Hoopla
- Company typePrivate
- Founded2010
- HeadquartersMillbrae, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Hoopla firmographics
Firmographics- Name
- Hoopla
- Legal name
- Displai Systems, Inc.
- Website
- https://hoopla.net
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hoopla industry classification
Industry- Product category
- Sales Gamification Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Dashboarding & KPI/Performance Management (HDAEAMAF)
- akta.pro secondary industry
- Customer Success Operations & Health Scoring (Renewals/QBRs) (EDABABAM)
Keywords
Where Hoopla is headquartered
LocationHeadquarters
- HQ city
- Millbrae
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hoopla business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- SaaS Subscription: Subscription-based software-as-a-service model providing access to the gamification platform, leaderboards, challenges, recognition features, and the built-in rewards store. Pricing is quote-based with a 30-day free trial offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on team size and feature requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Hoopla product offering
Product offeringCore offering
Hoopla is a SaaS gamification and recognition platform that connects to CRM systems (Salesforce, HubSpot, Microsoft Dynamics, Pipedrive) and other data sources to transform live KPIs into real-time leaderboards, sales contests, head-to-head challenges, automated recognition alerts, and a built-in rewards store. Founded in 2010, the platform broadcasts performance visibility across office TVs (via proprietary free hardware), desktops, and native iOS/Android mobile apps for inside, remote, and hybrid sales, customer success, and customer support teams. Customers can go live in 24 hours and the company claims ROI within 30 days, supported by a 30-day fully-supported free trial.
Product overview
Hoopla is the #1 original sales gamification and recognition platform, founded in 2010, offering a modular platform that connects to CRM systems (Salesforce, HubSpot, Microsoft Dynamics) to pull live KPIs and transform them into visible motivation. The core platform comprises Sales Leaderboards (real-time rankings from CRM data), Huddles (team communication with EngageAI), Scorecard (performance dashboards), Mobile Application (iOS/Android for remote access), News Flashes (automated instant recognition alerts), Sales Contest (automated competitions), Challenges Overview (peer-to-peer challenge frameworks), Performance Console (personalized tracking), Streaming Channel (TV broadcasting), and Integrations (CRM/communication/data source connections). The platform is complemented by a Built-in Rewards Store (points redemption), Proprietary Hardware (free TV displays with 99.998% uptime), and an exclusive Salesforce widget for embedding leaderboards directly in the CRM. The platform broadcasts across office TVs, laptops, tablets, and mobile devices, supporting in-office, remote, and hybrid teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Leaderboards Live, real-time leaderboards that display sales rep rankings based on CRM metrics, integrating directly with Salesforce, HubSpot, Microsoft Dynamics, and other CRMs to broadcast live activity metrics including YTD revenue, monthly closed deals, pipeline generated, and meetings booked. Designed for inside, remote, and hybrid sales teams.
- Huddles Centralized team communication and engagement platform that serves as the hub for announcements, recognition, tasks, and updates. Includes the EngageAI feature for AI-powered message drafting, with four tabs: Huddle (messages/feed), Scoreboard (leaderboards and challenges), Points & Rewards (recognition), and Post (team communication).
- Scorecard Sales scorecards providing real-time visibility into performance metrics, live leaderboard rankings, and challenge progress. Automatically pulls data from connected systems including Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, and Excel, with metrics updating live as new activity happens.
- Mobile Application Native mobile app for iOS and Android that enables users to view leaderboards, celebrate achievements, receive push notifications for milestones, and access personalized milestone announcements with photos and messages. Includes Huddle, Scoreboard, Points & Rewards, and Post tabs.
- News Flashes Automated instant recognition and celebration alerts that fire when deals close or milestones are reached. Broadcasts achievements instantly across office TVs, Slack, Teams, mobile apps, and desktop monitors. Includes personalized walk-up songs, custom celebration animations (confetti, fireworks, applause), and company-wide broadcasts.
- Sales Contest Automated sales contest platform with four contest types: Revenue (quota attainment, deals closed, pipeline growth), Activity (calls made, meetings booked, demos completed), Quality (customer satisfaction, QA scores), and custom challenges. Tracks performance in real time via live gamification dashboards.
- Challenges Overview Gamification framework for creating structured peer-to-peer challenges around metrics including revenue, activity, quality, or customer satisfaction. Includes contest templates for battles, faceoffs, tournaments, and races with clear targets, live dashboards, and automatic recognition.
- Performance Console Real-time performance tracking interface providing personalized metrics, team rankings, contributions highlights, and real-time feedback. For admins, offers visibility into team member progress, performance trends, ranking comparisons, and tools for feedback and improvement.
- Streaming Channel Performance dashboard broadcasting platform that turns office TVs into streaming channels. Displays ten types of content: company news, emergency alerts, training videos, employee celebrations, live performance dashboards, event calendars, office information, new hire welcomes, traffic/weather/news, and executive messages. Works with standard office TVs, Smart TVs, Chromecast, and web browsers.
- Integrations Pre-built connections to CRM systems (Salesforce, HubSpot, Microsoft Dynamics, Pipedrive), communication platforms (Slack, Microsoft Teams), data sources (Google Sheets, Excel), contact center platforms (Talkdesk), and custom workflows (REST API, webhooks, Zapier). Provides automatic data sync with zero manual entry.
