What Amtra Solutions does

Amtra Solutions is a Canadian Microsoft-focused technology services firm operating as a Microsoft Gold Partner with six competencies (Cloud Platform, Cloud Productivity, Collaboration & Content, Data Platform, Datacenter, Windows & Devices) and as a Tier 1 Cloud Solution Provider. The firm delivers professional services, managed services, Microsoft licensing pass-through, and training engagements centered on the Microsoft 365, Azure, Intune, Windows 365, Microsoft Defender, Sentinel, Purview, and Microsoft Copilot product families. Distinctive service lines include the proprietary Adoption Change Management (ACM) framework, Modern Workplace Managed Service, Hybrid Cloud Management, and a portfolio of fixed-scope workshops (Security, Endpoint, Employee Experience, Modern Work) plus accelerators such as the M365 Information Protection Accelerator and Modern SecOps Engagement. In July 2025, Amtra was acquired by F12.net, a Canadian managed services acquirer, deepening F12's Microsoft cloud and AI capabilities for the Canadian mid-market.

The company serves Canadian mid-market businesses and organizations modernizing their digital workplace, with offices in Vancouver, Calgary, Saskatoon, Toronto, and Montreal. Its customer segmentation is horizontal across industries, with use cases spanning Microsoft 365 implementation, Azure migration, endpoint management, security and compliance, and AI/Copilot adoption. Go-to-market is sales-led and direct, leveraging Microsoft Build Intent Workshops, Microsoft-funded assessments, content marketing (blog, newsletter, webinars, downloadable resources), and an active LinkedIn and Twitter presence. Distribution is conducted through direct enterprise sales, the Microsoft Partner Network, and Microsoft funded-assessment programs. Recognition includes the Microsoft 2018 Modern Desktop Partner of the Year, Authorized Microsoft Managed Desktop Partner status (2019), exclusive Canadian rights to the AtBot bot-building platform (2019), and SOC 2 Type I attestation for Security (July 2025).

Amtra's revenue model blends four streams: professional services (workshops, assessments, implementation projects), managed services (Modern Workplace, Hybrid Cloud, CSP lifecycle management with recurring characteristics), Microsoft licensing (Tier 1 CSP reselling M365, Azure, Windows 365), and training services (Copilot training, Teams workshops, security workshops). Pricing is structured around monthly subscriptions for Windows 365 and Microsoft 365 licenses, pay-as-you-go Azure consumption through CSP billing, and project-based pricing for professional services. Leadership is founder-led by Tasso Chondronikolis (President and CEO); other executive details are not disclosed in the available source material.

Name

Amtra Solutions

Legal name

AMTRA Solutions

Website

https://amtrasolutions.com

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

101–250 employees

Short description

Amtra Solutions is a Canadian Microsoft Gold Partner and Tier 1 CSP delivering professional services, managed services, licensing, and training in Modern Workplace, Cloud, Security, and AI to mid-market businesses across offices in Vancouver, Calgary, Saskatoon, Toronto, and Montreal.

Ownership category

akta.pro rank

Product category

Microsoft Cloud and IT Services

akta.pro primary industry

Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings) (BPAEAIAD)

Keywords

• Microsoft cloud services
• Managed IT services
• Microsoft 365 deployment
• Cybersecurity consulting
• Digital workplace adoption

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services: Implementation, consulting, and deployment services for Microsoft 365, Azure, and modern workplace solutions including workshops, assessments, and project delivery.
2. Managed Services: Ongoing management and support services including hybrid cloud management, Modern Workplace managed services, and CSP lifecycle management with recurring revenue characteristics.
3. Microsoft Licensing: As a Microsoft CSP and Gold Partner, reselling Microsoft cloud licenses including Microsoft 365, Azure, Windows 365, and related products with flexible billing options.
4. Training Services: Training workshops and digital skilling programs including M365 Copilot Training, Teams workshops, security workshops, and employee experience workshops.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Amtra Solutions is a Microsoft Gold Partner that sells professional services, managed services, workshops, and Microsoft cloud licensing to Canadian mid-market businesses. Its portfolio centers on Modern Work (Microsoft 365, Teams, Copilot for M365), Security & Cloud (Microsoft Defender, Sentinel, Purview, Azure, Security Copilot), Modern Endpoint Management (Intune, Windows 365, Autopilot), and Adoption Change Management solutions. As a Tier 1 Cloud Solution Provider, Amtra also resells and manages the full Microsoft Cloud subscription lifecycle.

