Rosy Salon Software

What Rosy Salon Software does

Rosy Salon Software is a cloud-based SaaS platform that delivers appointment scheduling, point-of-sale, inventory management, client relationship management, integrated payment processing, and marketing automation to hair salons, spas, and independent beauty professionals (including booth renters). The product is sold primarily in the United States, with adjacent operations in Canada and the United Kingdom, and is offered under a month-to-month, no-contract subscription model with a 14-day free trial and self-serve onboarding. The platform is distributed through the company's own website, app stores (iOS and Google Play), and a phone-based inside-sales/support channel; the customer base is small-business dominated, with named reference logos including Salon360, Taylor Reese Salons, Sine Qua Non Salons, Shear Illusions, Radcliff Coiffures, and Oak + Lorel Salon.

The technology stack is browser- and mobile-accessible cloud software hosted on centralized servers, with no local installation required. Proprietary components include the Suggestive Selling recommendation engine, the REACH.ai AI client-engagement platform (general availability February 2026), and the Salon Marketing Services Pro AI marketing platform (launched 2024). The platform integrates tightly with RosyPay (integrated credit-card processing at a flat 2.55%), SalonInteractive (eCommerce and direct-to-client product fulfillment), distributor-integrated ordering for retail inventory replenishment, and POS Portal for hardware. Compliance footprint includes GDPR (with VeraSafe as EU representative), CCPA, and PCI-DSS via the integrated payments platform.

The business model combines recurring SaaS subscription revenue with transaction-fee revenue from RosyPay (provided via parent Fullsteam Operations LLC in the US and FS Payments Canada Ltd. in Canada) and additional subscription revenue from premium add-ons such as Client Connect. The company is organized as SalonRunner Software, LLC, a Delaware LLC doing business as Rosy, operating as a subsidiary under Fullsteam Software Holdings LLC, which is itself a subsidiary of Fullsteam Operations LLC. Strategic product extensions (REACH.ai, Salon Marketing Services Pro, SalonInteractive, Aura Salonware) and a thought-leader network ('Friends of Rosy') drive community-led, top-of-funnel acquisition for an SMB self-serve funnel.

Name

Rosy Salon Software

Legal name

SalonRunner Software, LLC

Website

https://rosysalonsoftware.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosy Salon Software is a cloud-based SaaS platform providing scheduling, POS, inventory, client management, integrated payments (RosyPay), and marketing automation to hair salons, spas, and independent beauty professionals across the US, Canada, and the UK.

Ownership category

akta.pro rank

Product category

Salon & Spa Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)

akta.pro secondary industries

Salon Suites & Chair Rental (Independent Stylists) (HSALAAAN), Salon & Spa Management / Operations (EDAOALAK)

Keywords

• Salon management software
• Spa management software
• Salon point of sale
• Appointment scheduling software
• Beauty industry software

Headquarters

HQ city

Lombard

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Monthly subscription fee for access to the full salon/spa management platform. Billed month-to-month with no long-term contract required.
2. RosyPay Credit Card Processing: Integrated payment processing via RosyPay at a flat rate of 2.55% per transaction. Provided by Fullsteam Operations LLC in the US and FS Payments Canada Ltd. in Canada.
3. Client Connect Premium Marketing: Premium marketing add-on package including Enhanced SMS, targeted emails, automated campaigns, and client image management for additional revenue.
4. Hardware Sales: Sale of POS hardware through POS Portal for terminals and peripherals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Rosy Salon Software is a cloud-based (SaaS) salon and spa management platform built for the beauty industry. It bundles appointment scheduling, online client booking, automated text/email reminders, point-of-sale (POS), inventory tracking, integrated payment processing (RosyPay), client and marketing communications, and over 100 business reports into one web and mobile-accessible solution. The product is sold on a month-to-month subscription basis to salons, spas, and booth-rental independent contractors primarily in the United States and Canada.

Product overview

Rosy Salon Software is a unified cloud-based salon and spa management platform offering a comprehensive suite of tools including appointment scheduling, client management, inventory tracking, point-of-sale (POS), integrated payment processing (RosyPay), and business reporting. The platform is built around its core Rosy Salon Software product, which integrates with partner offerings like SalonInteractive for eCommerce and Aura Salonware as a related brand. Add-on modules include RosyPay for payment processing, Client Connect for enhanced marketing, REACH.ai for AI-driven client engagement, and Salon Marketing Services Pro for AI-powered marketing. Specialized versions exist for booth renters and spa operations. The platform includes built-in Online Store functionality and mobile access via downloadable apps.

Differentiator

Problem solved

Functional benefit

Brands

• Aura Salonware: Software for salons solution referred in Solutions menu, separate brand operated by Rosy.
• RosyPay
• SalonInteractive
• Salon Marketing Services Pro
• Booth Rental Software

Products and services

• Rosy Salon Software (Core Platform) Cloud-based SaaS platform providing appointment scheduling, client management, inventory tracking, point-of-sale, text and email communications, mobile access, and over 100 business reports. Designed for hair salons and beauty industry operators.
• RosyPay Integrated PCI-compliant payment processing solution with a flat 2.55% per-transaction rate, built directly into the Rosy POS system to handle credit card, contactless, and chairside checkout for salons and spas.
• Client Connect Premium marketing package offering enhanced SMS, targeted mass emails, automated birthday and appointment reminder emails, client image management, and image library features for salons and spas.
• REACH.ai AI-powered client engagement platform that automates front desk operations, enhances client relationships, and fills open calendar slots through intelligent automated engagement and predictive functionality.
• Salon Marketing Services Pro AI-powered marketing platform for salons and spas offering automated marketing communications, content generation, and free marketing consultations.
• Rosy Mobile App Native mobile applications for iOS and Android available on the Apple App Store and Google Play Store, giving users portable access to scheduling, client, and POS features.
• Spa Software Specialized variant of the Rosy platform targeting spas with treatment room and pedicure station scheduling, memberships, packages, automated billing, and spa-specific point of sale.
• Booth Rental Software Specialized offering for independent beauty professionals renting booth space, providing individual appointment scheduling, client management, booth rental tracking, and commission tracking capabilities.

