StreamKey
StreamKey (Streamkey Ltd.) is an Israel-based, privately held CTV and digital video advertising technology company that operates a two-sided platform connecting advertisers with publishers across major connected TV platforms, using proprietary real-time targeting and auto-optimization tools.
- Company typePrivate
- Founded2016
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What StreamKey does
StreamKey (legal entity: Streamkey Ltd.) is a privately held Israeli technology company founded in 2016 and headquartered at 19 Rothschild Blvd, Tel Aviv. The company operates a video advertising and campaign automation platform focused on Connected TV (CTV) and digital video, enabling advertisers to reach and engage target audiences across the six major CTV platforms — Roku, Apple TV, Android TV, Amazon Fire TV, Samsung Smart TV, and LG Smart TV — while helping publishers monetize content through optimized ad placements. Its core technology combines proprietary real-time targeting and auto-optimization with support for standard (:15/:30 spots) and non-standard (full-screen interactive, overlays) video ad formats, plus cross-screen planning, forecasting, and measurement tools. The company emphasizes brand safety, fraud protection, and transparent reporting across its advertising operations.
The platform serves a two-sided market: advertisers, agencies, and brands (with named logos including Samsung, NBC, Sony, HBO, Toyota, Best Buy, GM, NFL, and Mazda) on the demand side, and publishers, content owners, and CTV app developers (including XITE, Newsy, Weather Nation, SBTV, Stingray, Outside TV, and Tastemade) on the supply side. Revenue is generated through the CTV advertising technology platform under an advertising revenue model, with pricing appearing to be quote-based and negotiated per campaign rather than publicly listed. The go-to-market combines a sales-led approach targeting direct and programmatic media buyers with channel partnerships for content creator recruitment, complemented by a self-serve advertiser dashboard at dashboard.streamkey.tv. The platform integrates with third-party DSPs (MediaMath, Turn, Appnexus) and digital video player platforms (Aniview, Cedato, StreamRail). No management team, funding history, or revenue figures are disclosed in available source material; the company is currently actively hiring across three commercial roles (Programmatic Media Buyer, Business Development Manager, Media Manager).
StreamKey firmographics
Firmographics- Name
- StreamKey
- Legal name
- Streamkey Ltd.
- Website
- https://streamkey.tv
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StreamKey (Streamkey Ltd.) is an Israel-based, privately held CTV and digital video advertising technology company that operates a two-sided platform connecting advertisers with publishers across major connected TV platforms, using proprietary real-time targeting and auto-optimization tools.
- Ownership category
- akta.pro rank
StreamKey industry classification
Industry- Product category
- Connected TV / Video Advertising Technology
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- FAST Linear Streaming Channels (Ad-Supported) (MPABAHAD)
- akta.pro secondary industry
- FAST Channel Networks & Platforms (MPACAAAC)
Keywords
Where StreamKey is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
StreamKey business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- CTV Advertising Technology Platform: Revenue generated through providing video advertising technology and campaign automation services across Connected TV and digital video platforms. The platform enables advertisers to reach target audiences at scale while helping publishers monetize their content through optimized ad placements.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
StreamKey product offering
Product offeringCore offering
StreamKey TV operates a video advertising technology platform that enables advertisers, agencies, and brands to plan, execute, and optimize Connected TV and digital video campaigns across major CTV ecosystems including Roku, Apple TV, Android TV, Amazon Fire, Samsung Smart TV, and LG Smart TV. The platform also serves publishers, content owners, and CTV app developers by monetizing their CTV inventory through audience segmentation, demand and yield optimization, and real-time reporting, supported by a self-serve advertiser dashboard.
Product overview
StreamKey TV is a unified video advertising technology platform that combines Connected TV (CTV) and digital video advertising capabilities. The core StreamKey TV Platform enables advertisers and publishers to engage target audiences across multiple screens including Roku, Apple TV, Android TV, Amazon Fire, Samsung Smart TV, and LG Smart TV. The platform integrates proprietary real-time targeting and auto optimization technology with various video ad formats (:15/:30 spots, full-screen interactive video, overlays). Publisher-side tools include audience segmentation, demand optimization, yield management, and JavaScript-based integration. The offering emphasizes brand safety, fraud protection, cross-screen planning, and transparent reporting across all advertising operations.
Differentiator
Problem solved
Functional benefit
Products and services
- StreamKey TV Platform
Quantifiable outcome
- Industry-leading performance on viewability, completion and VTR
- +1 more outcomes
Companies that use StreamKey
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
StreamKey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature6 records
StreamKey partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- RokucoreCTV distribution platform partner enabling StreamKey TV to reach audiences through Roku-powered streaming devices and smart TVs.
