LeadAngel
LeadAngel is a multi-CRM SaaS platform that automates lead routing, lead-to-account matching, calendar scheduling, and data deduplication across Salesforce, HubSpot, and Microsoft Dynamics 365, serving mid-market and enterprise B2B sales, marketing, and RevOps teams.
- Company typePrivate
- Founded2017
- HeadquartersSunnyvale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LeadAngel does
LeadAngel is a multi-CRM lead management and sales acceleration SaaS platform headquartered in Sunnyvale, California, with engineering and operations offices in Bhilai, India. The company serves mid-market to enterprise B2B organizations—primarily sales operations, marketing operations, demand generation, and revenue operations teams—that need to route inbound leads, match them to existing accounts, and hand them off to sales reps in real time across Salesforce, HubSpot, and Microsoft Dynamics 365 environments. Named customers include TouchBistro, CallMiner, MoEngage, Nearmap Australia, Cybersixgill, Trend Hunter, RetireMed, and Improwise, spanning restaurant tech, analytics, marketing automation, aerial imagery, cybersecurity, and healthcare.
The platform is built around a core Lead Router engine with proprietary fuzzy lead-to-account matching (claimed at 99.7% accuracy and processing millions of records per hour), real-time routing rules (round-robin, weighted, territory, ownership-based, and SLA-enforced), and an On-the-Spot Hand Off capability for live SDR-to-AE transfer while a prospect is still on the call. Adjacent modules include ScheduleNow (calendar scheduling synced with Google Workspace and Office 365), Data Dedupe (rule-based and fuzzy duplicate detection with auto-convert), Offline Scheduling, and Reporting covering SLA compliance, pipeline, and rep performance. The platform is SOC 2 Type II and GDPR compliant, distributed through a Salesforce AppExchange listing, an Azure-hosted developer portal, and direct enterprise sales.
LeadAngel monetizes through annual and multi-year SaaS subscriptions across Professional, Professional Plus, and Enterprise tiers, supplemented by a 6-month free trial and a demo-led enterprise field sales motion. Pricing is custom-quoted at the enterprise level, with per-head savings positioned against standalone calendar tools. Distribution blends direct sales, self-serve trial onboarding, marketplace listings, and an API/OEM partner channel, while content marketing (blog, white papers, comparison pages against LeanData and Kubaru, and customer testimonials) drives top-of-funnel demand in the sales operations category.
LeadAngel firmographics
Firmographics- Name
- LeadAngel
- Legal name
- LeadAngel
- Website
- https://leadangel.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeadAngel is a multi-CRM SaaS platform that automates lead routing, lead-to-account matching, calendar scheduling, and data deduplication across Salesforce, HubSpot, and Microsoft Dynamics 365, serving mid-market and enterprise B2B sales, marketing, and RevOps teams.
- Ownership category
- akta.pro rank
LeadAngel industry classification
Industry- Product category
- Sales Operations Software
- NAICS
- Custom Computer Programming Services (541511), Business Support Services (5614)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Lead Qualification & Inside Sales Support Services (BPAFAKAK)
- akta.pro secondary industries
- Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)
Keywords
Where LeadAngel is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
LeadAngel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (SaaS): LeadAngel operates on a subscription-based SaaS model with tiered pricing plans (Professional and Professional Plus). The Professional Plus plan includes additional routing features, scheduling, and data deduplication capabilities. The platform is offered with a free trial period and transitions to paid subscription upon conversion.
- Enterprise Licensing: Enterprise subscription tier that includes calendar scheduling functionality. Pricing is custom/quoted based on organizational requirements and team size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional Plan - Core routing and matching features |
| Subscription | Annual | Professional Plus Plan - Full platform with advanced features |
| Subscription | Multi-year contract | Enterprise Subscription - Full platform with calendar included |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
LeadAngel product offering
Product offeringCore offering
LeadAngel is a multi-CRM lead management and sales acceleration SaaS platform that automates lead routing, lead-to-account matching, calendar scheduling, on-the-spot SDR-to-AE handoffs, offline scheduling, and data deduplication. It is sold to B2B sales operations, marketing operations, and revenue operations teams at mid-market and enterprise companies that run Salesforce, HubSpot, and/or Microsoft Dynamics 365. The platform is delivered via tiered subscription plans (Professional, Professional Plus, Enterprise) with a 6-month free trial and custom enterprise pricing.
