STRIDE Fitness

What STRIDE Fitness does

STRIDE Fitness is a privately held boutique fitness franchise operating 55-minute coached group classes that combine Woodway treadmill cardio intervals with full-body strength training, capped at 12–24 participants per session. Founded in 2017 and headquartered in Pasadena, California, the company operates five studio locations across California (Huntington Beach, Pasadena, Tustin), Colorado (Aurora/Southlands), and Pennsylvania (Southampton, pre-opening) under the legal entity Stride Fitness Franchising, Inc. Its core technology stack integrates Spivi for real-time heart rate zone tracking (compatible with Apple Watch, Polar, Garmin, MyZone, and ANT+ monitors), Hyperice recovery hardware (Normatec compression, Hypervolt percussion), and standardized equipment across all locations.

The product portfolio spans five class formats (Pace & Press, Abs & A$$, Pull & Press, Full Force, The Classic), Official HYROX race-prep programming, a five-tool Recovery Zone (red light therapy, vibration plates, zero-gravity chairs, compression, myofascial release), a mobile app for booking and tracking, and supporting add-ons including corporate wellness programs, a referral rewards system ($5/month per referral for life), and HSA/FSA payment integration. STRIDE also offers a merchandise line and gift cards through shop.stridefitness.com.

Revenue is generated through tiered monthly subscriptions (Ignite $99, Core $129, Elite $179, Passport $249), pre-sale founding memberships at new studios, corporate wellness sponsorship fees ($1,000–$5,000/year), franchise fees from operators, in-studio and online retail, and standalone recovery session passes. The company is in active expansion mode, having launched a national franchise program in 2026 to scale beyond corporate-owned studios.

Name

STRIDE Fitness

Legal name

Stride Fitness Franchising, Inc.

Website

https://stridefitness.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

STRIDE Fitness is a privately held boutique fitness franchise operating 55-minute coached treadmill-and-strength group classes across five California, Colorado, and Pennsylvania studios, with national franchise expansion underway and revenue from tiered subscriptions, corporate wellness, and franchise fees.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Endurance & Running/Cycling Training (HSADAAAG), Strength & Conditioning Personal Training (HSADAAAB), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Boutique fitness studios
• HIIT group classes
• Treadmill interval training
• Strength and cardio training
• Fitness franchise

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly membership fees across four tiers (Ignite, Core, Elite, Passport). All memberships are month-to-month with no long-term contracts. Pricing varies by studio location (independently operated and priced for local market). Annual plans available with savings of 15-20%.
2. Founding Membership Pre-sales: New studio locations sell founding memberships before opening. Members pay $1 today to lock in 30% discounted rates for life. Billing begins at studio opening. Creates pre-revenue and early community building.
3. Corporate Wellness Programs: Two-tier B2B wellness programs: Sponsored (company pays annual sponsorship fee, employees get discounted rates) and Subsidized (company pays for memberships directly). Tiers range from Basic ($1,000/year) to Premium ($5,000/year) with 10-35% member discounts.
4. Franchise Fees: Revenue from franchisees who pay for the right to operate STRIDE Fitness studios under the brand. Franchise information available at stridefitnessfranchising.com.
5. Retail Products: In-studio and online retail boutique selling studio-tested apparel and accessories. Includes women's and men's apparel, accessories, and performance bundles.
6. Recovery Session Passes: Individual recovery sessions available for non-members at approximately $20/session. Recovery included with Core and Elite memberships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

STRIDE Fitness operates boutique fitness studios delivering 55-minute coached group fitness classes that combine treadmill cardio intervals with full-body strength training, led by certified personal trainers. The offering includes five class formats (Pace & Press, Abs & A$$, Pull & Press, Full Force, The Classic), official HYROX race training, and an integrated Recovery Zone with five evidence-backed recovery tools. Memberships are offered in tiered monthly subscriptions (Ignite, Core, Elite, Passport) with no long-term contracts, supported by a free first-class trial and a mobile app for booking and performance tracking.

