorkcoreAllstate at Work is a partner providing employee benefits and insurance products distributed through SimpleHR to its PEO clients. Through this partnership, SimpleHR clients gain access to Allstate's suite of workplace benefits including insurance products.
- United Healthcare (UHC)coreUnited Healthcare is a benefits partner providing health insurance plans to SimpleHR's PEO client base. As a PEO, SimpleHR leverages its large employee pool to negotiate volume health coverage through UHC for small and mid-sized business clients.
- Guardian LifecoreGuardian Life is a partner providing life insurance and related financial protection products to SimpleHR clients as part of the comprehensive benefits packages offered through the PEO.
- TransAmericacoreTransAmerica serves as SimpleHR's 401(k) retirement plan provider, described as 'the gold standard in 401(k)' by SimpleHR. TransAmerica handles plan administration including calculating employer contributions, maintaining employee contributions, remitting and reconciling contributions, financial advisement, annual 401(k) audits, and filing/remitting annual and periodic reports.
- E-VerifycoreSimpleHR partners with E-Verify (USCIS) to screen all worksite employees to ensure they are legally authorized to work in the United States. E-Verify is an internet-based system that compares information from Form I-9 and employment eligibility documents against DHS and SSA records to confirm employment eligibility.
- Tickets at WorkminorTickets at Work is the largest travel and entertainment corporate discount program globally and is partnered with SimpleHR's SimplePERKS program to provide SimpleHR clients and employees exclusive savings on hundreds of travel and entertainment options not available to the general public.
- Employee Benefits Solutions (EBS)minorEBS co-presented a free PPACA Compliance seminar with SimpleHR in January 2016, providing vital information on reporting requirements under the Patient Protection and Affordable Care Act including IRC Sections 6055 and 6056 and the filing of 1094-B, 1095-B, 1094-C, and 1095-C forms.
- Rogers Benefit Group (RBG)minorRBG co-presented a free PPACA Compliance seminar alongside SimpleHR and EBS, contributing expertise on employer healthcare compliance requirements and the 'play or pay' mandate under the Affordable Care Act.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
SimpleHR competitors and assessment
Company assessmentRegional players
- Engage PEO: Mid-sized PEO delivering full HR outsourcing, payroll, and benefits solutions to SMBs, with strong Southeast and Texas presence. Comparable regional PEO peer with similar service mix and SMB target market.
- Oasis Outsourcing: PEO providing HR outsourcing, payroll, benefits, and risk management primarily in the Southeast U.S. (acquired by Paychex). Direct regional PEO competitor with overlapping Southeast footprint and comparable SMB client base.
- G&A Partners: Mid-market PEO providing HR outsourcing, payroll, benefits, and risk management with strong Texas/Southeast presence. Comparable regional PEO model with similar SMB focus and co-employment structure.
- FrankCrum: Florida-based PEO providing co-employment HR outsourcing, payroll, benefits, and workers' comp to SMBs. Most direct regional competitor to SimpleHR, with overlapping Florida client base and similar service model.
Emerging players
- Justworks: Tech-forward PEO/HR platform serving SMBs with payroll, benefits, HR compliance, and time tracking via a self-serve SaaS interface. Comparable SMB PEO offering but with a more technology-led service model than SimpleHR's high-touch approach.
Broad incumbents
- Paychex PEO: PEO services arm of Paychex providing HR outsourcing, payroll, benefits, and workers' comp to SMBs. Comparable full-stack PEO offering; now includes acquired regional PEOs like Oasis.
- TriNet: Public PEO specializing in HR solutions for small and mid-sized businesses, including payroll, benefits, risk, and compliance. Comparable target customer (SMB owners) and service breadth to SimpleHR.
- Vensure Employer Services: Large PEO offering HR outsourcing, payroll, benefits, and risk management to SMBs across multiple U.S. states. Comparable full-service PEO competitor with broader geographic reach than SimpleHR.
- Insperity: Large publicly-traded PEO providing co-employment HR outsourcing, payroll, benefits, and risk management to SMBs nationwide. Directly comparable service model to SimpleHR but at national scale across all 50 states.
- ADP TotalSource: PEO division of ADP offering co-employment, payroll, benefits, HR, and compliance to SMBs nationwide. Closest large-competitor analog to SimpleHR's full-stack PEO service offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SimpleHR social profiles
Digital presenceSimpleHR compliance and trust
Trust signalCompliance4 records
SimpleHR financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpleHR leadership team
Management profileNumber of profiles
Profiles1 record
SimpleHR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpleHR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpleHR
What does SimpleHR do?
SimpleHR is a Professional Employer Organization (PEO) that provides co-employment HR outsourcing for small and mid-sized businesses. Its core services encompass payroll administration, employee benefits management (health, dental, vision, life, disability, 401(k)), risk management and workers' compensation coverage, and certified human resources compliance support. These services are delivered through dedicated Payroll Coordinators and supported by proprietary web and mobile platforms including SimpleHR Pro (employer portal) and mySimpleHR (employee self-service portal).
Is SimpleHR a public or private company?
SimpleHR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimpleHR founded?
SimpleHR was founded in 2002. It employs 11 to 50 people.
Where is SimpleHR based?
SimpleHR is headquartered in Destin, United States, in the North America region.
How does SimpleHR make money?
One revenue line is on record: PEO/HRO Service Fees.
Who are SimpleHR's main competitors?
Regional players on record are Engage PEO, Oasis Outsourcing, G&A Partners and FrankCrum. Justworks is listed as an emerging player. Broad incumbents are Paychex PEO, TriNet, Vensure Employer Services, Insperity and ADP TotalSource.
Does SimpleHR have an API?
No public API is recorded for SimpleHR.
What industry is SimpleHR in?
SimpleHR's product category is Professional Employer Organization Services. Its primary akta.pro industry code is BPACAHAB, Professional Employer Organization (PEO) / Co-Employment Services, with a secondary code of BPACAKAD, Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll). Its NAICS code is 56133 and its SIC code is 8741.