Quantifiable outcome
- +17% sales growth improvement after implementation
- +7 more outcomes
Companies that use Hoopla
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles3 records
Hoopla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability1 record
Feature8 records
Hoopla partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SalesforcecoreCRM integration partnership allowing Hoopla to pull live performance data directly from Salesforce and display leaderboards. Hoopla is the only gamification company with a native widget that displays live leaderboards directly on the Salesforce home page.
- HubSpotcoreCRM integration partnership enabling automatic data sync between HubSpot and Hoopla's gamification platform for real-time performance tracking.
- Microsoft DynamicscoreCRM integration partnership for Microsoft Dynamics users to connect sales data to Hoopla's leaderboards and competitions.
- SlackcoreBi-directional Slack integration allowing instant celebration of deals, meetings booked, and goals reached. Recognition can be created inside Slack channels or pushed out to Hoopla streaming channels.
- Microsoft TeamscoreMicrosoft Teams integration keeping teams updated and celebrating achievements regardless of work location through Teams notifications.
- REST APIcoreCustom workflow integration through REST APIs allowing advanced automation and custom connections to business intelligence tools.
Scale indicators9 records
Recent moves6 records
Expansion highlights3 records
Hoopla competitors and assessment
Company assessmentDirect peers
- Spinify: Spinify is a sales gamification platform that connects to CRM systems to broadcast leaderboards and recognition on office screens, competing head-to-head with Hoopla in the same niche for inside sales and customer service teams.
- LevelEleven: LevelEleven builds performance management and gamification tools that pull CRM data into scorecards, contests, and coaching workflows for sales and customer success teams, serving the same buyer persona as Hoopla.
- Ambition: Ambition provides sales gamification, coaching, and performance management software for enterprise sales and support teams, directly overlapping Hoopla's leaderboard, contest, and recognition use cases.
- Mambo.io: Mambo.io is a sales engagement and gamification platform for inside sales teams that turns CRM activity into contests and leaderboards, directly comparable to Hoopla's core product.
- SalesScreen: SalesScreen is a sales gamification and TV dashboard platform that integrates with Salesforce, HubSpot, and other CRMs, competing directly with Hoopla on leaderboards and in-office performance broadcasting.
Broad incumbents
- Salesforce: Salesforce offers native dashboards, approval processes, and motivational features within Sales Cloud and its AppExchange ecosystem, representing the broad incumbent platform where Hoopla's widget is embedded.
- Outreach: Outreach is a leading sales engagement platform with native activity tracking, dashboards, and motivational mechanics for sales operations teams that compete with Hoopla for the same sales-Ops budget.
- HubSpot: HubSpot Sales Hub includes dashboards, activity tracking, and gamification-adjacent features for sales teams, making it a broad incumbent whose native capabilities could compete with or complement Hoopla.
Emerging players
- Kudos: Kudos is an employee recognition and engagement platform that overlaps with Hoopla's recognition and rewards functionality, particularly for organizations prioritizing culture and peer-to-peer recognition over sales-specific leaderboards.
- Workhuman: Workhuman provides enterprise social recognition and rewards infrastructure that overlaps with Hoopla's rewards store and recognition moments, though it is broader and less sales-specific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hoopla social profiles
Digital presenceHoopla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoopla leadership team
Management profileNumber of profiles
Profiles2 records
Hoopla funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoopla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoopla
What does Hoopla do?
Hoopla is a SaaS gamification and recognition platform that connects to CRM systems (Salesforce, HubSpot, Microsoft Dynamics, Pipedrive) and other data sources to transform live KPIs into real-time leaderboards, sales contests, head-to-head challenges, automated recognition alerts, and a built-in rewards store. Founded in 2010, the platform broadcasts performance visibility across office TVs (via proprietary free hardware), desktops, and native iOS/Android mobile apps for inside, remote, and hybrid sales, customer success, and customer support teams. Customers can go live in 24 hours and the company claims ROI within 30 days, supported by a 30-day fully-supported free trial.
Is Hoopla a public or private company?
Hoopla is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hoopla founded?
Hoopla was founded in 2010. It employs 11 to 50 people.
Where is Hoopla based?
Hoopla is headquartered in Millbrae, United States, in the North America region.
How does Hoopla make money?
One revenue line is on record: saaS Subscription.
Who are Hoopla's main competitors?
Direct peers on record are Spinify, LevelEleven, Ambition, Mambo.io and SalesScreen. Broad incumbents are Salesforce, Outreach and HubSpot. Emerging players are Kudos and Workhuman.
Does Hoopla have an API?
Yes. Hoopla offers REST API and webhooks for custom workflow integration. The platform supports building advanced automation with webhooks and REST APIs. This enables organizations to connect Hoopla's gamification and recognition features with their own systems and automate workflows.
What industry is Hoopla in?
Hoopla's product category is Sales Gamification Software. Its primary akta.pro industry code is HDAEAMAF, Dashboarding & KPI/Performance Management, with a secondary code of EDABABAM, Customer Success Operations & Health Scoring (Renewals/QBRs). Its NAICS code is 5132 and its SIC code is 7372.