Let´s Get Digital

What Let´s Get Digital does

Let's Get Digital B.V. is a Netherlands-based SaaS provider of all-in-one event management software, founded in 2020 and headquartered in Groningen with additional offices in Berlin and Guildford. The company serves B2B event organizers across exhibitions, networking summits, congresses, recruitment events, open days, and travel/incentive events, with a stated base of 850+ clients and 3,500+ events facilitated and 2M+ attendees processed. The product portfolio is unified rather than modular-standalone: a Virtual Event Platform (€900-€4,000 per event), Mobile Event App (subscription tiers Core €2.50/user, Advanced €3.50/user, Extensive €4.50/user), Badge Printing & Check-in (€2.50/badge), Event Registration, Lead Retrieval, and a Community App, plus a February 2025-launched integrated Ticketing Platform built on Stripe Connect.

Underlying technology combines a public API with native integrations to HubSpot, Stripe, Eventbrite, vivenu, Weeztix, Aanmelder.nl, Twilio, SendGrid, Daily.co, Digital Samba, YouTube, and Vimeo. AI capability is concentrated in recommendation features — AI matchmaking in the Connection Centre and Swipe-2-Match — operating on structured attendee profile data and natural language inputs. The platform is GDPR-compliant, hosts primarily in EU (TransIP) data centers with SCCs in place for outbound transfers.

The business model blends subscription licensing (annual per-user tiers with 40-50% savings vs. single-event pricing), one-time per-event licensing for virtual packages, badge-printing hardware/per-unit fees, and embedded professional services. Distribution is sales-led with regional consultants covering NL, DE, and UK markets, supplemented by self-service trial/demo onboarding and a referral ethos. Since 2023 the company has operated as a subsidiary of Spotler Group, a Dutch B2B marketing software group.

Name

Let´s Get Digital

Legal name

Let's Get Digital B.V.

Website

https://letsgetdigital.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Let's Get Digital is a Netherlands-based SaaS company offering an all-in-one B2B event management platform with virtual, mobile app, badge printing, registration, ticketing, and lead retrieval modules, serving 850+ event organizers across Europe.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAFAGAL

Ticketing, Registration & Event Technology (Badging, Apps)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYTHACAFAB

Meeting & Event Program Technology (Registration, Apps, Badging)

Travel & Hospitality/Business Travel & Corporate Travel Management/Meetings & Group Travel Management (Corporate)

SECONDARYTHAHAOAI

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Virtual & Hybrid Event Solutions

SECONDARYMPAGAJAG

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

Keywords

• Event management software
• Mobile event app
• Virtual event platform
• Badge printing solutions
• Event registration platform

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licenses: Annual subscription model with per-user pricing. Subscription tiers (Core, Advanced, Extensive) offer different feature sets. Clients can save up to 40-50% compared to single-event pricing.
2. Single Event Licensing: One-time event pricing based on user count and features selected. Virtual event platform available from €900/event, with extensive virtual packages at €4000.
3. Badge Printing Hardware & Software: Badge printing solutions available as standalone (€2.5/badge) or as part of subscription. Hardware rental and purchase options available.
4. Professional Services: On-site support and implementation consulting included in packages. Custom development and integration services available for enterprise clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Let's Get Digital sells a B2B event management SaaS platform that combines a virtual event platform, mobile event app, badge printing and check-in, online event registration, integrated ticketing, lead retrieval, and a community app into a single system. The offering is delivered to event organizers via subscription licenses or single-event licenses, supplemented by professional on-site services and per-badge hardware-software pricing.

