Agile Education Marketing

What Agile Education Marketing does

Agile Education Marketing generates revenue through four streams: subscription-based education data licenses (tiered by institution, personnel, and premium data coverage), professional services for data hygiene, file matching, enrichment, and custom analytics, professional services for digital marketing campaigns across Google, Microsoft, Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok, and one-time list purchases via the Prospector self-serve platform. Go-to-market is hybrid: a consultative direct sales motion with dedicated account managers for enterprise clients, augmented by self-serve PLG channels for mid-market buyers. Pricing is predominantly quote-based, with pay-as-you-go options for data hygiene (minimum $500 project) and Prospector list purchases (no minimum size). The customer base consists of hundreds of education-focused businesses across edtech, curriculum, telecommunications, furniture, and bookstore verticals, with 90%+ reported client retention.

Name

Agile Education Marketing

Legal name

Agile Education Marketing

Website

https://agile-ed.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Agile Education Marketing is a Denver-based B2B market intelligence provider that sells verified education-sector contact and institutional data, data tools, and marketing services to hundreds of education-focused businesses across the U.S. K-12, higher education, early childhood, and public library segments.

Ownership category

akta.pro rank

Product category

Education Market Intelligence

NAICS

Software Publishers (5132), Educational Services (611), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industry

Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines) (EDAFAFAJ)

Keywords

• Education market intelligence
• Education data licensing
• K-12 data solutions
• Educator contact database
• Education marketing services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Education Data Licenses: Annual or multi-year licenses for access to education database covering K-12, Higher Ed, Early Childhood, Public Libraries. Includes institution data, personnel contacts, and premium data. Tiered licensing (Basic, Full Institution, Personnel, At-Home).
2. Data Services: Data hygiene, file matching, append, and enrichment services. Also includes profiling, custom data analysis, and reporting.
3. Digital Marketing Services: Email, social, and paid ad campaigns designed to reach educators. Includes digital advertising on Google, Microsoft, Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok. Campaign deployment and creative services.
4. Prospector Lists: On-demand list purchases of educator and administrator contacts. Includes 60 days of free updates with optional 12-month extensions. Export in CSV format.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels15 records

Core offering

Agile Education Marketing sells a proprietary, weekly-refreshed education market intelligence database covering pre-K through higher education and public libraries, delivered through annual data licenses, self-serve SaaS-style data products (Prospector, Data Explorer, AgileInsight), CRM integrations, a Form-Fill API, and supporting data hygiene and digital marketing campaign services. Its customers are education-focused businesses that need verified educator and institutional contacts to power lead generation, territory planning, and outreach campaigns.

Product overview

Agile Education Marketing is an education-only market intelligence provider offering a unified platform of data products and services. The portfolio centers on their proprietary education database covering K-12, Higher Education, Early Childhood, and Public Library segments. Core products include Prospector (on-demand list building), Data Explorer (query and analysis tool), and AgileInsight (data health assessment). Supporting services encompass Data Hygiene, Digital Marketing, and API access for EDU institutions. Integrations connect with Salesforce (via ConnectLink), HubSpot (via AgileConnect), and Marketo, plus advertising platforms including Google, Microsoft, Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok. The platform is distinguished by weekly data refreshes, human verification, and year-round update methodology capturing 20-25% annual attrition in the education market.

Differentiator

Problem solved

Functional benefit

Brands

• Prospector™: On-demand self-serve tool for building targeted education lists of Principals and Administrators nationwide for K-12 and higher education
• AgileInsight™
• Data Explorer™
• EdIntel.AI™
• EdIntel™
• ConnectLink
• AgileConnect
• Districts of Distinction