- Apple TVcoreCTV distribution platform partner enabling distribution of video advertising content through Apple TV devices.
- Android TVcoreCTV distribution platform partner through Google's Android TV ecosystem for video advertising distribution.
- Amazon Fire TVcoreCTV distribution platform partner enabling advertising distribution through Amazon Fire TV devices and smart TVs.
- Samsung Smart TVcoreCTV distribution platform partner through Samsung's smart TV ecosystem for targeted video advertising delivery.
- LG Smart TVcoreCTV distribution platform partner through LG's smart TV lineup for video advertising distribution to connected households.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
StreamKey competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Leading independent programmatic ad-buying platform with strong CTV capabilities. Competes with StreamKey for the same advertiser and agency demand across CTV and digital video inventory.
- Magnite: Largest independent CTV-focused SSP, providing publishers with ad serving and yield management across CTV. Direct overlap with StreamKey's publisher-side demand optimization and ad waterfall technology.
- Publica (by IAS): CTV ad server and SSAI platform owned by Integral Ad Science. Direct competitor to StreamKey's publisher-side ad serving and yield management for CTV content owners.
- FreeWheel: Comcast-owned ad management platform for premium video across CTV and OTT. Competes with StreamKey for both advertiser demand and publisher supply in the CTV ecosystem.
- Innovid: Independent ad-tech platform specializing in CTV and video ad serving, measurement, and creative. Closely comparable to StreamKey's combined advertiser/publisher offering for CTV.
- SpringServe (by Magnite): Video ad-serving platform now owned by Magnite, focused on header bidding and yield optimization for CTV publishers. Directly comparable to StreamKey's yield and waterfall management features.
- Tremor International (now Nexxen): End-to-end programmatic advertising platform with CTV SSP, DSP, and creative capabilities. A comparable independent adtech competitor serving both advertiser and publisher sides in CTV and video.
Broad incumbents
- Roku (Advertising Platform): Roku operates its own CTV-first ad platform with first-party ACR data. While a distribution partner of StreamKey, it is also a growing competitor as it expands its direct advertiser relationships and OneView demand-side platform.
Emerging players
- Aniview: Video ad-tech and player technology provider. StreamKey already integrates with Aniview for video player operations, indicating technology-stack overlap in the broader digital video ad ecosystem.
- Cedato: Video monetization and player platform for publishers. StreamKey's existing integration with Cedato highlights overlapping video ad serving capabilities for digital video publishers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
StreamKey social profiles
Digital presenceStreamKey financial estimates
Financial estimateRevenue estimate
Valuation estimate
StreamKey leadership team
Management profileNumber of profiles
Profiles1 record
StreamKey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StreamKey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StreamKey
What does StreamKey do?
StreamKey TV operates a video advertising technology platform that enables advertisers, agencies, and brands to plan, execute, and optimize Connected TV and digital video campaigns across major CTV ecosystems including Roku, Apple TV, Android TV, Amazon Fire, Samsung Smart TV, and LG Smart TV. The platform also serves publishers, content owners, and CTV app developers by monetizing their CTV inventory through audience segmentation, demand and yield optimization, and real-time reporting, supported by a self-serve advertiser dashboard.
Is StreamKey a public or private company?
StreamKey is a private company. It is classified as unknown and is currently operating.
When was StreamKey founded?
StreamKey was founded in 2016. It employs 1 to 10 people.
Where is StreamKey based?
StreamKey is headquartered in Tel Aviv, Israel, in the Middle East region.
How does StreamKey make money?
One revenue line is on record: CTV Advertising Technology Platform.
Who are StreamKey's main competitors?
Direct peers on record are The Trade Desk, Magnite, Publica (by IAS), FreeWheel, Innovid, SpringServe (by Magnite) and Tremor International (now Nexxen). Roku (Advertising Platform) is listed as a broad incumbent. Emerging players are Aniview and Cedato.
Does StreamKey have an API?
No public API is recorded for StreamKey.
What industry is StreamKey in?
StreamKey's product category is Connected TV / Video Advertising Technology. Its primary akta.pro industry code is MPABAHAD, FAST Linear Streaming Channels (Ad-Supported), with a secondary code of MPACAAAC, FAST Channel Networks & Platforms. Its NAICS code is 516210 and its SIC code is 7311.