TIS Insurance Services

What TIS Insurance Services does

TIS Insurance Services, Inc. is a privately-held, family-owned independent insurance agency headquartered at 1900 N Winston Road, Suite 100, Knoxville, Tennessee. Founded in 1945 by Norman Thomas with two employees, the firm has grown to over 90 staff across three product divisions and is recognized by Insurance Journal as a Top 100 Property & Casualty Independent Insurance Agency. Ownership has remained in the Thomas family across multiple generations; current leadership includes Corporate President Morgan Thomas (third generation), Chairman William "Bill" Thomas, CEO Donald B. Wake, and CFO Kimberly M. Wilson. The firm operates across multiple U.S. states and emphasizes long-tenured carrier relationships and a hybrid segmentation across personal, commercial, construction, and employee-benefits buyers.

The agency's product set is organized into Personal Insurance (auto, home, health, life, watercraft, RV, boat, and additional coverages), Business Insurance (commercial, construction specialty, employee benefits including HDHPs, HSAs, FSAs, and self-funded health plans, plus surety bonds), and Support Services (account management, claims advocacy, loss prevention). Technology is layered rather than developed in-house: the firm distributes a third-party Succeed Risk Management Platform providing web-based safety, incident management, OSHA reporting, training delivery, and Certificate of Insurance management, while core agency workflows run on standard brokerage tooling with no proprietary platform, app, API, or SDK exposed.

TIS earns revenue as a commission-based independent agency representing multiple insurance carriers, with no direct underwriting disclosed. Pricing is quote-based and not publicly posted. Distribution is sales-led via licensed agents delivering phone, email, and in-person consultations, supplemented by a website "Get a Quote" intake, an Insurance Insights blog, an educational webinar series, and active social media on Facebook, LinkedIn, and Instagram. Marketing channels are largely educational and top-of-funnel, while bottom-of-funnel conversion runs through agent-led consultation.

Name

TIS Insurance Services

Legal name

TIS Insurance Services, Inc.

Website

https://tisins.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Short description

TIS Insurance Services is a family-owned independent insurance agency based in Knoxville, Tennessee, offering personal and commercial insurance—including construction specialty and employee benefits—to individuals, families, and businesses across multiple US states.

Ownership category

akta.pro rank

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: TIS operates as an independent insurance agency earning commissions from insurance carriers for policies placed. As an independent agency, they represent multiple insurance carriers and receive commission-based compensation for policies sold and serviced.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TIS Insurance Services is an independent insurance agency that places and services personal and commercial insurance policies on behalf of multiple top-rated carriers. Core offerings span Personal Insurance (auto, home, health, life, watercraft, RV/boat, additional coverages), Business Insurance (commercial, construction, employee benefits, surety bonds), and Support Services (account management, claims advocacy, loss prevention) including access to the Succeed Risk Management Platform.

