What SSV Ulm 1846 does

SSV Ulm 1846 is a registered nonprofit sports association (eingetragener Verein, e.V.) based in Ulm, Baden-Württemberg, founded in 1846, making it one of the oldest continuously operating sports clubs in Germany. It serves more than 12,000 members through 21 departments covering 22 sports, with football, tennis, swimming, gymnastics, and fitness among its larger offerings, and emerging additions including padel and a Ninja Parcours Challenge. The club operates physical assets — the Hans-Lorenser-Sportzentrum (including a fitness studio), a 50-metre Freibad, and the Eduard-Mörike-Halle — that anchor both member use and external facility rentals. Its programming portfolio combines recurring community events such as the Schwörsporttag, age-graded competitions (Senior Cup Ulm, Müller Junior Cup, Gänswies-Cup), and partnership-driven tournaments.

The business model is member-dues-funded and event/sponsorship-supplemented. Revenue mechanics consist of individual and family membership fees, pay-per-use facility access (fitness studio, Freibad, halls), registration and entry fees for hosted competitions, and commercial sponsorship and naming-rights income from a regional corporate partner base that includes Sparkasse Ulm, AOK Ulm-Biberach, Beurer, Gold Ochsen, Volksbank, SWU, Husqvarna, BITE, and Anschütz Optics (naming sponsor since 2022). Governance is volunteer-led under President Willy Götz and Vice-Presidents Norbert Plogmann and Otmar Hirschmann, with a small paid administrative core (approximately six employees) supporting operations, member services, and digital channels including the website maintained by Fabian Göggel. As a nonprofit e.V., the organization reinvests operating surplus into facilities, programming, and youth development rather than distributing profit.

Name

SSV Ulm 1846

Legal name

Schwimm- und Sportverein Ulm 1846 e.V.

Website

https://ssvulm1846.de

Company type

Private

Founded year

1846

Operating status

Operating

Headcount range

1–10 employees

Short description

SSV Ulm 1846 is a 180-year-old nonprofit sports club in Ulm, Germany, serving 12,000+ members across 21 departments and 22 sports, operating fitness, swimming, and event facilities funded by membership dues, sponsorships, and hosted tournaments.

Ownership category

akta.pro rank

Product category

Multi-Sport Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Sports-Specific Group Conditioning (HSADABAK), Youth & Amateur Sports Tournaments (MPAGAMAF), Club Sports Programs (EDALAIAB)

Keywords

• Multi-sport club
• Fitness training
• Youth sports
• Tennis programs
• Swimming facilities

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Pricing tiers

Distribution channels2 records

Marketing channels7 records

Core offering

SSV Ulm 1846 e.V. is a registered nonprofit sports association operating as one of the largest multi-sport clubs in Baden-Württemberg, offering 22 sports across 21 departments to more than 12,000 members. Core offerings include a fitness studio (Hans-Lorenser-Sportzentrum), an exclusive outdoor swimming pool (Freibad) with a 50m pool, 20+ tennis courts plus a new padel court, a structured course program (Kursprogramm) covering prevention and rehabilitation, the DONAURUNNING Academy, youth development programs (Kindersportschule, ElKi-KiTu), and major annual events such as the Schwörsporttag sports festival.

Product overview

SSV Ulm 1846 e.V. is one of the largest multi-sport clubs in Baden-Württemberg with over 12,000 members and 21 sports departments covering 22 sports. The club operates as a unified organization offering competitive sports, recreational fitness, and health-oriented leisure activities. Core facilities include the Hans-Lorenser-Sportzentrum (fitness studio), outdoor swimming pool (Freibad) with 50m pool, and a comprehensive Kursprogramm (course program) covering prevention, rehabilitation, and general fitness. The club organizes major annual events including Schwörsporttag (largest participatory sports festival in the region), Ninja Parcours Challenge (ninja warrior competition), and tennis tournaments (Senior Cup, Müller Junior Cup, Tagesturniere). Youth development programs include ElKi-KiTu (parent-child exercise), Kindersportschule (children's sports school), and specialized training across all 21 sports departments.

Differentiator

Problem solved

Functional benefit

Brands

• Hans-Lorenser-Sportzentrum: The club's fitness studio, also referred to as HaLo, offering gym facilities with Danube views.

