What FabLittleBag does

FabLittleBag, operated by Loopeeze Ltd, is a UK-based consumer products company founded in 2014 that designs and sells plant-based, sealable disposal bags for personal hygiene products. The core technology uses a bag made of 60% sugarcane, 10% cornstarch, and 30% recycled LDPE sealed with vegan glue, featuring a finger-loop opening mechanism for one-handed use and a pull-strip press-seal closure to lock in odour. The opaque, rustle-free design enables discreet disposal of tampons, pads, panty liners, and applicators, with the HyGeeni sub-brand extending the same technology into stoma care, incontinence, catheter, and nappy disposal use cases.

The company generates revenue through a dual-channel model: direct-to-consumer e-commerce via its own website with one-time purchases, curated period kits (partnered with Grace & Green, TOTM, Lil-Let), and a quarterly subscription product (£11.50/quarter with 15% subscriber discount); and B2B wholesale through a dedicated trade portal targeting sports clubs, schools, hotels, employers, and corporate partners via the Period Supportive Movement with kite mark certification. Wall-mounted ABS dispensers (manufactured in Birmingham, UK) installed at partner sites generate recurring refill demand. Unit pricing spans £10 for a 45-bag starter pack to £39.99 for a dispenser starter kit.

Notable enterprise customers include Virgin Voyages, National Trust, EY, Ministry of Defence, Netflix, BHP, and British Antarctic Survey, alongside 30+ national sports governing bodies (rugby, cricket, hockey, netball, golf, tennis, judo, cycling). The company is bootstrapped, founder-owned, and led by Martha Silcott (Inventor & CEO) with a small team of approximately 6 people, and has received recognition including the 2025 Stationers' Company Innovator of the Year award and 2021 Every Woman Innovator in Tech award.

Name

FabLittleBag

Legal name

Loopeeze Ltd

Website

https://fablittlebag.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

FabLittleBag is a UK-based consumer products company that designs and sells plant-based, sealable disposal bags for tampons, pads, and personal hygiene products. It serves menstruating women directly through e-commerce and subscription, and institutional customers (sports clubs, schools, hotels, employers) through B2B wholesale via the Period Supportive Movement.

Ownership category

akta.pro rank

Product category

Menstrual Hygiene Products

NAICS

Plastics Bag and Pouch Manufacturing (326111), Paper Bag and Coated and Treated Paper Manufacturing (322220)

SIC

Plastics, Foil & Coated Paper Bags (2673), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Trash Bags & Bin Liners (CRAJAGAA)

akta.pro secondary industry

Paper Bags & Sacks (retail, industrial, multiwall) (IMAMAHAC)

Keywords

• Menstrual hygiene products
• Disposal bags
• Period care accessories
• Sustainable personal hygiene
• Stoma care products

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. B2C Product Sales: Direct-to-consumer sales of FabLittleBag disposal bags through e-commerce website. One-time purchases and subscription options available.
2. B2C Product Sales: Direct-to-consumer sales of FabLittleBag disposal bags through e-commerce website. One-time purchases and subscription options available.
3. B2B Wholesale: Wholesale distribution to sports clubs, schools, hotels, employers and corporate partners. Trade pricing available through B2B portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FabLittleBag manufactures and sells plant-based, sealable, opaque disposal bags designed for hygienic one-handed disposal of tampons, pads, panty liners and applicators, plus a complementary sub-brand (HyGeeni) for stoma, incontinence and nappy waste. The portfolio includes wall-mounted dispensers and bulk refill packs for institutional buyers (sports clubs, schools, hotels, employers), bundled period kits with partner period products, and a quarterly subscription service for household consumers, all distributed via D2C e-commerce and a B2B wholesale portal.

Product overview

FabLittleBag is a product company offering eco-friendly disposal solutions for personal hygiene products. The core product is the FabLittleBag itself—a plant-based, sealable disposal bag for periods—complemented by the HyGeeni sub-brand for stoma, incontinence, and nappy disposal. The portfolio includes wall-mounted dispensers and refill packs for institutional use (sports clubs, schools, hotels, workplaces), subscription services for household convenience, and curated period kits combining FabLittleBags with organic period products from partners. The products share a sustainability mission (sugarcane-based materials, recycled plastics, vegan glue) and are distributed through direct-to-consumer e-commerce and wholesale B2B channels.

