LIFT Session

What LIFT Session does

LIFT Session is a B2B digital fitness platform operating as a product of publicly listed parent LifeSpeak Inc. (TSX: LSPK.TO). Founded in 2019 and headquartered in Montreal, Canada, the company delivers on-demand and live virtual workout content to three primary customer segments: corporate employers, fitness club/gym chains, and insurance/EAP/wellness providers. The platform supports live private broadcasts to up to 3,000 concurrent users, one-on-one and small group training (up to 12 participants), adaptive fitness journeys, corporate challenges with leaderboards, and live chat with fitness professionals. It is accessible via iOS and Android mobile apps, web browser, and turn-key white-label deployments configured to each partner's brand and onboarding requirements.

The underlying technology stack centers on video streaming for live and on-demand content, a personalization/recommendation engine for adaptive fitness journeys, and integration APIs for partner billing and engagement reporting. Notable commercial validation includes named enterprise customers Bell (95% employee satisfaction), National Bank of Canada (43% of inactive employees activated), and Conagra (55% activity increase), as well as premium fitness-chain deployments with EQUINOX and Crunch.

LIFT Session monetizes primarily through enterprise B2B subscriptions (per-employee, per-user, or flat-fee, quote-based) augmented by transaction-based one-on-one/small-group personal training and member-tier subscriptions (LIFT Basic, LIFT Select, LIFT Premium). Go-to-market combines direct enterprise field sales (with "Book a Demo" CTAs), channel partnerships with HR/benefits consultancies (Mercer), EAP providers (LifeWorks/Morneau Shepell), and clinical wellness providers (Medcan, Quebec Kinesiologist Federation), plus self-serve mobile app distribution for individual consumers. The platform was acquired by LifeSpeak Inc. in October 2021 and now operates alongside sibling acquisitions Torchlight (December 2021) and Wellbeats (2022) within the parent's broader digital wellness portfolio.

Name

LIFT Session

Legal name

LIFT Digital Inc.

Website

https://liftsession.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

LIFT Session is a B2B digital fitness platform and product of LifeSpeak Inc., delivering live and on-demand virtual workouts via white-label deployments to corporate employers, fitness club chains, and insurance/EAP providers across North America.

Ownership category

akta.pro rank

Product category

Digital Fitness Platform

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

HIIT & Circuit Bootcamps (HSADABAA)

Keywords

• Digital fitness platform
• Virtual workout training
• Corporate wellness programs
• Live fitness broadcasting
• White-label fitness solutions

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise B2B Subscription: LIFT Session sells its platform to enterprise clients (companies, fitness clubs, wellness providers) as a white-label or co-branded digital fitness solution. Partners opt-in for services specific to their market with tailored onboarding, messaging, and branding. Pricing is modular with customizable pricing models. Revenue is generated through recurring subscription fees, which can be structured as per-employee, per-user, or flat-fee arrangements depending on the partner's size and service selection.
2. On-Demand and Live Session Access (Consumer/Member): Individual members or employees access on-demand video workouts and live coach-led sessions. Payment models include employee-paid, HSA-sponsored, or company-subsidized options. The platform offers 55 live weekly small group classes and a library of video-on-demand workouts spanning all major workout categories.
3. One-on-One Personal Training Sessions: Remote personal training sessions billed per session or as part of a membership tier. Registering as a client is free; payments are processed according to the client's membership level. Sessions can be cancelled up to 12 hours in advance for a full credit.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

LIFT Session is a B2B digital fitness platform that delivers on-demand and live virtual workout content to enterprise clients — companies, fitness clubs, and wellness/insurance providers — via white-label deployments, mobile apps (iOS/Android), and web. Partners opt-in for services specific to their market with tailored onboarding, messaging, and branding. The platform offers 55 live weekly small group classes, an on-demand video library, corporate challenges, live private broadcasts supporting up to 3,000 concurrent users, live chat with fitness professionals, and personalized fitness journeys.

Product overview

LIFT Session Fitness is a B2B digital fitness platform that provides a comprehensive suite of wellness solutions comprising the core platform (LIFT Session Fitness Platform) and multiple integrated modules: App-Based Wellness for on-demand video classes, Corporate Challenges for engagement, One-on-One and Small Group Training for virtual personal training, Live Private Broadcast for group classes up to 3,000 viewers, Live Coach Chat for real-time expert support, Fitness Journeys for adaptive personalized programs, and Turn-Key Branded Deployments for white-label customization. The platform is accessible via iOS and Android mobile apps, web browser, and is a product of LifeSpeak Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• LIFT Session Fitness Platform A B2B digital fitness solution providing on-demand and live virtual workouts for companies, fitness clubs, and wellness providers. Delivers engaging fitness services with tailored end-client onboarding configurations, messaging, and branding. Sold as a white-label or co-branded enterprise subscription.
• LIFT Session Mobile App (iOS/Android)

Quantifiable outcome

• 95% employee satisfaction rating at Bell
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core, minor and moderate.

