Chung's Foods

What Chung's Foods does

Chung's Gourmet Foods, doing business as Chung's Foods, is a Houston, Texas-based, family-owned manufacturer of frozen Asian-inspired appetizers founded in 1985. The company produces hand-rolled egg rolls (chicken, pork, vegetable, and Blazin' Spicy Chicken varieties), mini egg rolls, vegetable spring rolls, pork and chicken potstickers, chicken and pork soup dumplings, curry samosas, assorted appetizer packs, and complementary sauces (Sweet & Sour, Sweet Thai Chili, Spicy Mango, Potsticker). All products are designed for preparation in under 15 minutes via conventional oven, deep fry, air fry, or microwave, and the company has expanded its cuisine footprint to include Indian-inspired items alongside its core Chinese/pan-Asian range.

The business operates with a workforce of 501-1,000 employees and earns revenue primarily through one-time retail packaged food sales to U.S. consumers via national and regional grocery partners including Kroger, Target, Walmart, Publix, Meijer, Ingles Markets, Giant Eagle, Market Basket, Raley's, Smart & Final, United Supermarkets, Brookshire Brothers, Reasor's, and Fiesta Mart. A secondary B2B stream offers bulk egg rolls and private-label manufacturing to restaurants, caterers, and co-manufacturing partners through a dedicated program (Fred Moore). Sweet & Sour Sauce is sold direct-to-consumer via Amazon, and products are also available through Shipt same-day grocery delivery. The go-to-market motion is sales-led, anchored by retail-grocery partnerships, with consumer marketing executed through organic social (Facebook, Instagram, LinkedIn), an email newsletter (Club Chung's), content/blog marketing, earned media, and promotional campaigns such as "Where's Egg Roll."

The company has no disclosed external funding or institutional ownership and is operated by the Chung family; revenue figures are not publicly available. Third-party endorsements include thekitchn.com naming Chung's Chicken Egg Rolls the best frozen chicken egg roll (2023) and Mashed.com ranking them #2 in its frozen-egg-roll ranking. Recent strategic emphasis has been on adjacent product launches (Soup Dumplings, Curry Samosas), a formalized B2B channel, and digital direct-to-consumer distribution for shelf-stable sauces.

Name

Chung's Foods

Legal name

Chung's Gourmet Foods

Website

https://chungsfoods.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Chung's Foods is a Houston-based, family-owned manufacturer founded in 1985 that produces hand-rolled frozen Asian-inspired appetizers — egg rolls, spring rolls, potstickers, soup dumplings, and samosas — distributed nationally through major U.S. grocery chains with supplementary bulk, private-label, and D2C channels.

Ownership category

akta.pro rank

Product category

Frozen Asian Appetizers

NAICS

Frozen Specialty Food Manufacturing (311412), Snack Food Manufacturing (31191)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industry

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

Keywords

• Frozen Asian appetizers
• Hand-rolled egg rolls
• Frozen potstickers and dumplings
• Asian dipping sauces
• Private label frozen foods

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Packaged Food Sales: Chung's generates revenue through the sale of frozen Asian appetizers and sauces to retail consumers via grocery store partners. Products are sold in pouches, cartons, and assortment packs at various price points ranging from single-serve to family-pack sizes. Revenue is one-time transactional per unit.
2. Bulk and Private Label: Chung's offers bulk egg roll sales and private label manufacturing to business partners. Contact person Fred Moore handles these B2B inquiries.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels7 records

Core offering

Chung's Foods manufactures and distributes hand-rolled frozen Asian appetizers, including egg rolls, spring rolls, potstickers, soup dumplings, curry samosas, and assorted appetizer packs, complemented by a line of signature dipping sauces. Products are sold primarily through national and regional U.S. grocery retailers and convenience stores, with additional foodservice, bulk, and private label offerings for business partners.

