SIX5SIX
SIX5SIX is a Noida-based direct-to-consumer sports apparel brand that manufactures and sells officially licensed merchandise for cricket franchises (Punjab Kings, KKR ecosystem), ISL football clubs, e-sports teams, and standalone Activewear and Streetwear via its e-commerce platform six5six.in.
- Company typePrivate
- Founded2015
- HeadquartersNoida, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SIX5SIX does
SIX5SIX is a privately held, India-based direct-to-consumer sports apparel and merchandise company headquartered in Noida, founded in 2015. It operates two implicit lines: Six5Six Sport (licensed team merchandise) and Six5Six Street (casual wear). The company manufactures and sells officially licensed apparel for cricket franchises (Punjab Kings, the Kolkata Knight Riders ecosystem including Los Angeles Knight Riders, Abu Dhabi Knight Riders, and Trinbago Knight Riders), Indian Super League football clubs (FC Goa, Chennaiyin FC, Kerala Blasters, SC Delhi, Sreenidi Deccan FC), the Afghanistan Football Federation, and Indian e-sports teams (Revenant Xspark, Velocity Gaming). Beyond licensed teamwear, SIX5SIX has expanded into standalone Activewear and Streetwear lines, and has executed a flagship co-branded collection with Budweiser tied to the T20 World Cup. The company is led by co-founder and CEO Ambar Aneja and founder and director Avni Aneja. There is no proprietary technology disclosed, no disclosed funding or revenue, and no operating history beyond what can be inferred from its active e-commerce storefront.
SIX5SIX's business model centers on unit-priced DTC e-commerce sales through its own storefront (six5six.in), with prices ranging from approximately Rs. 600 to Rs. 2,700+ (most items between Rs. 700-1,800) and free shipping available for orders above Rs. 3,000 across India. The company does not operate physical retail or third-party marketplaces. Revenue is generated through one-time-license merchandise sales tied to franchise partners; the licensing counterparties themselves are the upstream clients that license the right to manufacture and distribute branded merchandise, while end consumers are sports fans seeking officially licensed apparel. All product distribution is digital and domestic (India-only), with no disclosed international fulfillment infrastructure even though some licensed franchises (LAKR, ADKR, Trinbago) operate abroad.
The company employs 11-50 people and has not disclosed revenue, funding rounds, parent companies, or M&A activity. Its competitive positioning rests on aggregating multiple franchise licenses onto a single DTC platform and layering brand collaborations (Budweiser) plus non-licensed lifestyle categories to diversify beyond season-dependent team merchandise cycles.
SIX5SIX firmographics
Firmographics- Name
- SIX5SIX
- Website
- https://six5sixsport.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SIX5SIX is a Noida-based direct-to-consumer sports apparel brand that manufactures and sells officially licensed merchandise for cricket franchises (Punjab Kings, KKR ecosystem), ISL football clubs, e-sports teams, and standalone Activewear and Streetwear via its e-commerce platform six5six.in.
- Ownership category
- akta.pro rank
SIX5SIX industry classification
Industry- Product category
- Licensed Sports Apparel
- NAICS
- Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- SIC
- Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)
- akta.pro secondary industries
- Team Sports Equipment & Uniforms Retail (CRAMABAE), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Team Sports & On-Field Performance Apparel (CRAAAEAE), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)
Keywords
Where SIX5SIX is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Markets served
SIX5SIX business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Licensed Sports Merchandise Sales: SIX5SIX generates revenue through the sale of licensed sports merchandise including team jerseys, fan wear, activewear, and streetwear. Products are sold directly to consumers through the e-commerce platform at various price points ranging from approximately Rs. 600 to Rs. 2,700+. The company holds licensing agreements with cricket franchises (Punjab Kings, Kolkata Knight Riders, Los Angeles Knight Riders, Abu Dhabi Knight Riders, Trinbago Knight Riders), football clubs (FC Goa, Chennaiyin FC, Kerala Blasters, SC Delhi, Sreenidi Deccan FC, Afghanistan Football Federation), and e-sports teams (Revenant Xspark, Velocity Gaming).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing ranging from budget to premium tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
SIX5SIX product offering
Product offeringCore offering
SIX5SIX designs, manufactures, and sells officially licensed sports merchandise and apparel directly to consumers through its e-commerce platform (six5six.in). The portfolio covers teamwear (franchise jerseys and fan apparel for cricket, football, and e-sports teams), activewear (training and fitness apparel), and streetwear (casual lifestyle clothing), with products priced between approximately Rs. 600 and Rs. 2,700. The company monetizes franchise licensing partnerships with IPL, ISL, MLC, and e-sports properties by producing authentic team merchandise for fans.