Product overview

Amtra Solutions is a Microsoft technology partner providing professional and managed services focused on Modern Workplace, Cloud, Security, and AI solutions for Canadian mid-market businesses. The company's portfolio is built around Microsoft technologies rather than a proprietary product platform. Core offerings include Microsoft 365 and Teams for collaboration and productivity; Microsoft Intune and Modern Endpoint Management for device and security management; Windows 365 for cloud-based desktops; and Security & Cloud Solutions including Microsoft Defender, Sentinel, and Purview. AI capabilities center on Microsoft Copilot and Microsoft Security Copilot (integrating OpenAI's large language models) for productivity and security operations. The company delivers value through structured service offerings including Adoption Change Management solutions, workshops (Security, Employee Experience, Endpoint Management, Modern Work), and specialized engagements like the M365 Information Protection Accelerator, Data Security Engagement, and Modern SecOps Engagement. AMTRA operates as a FastTrack Ready Partner and Cloud Solution Provider (Tier 1 CSP) managing the full Microsoft cloud lifecycle for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft 365 Complete Microsoft productivity suite (Office apps, Teams, SharePoint, OneDrive, Exchange, enterprise security) that Amtra deploys, manages, and licenses for Canadian mid-market organizations as the foundation of its Modern Work solutions.
• Microsoft Intune Cloud-based mobile device management and mobile application management service that Amtra deploys to manage apps, devices, policies, compliance, conditional access, and endpoint security for clients.
• Windows 365 Cloud-based Windows 10/11 desktop streaming service sold by Amtra on a per-user, per-month subscription basis, enabling secure access to a personalized Windows desktop from any device.
• Microsoft FastTrack Advisory Advisory service in which Amtra, as a FastTrack Ready Partner, delivers Microsoft's prescriptive guidance for planning, deployment, and adoption of Microsoft 365.
• Modern Work Solutions Service line that enables hybrid and flexible work through Microsoft 365, Teams, SharePoint, and modern productivity tools, targeted at organizations adopting distributed and hybrid work models.
• Security & Cloud Solutions Service line covering Azure cloud services, endpoint security, data protection, and modern security technologies including Microsoft Defender, Sentinel, and Purview for Canadian organizations.
• Adoption Change Management Solutions Service line that prepares organizations for Microsoft 365 adoption through communication, training, change management, and behavior modification components of the proprietary ACM Framework.
• Modern Endpoint Management Comprehensive endpoint management service combining Microsoft Intune, Configuration Manager, Desktop Analytics, Co-management, Windows Autopilot, and Azure Active Directory for secure cloud-based device management.
• M365 Information Protection Accelerator 4-week engagement that delivers data estate analysis, educational workshops, strategic roadmap, and hands-on proof of concept using Microsoft Purview to protect sensitive data.
• Data Security Engagement Comprehensive data protection program offering expert guidance, tailored solutions, hands-on training, proactive security measures, and incident response planning using Microsoft Purview and related tools.
• Modern SecOps Engagement Holistic security operations framework integrating AI/ML technologies, streamlined security workflows, and a proactive security culture with focus on threat detection, response, and business continuity.
• M365 Copilot Chat & Prompting Training Training program that helps developers and business leaders adopt Microsoft Copilot through adoption roadmap design, hands-on training, prompting skills, and ROI measurement.
• Security Workshops Microsoft Security workshop series covering SIEM plus XDR threat defense, compliance and privacy risk mitigation, sensitive data protection and governance, identity and access security, and multi-cloud security.
• Microsoft Viva Workshops Employee experience workshops covering Microsoft Viva Connections, Viva Topics, and Viva Insights to improve culture, knowledge sharing, and personalized productivity.
• Endpoint Management Workshops 3-day device security posture assessment and demonstration of Microsoft Endpoint Manager and Azure capabilities for identity and access management strategy.
• Modern Work Workshops Workshops covering Collaborative Apps, Hybrid Meetings & Rooms, Microsoft 365 Digital Workforce, and Teams Phone modernization for communications.
• Hybrid Cloud Management Unified monitoring and management of hybrid, multi-cloud, and on-premises infrastructure delivered against strict SLAs and SLOs to improve ROI, security, reliability, and efficiency.
• Cloud Solution Provider (CSP) Management Tier 1 CSP service that directly manages the Microsoft Cloud subscription lifecycle including CSP base agreement review, billing, onboarding, deployment, license assessment, and monthly usage reports.
• AtBot Custom Solutions Custom enterprise solutions built on the AtBot no-code bot-building platform, powered by Microsoft Flow and Microsoft AI, integrating into Office 365, Teams, SharePoint, and the web using Azure Bot Framework and Cognitive Services.

