Phoenix Rising Football Club
Phoenix Rising Football Club is a privately held professional soccer club competing in the USL Championship (second-tier U.S. soccer) and based at Phoenix Rising Stadium in Phoenix, Arizona. It serves Phoenix-area sports fans and youth soccer families via ticketing, sponsorships, merchandise, concessions, and the PRFC youth academy.
- Company typePrivate
- Founded2014
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Phoenix Rising Football Club does
Phoenix Rising Football Club (legal name: Phoenix Rising FC) is a professional soccer club headquartered at Phoenix Rising Stadium, 3801 E Washington St, Phoenix, Arizona. The club competes in the USL Championship — the second tier of professional soccer in the United States — as a member of the Western Conference and participates in the broader USL ecosystem, which includes USL League One, USL League Two, the USL W League, and the USL Academy. The club fields a senior men's team in a 30-match USL Championship regular season supplemented by USL Cup competition.
The core business operates as a multi-revenue-stream sports franchise. Primary revenue streams are ticket sales (single-match, season, group, and premium seating through Ticketmaster and direct sales), corporate sponsorships across 35+ named brand partners spanning healthcare, QSR, telecom, energy, and CPG, merchandise sales through a direct e-commerce storefront (shoprisingfc.com) and physical matchday locations, concessions and food and beverage (including branded items such as Rising Tatchos and Sonoran Dog Corn Dog), and youth development programs through the PRFC Academy plus day and overnight camps. Underlying technology is SportsEngine Sports Relationship Management (SRM) software for team operations and event management.
Distribution is direct-to-consumer, event-driven, and community-led. Ticket buyers are Phoenix-area sports fans and soccer enthusiasts served through Ticketmaster integration and the club's own sales team; a mobile app on iOS and Android provides ticketing, gameday information, and news; and the club maintains an active omnichannel social media presence. Customer segments are split between sports fans and the local community (primary) and youth soccer families (secondary), with a horizontal segmentation approach. The club has approximately 51–100 employees and is privately held, with Vincere Capital (a Scottsdale-based family office) joining the board in November 2022 as part of a multimillion-dollar investment tied to stadium and competitive-elevation plans.
Phoenix Rising Football Club firmographics
Firmographics- Name
- Phoenix Rising Football Club
- Legal name
- Phoenix Rising FC
- Website
- https://phxrisingfc.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Phoenix Rising Football Club is a privately held professional soccer club competing in the USL Championship (second-tier U.S. soccer) and based at Phoenix Rising Stadium in Phoenix, Arizona. It serves Phoenix-area sports fans and youth soccer families via ticketing, sponsorships, merchandise, concessions, and the PRFC youth academy.
- Ownership category
- akta.pro rank
Phoenix Rising Football Club industry classification
Industry- Product category
- Professional Soccer Club (Sports Entertainment)
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
- akta.pro secondary industry
- Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)
Keywords
Where Phoenix Rising Football Club is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Phoenix Rising Football Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Revenue generated from single-match tickets, season tickets, group tickets, premium tickets, and partial plans sold through Ticketmaster and the club's direct sales team. Match tickets serve as valid light rail fare on event days.
- Sponsorships: Corporate sponsorship deals with major brands including Abrazo Health, Adidas, America First, APS, Army National Guard, ASMC, azfamily, Broumand Oral Surgery, Captain Morgan, CARF, Carolina's Mexican Food, Carvana, Circle K, Coca-Cola, Cold Beer and Cheeseburgers, Dr Pepper, Electrolit, Google Fiber, Habit Burger, JustSports, Metro by T-Mobile, Modelo, Nova Homes, Now Pools, Raising Cane's, RWC, Scandinavian Building, Soccer Garage, Spooner, Square One Concepts, The IV Guy Arizona, Valley Metro, Visit Phoenix, Whataburger, and Zoyo.
- Merchandise Sales: Sale of club merchandise including apparel and commemorative items through the club's online store (shoprisingfc.com) and physical merchandise locations at matches.
- Youth Academy & Camps: Revenue from youth soccer academy programs, overnight camps, and day camps for young players in the Phoenix area.
- Concessions & Food & Beverage: Matchday food and beverage sales including featured items like Walking Taco, Rising Tatchos, Rising Elote, Sonoran Dog Corn Dog, and Red & Black popcorn, plus food truck partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season ticket memberships provide best pricing and closest access to the team with special member events. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Phoenix Rising Football Club product offering
Product offeringCore offering
Phoenix Rising Football Club is a professional soccer club competing in the USL Championship (the second tier of American professional soccer), based in Phoenix, Arizona. The club sells matchday tickets (single, season, group, premium), licensed merchandise, youth soccer academy and camp programs, matchday concessions, and corporate sponsorships, with all home matches hosted at Phoenix Rising Stadium.