Quantifiable outcome

• 19% average increase in product sales (based on Aveda study, 2008)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature15 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Fullsteam Operations LLC / Fullsteam Software Holdings LLCcoreOthersFullsteam Operations LLC is the parent company of Rosy Salon Software (SalonRunner Software, LLC, a Delaware LLC). RosyPay's payment services are provided by Fullsteam Operations LLC in the United States and FS Payments Canada Ltd. in Canada. Rosy is DBA Fullsteam Software Holdings LLC. Fullsteam is described as 'A Fullsteam Operating Company' on the footer of the website.
• SalonInteractive (Jim Bower)flagshipTechnology or IntegrationSalonInteractive is a plug-in within Rosy offering online retail eCommerce solutions with a custom-branded online store, direct-to-client delivery without inventory requirements. Founded by Jim Bower, who also founded the SalonRunner platform for Rosy. Strategic integration partner for online retail and marketing.
• Jim BowerflagshipStrategic or Co-development PartnerJim Bower is a 30-year beauty industry veteran and former salon owner who founded the SalonRunner platform for flagship brand Rosy Salon Software. He subsequently launched SalonInteractive as an eCommerce and marketing platform for the beauty industry. Key strategic partner and founder of the core platform.
• Derek HullcoreStrategic or Co-development PartnerFormer multi-salon owner and digital marketing expert responsible for creating the membership trend in the US. Co-creator of Salon Ninja and The Beauty Business Reset with Andrew Finkelstein. Industry partner helping Rosy evolve and grow.
• Janet St. PaulcoreStrategic or Co-development PartnerOwner of Janet St. Paul Studio for Hair and Beauty in Austin, TX. Named Austin Monthly magazine's Best Makeup Artist six times since 2012. Phyto Haircare's North American Flagship Salon for 2017. Featured on the cover of Salon Today magazine's technology issue in 2018. Thought leader shaping Rosy's industry presence.
• POS PortalminorChannel Partner/ Reseller/ DistributorPOS Portal is referenced as the recommended source for purchasing POS hardware (terminals and peripherals) needed to use Rosy's point of sale system.
• Fullsteam Payments Canada Ltd. (FS Payments Canada)coreTechnology or IntegrationFS Payments Canada Ltd. provides integrated credit card processing services for RosyPay in Canada, alongside Fullsteam Operations LLC providing US processing.
• SalonInteractiveflagshipTechnology or IntegrationSalonInteractive is described as an eCommerce, marketing, and salon ordering platform that integrates with Rosy. It offers online retail solutions through a custom-branded online store with direct-to-client delivery, and a Salon Ordering feature for product procurement.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mindbody: Mindbody is the largest direct competitor in salon and spa business management software, offering scheduling, POS, marketing, and client apps. Like Rosy, it targets independent and multi-location salons and spas with an integrated, cloud-based platform.
• Vagaro: Vagaro provides cloud-based salon, spa, and fitness software with scheduling, POS, marketing, and a consumer marketplace — directly overlapping Rosy's core feature set and SMB salon target customer. Both companies also offer integrated payment processing.
• Fresha: Fresha is a global salon and spa SaaS with a freemium go-to-market, integrated payments, and a consumer marketplace. It is one of the most aggressive PLG-style entrants in Rosy's space and competes head-to-head for independent salon customers.
• Boulevard: Boulevard provides salon and spa management software with a focus on premium client experience, POS, and front-desk automation. Like Rosy, it serves self-care businesses with vertically-specialized workflows and integrated payments.
• Phorest Salon Software: Phorest is a salon and spa software platform with strong adoption in Europe and North America. It offers scheduling, client management, marketing, and education — covering the same core use cases as Rosy for similar independent and mid-market salons.
• Meevo (by Harms Software): Meevo is a salon and spa business management platform with scheduling, POS, inventory, and client engagement features. It targets many of the same independent and multi-location salons as Rosy with comparable verticalized tooling.
• Booksy: Booksy offers appointment, POS, and marketplace software primarily for barbershops, salons, and beauty professionals. It overlaps Rosy on the salon scheduling and POS core but emphasizes a consumer-facing booking marketplace.
• Shortcuts Software: Shortcuts provides salon and spa management software (now part of Mangomint's ecosystem) with scheduling, client management, and POS features. It competes with Rosy for mid-market salons and day spas seeking vertically-specialized platforms.

Broad incumbents

• Square Appointments: Square Appointments, from Block, offers scheduling, POS, and payments aimed at service-based SMBs including salons and spas. It is a horizontal incumbent that competes on price and ecosystem rather than depth of salon-specific features.

Regional players

• Treatwell: Treatwell is a major European salon, spa, and barber booking marketplace with SaaS tools for operators in the UK and continental Europe. It is comparable to Rosy in product surface (scheduling + POS + marketing) but primarily competes in EMEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/getrosy
• YouTubeyoutube.com/channel/UCdWhHj9chkrAS3MdTMyu2DA
• Facebookfacebook.com/rosysalonsoftware
• LinkedInlinkedin.com/company/rosy-salon-software
• Instagraminstagram.com/rosysalonsoftware

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosy Salon Software