Quantifiable outcome

• Organizations implementing change as part of technology projects achieve 90% success in meeting project expectations
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• F12.netflagshipOthers · 15 July 2025F12.net announced the acquisition of AMTRA Solutions to deepen Microsoft cloud and AI expertise for Canadian mid-market businesses. The acquisition aims to position F12.net as a leader in Azure, Modern Work, and AI services. No immediate changes expected for existing AMTRA clients.
• AtBot (H3 Solutions)flagshipStrategic or Co-development Partner · 19 August 2019AMTRA Solutions signed an exclusive Canadian partnership agreement with AtBot, a no-code bot-building platform powered by Microsoft Flow and Microsoft AI that integrates into Office 365 environments. This enables AMTRA to build custom solutions leveraging the Microsoft Bot Framework, Azure Cognitive Services, and Microsoft Flow both inside and outside of Microsoft Teams. Built completely within Azure, AtBot provides an out-of-the-box, easy-to-configure bot for Teams, SharePoint, and the web.
• MicrosoftcoreTechnology or IntegrationAMTRA is a Microsoft Gold Certified Partner in Cloud Platform, Cloud Productivity, Collaboration & Content, Data Platform, Datacenter, and Windows & Devices competencies. As a Microsoft Cloud Solution Provider (CSP) Tier 1 and FastTrack Ready Partner, AMTRA delivers Microsoft 365, Azure, and related cloud solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• F12.net: Canadian managed IT services and Microsoft cloud partner that acquired AMTRA in July 2025. Operates in the same Microsoft 365/Azure/security mid-market space in Canada and is now the parent entity, making it the most directly comparable peer.
• Softchoice: Canadian-headquartered Microsoft-focused IT solutions and managed services provider. Competes head-to-head with AMTRA in Microsoft 365, Azure, and Modern Work for Canadian mid-market customers.
• Long View Systems: Canadian IT solutions and cloud services company with deep Microsoft partnership and hybrid cloud managed services. Directly comparable on geographic footprint, Microsoft orientation, and mid-market managed services offering.
• Compugen: Canadian IT services and solutions provider with Microsoft Gold competencies covering Modern Work, cloud, and security. Closely mirrors AMTRA's profile of Microsoft-led services for Canadian enterprise and mid-market customers.
• Slalom: Global consulting firm with a tightly aligned Microsoft practice spanning Modern Work, Azure, and AI/Copilot adoption. Competes with AMTRA on Microsoft-led transformation engagements and AI readiness services for mid-market.

Broad incumbents

• CDW: Large North American IT solutions reseller and services provider with a significant Canadian operation and broad Microsoft partnership. Competes with AMTRA across hardware, software, and Microsoft cloud services for mid-market accounts.
• Insight Enterprises: Global Microsoft partner and IT solutions provider offering cloud, Modern Work, and managed services to mid-market and enterprise. Comparable in Microsoft stack coverage but operates at much larger scale and broader geographic footprint.
• Avanade: Joint venture between Accenture and Microsoft focused on Microsoft technology services. Operates a broader portfolio than AMTRA but overlaps directly on Microsoft 365, Azure, Security, and Copilot delivery for enterprise customers.
• SHI International: Large global IT solutions and services provider with deep Microsoft partnership. Offers overlapping Modern Work, cloud, and managed services for mid-market and enterprise, though at substantially larger scale than AMTRA.

Regional players

• WBM Technologies: Western Canadian IT services and managed services provider with Microsoft partnership. Operates in a similar mid-market space to AMTRA but with a Western Canadian geographic concentration, making it a regional rather than direct national peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AMTRA_Solutions
• LinkedInlinkedin.com/company/amtra-solutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amtra Solutions