Lesniak Swann
Lesniak Swann is a privately held UK B2B marketing agency specialising in strategy, brand development, creative, PR, and digital services for enterprise clients in complex and highly technical sectors such as construction, engineering, telecoms, energy, and technology.
- Company typePrivate
- Founded2002
- HeadquartersStoke-on-trent, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lesniak Swann does
Lesniak Swann Limited is a privately held, founder-owned B2B marketing agency headquartered in Stoke-on-Trent, United Kingdom, founded in 2002. The firm positions itself as a specialist marketing partner for brands operating in complex or highly technical sectors, delivering services across strategy, brand development, creative, PR and media relations, website build and digital setup, go-to-market, content, and sales/marketing alignment. Its core differentiator is the proprietary EPIC creative framework (Expandable, Performant, Inspirational, Crafted) applied through an integrated full-service model. Leadership is concentrated around co-founders Mark Lesniak (Creative Director) and Alexander Swann (Managing Director), supported by a senior bench including Jo Holdcroft (Director of Client Services), Kess Crighton (Client Services Director, Manchester), Matt Hicks (Strategy Director), and department heads for PR, Content, and Digital Design.
The agency operates on professional-services economics, billing via project-based engagements with deposit and balance payment structures, supplemented by retainer arrangements payable monthly or quarterly in advance. All services are sold through direct sales targeting enterprise and mid-market B2B clients; there is no self-serve or e-commerce distribution, and the stated geographic footprint is the United Kingdom only. Technology deployment for clients centres on the major marketing automation and analytics platforms — HubSpot, Marketo, Pardot, GA4, Google Tag Manager, Looker, and Hotjar — with Lesniak Swann integrating and configuring these stacks rather than building proprietary software.
In October 2024, Lesniak Swann acquired Manchester-based boutique digital agency Don't Be Shy, establishing a second office in Manchester's Northern Quarter and explicitly targeting future expansion in the technology and telecommunications sectors. The acquisition is tied to a stated £5 million annual net revenue growth target. Named enterprise client work spans construction (Reynaers UK, Polypipe Terrain, Promat, BMI Group, FSi Promat), telecoms (TalkTalk Business), energy (KBR), engineering (Finning UK & Ireland), technology (ANS), retail (M&S Corporate Gifts), and logistics (Uber for Business), with documented multi-million-pound sales pipeline outcomes and award recognition including PR Agency of the Year at the 2025 Construction Marketing Awards and Gold at the 2025 Drum Awards.
Lesniak Swann firmographics
Firmographics- Name
- Lesniak Swann
- Legal name
- Lesniak Swann Limited
- Website
- https://lesniakswann.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lesniak Swann is a privately held UK B2B marketing agency specialising in strategy, brand development, creative, PR, and digital services for enterprise clients in complex and highly technical sectors such as construction, engineering, telecoms, energy, and technology.
- Ownership category
- akta.pro rank
Lesniak Swann industry classification
Industry- Product category
- B2B Marketing Communications Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
Keywords
Where Lesniak Swann is headquartered
LocationHeadquarters
- HQ city
- Stoke-on-trent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Lesniak Swann business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services: Agency fees for marketing services including strategy, creative, PR, digital, content, and campaign execution. Works on project-based, retainer, and milestone arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based work with deposit and balance payment structure |
| Subscription | Monthly | Retainer arrangements for ongoing services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Lesniak Swann product offering
Product offeringCore offering
Lesniak Swann is a B2B marketing communications agency that plans and delivers integrated marketing campaigns for brands operating in complex or highly technical sectors. Its offering spans strategy, brand development, creative campaign work built on the proprietary EPIC framework, PR and media relations, website build and martech implementation, go-to-market/demand generation, content production, and sales-and-marketing alignment consulting, delivered through project-based engagements and retainer arrangements.
Product overview
Lesniak Swann is a creative B2B marketing agency offering a comprehensive suite of integrated marketing services. Their offering centers on seven core service areas: Strategy (joined-up planning from seasoned B2B marketers), Brand Development (full package including positioning, messaging, and visual identity), Creative (EPIC concept-driven campaigns), PR and Media Relations, Website Build and Digital Setup, Go-to-Market services (demand generation and thought leadership), Content creation, and Sales and Marketing Alignment. The agency also provides marketing technology implementation services, integrating platforms such as HubSpot, Marketo, and Pardot for clients. Services are delivered primarily to B2B brands operating in complex or highly technical sectors including construction, engineering, technology, telecoms, and logistics.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Joined-up B2B marketing strategy development for brands in complex or highly technical sectors, covering market research, audience insight, brand positioning, and campaign planning to build distinction and differentiation in target markets.