Product overview

STRIDE Fitness is a boutique group fitness franchise offering 55-minute coached HIIT classes that combine treadmill cardio intervals with full-body strength training. The core product suite includes five distinct class formats (Pace & Press, Abs & A$$, Pull & Press, Full Force, The Classic), official HYROX training preparation, and a five-tool Recovery Zone (red light therapy, vibration plates, compression, zero-gravity chairs, myofascial release). Supporting products include a mobile app for booking and tracking, membership tiers (Ignite, Core, Elite, Passport) with optional HSA/FSA payment, corporate wellness programs, and a referral rewards system. The experience is powered by Spivi for real-time heart rate tracking with Apple Watch, Polar, Garmin, MyZone, and ANT+ compatibility.

Differentiator

Problem solved

Functional benefit

Products and services

• STRIDE Fitness Group Fitness Classes 55-minute coached group fitness classes combining Woodway treadmill cardio intervals with full-body strength training, led by certified personal trainers. Five class formats available. Targeted at adults seeking structured, coach-led workouts that integrate cardio, strength, and recovery.
• HYROX Training Club Official HYROX training program with classes that mirror the HYROX race format, using Woodway treadmill intervals, sled push mechanics, farmer's carries, and walking lunges. Targeted at HYROX competitors and aspirants seeking structured race preparation with global leaderboard recognition.
• Recovery Zone Integrated recovery facility offering five evidence-backed tools: red light therapy for cellular repair, vibration plates for lymphatic drainage, zero-gravity massage chairs for spinal decompression, Hyperice Normatec compression for circulation, and myofascial release tools for targeted mobility. Available to members and as $20/session à la carte for non-members. Targeted at members seeking to reduce soreness and accelerate repair between training sessions.
• STRIDE Fitness Mobile App iOS and Android mobile application for STRIDE Fitness members enabling class booking, progress tracking, recovery session reservations, schedule viewing, and membership management. Available on the App Store (id6502613396) and Google Play (com.xponential.stride2). Targeted at existing and prospective members.
• Corporate Wellness Programs Employer-sponsored fitness benefit programs offering companies two structures: Sponsored (discounted employee rates via promo code, 10-30% off) or Subsidized (company directly pays for memberships, 15-35% off). Includes private company classes, VIP guest passes, and usage reporting. Targeted at HR and benefits buyers seeking employee wellness benefits.
• STRIDE Fitness Memberships Subscription-based membership program with four tiers: Ignite (4 classes/month), Core (8 classes + 4 recovery sessions/month), Elite (unlimited classes + unlimited recovery), and Passport (all studios nationwide access). Month-to-month and annual billing available. Targeted at individual adult consumers committing to a recurring fitness routine.
• STRIDE Fitness Retail (Apparel and Accessories) Studio-tested apparel and accessories sold through in-studio boutiques and the online storefront at shop.stridefitness.com. Includes women's and men's apparel, performance bundles, and accessories. Targeted at members and fitness consumers seeking performance gear aligned with the STRIDE brand.
• STRIDE Fitness Franchise Opportunity Franchise offering enabling operators to open and operate STRIDE Fitness studios under the brand, with franchise fees paid to Stride Fitness Franchising, Inc. Targeted at entrepreneurs and operators seeking to enter the boutique fitness market with an established concept and operating system.