Differentiator

Problem solved

Functional benefit

Brands

• FabLittleBag: Plant-based disposal bags for periods, light leaks, stoma care, nappies and intimate hygiene. The discreet, one-handed way to dispose of period products (tampons, pads, panty liners, applicators), anywhere.
• HyGeeni

Products and services

• FabLittleBag (core disposal bag product line) Plant-based, sealable disposal bags designed for hygienic one-handed disposal of tampons, pads, panty liners, and applicators. Made from 60% sugarcane, 10% cornstarch, and 30% recycled LDPE with vegan glue; opaque, rustle-free, with finger-loop opening and pull-strip seal. Sold in pack sizes including The Fab 45, The Fab 125, and 100-bag refill packs. For menstruating women and girls.
• HyGeeni (sub-brand disposal bag) Multi-purpose, sealable, opaque disposal bag for stoma care, catheters, incontinence pads, and nappies/diapers. Made from 55% sugarcane and 45% recycled plastic materials; seals closed to eliminate odours. For ostomy patients, people managing incontinence, and parents/carers.
• FabLittleBag Dispenser Wall-mounted dispenser unit that holds up to 40 FabLittleBags and dispenses them one at a time. Made from ABS recyclable plastic, dimensions 22Hx13Dx4W cm. For sports clubs, schools, hotels, workplaces and other institutional buyers.
• Dispenser Starter Kit Starter kit for establishing FabLittleBag dispensers in facilities, bundling the wall-mounted ABS dispenser unit with 100 refill bags. Made in Birmingham, UK. For B2B buyers at sports clubs, schools, hotels, and workplaces.
• HyGeeni Dispenser Starter Pack Refill pack for HyGeeni dispensers, containing sealable disposal bags for stoma care, incontinence, and nappies. Paired with a HyGeeni dispenser unit. For institutional buyers such as care homes, schools, and workplaces.
• Fab Pack 60 Quarterly Subscription Quarterly subscription delivering 60 FabLittleBags every three months in three bathroom packs. £11.50 per quarter with a 15% subscriber discount. For household consumers, including multi-woman households and heavy flows.
• Fab Period Bag - Essential Compact period kit containing 25 FabLittleBags, reusable carry case, 12 Lil-Let regular cardboard applicator tampons, and 14 Lil-Let regular supersoft pads with wings. Compact design for handbags and travel. For menstruating women and girls on the go.
• Fab Period Bag - Eco Premium period kit in partnership with Grace & Green, containing 45 FabLittleBags, reusable carry case, 10 Grace & Green bamboo pads, and 16 organic cotton applicator tampons. Shower-proof bag made by a 90% female workforce in Pondicherry, India. For sustainability-minded menstruating women.
• On-the-Go Period Bag Compact personal period kit containing 7 FabLittleBags with carry case and an emergency organic cotton tampon and pad from TOTM. Shower-proof bag ethically made in India. For personal, on-the-go use.