Product overview

Chung's Gourmet Foods is a frozen Asian appetizer company offering hand-rolled egg rolls, spring rolls, potstickers, soup dumplings, curry samosas, and assorted appetizers. The product portfolio centers on their core egg roll line (available in chicken, pork, vegetable, and spicy chicken varieties in sizes from 4-count to 20-count), complemented by spring rolls, potstickers, and soup dumplings. Multiple sauces including their signature Sweet & Sour Sauce, Sweet Thai Chilli, Spicy Mango, and Potsticker Sauce accompany the products. Products are organized by eating occasion: family packs/snacking (larger 20-count and 54-oz packages), small pack appetizers/sides (4-count and 10-count), and large parties/events. All products are frozen and can be prepared via oven, deep fry, air fry, or microwave in under 15 minutes.

Differentiator

Problem solved

Functional benefit

Products and services

• Chung's Egg Rolls (Chicken, Pork, Vegetable, Blazin' Spicy Chicken) Hand-rolled frozen egg rolls filled with white meat chicken, pork, or vegetable combinations and authentic Asian spices, sold with sweet and sour sauce packets in sizes ranging from 4-count cartons to 20-count family packs.
• Chung's Mini Egg Rolls (Chicken, Vegetable) Smaller hand-rolled versions of Chung's classic egg rolls with the same quality ingredients, sold in 20 oz pouches with sauce.
• Chung's Spring Rolls (Vegetable) Light and crispy spring rolls filled with garden-fresh vegetables and authentic Asian spices, available in 5-count and 18-count cartons, each with included sweet and sour sauce.
• Chung's Curry Samosas Indian-inspired appetizers filled with potatoes, carrots, green peas, green bell pepper, and curry spices; sold in 8-count packages with Spicy Mango Sauce.
• Chung's Potstickers (Chicken, Pork) Asian potstickers filled with fresh vegetables, pork or chicken, and Asian spices; available in 9.5 oz (~10 count) and 19.5 oz (20 count) pouches, ideal for dipping in potsticker sauce.
• Chung's Soup Dumplings (Chicken, Pork) Dumplings filled with juicy chicken or pork and savory broth, wrapped for a soft, delicate bite; each 6 oz package contains 6 count dumplings, suitable as snack, appetizer, or meal addition.
• Chung's Asian Appetizer Assortment with Sauce Assortment containing Curry Samosas, Spring Rolls, Money Bags, and Wontons with four complementary sauces (Sweet and Sour, Sweet Thai Chilli, Spicy Mango, Potsticker); available in 12.7 oz 16-count and 25.4 oz 32-count packages.
• Chung's Sweet & Sour Sauce Classic Asian dipping sauce for egg rolls and appetizers; 12 FL Oz bottle with no artificial flavors, colors, or preservatives, made with all-natural ingredients, low fat, gluten-free, and low sodium.
• Bulk and Private Label Manufacturing Program B2B offering that supplies bulk quantities of Chung's egg rolls and Asian appetizers to restaurants, caterers, and resellers, plus private label / co-manufacturing services for other food brands. B2B inquiries handled by Fred Moore.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major, regional and minor.

