What Reliable Heating & Air does

Reliable Heating & Air is a privately held residential and light commercial home services company founded in 1978 and headquartered in Kennesaw, Georgia. The company provides HVAC installation, repair, and maintenance; plumbing services; electrical services; and indoor air quality solutions, with a stated footprint of 200+ service trucks, 300+ technicians, and six office locations across Metro Atlanta (Kennesaw, Alpharetta, Fayetteville, Grayson), Athens, and Macon. It holds status as the nation's #1 Trane dealer and is the only U.S. dealer offering third-party ENERGY STAR Verified HVAC Installations.

The core technology is conventional residential and light commercial HVAC, plumbing, and electrical systems — including central air conditioning, heat pumps, ductless mini-splits, gas furnaces, water heaters, drain and sewer systems, generators, and EV chargers — sourced primarily from Trane, with secondary relationships to Goodman, Mitsubishi, Daikin, and RunTru. The proprietary differentiation sits in service delivery rather than hardware: an exclusive third-party installation verification program, a tiered subscription architecture (Comfort as a Service at $59.99-$89.98/month, Reliable Protect at $19.99/month, Reliable Protect Plus at $29.99/month, Reliable Clean at $14.99/month, and Clean Air Defense packages), and an indoor air quality product line featuring UVC germicidal lamps and HEPA filtration.

The business model is a hybrid of transactional service revenue (diagnostic fees of $89.99, tune-ups at $99.99, repairs starting at $145, equipment installations of $4,500-$7,500 for ductless systems) and recurring subscription revenue from protection plans and Comfort as a Service. Go-to-market is direct-to-consumer, with customers booking through the ServiceTitan online platform, phone, or text, and field technicians delivering in-home diagnostics and service. A dedicated commercial team serves property management companies and commercial buildings. Marketing is concentrated on Google reviews (20,000+ reviews at 4.8 stars), social platforms, and home services marketplaces. The company is privately held with no disclosed parent, investors, or M&A activity.

Name

Reliable Heating & Air

Legal name

Reliable Heating & Air

Website

https://reliableair.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Reliable Heating & Air is a Georgia-based home services company founded in 1978 providing HVAC, plumbing, and electrical installation, repair, and maintenance to residential and light commercial customers across Metro Atlanta, Athens, and Macon, operating 200+ service trucks and 300+ technicians as the nation's #1 Trane dealer.

Ownership category

akta.pro rank

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Service and Repair Fees: One-time fees for diagnostic services, repairs, and tune-ups on HVAC, plumbing, and electrical systems. Diagnostic fees are typically $89.99, with repairs starting at $145. Tune-up services are $99.99.
2. Equipment Sales and Installation: Sale and installation of new HVAC systems, furnaces, heat pumps, water heaters, and other equipment. Systems available through purchase or financing with monthly payments starting at $59.99-$79.99/month.
3. Monthly Protection Plans: Subscription-based protection plans (Reliable Protect, Reliable Protect Plus, Reliable Clean) providing 100% parts and labor coverage, annual tune-ups, priority scheduling, and unlimited service calls for $14.99-$29.99/month.
4. Comfort as a Service Subscription: Comprehensive subscription program covering new system installation, all repairs, maintenance, and filters for a low monthly payment with lifetime warranty coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels14 records

Core offering

Reliable Heating & Air sells and services HVAC, plumbing, and electrical systems for residential and commercial customers across Metro Atlanta, Macon, and Athens in Georgia. Core offerings include installation, repair, and tune-up of central air conditioning, heat pumps, ductless mini-splits, and furnaces, complemented by plumbing (water heaters, drain cleaning, sewer lines), electrical (generators, EV chargers, panels), indoor air quality solutions, and water purification systems. Revenue is generated through one-time service fees, equipment sales with installation, subscription-based protection/maintenance plans, and the lifetime-warranty "Comfort as a Service" financing program.