Product overview
SIX5SIX is a sports merchandise and apparel brand offering licensed teamwear, activewear, and streetwear. The core offering consists of official sports team merchandise for cricket franchises (Punjab Kings, Kolkata Knight Riders, Abu Dhabi Knight Riders, Los Angeles Knight Riders), football clubs (FC Goa, Chennaiyin FC, Kerala Blasters, SC Delhi), and e-sports teams (Revenant Xspark, Velocity Gaming). The product portfolio is organized into three main categories: Teamwear (licensed jerseys and sports apparel), Activewear (fitness and training clothing), and Streetwear (casual lifestyle apparel). Additionally, the brand offers collaborative collections like BUDWEISER x SIX5SIX and various fan merchandise for national cricket teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Teamwear Licensed and official sports team apparel including match jerseys, training jerseys, and fan versions for cricket franchises (Punjab Kings, Kolkata Knight Riders, Los Angeles Knight Riders, Abu Dhabi Knight Riders, Trinbago Knight Riders, Afghanistan national team) and football clubs. Sold directly to sports fans via the e-commerce platform.
- Activewear Performance athletic apparel including training tops, shorts, tights, hoodies, and jackets designed for fitness and workout activities. Sold directly to consumers via the e-commerce platform.
- Streetwear Casual lifestyle apparel including t-shirts, shirts, jeans, cargo pants, hoodies, sweatshirts, jackets, and coordinate sets. Sold directly to consumers via the e-commerce platform.
- Football Team Wear Official licensed jerseys, training gear, and fan merchandise for multiple football clubs including FC Goa, Chennaiyin FC, Kerala Blasters, SC Delhi, Sreenidi Deccan FC, and the Afghanistan Football Federation. Sold directly to football fans via the e-commerce platform.
- E-Sports Apparel Licensed jerseys and apparel for e-sports teams including Revenant Xspark and Velocity Gaming, including away jerseys for their gaming rosters. Sold directly to e-sports fans via the e-commerce platform.
Companies that use SIX5SIX
Customer profileSegments2 records
Ideal customer profiles2 records
SIX5SIX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SIX5SIX partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Punjab KingscoreSIX5SIX serves as the official kit and merchandise partner for Punjab Kings (PBKS), an Indian Premier League (IPL) cricket franchise. The partnership involves manufacturing and selling official Punjab Kings jerseys, fan merchandise, and team apparel through SIX5SIX's e-commerce platform and authorized channels.
- Kolkata Knight RiderscoreSIX5SIX provides official merchandise and apparel for Kolkata Knight Riders (KKR), including match jerseys, training gear, fan jerseys, travel wear, and lifestyle apparel. The partnership includes various product lines for both players and fans.
- Los Angeles Knight RiderscoreSIX5SIX manufactures official merchandise for Los Angeles Knight Riders (LAKR), a Major League Cricket (MLC) franchise. Products include match jerseys, practice jerseys, and fan merchandise for the 2026-27 season.
- BudweiserflagshipSIX5SIX collaborated with Budweiser to create a co-branded collection featuring limited edition oversized jerseys and premium merchandise celebrating cricket tournaments, including the T20 World Cup India Blue jersey collection.
- FC GoacoreSIX5SIX is the official merchandise partner for FC Goa, an Indian Super League (ISL) football club. The partnership includes home, away, and third jersey fan versions as well as travel and training apparel.
- Chennaiyin FCcoreSIX5SIX provides official merchandise for Chennaiyin FC, an ISL football franchise, including away jerseys and fan versions for the 2025-26 season.