Product overview
LeadAngel is a unified multi-CRM lead management and sales acceleration platform headquartered in Sunnyvale, California. The platform operates as a core product with integrated modules architecture, combining Lead Router (automated lead routing), Lead-to-Account Matching (fuzzy matching with 99.7% accuracy), Calendar Scheduling/ScheduleNow (form-to-calendar booking), On-The-Spot Hand Off (real-time SDR-to-AE transfer), Offline Scheduling, Data Deduplication, and Reporting. Solutions include Marketing Operations, Demand Generation, and Sales & Revenue Operations modules. The platform natively integrates with Salesforce, HubSpot, Microsoft Dynamics 365, and provides API access for custom CRM integrations. Supports round-robin, weighted, territory, and availability-based routing with real-time SLA enforcement.
Differentiator
Problem solved
Functional benefit
Products and services
- LeadAngel Platform
Quantifiable outcome
- Cut costs by 20% with automated lead routing
- +6 more outcomes
Companies that use LeadAngel
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
LeadAngel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature7 records
LeadAngel partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- SalesforcecoreNative Salesforce integration that enforces ownership rules, supports real-time round robin assignment, and enables instant SDR-to-AE lead handoffs directly inside Salesforce workflows. LeadAngel is listed on Salesforce AppExchange.
- HubSpotcoreNative HubSpot integration for aligning lead qualification, routing logic, and meeting scheduling to eliminate delays between marketing and sales.
- Microsoft Dynamics 365coreNative Dynamics 365 integration that locks ownership before scheduling and ensures every meeting follows Dynamics 365 rules for consistent, audit-ready handoffs.
- MarketosupportingIntegration to automatically push static lists to Marketo for account-based marketing campaigns.
- Google WorkspacesupportingCalendar syncing with Google Workspace calendars for real-time availability and online video conferencing integration.
- Microsoft Office 365supportingCalendar integration to share Office 365 calendar with external users for online and offline scheduling.
- ZoomsupportingOnline video conferencing integration for offline hand-off and webinar registration calendar invitations.
- Google MeetsupportingOnline video conferencing integration for meeting scheduling.
- Microsoft TeamssupportingOnline video conferencing and instant assignment notifications to Microsoft Teams users and groups.
- SlacksupportingInstant assignment notifications to Slack users and channels for real-time lead handoff alerts.
- TwiliosupportingSMS/text notification integration for instant assignment notifications via Twilio messaging.
- Azure APIsupportingAPI gateway infrastructure (Azure API) hosting LeadAngel's developer portal and API integrations.
Scale indicators18 records
Recent moves6 records
Expansion highlights5 records
LeadAngel competitors and assessment
Company assessmentDirect peers
- Chili Piper: Chili Piper provides inbound lead routing, SDR-to-AE handoff, and calendar scheduling — the exact product surface LeadAngel targets with On-the-Spot Handoff and ScheduleNow. Both sell demo-driven enterprise sales motions to RevOps teams on Salesforce.
- LeanData: LeanData is a Salesforce-native lead routing, account matching, and territory assignment platform. It directly competes with LeadAngel on the same product category (lead routing, lead-to-account matching) and the same buyer (B2B RevOps and Sales Ops teams).
- DemandTools (Validity): DemandTools by Validity is a data quality and deduplication tool for Salesforce and other CRMs, directly comparable to LeadAngel's Data Dedupe module. Both target CRM admins and sales operations teams managing large datasets.
- RingLead (ZoomInfo): RingLead (acquired by ZoomInfo) provides lead routing, lead-to-account matching, and duplicate management on Salesforce — overlapping with LeadAngel's Lead Routing, L2A Matching, and Data Dedupe modules on the same buyer.