• KrogercoreChannel Partner/ Reseller/ DistributorKroger is a national grocery chain partner distributing Chung's frozen egg rolls, spring rolls, potstickers, and appetizers to consumers across its retail store network.
• TargetcoreChannel Partner/ Reseller/ DistributorTarget serves as a key retail distribution partner for Chung's products, offering multiple product varieties including the popular 12oz 4-count chicken egg roll packs.
• PublixcoreChannel Partner/ Reseller/ DistributorPublix is a southeastern grocery chain partner carrying Chung's frozen appetizer products.
• MeijermajorChannel Partner/ Reseller/ DistributorMeijer hypermarket chain distributes Chung's products across its Midwestern retail locations.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart national retail locations carry Chung's frozen Asian appetizer products.
• Ingles MarketsregionalChannel Partner/ Reseller/ DistributorIngles Markets is a regional grocery chain in the southeastern United States distributing Chung's products.
• Giant EagleregionalChannel Partner/ Reseller/ DistributorGiant Eagle is a regional grocery chain in the Mid-Atlantic region carrying Chung's products.
• Market BasketregionalChannel Partner/ Reseller/ DistributorMarket Basket is a regional grocery chain in New England stocking Chung's products.
• Raley'sregionalChannel Partner/ Reseller/ DistributorRaley's is a regional grocery chain in the western United States distributing Chung's products.
• Smart & FinalregionalChannel Partner/ Reseller/ DistributorSmart & Final is a regional warehouse-style grocery retailer in the western US carrying Chung's products.
• United SupermarketsregionalChannel Partner/ Reseller/ DistributorUnited Supermarkets is a regional chain in Texas and Oklahoma distributing Chung's products.
• Brookshire BrothersregionalChannel Partner/ Reseller/ DistributorBrookshire Brothers is a regional grocery chain in Texas and Louisiana carrying Chung's products.
• Reasor'sregionalChannel Partner/ Reseller/ DistributorReasor's is a regional grocery chain in Oklahoma carrying Chung's products.
• Fiesta MartregionalChannel Partner/ Reseller/ DistributorFiesta Mart is a regional grocery chain specializing in Hispanic and Asian foods in Texas, carrying Chung's products.
• ShiptminorChannel Partner/ Reseller/ DistributorShipt same-day grocery delivery service provides online access to Chung's products, enabling consumers to order for home delivery.
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon serves as an online retail channel for Chung's Sweet & Sour Sauce (sold via a.co link on the company's own website), enabling direct-to-consumer delivery.
• Fred Moore (Bulk / Private Label Program)minorChannel Partner/ Reseller/ DistributorFred Moore manages Chung's bulk egg roll sales and private label manufacturing partnerships for restaurants, caterers, and other brands seeking co-manufacturing.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• P.F. Chang's Home Menu: The retail frozen line under the P.F. Chang's brand offers Asian-style appetizers and entrées in US grocery. Chung's competes directly for share of frozen Asian-meal occasions with P.F. Chang's Home Menu.
• InnovAsian Cuisine: InnovAsian produces frozen Asian entrées and appetizers sold through US mass and club retail, overlapping with Chung's frozen Asian appetizer portfolio in grocery sets.
• Yutaka: Yutaka is an Asian food brand offering frozen and ambient Asian snacks including gyoza and spring rolls. Comparable as a specialist Asian appetizer/snack brand targeting retail shoppers.
• Minh Food Products: Minh is a long-standing frozen Asian appetizer brand (egg rolls, spring rolls, potstickers, entrées) sold across US grocery. Chung's overlaps directly with Minh's egg-roll and Asian-snack offering at the same retail buyers.
• Tai Pei: Tai Pei is a US frozen Asian meal brand featuring egg rolls, potstickers, and entrées in grocery freezers. Chung's competes head-to-head with Tai Pei in frozen appetizers and Asian bowls across the same major retailers.

Broad incumbents

• Birds Eye (Conagra): Birds Eye (owned by Conagra) is a large US frozen-food brand spanning vegetables and meals including Asian-style frozen offerings. Comparable as a broad incumbent vying for the same frozen-meal occasions and freezer door real estate.
• Schwan's Company: Schwan's is a large-scale US frozen food manufacturer with multiple Asian and broader snack brands. Comparable as the scaled frozen-food incumbent Chung's competes against for category leadership.
• Ajinomoto / Ling Ling: Ajinomoto's Ling Ling brand sells frozen Asian potstickers, spring rolls, and rice bowls across US grocery. Comparable as a sizable frozen Asian appetizer brand inside a multinational parent.

Emerging players

• Trader Joe's (private label Asian snacks): Trader Joe's private-label frozen Asian snacks and appetizers (e.g., chicken egg rolls, mandarin orange chicken) compete for the same frozen Asian occasion with brand-driven differentiation, relevant for benchmarking Chung's positioning.

Regional players

• Jus-Rol (General Mills subsidiary, UK/Europe appetizer brand): Jus-Rol is a General Mills–owned brand selling spring rolls and Asian-inspired frozen snacks primarily in the UK. Comparable in frozen Asian appetizer category, but operates in a different geography than Chung's US-only footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/165036923297
• LinkedInlinkedin.com/company/chung's-gourmet-foods
• Instagraminstagram.com/chungsfoods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chung's Foods