Differentiator
Problem solved
Functional benefit
Products and services
- Match Tickets (Single-Match, Group, Premium)
- Season Ticket Memberships
- Club Merchandise
- PRFC Youth Academy
- Youth Soccer Camps (Overnight and Day Camps)
- Matchday Concessions and Food & Beverage
- Corporate Sponsorships
Quantifiable outcome
- Unbeaten streak of seven matches against El Paso Locomotive FC (2-0-5) dating back to August 2022
- +3 more outcomes
Companies that use Phoenix Rising Football Club
Customer profileSegments2 records
Ideal customer profiles3 records
Phoenix Rising Football Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Phoenix Rising Football Club partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights3 records
Phoenix Rising Football Club competitors and assessment
Company assessmentDirect peers
- Louisville City FC: Long-standing USL Championship club and one of the league's flagship franchises. Direct league competitor to Phoenix Rising in the same tier, with comparable attendance scale, stadium operations, and youth academy structure.
- Tampa Bay Rowdies: Historic USL Championship club in a major U.S. metro. Operates an owned stadium with multi-revenue stream model (tickets, sponsorships, F&B) directly analogous to Phoenix Rising's go-to-market.
- Detroit City FC: USL Championship club known for strong community-led growth, distinctive matchday atmosphere, and youth engagement. Comparable in operating philosophy and target fan demographics to Phoenix Rising.
- New Mexico United: USL Championship Western Conference peer. Operates with similar community-driven, multi-revenue model in a comparable mid-size market.
- Pittsburgh Riverhounds SC: Established USL Championship side with comparable operational profile: stadium, academy, sponsorship portfolio, and ticketing infrastructure.
- Sacramento Republic FC: USL Championship Western Conference rival. Closely comparable business model as a community-owned, stadium-anchored professional soccer club competing in the same tier for talent, fans, and sponsorship dollars.
- El Paso Locomotive FC: USL Championship Western Conference rival and frequent Phoenix Rising opponent. Closely comparable geographic and competitive positioning within the same league conference.
- Orange County SC: Western Conference USL Championship club with similar Sun Belt market dynamics, youth development emphasis, and matchday-driven revenue mix.
- Indy Eleven: USL Championship club with owned stadium infrastructure and ambitions of MLS-tier growth. Highly comparable in scale, stadium economics, and competitive positioning to Phoenix Rising.
- San Antonio FC: Western Conference USL Championship competitor. Comparable tier-2 professional soccer club structure with shared league economics, sponsorship market dynamics, and academy programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Phoenix Rising Football Club social profiles
Digital presencePhoenix Rising Football Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phoenix Rising Football Club leadership team
Management profileNumber of profiles
Profiles1 record
Phoenix Rising Football Club funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phoenix Rising Football Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phoenix Rising Football Club
What does Phoenix Rising Football Club do?
Phoenix Rising Football Club is a professional soccer club competing in the USL Championship (the second tier of American professional soccer), based in Phoenix, Arizona. The club sells matchday tickets (single, season, group, premium), licensed merchandise, youth soccer academy and camp programs, matchday concessions, and corporate sponsorships, with all home matches hosted at Phoenix Rising Stadium.
Is Phoenix Rising Football Club a public or private company?
Phoenix Rising Football Club is a private company. It is classified as family owned and is currently operating.
When was Phoenix Rising Football Club founded?
Phoenix Rising Football Club was founded in 2014. It employs 11 to 50 people.
Where is Phoenix Rising Football Club based?
Phoenix Rising Football Club is headquartered in Phoenix, United States, in the North America region.
How does Phoenix Rising Football Club make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorships, merchandise Sales, youth Academy & Camps and concessions & Food & Beverage.
Who are Phoenix Rising Football Club's main competitors?
Direct peers on record are Louisville City FC, Tampa Bay Rowdies, Detroit City FC, New Mexico United, Pittsburgh Riverhounds SC, Sacramento Republic FC, El Paso Locomotive FC, Orange County SC, Indy Eleven and San Antonio FC.
Does Phoenix Rising Football Club have an API?
No public API is recorded for Phoenix Rising Football Club.
What industry is Phoenix Rising Football Club in?
Phoenix Rising Football Club's product category is Professional Soccer Club (Sports Entertainment). Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues, with a secondary code of EDALAIAN, Athletics Fundraising, Sponsorships & NIL Support. Its NAICS code is 711211 and its SIC code is 7997.