What Global Automotive Group does

Global Automotive Group is a Netherlands-headquartered holding company established in 2017 to unify a portfolio of European tire and wheel distribution businesses operating under 17 international sales labels (Inter-Sprint, Van den Ban, Banden Express, RBI, Tyre Team, WheelTyre, Amring, Rhino Reifen, Grupo Total Neumáticos, Tagliabue Gomme Gross, and others). Its roots extend to 1965 through predecessor companies De Sprint and Van den Ban, giving the group 55+ years of operating heritage in the European automotive supply chain. The group employs approximately 1,400–1,800 people across 10+ European countries (Netherlands, Belgium, Luxembourg, Germany, France, Czech Republic, Spain, Portugal, Sweden, Italy) and maintains an assortment of more than 5 million tires, supported by regional depots and an advanced Warehouse Management System in Hellevoetsluis.

The portfolio covers passenger, bicycle, motorcycle, truck, and industrial tires, together with wheels, complete mounted wheel-tire combinations, TPMS sensors, snow chains, and spare kits. Distribution is conducted through a mix of wholesale labels (Inter-Sprint, Van den Ban, RBI, Amring, Grupo Total Neumáticos, Tagliabue), regional depot networks (Tyre Team's 12 NL depots), and OEM/importer-focused solutions (WheelTyre). Customers span automotive manufacturers, importers, tire dealers, and workshops across Europe. Underlying technology is operational rather than AI-native: the group operates a WMS-equipped logistics tire center since 2009/2010, and is currently building a new group-wide ERP system across all 17 business labels. Technology-related differentiation is therefore centered on logistics scale, integration, and reliability rather than proprietary software or AI capability.

Global Automotive Group generates revenue primarily through B2B wholesale and retail distribution of tires, wheels, and related accessories, with transaction-fee economics from negotiated per-customer or contract pricing. Multiple sales labels serve distinct segments — wholesale distribution, retail, OEM wheel-tire solutions, and two-wheeler/industrial specialty — yielding a diversified B2B revenue base. Go-to-market is via direct B2B sales and a multi-label channel network rather than direct-to-consumer. The group is private and family-owned, with no disclosed PE/VC or public ownership, and pursues an active acquisition strategy that added companies in Sweden (2018), Germany and the Netherlands (2021), Italy (2023), and the Czech Republic (2024).

Name

Global Automotive Group

Legal name

Inter-Sprint Banden B.V.

Website

https://careers-automotive.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Global Automotive Group is a Netherlands-headquartered holding that distributes automotive tires, wheels, and related accessories to European B2B customers — including car manufacturers, importers, tire dealers, and workshops — via 17 sales labels across 10+ countries.

Ownership category

akta.pro rank

Product category

Automotive Tire and Wheel Distribution

NAICS

Tire and Tube Merchant Wholesalers (423130), Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Tire wholesale distribution
• Wheel distribution services
• Automotive aftermarket supply
• Commercial vehicle tires
• B2B tire distribution

Headquarters

HQ city

Moerdijk

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Tire and Wheel Distribution: Global Automotive Group generates revenue primarily through the wholesale and retail distribution of automotive tires and wheels to B2B customers, including tire dealers, workshops, and automotive manufacturers and importers across Europe.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Global Automotive Group distributes automotive tires and wheels (passenger car, bicycle, motorcycle, truck, and industrial) through a network of 17 wholly-owned sales labels across 10+ European countries. The group supplies complete wheel-tire solutions, including mounted sets, TPMS sensors, snow chains, and spare kits, to car manufacturers, importers, tire dealers, and workshops via regional depots, warehouses, and cross-dock facilities. Operating as a holding company since 2017, it unifies wholesale distribution, retail, production, and service operations under one strategy.

Product overview

Global Automotive Group is a European leader in tire and wheel distribution serving the B2B market, operating under the tagline 'Your partner in tyre & wheel solutions.' The company functions as a holding/mother organization established in 2017, uniting multiple sales labels under one shared vision, strategy, and policy. The portfolio includes 17 international business labels such as Inter-Sprint Banden, Van den Ban Autobanden, Banden Express, Inter-Tyre, WheelTyre, RBI, Tyre Team, Rhino Reifen (Germany), Amring (Sweden), Grupo Total Neumáticos (Spain/Portugal), and Tagliabue Gomme Gross (Italy). The product range encompasses automotive tires, bicycle tires, motorcycle tires, and truck tires, along with wheels, complete mounted tire-wheel sets, TPMS sensors, snow chains, spare kits, industrial tires, transport belts, drive drums, and presses. The company operates across 10+ countries in Europe with over 1,400-1,800 employees and more than 5 million tires in its assortment.

Differentiator

Problem solved

Functional benefit

Products and services

• Passenger Car Tires
• Truck Tires
• Motorcycle Tires
• Bicycle Tires
• Wheels
• Complete Mounted Wheel-Tire Combinations
• TPMS Sensors
• Snow Chains
• Spare Kits
• Industrial Tires

Quantifiable outcome

• Guinness World Record for tire stacking — 6.36 meters (surpassing 6.14-meter record from 2018)

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Lease a BikeminorOthersGlobal Automotive Group partners with Lease a Bike to offer employees the ability to lease a bicycle (city bike, racing bike, e-bike, or cargo bike) for both business and private use at a fixed low monthly rate.
• Bedrijfstakpensioenfonds voor de Banden- en Wielenbranche (Bandenpensioen)minorOthersAll subsidiaries within Global Automotive Group are affiliated with the industry pension fund for the tire and wheel sector, providing retirement benefits to employees.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• First Stop: European tire and vehicle service network backed by Bridgestone, serving B2B fleets and retail customers across multiple countries. Comparable in multi-country European footprint and installer/dealer channel coverage, with manufacturer-aligned supply.
• Point S: International cooperative of independent tire dealers and service centers with strong European presence. Comparable as a multi-brand tire distribution and service platform, though structured as a retailer cooperative rather than a centralized wholesaler.
• Apollo Tyres: Indian-headquartered tire manufacturer with European operations and distribution, including Vredestein brand. Comparable in pan-European passenger and truck tire B2B supply channels, though as a manufacturer-distributor hybrid.
• Euromaster: Pan-European tire and maintenance service network owned by Michelin, operating across 17 countries with both retail and B2B franchise/workshop channels. Comparable in geographic breadth and B2B installer focus, though backed by a manufacturer and retail-led rather than wholesale-led.
• Hankook Tire: Major tire manufacturer with growing European direct distribution and warehouse footprint, supplying passenger, truck and specialty tires. Comparable in pan-European B2B tire supply, though originating upstream rather than as a pure distributor.
• Continental Best Drive: Continental AG's European partner garage and tire service network. Comparable in multi-brand tire distribution to workshops and fleets, though anchored to a single manufacturer's product line.

Direct peers

• Heuver Banden: Dutch wholesale distributor of truck, earthmoving, industrial and passenger tires operating from Hardenberg. Directly comparable B2B tire wholesaler competing in the same Benelux market with multi-brand sourcing and fleet/installer customers.
• Pneus Laurent: French regional tire wholesaler and dealer serving southern France. Comparable in B2B tire distribution model and overlap with GAG's French hub in Savigny/Paris.
• Reifen Müller: German tire and wheel wholesaler with multi-brand passenger, truck and industrial tire assortment, supplying workshops and dealers. Comparable B2B distributor model with overlapping product range and German market overlap (Rhino Reifen, Tyremotive).

Others

• Kwik-Fit:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Automotive Group