- Brand Development
- Creative
- PR and Media Relations
- Website Build and Digital Setup End-to-end digital delivery from UX-led website design to martech stack implementation, integrating platforms such as HubSpot, Pardot, Marketo, GA4, Google Tag Manager, Hotjar, and Looker, with seamless integration into clients' existing technology infrastructure.
- Go-to-Market
- Content
- Sales and Marketing Alignment
Quantifiable outcome
- KBR 'Clear on Carbon' campaign achieved 60:1 ROI with £2.4m sales pipeline
- +4 more outcomes
Companies that use Lesniak Swann
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
Lesniak Swann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Lesniak Swann partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Lesniak Swann competitors and assessment
Company assessmentDirect peers
- Velocity Partners: B2B marketing agency focused on technology and B2B clients, with similar integrated strategy, content, and demand-generation offerings. Closely comparable in size, scope, and buyer profile to Lesniak Swann.
- Fox Agency: UK-based B2B marketing agency offering integrated services across content, PR, digital, and creative. Direct competitor for UK enterprise and mid-market B2B briefs in similar sectors.
- Octopus Group: B2B marketing agency serving technology and industrial clients with PR, content, and creative services. Comparable in offering mix and enterprise B2B client base to Lesniak Swann.
- The Marketing Practice: UK-headquartered B2B marketing agency with full-service capabilities across strategy, content, digital, and ABM. Direct peer targeting enterprise technology and B2B clients with project and retainer engagements.
- Stein IAS: B2B creative and marketing agency with deep emphasis on technical and industrial sectors. Closely comparable on the technical-B2B creative positioning Lesniak Swann emphasises.
- Fight or Flight: UK B2B creative agency serving technical and industrial clients with integrated campaigns. Comparable in size, geography, and sector specialisation to Lesniak Swann.
Broad incumbents
- Bray Leino: Larger UK integrated marketing agency with B2B capabilities across digital, PR, and creative. Operates broadly rather than exclusively in B2B, but competes for similar enterprise briefs.
- gyro (Dentsu Creative B2B): Global B2B agency now part of Dentsu Creative, serving enterprise technology and industrial clients with full-service marketing. Larger and broader than Lesniak Swann, but competes for the same complex B2B engagements.
- McCann Demand: B2B-focused unit within the McCann global network, providing creative, content, and demand-generation services for enterprise clients. Network-scale competitor in the same B2B category.
- Ogilvy B2B: B2B arm of Ogilvy offering brand, PR, and demand-generation services globally. Network-scale incumbent competing for the same enterprise B2B mandates Lesniak Swann pursues.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lesniak Swann social profiles
Digital presenceLesniak Swann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lesniak Swann leadership team
Management profileNumber of profiles
Profiles9 records
Lesniak Swann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lesniak Swann M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lesniak Swann
What does Lesniak Swann do?
Lesniak Swann is a B2B marketing communications agency that plans and delivers integrated marketing campaigns for brands operating in complex or highly technical sectors. Its offering spans strategy, brand development, creative campaign work built on the proprietary EPIC framework, PR and media relations, website build and martech implementation, go-to-market/demand generation, content production, and sales-and-marketing alignment consulting, delivered through project-based engagements and retainer arrangements.
Is Lesniak Swann a public or private company?
Lesniak Swann is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lesniak Swann founded?
Lesniak Swann was founded in 2002. It employs 11 to 50 people.
Where is Lesniak Swann based?
Lesniak Swann is headquartered in Stoke-on-trent, United Kingdom, in the Europe region.
How does Lesniak Swann make money?
One revenue line is on record: professional Services.
Who are Lesniak Swann's main competitors?
Direct peers on record are Velocity Partners, Fox Agency, Octopus Group, The Marketing Practice, Stein IAS and Fight or Flight. Broad incumbents are Bray Leino, gyro (Dentsu Creative B2B), McCann Demand and Ogilvy B2B.
Does Lesniak Swann have an API?
No public API is recorded for Lesniak Swann.
What industry is Lesniak Swann in?
Lesniak Swann's product category is B2B Marketing Communications Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory. Its NAICS code is 541810 and its SIC code is 7311.