Product overview

Reliable Heating & Air is a comprehensive home services company offering HVAC, plumbing, and electrical services primarily serving the Metro Atlanta and Middle Georgia areas since 1978. The company's core product portfolio centers on air conditioning (central AC installation/repair, ductless mini-splits, tune-ups) and heating (furnaces, heat pumps) systems. These are complemented by related service lines including plumbing (water heaters, drain cleaning, pipe repair), electrical (generators, EV chargers, panels), and indoor air quality solutions (filtration, UV lights, duct sealing, water purification). The company operates a platform-plus-modules architecture where core installation/repair services are enhanced by subscription-based maintenance and protection plans (Reliable Protect, Protect Plus, Clean) offering parts coverage, priority scheduling, and annual tune-ups. Additional value-added services include Comfort as a Service (monthly subscription financing with lifetime warranty), Clean Air Defense (air quality upgrades), and traditional financing options. The company also serves commercial customers through dedicated commercial HVAC and plumbing offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Comfort as a Service: A hassle-free financing program providing energy-efficient heating and cooling systems, water heaters, and generators for a low monthly payment, including all repairs, maintenance, and filters with no additional charge.

Products and services

• Central AC Installation Installation of new central air conditioning systems for residential properties, including ductwork assessment, sizing up to 5 tons, professional setup by certified technicians, and optional monthly financing at $69.99/month with $0 down.
• Central AC Repair Diagnostic and repair services for central air conditioning systems including component replacement, refrigerant recharge, troubleshooting, and thermostat repair for residential customers.
• Heat Pump Installation Installation of heat pump systems that provide both heating and cooling functions for residential properties, including variable-speed and standard models, with $0 down financing and lifetime repairs/maintenance under Comfort as a Service.
• Heat Pump Repair Repair services for heat pump systems including refrigerant recharge, thermostat repair, compressor replacement, and component diagnostics.
• Ductless Mini-Split Installation Installation of ductless mini-split AC systems for single rooms or spaces without existing ductwork, available from Mitsubishi, Daikin, and other manufacturers, with installation starting at $4,500 and flexible financing options.
• Furnace Installation Installation of new gas furnaces including variable speed two-stage models with options up to 97.3% AFUE efficiency, available at $59.99/month with $0 down financing and 100% lifetime warranty coverage.
• Furnace Repair Repair services for gas furnaces including heat exchanger repair, gas valve replacement, thermostat repair, and flame sensor diagnostics.
• AC Tune-Up Preventive maintenance service for air conditioning systems including 15-30 point inspection checklist, cleaning, calibration, and performance optimization, priced at $99.99 per visit.
• Furnace Tune-Up Preventive maintenance for furnaces including carbon monoxide testing, burner inspection, heat exchanger checks, and safety diagnostics, priced at $99.99 per visit.
• Plumbing Services Full-service residential plumbing including water heater repair and replacement, drain cleaning, pipe leak repair, sewer line repair, gas line installation, hydrojetting, toilet repair and replacement, and faucet/sink services for homeowners.
• Electrical Services Residential electrical services including generator installation, EV charger installation, electrical panel repair and installation, lighting, outlet repair, ceiling fans, attic/bathroom fans, home automation, and LED conversion for homeowners.
• Indoor Air Quality Services Indoor air quality solutions including whole-home air filtration systems, UV/germicidal lights, duct sealing, dehumidification systems, and whole-home air purifiers to control germs, odors, allergens, and airborne particles for residential customers.
• Water Purification Systems Whole-home water treatment including reverse osmosis systems, whole-home water filters, and water softeners, available via monthly subscription starting at $36.49/month.
• Comfort as a Service Subscription-based financing program providing new heating and cooling systems, water heaters, and generators for a low monthly payment, including all repairs, maintenance, and filters with no additional charge and lifetime warranty coverage.
• HVAC Maintenance and Protection Plans Subscription-based HVAC protection plans offering 100% parts and labor coverage, unlimited service calls, annual tune-ups, filter replacements, and priority scheduling across three tiers (Reliable Clean, Reliable Protect, and Reliable Protect Plus) priced from $14.99 to $29.99/month.
• Commercial HVAC Commercial heating and cooling services for businesses including installation, repair, maintenance, and emergency services for commercial properties, office buildings, retail locations, and industrial facilities with a dedicated commercial team.
• Property Management Services HVAC and plumbing maintenance services for property management companies managing residential or commercial properties, including ongoing maintenance contracts, preventive maintenance programs, and emergency repair coordination.
• Commercial Plumbing Commercial-grade plumbing services for businesses including installation, repair, and ongoing maintenance for commercial properties.

