Upinion

What Upinion does

Upinion is a Netherlands-based digital engagement platform company that enables humanitarian organizations to conduct continuous two-way dialogue with crisis-affected populations through social messaging applications such as WhatsApp and Facebook Messenger, as well as web browser interfaces. Founded in 2013 and headquartered in Amsterdam with operational offices in The Hague, the company serves NGOs, governmental bodies, and multilateral institutions operating in humanitarian, development, and peacebuilding contexts. Its Digital Engagement Platform (DEP) supports perception studies, satisfaction surveys, impact measurements, focus group discussions, in-depth interviews via voice messaging, and tailored questionnaires, with particular emphasis on longitudinal data collection that tracks the same individuals over time even as they relocate across borders.

The company's core technology stack is built around an omnichannel architecture that integrates with Facebook Messenger and WhatsApp (no app download required for respondents), complemented by native iOS and Android mobile apps and a web-based administrator console at web.upinion.com. The platform is GDPR-compliant and holds ISO 27001, ISO 27017, and ISO 9001:2015 certifications, with data stored on servers physically located in Dublin, Ireland, partitioned across at least seven servers at different physical sites. Security features include a 'Private mode' that disables tracking on any device, SSL/TLS encryption, and webhook-based API integrations that connect to Google Sheets, Zapier, and other third-party systems for data export and automation.

Upinion monetizes through a monthly license subscription model offered to NGOs on either a full-service basis (encompassing platform setup, engagement facilitation, analysis, and results sharing) or a DIY self-serve basis, supplemented by a freemium consumer tier with paid Pro Account and Private Group subscriptions. Its go-to-market is primarily product-led with an enterprise sales overlay, leveraging its roster of partnerships with major humanitarian organizations — including NRC, DRC, Mercy Corps, CDAC Network, Plan International, SOS Children, and the European Commission — as both customer relationships and distribution channels. The company operates as a privately held Dutch B.V. (Upinion Global B.V., with subsidiary Upinion Netherlands B.V.) with no disclosed external funding, making its scale and growth profile largely opaque from publicly available information.

Name

Upinion

Legal name

Upinion Global B.V.

Website

https://upinion.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Upinion is a Netherlands-based digital engagement platform that enables NGOs and humanitarian organizations to conduct continuous two-way dialogue with crisis-affected communities via WhatsApp, Facebook Messenger, and web interfaces, offering subscription-based monthly licenses with ISO-certified security and GDPR compliance.

Ownership category

akta.pro rank

Product category

Digital Engagement Software for Humanitarian and Development Sectors

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Community/Group Chat Platforms (BPAMACAH)

Keywords

• Digital community engagement
• Humanitarian research platform
• Crisis feedback software
• Messenger-based surveys
• Participation and accountability tools

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Digital Engagement Platform License: DEP available through monthly license subscription to NGOs and humanitarian organizations. Can be offered as full-service package (including platform setup, engagement, analysis, and sharing) or as DIY package.
2. Pro Account Subscription: Paid subscription model for Registered Users providing access to premium platform features. Prices for Pro Account services subject to change without notice.
3. Private Group Subscription: Paid subscription for Private Groups enabling NGOs and organizations to create exclusive engagement groups. Private Groups are charged as Group Administrators are solely responsible for rewards feature.
4. Full-Service Engagement Package: Comprehensive package including platform setup, engagement facilitation, data analysis, and results sharing for organizations requiring hands-on support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Upinion sells a Digital Engagement Platform (DEP) that enables NGOs and humanitarian organizations to run continuous, two-way digital engagement with crisis-affected communities through Facebook Messenger, WhatsApp, and a browser-based web app. The platform is licensed monthly and is offered either as a DIY package or a full-service package that includes setup, engagement management, analysis, and dissemination of insights. It combines quantitative surveys with qualitative methods (focus group discussions, voice messaging, tailored questionnaires) and supports longitudinal trend analysis, with GDPR-compliant data handling and ISO 27001/ISO 27017 certified infrastructure hosted in Dublin, Ireland.