Products and services

• Hans-Lorenser-Sportzentrum (HaLo) The club's fitness studio located at Donaublick, offering gym facilities and fitness training to SSV Ulm 1846 members.
• Freibad (Outdoor Swimming Pool) Club-owned outdoor swimming pool featuring a 50m pool and a spacious sunbathing lawn, available exclusively to members.
• Kursprogramm (Course Program) Prevention courses, rehabilitation sports, and general fitness courses offered by the club, including workshops such as 'Von Joggen zum Laufen', 'Walk & Jogg', and progressive muscle relaxation (PMR).
• DONAURUNNING Academy Structured running training and coaching program positioned as the address for running sports in Ulm.
• 21 Sports Departments (22 Sports) Multi-sport club programs covering Aerobic, Badminton, Bahnengolf, Ballschule, Boule, Boxen, Cricket, ElKi-KiTu, Fechten, Handball, Hockey, Kindersportschule, Leichtathletik, Muay Thai, Radsport, Schwimmsport, Skisport, Tanzen, Tennis, Tischtennis, Triathlon, Turnen, and Volleyball.
• Schwörsporttag Annual Sports Festival The largest participatory sports festival in the Ulm region, featuring over 20 activity stations, sports competitions, and family activities, held annually at the Gänswiese.
• Senior Cup Ulm (DTB Senior Ranking Tournament) DTB senior ranking tennis tournament featuring singles competitions for ladies and men aged 30-80+ and doubles/mixed events, with €2,100 in total prize money.
• Müller Junior Cup International youth tennis tournament held as part of the Tennis Europe Junior Tour.
• ElKi-KiTu (Parent-Child & Kids Gymnastics) Parent-child exercise programs and children's gymnastics courses designed for the club's youngest members.
• Wir im Blick Club Magazine Club magazine 'Wir im Blick' published regularly with e-paper editions available online for members and the community.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Anschütz Optics Precision ExpertscoreGTM or Marketing Partner · 1 January 2022Naming sponsor of the Anschütz Senior Cup (since 2022), a DTB senior ranking tournament. Previously named Hawke Optics Senior Cup. Provides total prize money of €2,100.
• Sparkasse UlmcoreGTM or Marketing PartnerMajor sponsor and partner of SSV Ulm 1846, particularly supporting the Ninja Parcours Challenge as 'powered by Sparkasse Ulm'. Visible in sponsor logos across the club's website and events.
• AOK Ulm-BiberachcoreGTM or Marketing PartnerHealth insurance partner supporting the AOK Final Challenge within the Ninja Parcours Challenge event. Provides sponsorship for the championship finals.
• BeurerminorGTM or Marketing PartnerSponsor of SSV Ulm 1846, appears in sponsor logo collection on the website.
• Gold OchsenminorGTM or Marketing PartnerBrewery sponsor visible in sponsor logos. Also provides refreshments at tennis tournaments with 'Spiel, Satz und Sieg: Gold Ochsen' branding.
• Volksbank Ulm-BiberachminorGTM or Marketing PartnerBanking sponsor visible in sponsor logo collection on the website.
• SWU (Stadtwerke Ulm)minorGTM or Marketing PartnerMunicipal utility company sponsoring club activities, visible at Schwörsporttag events with interactive booths.
• HusqvarnaminorGTM or Marketing PartnerSponsor visible in sponsor logo collection on the website.
• BITE E-RECRUITINGminorGTM or Marketing PartnerRecruiting company sponsor visible in sponsor logo collection on the website.
• Fink PlexiglasminorGTM or Marketing PartnerTrophy sponsor for the Senior Cup Ulm tournament, providing trophies for singles winners.
• Tennisman.deminorGTM or Marketing PartnerProvides participant gifts for Senior Cup Ulm tournament based on registration date.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fitness First Germany: Premium commercial fitness club operator in Germany with multiple urban locations including Ulm-area markets. Comparable as a competing fitness and group-exercise provider targeting the same member personas as SSV Ulm's Hans-Lorenser-Sportzentrum.
• Basic-Fit Germany (McFit / RSG Group): Large commercial low-cost fitness chain operating across Germany with 24/7 access and standardized equipment. Competes with SSV Ulm's fitness and group-course offerings on convenience and price, even though it does not offer the multi-sport club experience.

Direct peers

• MTV Stuttgart 1843 e.V. One of the largest multi-sport clubs in Stuttgart, Baden-Württemberg, with a comparable mix of recreational, competitive, and youth programs across many disciplines. Same state and same multi-sport club model as SSV Ulm 1846.
• SC Freiburg e.V. Large Baden-Württemberg sports club with multiple departments beyond its flagship football team; comparable as a regional e.V. multi-sport organization operating facilities and youth development programs.
• TSG 1899 Hoffenheim e.V. Multi-sport club registered as e.V. in Baden-Württemberg with multiple departments and youth development programs — comparable community-based multi-sport structure in the same region.
• VfB Stuttgart 1893 e.V. Major Baden-Württemberg multi-sport club (e.V.) with multiple departments including football, handball, and tennis, plus youth academies — directly comparable as a large traditional German multi-sport organization.
• Karlsruher SC e.V. Large traditional multi-sport club (e.V.) in Baden-Württemberg with multiple sports departments and community programs — analogous operating model and regional positioning to SSV Ulm 1846.
• TSV 1860 München e.V. Large traditional German multi-sport club (eingetragener Verein) with multiple departments, recreational and competitive sports, and a broad membership base — directly comparable as a community-based amateur multi-sport organization anchored in a major German city.

Others

• Deutscher Olympischer Sportbund (DOSB): National umbrella organization for German amateur sports clubs. Relevant as the governing/coordination body for the same e.V. multi-sport club ecosystem that SSV Ulm 1846 operates within, including youth development frameworks and member services.

Regional players

• SV Sandhausen 1916 e.V. Registered multi-sport club based in the Rhein-Neckar region of Baden-Württemberg, operating community and competitive sports programs — comparable as a regional e.V. multi-sport organization within the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ssv-ulm-1846

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SSV Ulm 1846