Products and services

• Prospector Self-serve SaaS-style tool that lets education-focused businesses filter by institution type, grade level, role, or location, preview counts, and download outreach-ready lists of educators in CSV format.
• AgileInsight Self-serve automated Data Health Report tool that assesses database breadth and accuracy, flagging unmatched institutions, inactive personnel, and incomplete data fields.
• Data Explorer On-demand data and analysis tool that lets education solution providers filter by Title I status, grade span, job role, institution type, and geography to refine audiences and generate targeted lists with no minimum purchase.
• K-12 Data Licensed education dataset covering public, private, parochial, and charter K-12 schools with 100+ demographic variables and 300+ data points, including full institutional hierarchies and human-verified personnel contacts.
• Higher Education Data Licensed higher education dataset including building addresses, verified contacts, institutional hierarchies, and course-level details for colleges and universities nationwide.
• Early Childhood Data Licensed dataset covering 111,000+ early-childhood centers, 64,000+ home-based daycares, and 141,000+ early-childhood directors for outreach into the early-childhood market.
• Public Library Data Licensed dataset of 9,000+ library systems, 7,700+ branches, and 29,000+ library decision-makers, including visits, circulation, collections, and operating revenue and expenditures.
• Premium Data Premium add-on dataset delivering district-level intelligence including School + Student Performance (ESSA), EdIntel market-listening signals, School Climate data, and E-Rate funding and infrastructure information.
• Data Hygiene Services Professional services for file matching, duplicate detection, and data append through a four-step workflow: file match, data update, duplicate flagging, and ongoing maintenance with 60 days of free updates.
• ConnectLink Salesforce integration product that syncs Agile's education-specific account, contact, and lead data directly into Salesforce with one-click secure updates and education-specific record structures.
• AgileConnect HubSpot integration product that delivers automated data matching, enhancement, and updates within HubSpot with streamlined field mapping.
• Digital Marketing Services Managed omni-channel marketing services covering email, social, and paid advertising campaigns on Google, Microsoft, Facebook, Instagram, LinkedIn, Twitter/X, Pinterest, and TikTok to reach educators and drive conversions.
• Institutional and Personnel Form-Fill API API product that enables website form autofill with verified Agile education data, reducing form abandonment and eliminating duplicate records for technical teams.

Quantifiable outcome

• 90%+ client retention rate
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature7 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationConnectLink for Salesforce enables seamless synchronization of education-specific account and contact data directly into Salesforce. Features include secure, agile CRM updates with one-click ease, personalized support, and education-specific record structures.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MCH Strategic Data: MCH Strategic Data is a long-standing education marketing data provider covering K-12, higher education, and healthcare with verified contact databases and custom list services — directly comparable to Agile's core database and list-building offering.

Broad incumbents

• ZoomInfo: ZoomInfo is the largest broad B2B sales intelligence platform offering contact and company data across all industries, including some education coverage. It represents the largest potential competitive threat to Agile from a generalist data provider with significantly more capital.
• Apollo.io: Apollo.io is a broad B2B sales intelligence and engagement platform with contact data, prospecting tools, and CRM integrations overlapping with Agile's Prospector, Data Explorer, and CRM integration products.
• SalesIntel: SalesIntel is a B2B contact data provider emphasizing human-verified data and intent signals, closely comparable to Agile's data quality methodology and target customer (mid-market and enterprise sales/marketing teams).
• Lusha: Lusha provides B2B contact and company data with browser-extension and CRM-integrated workflows, overlapping with Agile's self-serve Prospector product and CRM integration approach.
• Demandbase: Demandbase is a B2B account-based marketing platform with company data and intent signals, serving similar enterprise sales and marketing teams that rely on Agile's data for ABM-style education campaigns.

Emerging players

• EAB: EAB provides research, advisory, and data services focused on education (K-12 and higher ed), addressing similar buyer personas to Agile but with consulting services rather than raw contact data — making it an adjacent competitor for education-vendor marketing budgets.
• 6sense: 6sense provides AI-driven B2B revenue intelligence with intent data and predictive analytics, addressing the same enterprise marketing operations buyers that use Agile's Premium Data and EdIntel products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user26115264
• Facebookfacebook.com/AgileEd
• LinkedInlinkedin.com/company/522673
• Xx.com/AgileEd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agile Education Marketing