Product overview

Upinion is a digital engagement platform company offering a unified product portfolio centered on its Digital Engagement Platform (DEP). The core DEP is a GDPR-compliant platform available via monthly license to NGOs, offered as either a full-service package or DIY package. Users access the platform through the Mobile App (iOS/Android) and Web App (web.upinion.com). The platform includes complementary modules: a Monitoring Framework for longitudinal trend analysis, a 24/7 Feedback Mechanism for community-stakeholder communication, and a Rewards System for incentivizing participation. For developers, the Upinion API (webhook-based) enables integration with external systems, available for paid accounts. The platform connects with communities via messaging channels including Facebook Messenger and WhatsApp, and supports data export to Google Sheets.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Engagement Platform (DEP)

Quantifiable outcome

• Continuous two-way engagement enabling informed and empowered communities
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• NRC (Norwegian Refugee Council)coreStrategic or Co-development PartnerMajor humanitarian organization partnership for digital community engagement. NRC uses Upinion's platform to involve crisis-affected populations in decision-making processes.
• DRC (Danish Refugee Council)coreStrategic or Co-development PartnerPartnership with Danish Refugee Council for reaching and engaging displaced populations through Upinion's digital engagement platform.
• CDAC NetworkcoreStrategic or Co-development PartnerCommunication with Affected Populations initiative partnership enabling real-time community involvement in high-level stakeholder meetings and humanitarian decision-making.
• Mercy CorpscoreStrategic or Co-development PartnerGlobal humanitarian organization partnership for community engagement in crisis situations using Upinion's platform.
• Plan InternationalcoreStrategic or Co-development PartnerChild-focused humanitarian organization partnership supporting youth participation and engagement in crisis response programs.
• SOS ChildrencoreStrategic or Co-development PartnerInternational charitable organization partnership for child-focused humanitarian programs using digital community engagement.
• European CommissionflagshipStrategic or Co-development PartnerEU governmental partnership supporting humanitarian initiatives through funding and institutional endorsement of Upinion's digital engagement platform.
• FacebookcoreTechnology or IntegrationFacebook Messenger integration enabling organizations to reach respondents through Facebook's messaging platform with 1.3 billion users worldwide.
• WhatsAppcoreTechnology or IntegrationWhatsApp integration for community engagement in regions where WhatsApp is the dominant messaging application.
• GooglecoreTechnology or IntegrationGoogle Sheets integration for real-time data export and Google Apps Script support for advanced automation and data analysis workflows.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KoboToolbox: Open-source humanitarian data collection platform widely used by NGOs and crisis-response teams for field surveys. Directly comparable to Upinion as it serves the same humanitarian engagement and survey use cases, though KoboToolbox emphasizes enumerator-driven offline field data collection rather than messaging-native two-way engagement.
• GeoPoll: Mobile-based market research and data platform focused on emerging and hard-to-reach markets across Africa, Asia, and Latin America. Comparable because it conducts two-way research with low-connectivity populations via mobile channels, mirroring Upinion's messaging-app engagement approach in crisis-affected regions.
• Premise Data: Crowdsourced data platform that collects ground-truth information from contributors in 125+ countries using mobile devices. Comparable as it delivers continuous two-way data collection from distributed populations for development, humanitarian, and policy clients — overlapping with Upinion's longitudinal engagement model.

Emerging players

• Dimagi (CommCare): Builds CommCare, a frontline worker platform for community health workers and humanitarian field staff. Comparable as it targets the same NGO/humanitarian digital engagement space and supports longitudinal community-level data workflows, though oriented to case-management workflows rather than messaging-native surveys.
• FormAssembly: Enterprise form and data collection platform with compliance focus (HIPAA, GDPR). Comparable in its compliance-driven approach to collecting sensitive survey data, an area where Upinion also differentiates, though FormAssembly focuses on web forms rather than messaging-native engagement.

Broad incumbents

• Qualtrics: Enterprise experience management and survey platform with a broad portfolio spanning CX, EX, and brand research. Comparable to Upinion at the market-research tooling layer, and a likely competitive incumbent as it expands into ESG, impact measurement, and humanitarian use cases.
• SurveyMonkey: Mass-market online survey platform used by enterprises, governments, and NGOs for feedback collection. Comparable as a survey/feedback infrastructure alternative for NGO buyers, though without messaging-native, crisis-specific, or longitudinal design specializations.
• Typeform: Conversational form and survey platform emphasizing two-way, chat-style data collection. Comparable in its conversational UX philosophy (chat-based engagement) that mirrors Upinion's messaging-app approach, though Typeform is consumer/enterprise rather than humanitarian-specialized.

Others

• Twilio: Cloud communications platform providing messaging, voice, and WhatsApp/Messenger APIs. Relevant as the underlying infrastructure provider that Upinion and its competitors rely on; also a potential competitive threat if Twilio expands vertically into packaged engagement solutions.
• Intercom: Customer messaging platform for sales, support, and engagement. Already part of Upinion's stack (powers its Help Center), and comparable as an example of a chat-first engagement platform whose design patterns inform how messaging-native B2B platforms are built and scaled.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/upinion
• Xx.com/upinionglobal

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upinion