Product overview

TIS Insurance Services is a full-service independent insurance agency offering a comprehensive portfolio of insurance products and risk management services. The core offerings are organized into Personal Insurance (auto, home, health, life, watercraft, and additional coverages including RV and valuable items), Business Insurance (commercial, construction, employee benefits, and surety bonds), and Support Services (account management, claims advocacy, loss prevention). The agency provides access to the Succeed Risk Management Platform as a technology-enabled service for business clients. All offerings are delivered through licensed insurance agents and account managers, with no unified software platform or API product.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal automobile insurance coverage to help policyholders return to the road quickly in case of an accident; offered to individuals and families.
• Home Insurance Homeowners insurance protecting one of the policyholder's most valuable assets; offered to individuals and families.
• Health Insurance Health insurance coverage providing quality, value, and access to healthcare for policyholders' health needs; offered to individuals and families.
• Life Insurance Life insurance protection for families in the event something happens to the policyholder; offered to individuals and families.
• Watercraft Insurance (including RV and Boat coverages) Watercraft protection covering policyholders, passengers, and their recreational investment, including specialized RV coverage (liability, collision, comprehensive, personal belongings, vacation liability, full-time RV) and Boat coverage (liability, physical damage, uninsured boater, medical payments, personal property, emergency services); offered to individuals and families.
• Additional Personal Coverages Supplementary personal insurance options beyond the more foundational coverages (such as umbrella and valuable items); offered to individuals and families.
• Commercial Insurance Commercial insurance coverage to mitigate risks facing businesses and ensure operational continuity; offered to small and mid-sized businesses.
• Construction Insurance Specialty insurance practice serving the construction industry with coverage for builder's risk and contractor's equipment insurance addressing unique construction industry challenges; offered to contractors and construction firms.
• Employee Benefits Health and welfare plan brokerage including HDHPs, HSAs, FSAs, and self-funded health plans; offered to employer clients to support employee benefit programs.
• Surety Bonds Surety bonds guaranteeing compliance, payment, or performance for contractors and businesses; offered to contractors and commercial clients.
• Account Management Support Service A personal insurance assistant service delivering day-to-day insurance support including coverage changes, certificate issuance, and billing assistance; offered to all TIS clients as an ongoing service.
• Claims Advocacy Support Service Dedicated claims advocacy service handling claims properly from time of loss to settlement, ensuring appropriate and accurate claim resolution; offered to TIS policyholders.
• Loss Prevention Support Service Customized risk management plans and loss control services including safety programs, OSHA compliance, and DOT compliance; offered to business clients.
• Succeed Risk Management Platform Web-based software providing safety, risk management, and HR tools including safety library, incident management, OSHA reporting, training delivery, and Certificate of Insurance management, made available to TIS business clients.

Quantifiable outcome

• Over 80 years of experience in insurance and risk management

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Innovative Captive Strategies (ICS)coreStrategic or Co-development Partner · 1 January 2025Strategic partnership with Innovative Captive Strategies (ICS), a top 10 captive insurance company manager. This collaboration allows TIS to expand its commercial insurance solutions by offering captive insurance options to clients.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• The Horton Group: Mid-size independent insurance agency providing commercial, personal, construction, and surety products — directly comparable to TIS in size, product mix, and specialty practice emphasis.
• IMA Financial Group: Employee-owned independent insurance brokerage serving commercial, personal, and benefits clients — comparable to TIS in independent multi-line model with strong carrier relationships.
• Leavitt Group: Family-affiliated independent insurance agency with deep regional roots and a multi-line commercial/personal/employee benefits offering — closely parallels TIS in heritage, structure, and mid-market focus.
• World Insurance Associates: Rapidly growing independent insurance agency expanding via acquisitions across commercial, personal, and benefits — directly comparable in independent-agency model and product mix.
• Heffernan Insurance Brokers: Large privately-held independent insurance brokerage offering commercial, personal, and employee benefits lines across multiple states — directly comparable to TIS in model, multi-line scope, and ownership profile.
• The Buckner Company: Mid-size regional independent insurance agency with multi-line commercial, personal, construction, and surety offerings — closely matches TIS in size, regional focus, and specialty practices.

Broad incumbents

• Brown & Brown: National insurance brokerage with diversified commercial and personal lines; comparable in product scope to TIS but operates at vastly larger scale via organic growth and acquisitions.
• Hub International: Large North American insurance brokerage offering commercial P&C, personal, employee benefits, and specialty lines — competes with TIS in the same mid-market space but at much greater scale.
• USI Insurance Services: Large national insurance brokerage offering commercial, personal, and benefits — overlaps TIS's product set but at significantly greater scale and geographic reach, serving as a competitive incumbent.

Others

• Assurex Global: Partnership network of independent insurance brokers — TIS likely accesses carrier programs through similar networks; comparable as ecosystem peers rather than direct competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tisinsuranceservices
• LinkedInlinkedin.com/company/tis-insurance-services-inc-
• Instagraminstagram.com/tis_insurance
• Xx.com/tisinsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIS Insurance Services