Quantifiable outcome

• Systems maintained 20-30% less energy usage
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TranecoreTechnology or IntegrationReliable Heating & Air is the nation's #1 Trane dealer and a certified Trane Comfort Specialist. Trane frequently sends training executives to Reliable's location to meet with installation teams, ensuring technicians are equipped with the tools and knowledge needed to install equipment and maintain peak performance and efficiency.
• ENERGY STARcoreTechnology or IntegrationOnly dealer in the country offering third-party ENERGY STAR Verified HVAC Installations. This provides customers assurance that their HVAC system has been installed correctly and has undergone third-party verification.
• Georgia Environmental Finance Authority (GEFA)minorGTM or Marketing PartnerPartners with GEFA to help customers access Home Energy Rebates including HER (Home Efficiency Rebates) and HEAR (Home Electrification and Appliance Rebates) programs offering up to $16,000 in savings.
• Georgia PowerminorGTM or Marketing PartnerPartners with Georgia Power's Home Energy Improvement Program (HEIP) offering customers rebates up to 50% back on select products and services, capped at $1,250 in total rebates.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• R.S. Andrews: Long-established Atlanta-area HVAC, plumbing, and electrical services company with comparable product breadth (heating, cooling, plumbing, electrical) and similar service-area concentration in Metro Atlanta. Comparable customer profile and service-mix to Reliable Heating & Air.
• Coolray Heating & Cooling: Georgia-based residential HVAC, plumbing, and electrical services company of comparable scale operating in the Atlanta metro market with similar multi-trade home services offerings. Direct overlap on HVAC installation, repair, and protection plans targeting the same homeowner segment.
• Benjamin Franklin Plumbing: National plumbing and HVAC services franchise with subscription-style membership and protection plans comparable to Reliable Protect. Directly comparable on the plumbing side of Reliable's business and on the recurring maintenance/subscription GTM.
• Long Home Products: Regional home services company offering HVAC, roofing, windows, and bath remodeling with a focus on multi-trade home services and consumer financing. Comparable on the bundled home-services GTM and replacement-cycle-driven revenue model.
• One Hour Heating & Air Conditioning: National HVAC franchise with strong Atlanta metro presence offering residential HVAC installation, repair, and maintenance with similar 24/7 service positioning and protection-plan offerings. Closely comparable on service model and customer segment.

Broad incumbents

• Trane Technologies: HVAC equipment manufacturer and Reliable's primary OEM partner. Listed as a peer because the strategic relationship (Nation's #1 Trane Dealer, Trane Comfort Specialist, executive training visits) makes Trane's channel economics and product roadmap a direct driver of Reliable's business.
• Carrier Global: HVAC equipment manufacturer competing with Trane for dealer relationships. Comparable in that Carrier's dealer network represents alternative supply for Reliable and a parallel structure of large national dealer partners pursuing similar residential service market share.
• ARS / Rescue Rooter (American Residential Services): Large multi-brand national residential services platform providing HVAC, plumbing, and electrical across multiple states. Comparable multi-trade offering but at meaningfully larger scale and broader geographic footprint, representing a likely consolidator or strategic competitor.

Others

• HomeServe USA: Home warranty and repair plan provider partnering with utilities and municipalities. Adjacent business model through subscription-based home protection plans serving homeowners — overlapping with the Comfort as a Service and Reliable Protect value proposition rather than competing on direct service delivery.
• ServiceMaster (Neighborly): National home services franchise platform under Neighborly Company umbrella covering HVAC-adjacent services (cleaning, restoration, pest control). Adjacent rather than directly competing in HVAC service delivery, but represents a multi-brand home-services aggregator model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reliableair
• YouTubeyoutube.com/channel/UC2KxutFbF8YueRMsgG6ZAzg
• Facebookfacebook.com/reliableair
• LinkedInlinkedin.com/company/reliable-heating-&-air
• Instagraminstagram.com/reliableheatingandair
• TikToktiktok.com/@reliableair

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliable Heating & Air