• LifeSpeak Inc.coreStrategic or Co-development Partner · 12 October 2021LIFT Session joined the LifeSpeak Inc. family to accomplish a bigger vision. Both companies share a passion for helping employers create healthy environments for employees with engaging, habit-forming, and effective wellness services. This is a parent company acquisition/integration — LifeSpeak is the parent of LIFT Session.
• Quebec Kinesiologist FederationminorStrategic or Co-development Partner · 10 August 2021The Quebec Kinesiologist Federation partnered with LIFT Session to enhance its digital fitness offering with tools and continued education for accredited members. This partnership provides LIFT Session access to certified kinesiology professionals and expands reach within the Quebec healthcare and wellness ecosystem.
• MedcanminorStrategic or Co-development Partner · 8 September 2020Medcan, a private health clinic, partnered with LIFT Session to extend its wellness services beyond the clinic. This partnership enables Medcan to offer digital fitness services to its clients as part of a comprehensive wellness offering.
• LifeWorks (Morneau Shepell)moderateChannel Partner/ Reseller/ Distributor · 21 April 2020LifeWorks (formerly Morneau Shepell), a major employee wellness and benefits provider, partnered with LIFT Session to improve employee physical wellbeing. LifeWorks distributes LIFT Session's digital fitness services as part of its employee wellness platform.
• MercermoderateChannel Partner/ Reseller/ Distributor · 10 December 2019Mercer, a global HR and benefits consulting firm, partnered with LIFT Session to bring digital fitness and employee wellness to Canadian workplaces. Mercer integrates LIFT Session's platform into its employee benefits consulting and offerings for corporate clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wellbeats: Wellbeats is a B2B digital fitness platform serving employers, insurers, and fitness clubs with on-demand workouts, live classes, and wellness content. It is now a sister brand under LifeSpeak alongside LIFT Session, making it the most directly comparable peer in product, customer base, and distribution model.
• Wexer: Wexer provides white-label virtual fitness content and live-class streaming technology to gyms, health clubs, and fitness chains worldwide. It competes directly with LIFT Session's fitness-club vertical, offering similar digital content delivery and branded deployment capabilities.
• Fitness On Demand: Fitness On Demand delivers virtual fitness content, live streaming, and group-class experiences to gyms, hotels, apartments, and corporate wellness programs. It competes with LIFT Session across both fitness-club and corporate wellness B2B channels.
• Peloton Commercial: Peloton Commercial sells connected fitness hardware and digital fitness content to hotels, corporate offices, universities, and apartment buildings. It targets overlapping enterprise customers with premium, brand-led fitness offerings similar to LIFT Session's premium positioning with EQUINOX and Crunch.
• iFit: iFit provides interactive, trainer-led streaming workouts and corporate wellness programs for treadmills, bikes, and other connected equipment. Its corporate-wellness and live-class capabilities overlap with LIFT Session's enterprise offering and premium positioning.
• Les Mills On Demand: Les Mills On Demand delivers premium virtual group-fitness classes to clubs and consumers globally, including white-label offerings for fitness chains. It competes with LIFT Session for fitness-club partnerships and offers comparable instructor-led content.
• Glo: Glo is a digital fitness and yoga platform offering live and on-demand classes, with both consumer subscriptions and B2B wellness offerings for employers and studios. It competes for the same corporate-wellness and consumer mindshare as LIFT Session.

Broad incumbents

• Apple Fitness+: Apple Fitness+ is Apple's subscription virtual-fitness service offering trainer-led workouts across multiple modalities. As a broad incumbent with massive brand recognition and platform distribution, it represents a competitive alternative that enterprises and consumers may select over LIFT Session.

Emerging players

• Aaptiv: Aaptiv is an audio- and video-based digital fitness platform offering guided workouts and corporate wellness solutions. It targets similar enterprise and consumer segments as LIFT Session but with a narrower modality mix.
• Move With Us: Move With Us delivers on-demand and live virtual fitness content, including personal training, for consumers and corporate wellness buyers. It is a smaller-scale competitor to LIFT Session in the B2B virtual training and group-class space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/liftsession
• Facebookfacebook.com/LIFTsession
• LinkedInlinkedin.com/company/3300440
• Instagraminstagram.com/lifespeakinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIFT Session