Quantifiable outcome

• First-time members typically see noticeable progress in 4-6 weeks of consistent training
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• HYROXcoreStrategic or Co-development PartnerSTRIDE Fitness is an Official HYROX Training Club, providing structured training for the global fitness race combining 8km running with 8 functional workout stations. Programming mirrors HYROX movements and zone demands including running, sled work, lunges, and carries. The Official designation provides credibility and global leaderboard recognition for members training for races.
• WoodwaycoreTechnology or IntegrationWoodway 4Front slat-belt treadmills are the core cardio equipment at every STRIDE Fitness studio. Used by professional sports teams, military training programs, and Olympic athletes. Features up to 400lbs of built-in resistance for sled push mechanics training. Quieter, smoother, and significantly easier on joints than commercial belt treadmills.
• SpivicoreTechnology or IntegrationReal-time heart rate tracking and performance data platform integrated with studio screens. Works with Apple Watch, Polar, Garmin, MyZone, and any ANT+ compatible monitor. Displays effort zones during class and provides post-class workout summaries with trend graphs in app.
• HypericecoreTechnology or IntegrationOfficial partner providing recovery technology including Normatec compression systems and Hypervolt percussion massage guns for the Recovery Zone. Same recovery technology used by NBA, NFL, and Olympic athletes. Members receive 10% off Hyperice products for home use.
• FloWatersupportingTechnology or IntegrationPremium hydration partner providing 7-stage Advanced Purification water systems at every studio. Removes up to 99.9% of contaminants including microplastics, lead, PFAS, chlorine, and heavy metals. Adds essential minerals and electrolytes. Chilled to 42°F.
• MyZonesupportingTechnology or IntegrationHeart rate monitor loans available at studios for members who don't have their own compatible device. Compatible with Spivi performance tracking system. Discounts on MyZone monitors available through corporate wellness programs.

Scale indicators4 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Life Time Fitness: Life Time is a publicly listed, full-service fitness operator with premium positioning, group class programming, and recovery/wellness amenities. Comparable on adult fitness enthusiast targeting and premium recovery-augmented experience, but at vastly larger scale.
• Equinox: Equinox is a premium, broad-portfolio fitness operator with upscale positioning and recovery/wellness amenities. Comparable on premium price point and recovery-oriented member experience, but operates at larger scale and broader scope than STRIDE.
• SoulCycle: SoulCycle is a larger, established boutique fitness brand operating premium coached group classes with strong brand recognition. Comparable on premium pricing, community-led member experience, and direct-to-consumer fitness enthusiast targeting.

Emerging players

• Rumble Boxing: Rumble operates a boutique group fitness franchise with coached classes and franchise expansion, overlapping with STRIDE on premium positioning and franchise-led scaling, but differentiated by a boxing-based format rather than treadmill-led training.

Direct peers

• Orangetheory Fitness: Orangetheory is the most direct comparable: group fitness franchise built around heart-rate-monitored treadmill cardio + strength intervals in coached classes. Same target customer (adult fitness enthusiasts seeking measurable performance), similar franchise model, and overlapping premium positioning.
• F45 Training: F45 is a globally franchised functional group fitness brand with similar coach-led, time-boxed class formats and corporate/franchise hybrid economics. Direct overlap on adult fitness enthusiast segment, functional training emphasis, and franchise-led growth strategy.
• 9Round Fitness: 9Round is a kickboxing-themed boutique fitness franchise with rapid 30-minute coached workouts and franchise-driven scaling. Comparable on franchise business model, recurring membership revenue, and small-format group fitness positioning.
• Club Pilates: Club Pilates is one of the largest boutique fitness franchises in the US with a similar franchise-led growth playbook, multi-tier membership structure, and comparable target demographic. Direct competitor for franchise operator attention and consumer share of wallet.
• Title Boxing Club: Title Boxing Club is a long-standing fitness franchise offering coached group classes with comparable price points, member-tier structure, and franchise expansion model. Closely comparable as a multi-unit boutique fitness franchise competitor.
• Barry's: Barry's is the original treadmill + strength boutique fitness concept with premium pricing and high-intensity coached classes. Closest analog to STRIDE's combined cardio-plus-strength signature class and premium boutique positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/stridefitness
• LinkedInlinkedin.com/company/stride-franchise
• Facebookfacebook.com/RunWithSTRIDE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STRIDE Fitness