Quantifiable outcome

• Prevents 2.5 million tampons and 1.4 million pads from being flushed daily in UK alone
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Southern Water and University of ChichesterflagshipStrategic or Co-development Partner · 10 February 2026Unique three-way partnership between Southern Water, the University of Chichester, and FabLittleBag addressing period product pollution in waterways. University conducted research while water utility supported environmental initiative.
• IRFU (Irish Rugby Football Union)coreStrategic or Co-development PartnerPartnership supporting Old Wesley RFC and Irish rugby clubs in providing period supportive facilities for female players and visitors.
• National Sporting Bodies (30+ organizations)coreGTM or Marketing PartnerPartnership with multiple national sports governing bodies including: Utilita Bowl (cricket), Bowls Scotland, British Cycling, British Judo, Cambridge Lawn Tennis, Cricket Scotland, England Golf, East Riding FA, Essex Cricket, Golf Ireland, Harlequins, Irish Rugby, LTA, Lord Taverners, Triathlon Ireland, NI Judo, Scottish Hockey, Scottish Rowing, Somerset FA, Essex FA, Norfolk FA, Staffordshire FA, Suffolk FA, Volleyball Ireland, Cricket Wales, Hockey Wales, World Bowls, Yorkshire CCC, Volleyball England.
• BHPcoreGTM or Marketing PartnerCorporate partner supporting period-positive workplace initiatives.
• EYcoreGTM or Marketing PartnerProfessional services firm partner providing period supportive facilities for employees.
• Ministry of DefencecoreGTM or Marketing PartnerUK government department partner supporting period-positive facilities for personnel.
• NetflixminorGTM or Marketing PartnerCorporate partner with period supportive workplace initiatives.
• National TrustcoreGTM or Marketing PartnerCharitable organization partner providing period care at visitor facilities across UK properties including support from Operations team.
• Virgin VoyagescoreGTM or Marketing PartnerCruise line partner providing FabLittleBag in ship bathrooms for guest disposal, significantly enhancing guest experience.
• Yorkshire WatercoreStrategic or Co-development PartnerWater utility partner addressing period product pollution in waterways and plumbing systems.
• Grace & GreencoreStrategic or Co-development PartnerPartner brand providing organic period products (bamboo pads, organic cotton tampons) included in Fab Period Bag Eco. Collaborative product bundling partnership.
• British Antarctic SurveyminorGTM or Marketing PartnerGovernment research organization partner providing period support for field researchers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TOTM: UK organic period care brand offering organic cotton tampons, pads, and liners. Comparable as a partner brand stocked in FabLittleBag's On-the-Go kit and a fellow UK challenger in sustainable period products targeting similar conscious consumers.
• Lil-Lets: UK-based feminine hygiene brand selling tampons, pads, and applicators. Comparable because Lil-Lets products are bundled inside FabLittleBag's Period Bags, placing them in the same menstrual care retail and wholesale channel and serving the same consumer segment.
• Grace & Green: UK-based eco-friendly period care brand selling organic bamboo pads and organic cotton tampons. Comparable as a FabLittleBag bundling partner in the Fab Period Bag Eco SKU and a directly overlapping sustainable period products competitor.

Emerging players

• Modibodi: Australia-origin period underwear and reusable leak-proof apparel brand. Comparable because it addresses the same menstrual care disposal/leak anxiety problem with an alternative reusable product format, competing for the same consumer's discretionary spend.
• Saalt: US-based period care brand selling menstrual cups and discs as reusable alternatives. Comparable as a reusable-format competitor in the same menstrual hygiene category, addressing the same disposal-related consumer concerns with a different product form.
• Thinx: Period underwear brand offering reusable leak-proof underwear as an alternative to disposable pads/tampons. Comparable as a reusable-format substitute competing for the same consumer mindshare around period management and disposal concerns.
• DAME: UK sustainable period care startup selling organic tampons and a reusable tampon applicator. Comparable as a UK-based challenger in eco-friendly period products targeting the same conscious consumer and distributed through similar retail/wholesale channels.
• Mooncup: UK-based reusable menstrual cup brand. Comparable as a reusable alternative to disposable period products, addressing part of the same disposal-anxiety consumer pain point and competing for menstrual care shelf space and consumer attention in the UK market.

Broad incumbents

• Bodyform (Essity): Leading UK and European feminine hygiene brand owned by Essity, selling pads, tampons, and liners. Comparable as a UK-market incumbent in the same menstrual hygiene category with established retailer presence, marketing budgets, and consumer trust that dwarf FabLittleBag's.
• Always (Procter & Gamble): Global feminine hygiene leader under Procter & Gamble selling pads, liners, and tampons. Comparable as a broad incumbent in the same menstrual hygiene category with vastly greater distribution, retailer relationships, and R&D resources, posing a scale-disadvantage threat to FabLittleBag.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FabLittleBag
• YouTubeyoutube.com/channel/UCIyJMoAzidW55ychxTNMrnQ
• Facebookfacebook.com/fablittlebag
• LinkedInlinkedin.com/company/15076583
• Instagraminstagram.com/fablittlebag
• TikToktiktok.com/@fablittlebaguk
• Pinterestpinterest.co.uk/2051402ada0b6fe

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FabLittleBag