Product overview

Let's Get Digital is an all-in-one B2B event management software platform offered as a unified system with modular components. The core portfolio consists of a Virtual Event Platform for online/hybrid events, a Mobile Event App for attendee engagement, Badge Printing & Check-in for in-person logistics, Event Registration for attendee management, Ticketing for payment and ticket sales, Lead Retrieval for exhibitor lead capture, and a Community App for extending networking beyond events. The platform operates on a tiered pricing model (Core, Advanced, Extensive, and Premium packages) for both single-event and subscription licensing, with badge printing available as a separate add-on. The company claims experience across more than 3,500 events with 2M+ attendees and 850+ clients worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Event App A white-label mobile event application for B2B event attendees that enables networking, agenda management, push notifications, exhibitor interactions, social walls, shake-to-connect, and appointment scheduling. Targeted at event organizers seeking branded attendee engagement apps.
• Virtual Event Platform Comprehensive online event platform enabling virtual, hybrid, and in-person events with networking tables, Connection Centre, virtual lobby with live feeds, breakout rooms, webinar tools (Q&A and polls), on-demand recordings, branded exhibitor stands, and sponsor visibility features. Targeted at B2B event organizers running virtual or hybrid events.
• Badge Printing & Check-in Live on-site badge printing and check-in management system featuring fast printers, full-color customizable badges, QR-code scanning, plug-and-play setup, on-site support, and real-time attendance tracking including session check-in, VIP access control, and sustainable badge options. Targeted at B2B event organizers needing fast, professional check-in.
• Event Registration Registration solution for managing attendee sign-ups with customizable forms, multilingual support, workshop registration, interest-based profiling, automated confirmation emails, and seamless data integration with other platform components. Targeted at B2B event organizers managing attendee registration.
• Ticketing Integrated ticketing platform for event registration and ticket sales with Stripe direct payouts, B2B invoicing (PO numbers), global/local payment methods (Wero/iDEAL, credit cards, Apple Pay, Klarna, PayPal), flexible tickets and add-ons, VAT management, discount codes, ticket transfers, automated email flows, and group registrations. Targeted at B2B event organizers selling paid event tickets.
• Lead Retrieval QR code-based lead capture solution allowing exhibitors to scan attendee badges and collect contact details, interests, and notes in real-time via the event app with offline functionality, custom lead questions, and CRM export. Targeted at exhibitors and event sponsors seeking measurable ROI.
• Community App Private community platform extending networking beyond individual events with group chats, social walls, agenda management, push notifications, sponsor advertisement placements (15+ options), NPS/feedback collection, and white-label branding. Targeted at B2B event organizers seeking year-round community engagement.

Quantifiable outcome

• 75+ NPS score achieved by clients
• +3 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature10 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Whova: Whova offers event management software with mobile apps, registration, ticketing, and community features for conferences and trade shows. It is a direct comparable in B2B event tech with a similar feature set targeting similar organizer pain points.
• Hubilo: Hubilo provides virtual, hybrid, and in-person event platforms with networking, engagement, and analytics. It targets the same B2B event organizer segment with comparable end-to-end functionality.
• Bizzabo: Bizzabo offers an end-to-end Event Experience OS combining registration, mobile apps, onsite solutions, and attendee engagement. It directly competes with Let's Get Digital's all-in-one B2B event platform positioning.
• EventMobi: EventMobi provides event apps, registration, and onsite solutions for conferences, trade shows, and corporate meetings. It serves the same B2B organizer customer base with a comparable feature mix.
• vFairs: vFairs offers a virtual and hybrid event platform with registration, exhibitor booths, lead capture, and networking features. It directly competes in the virtual/hybrid B2B event platform segment where Let's Get Digital also operates.
• Swapcard: Swapcard provides AI-powered event experiences including registration, networking, matchmaking, and mobile apps for in-person, virtual, and hybrid events. Its networking and matchmaking features overlap directly with Let's Get Digital's Swipe-2-Match and Connection Centre.

Broad incumbents

• RingCentral Events (formerly Hopin): RingCentral Events, acquired from Hopin, offers a unified events platform supporting virtual, hybrid, and in-person events. It is a direct competitor in the B2B event-tech space, backed by RingCentral's broader communications portfolio.
• Cvent: Cvent is the largest B2B event management platform offering registration, venue sourcing, mobile event apps, and attendee engagement. It is the dominant incumbent in the same B2B event-management software category Let's Get Digital serves.
• Webex Events (formerly Socio): Webex Events (Cisco) is an enterprise event management platform combining event apps, registration, virtual venues, and onsite solutions. It targets the same B2B organizer segment with the backing of Cisco's broader collaboration suite.
• Eventbrite: Eventbrite is a large-scale ticketing and event management platform with both consumer and B2B organizer tools. It overlaps with Let's Get Digital's ticketing and registration capabilities, though it skews more consumer/SMB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/letsgetdigital5
• Facebookfacebook.com/LetsGetDigitalCom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let´s Get Digital