Broad incumbents
- HubSpot: HubSpot is a broad CRM/marketing automation platform with native lead routing and lifecycle stage automation. As one of LeadAngel's three supported CRMs, HubSpot can expand native capabilities that compete directly with LeadAngel's value proposition.
- 6sense: 6sense is a leading ABM/intent platform that captures and routes in-market accounts. It competes with LeadAngel at the ABM routing layer and overlaps on DemandGen and RevOps use cases for enterprise B2B buyers.
- Marketo Engage (Adobe): Marketo is an enterprise B2B marketing automation platform with native lead routing and scoring. Already integrated with LeadAngel for ABM list distribution, it represents a potential substitute for elements of the LeadAngel platform for Marketo-centric enterprises.
- Salesforce Marketing Cloud Account Engagement (Pardot): Salesforce's Account Engagement (formerly Pardot) provides lead scoring, grading, and assignment rules inside Salesforce. It overlaps with LeadAngel's routing and marketing operations solutions but is bundled into the wider Salesforce platform.
Emerging players
- Calendly: Calendly is the dominant standalone scheduling tool and competes with LeadAngel's ScheduleNow calendar scheduling module for SMB/mid-market buyers; for enterprise RevOps it is more adjacent because it lacks native CRM routing context.
- Salesloft: Salesloft is a sales engagement platform that includes cadence automation and live SDR/AE workflows — adjacent to LeadAngel's OTS Handoff and routing products, often evaluated by the same RevOps buyer in the same deals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LeadAngel social profiles
Digital presenceLeadAngel compliance and trust
Trust signalCompliance2 records
LeadAngel financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadAngel leadership team
Management profileNumber of profiles
LeadAngel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadAngel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadAngel
What does LeadAngel do?
LeadAngel is a multi-CRM lead management and sales acceleration SaaS platform that automates lead routing, lead-to-account matching, calendar scheduling, on-the-spot SDR-to-AE handoffs, offline scheduling, and data deduplication. It is sold to B2B sales operations, marketing operations, and revenue operations teams at mid-market and enterprise companies that run Salesforce, HubSpot, and/or Microsoft Dynamics 365. The platform is delivered via tiered subscription plans (Professional, Professional Plus, Enterprise) with a 6-month free trial and custom enterprise pricing.
Is LeadAngel a public or private company?
LeadAngel is a private company. It is classified as unknown and is currently operating.
When was LeadAngel founded?
LeadAngel was founded in 2017. It employs 11 to 50 people.
Where is LeadAngel based?
LeadAngel is headquartered in Sunnyvale, United States, in the North America region.
How does LeadAngel make money?
Two revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are enterprise Licensing.
Who are LeadAngel's main competitors?
Direct peers on record are Chili Piper, LeanData, DemandTools (Validity) and RingLead (ZoomInfo). Broad incumbents are HubSpot, 6sense, Marketo Engage (Adobe) and Salesforce Marketing Cloud Account Engagement (Pardot). Emerging players are Calendly and Salesloft.
Does LeadAngel have an API?
Yes. LeadAngel API subscriptions are available by product, and can be purchased by Enterprise edition users. API rate limits vary by subscription. Native integration is developed by LeadAngel and can be easily enabled by customers. The API integration, on the other hand, has to be implemented by the customer's IT or operations team. LeadAngel provides the API key and documentation. The API can be used to integrate LeadAngel with other CRMs beyond Salesforce, HubSpot, and Microsoft Dynamics 365. Developer documentation is at leadangel-api.developer.azure-api.net.
What industry is LeadAngel in?
LeadAngel's product category is Sales Operations Software. Its primary akta.pro industry code is BPAFAKAK, Lead Qualification & Inside Sales Support Services, with a secondary code of BPAAADAC, Inbound Lead Qualification & Routing (MQL/SQL). Its NAICS code is 541511 and its SIC code is 7372.