- Kerala BlasterscoreSIX5SIX serves as the official merchandise partner for Kerala Blasters FC, an ISL football club, offering official team apparel and fan merchandise.
- Revenant XsparkminorSIX5SIX produces official merchandise and jerseys for Revenant Xspark, an e-sports organization, including away jerseys for their gaming teams.
- Velocity GamingminorSIX5SIX provides official jerseys for Velocity Gaming, an Indian e-sports organization, offering gaming apparel to their fan base.
Recent moves6 records
Expansion highlights5 records
SIX5SIX competitors and assessment
Company assessmentDirect peers
- The Souled Store: Indian D2C brand selling officially licensed pop-culture and sports merchandise (IPL, football, Bollywood) through its own e-commerce storefront — directly comparable licensed-merchandise, India-only DTC model.
- Off The Pitch: India-based sports merchandise retailer focused on officially licensed IPL and football jerseys and fan apparel — directly comparable category, customer, and India-DTC distribution model.
- HRX: Indian celebrity-backed D2C activewear and streetwear brand selling through its own storefront — comparable as an India D2C sports/lifestyle apparel brand competing for the same fan-athlete wallet.
- Bewakoof: Indian D2C casual and pop-culture apparel brand with licensed and own-IP ranges sold through its own e-commerce platform — comparable youth-targeted, India-only D2C apparel model.
Broad incumbents
- Fanatics: Global leader in licensed sports merchandise operating across multiple leagues and geographies; comparable as a scaled, multi-league licensed-apparel platform, though with a much broader portfolio.
- Myntra: Largest India-focused fashion e-commerce marketplace hosting multiple licensed sports and athleisure brands — comparable as a sports-apparel distribution channel and indirect competitor for licensed sports SKUs.
- Nike India: Global sports apparel leader operating in India across performance, team sponsorship, and lifestyle — competes with SIX5SIX for licensed and athleisure spend in the Indian market.
- Puma India: Global sports brand with strong cricket, football, and athleisure presence in India including IPL team sponsorships — comparable licensed-merchandise competitor with established retail and franchise ties.
Others
- FanCode: Indian sports content and merchandise platform selling official jerseys and fan gear across multiple leagues — adjacent ecosystem participant and a potential distribution partner for SIX5SIX's licensed catalog.
Emerging players
- Noise: Indian D2C lifestyle brand that has expanded from audio into apparel and accessories — comparable Indian D2C playbook of building own-brand scale, though in an adjacent consumer category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
SIX5SIX social profiles
Digital presenceSIX5SIX financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIX5SIX leadership team
Management profileNumber of profiles
Profiles2 records
SIX5SIX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIX5SIX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIX5SIX
What does SIX5SIX do?
SIX5SIX designs, manufactures, and sells officially licensed sports merchandise and apparel directly to consumers through its e-commerce platform (six5six.in). The portfolio covers teamwear (franchise jerseys and fan apparel for cricket, football, and e-sports teams), activewear (training and fitness apparel), and streetwear (casual lifestyle clothing), with products priced between approximately Rs. 600 and Rs. 2,700. The company monetizes franchise licensing partnerships with IPL, ISL, MLC, and e-sports properties by producing authentic team merchandise for fans.
Is SIX5SIX a public or private company?
SIX5SIX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SIX5SIX founded?
SIX5SIX was founded in 2015. It employs 11 to 50 people.
Where is SIX5SIX based?
SIX5SIX is headquartered in Noida, India, in the Asia region.
How does SIX5SIX make money?
One revenue line is on record: licensed Sports Merchandise Sales.
Who are SIX5SIX's main competitors?
Direct peers on record are The Souled Store, Off The Pitch, HRX and Bewakoof. Broad incumbents are Fanatics, Myntra, Nike India and Puma India. FanCode is listed as an others. Noise is listed as an emerging player.
Does SIX5SIX have an API?
No public API is recorded for SIX5SIX.
What industry is SIX5SIX in?
SIX5SIX's product category is Licensed Sports Apparel. Its primary akta.pro industry code is CRAMAOAE, Fan Apparel & Wearables Retail (Licensed), with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 45911 and its SIC code is 3949.