OMBEA
OMBEA provides an AI-powered Experience Management platform that consolidates real-time customer and employee feedback across multiple channels for multi-outlet enterprises in retail, healthcare, transportation, and other verticals.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OMBEA does
OMBEA is a privately-held provider of an AI-powered Experience Management (XM) platform designed to capture and act on real-time customer and employee feedback for multi-outlet organizations. Founded in 2009 and operating through dual legal entities in Sweden (Ombea AB) and the United Kingdom (Ombea Ltd), the company serves enterprise customers across retail, healthcare, transportation, fitness, education, and nonprofit verticals, with named logos including Amazon Retail, Bauhaus, Intersport, Coop, NHS, VR (Swedish rail), Lifestyle Fitness, and the Wildfowl & Wetlands Trust.
The core Ombea XM Platform consolidates feedback from on-site smiley-face terminals, QR codes, SMS, email, in-app and website widgets, self-checkout screens, Google Reviews, and Trustpilot into a unified dashboard, layered with AI-driven prioritization, anomaly detection alerts, gamification features, and an Experience Inbox for frontline task management. The product line is complemented by the Ombea Audience Response System (ResponseApp for mobile/web voting and ResponsePad RF hardware handsets) and Ombea Insights mobile applications on iOS and Android, all built on Microsoft Azure cloud infrastructure with Microsoft PowerPoint and Power BI integrations.
OMBEA monetizes through annual enterprise subscriptions to the Ombea Insights software, hardware sales of terminals and ResponsePad units, professional services for training and partner support, and licensing of the audience response system. Pricing is quote-based and not publicly disclosed; the company employs a primarily sales-led GTM motion targeting multi-outlet enterprises via 'Book a Demo' and 'Talk to Sales' CTAs, supplemented by product-led mobile app distribution and a global Authorized Reseller network spanning 80–120+ countries. The company has raised no disclosed venture funding, operates with 11–50 employees, and has been recognized in the Financial Times ranking of Europe's fastest-growing companies.
OMBEA firmographics
Firmographics- Name
- OMBEA
- Legal name
- Ombea AB
- Website
- https://ombea.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OMBEA provides an AI-powered Experience Management platform that consolidates real-time customer and employee feedback across multiple channels for multi-outlet enterprises in retail, healthcare, transportation, and other verticals.
- Ownership category
- akta.pro rank
OMBEA industry classification
Industry- Product category
- Experience Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
- akta.pro secondary industries
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF), General Customer Service (Order/Account/Inquiries) (BPAAABAA)
Keywords
Where OMBEA is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
OMBEA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- Software Subscription (Ombea Insights): Subscription-based access to the Ombea Insights platform for feedback collection, analytics, and reporting. Fees are invoiced annually with 12-month terms.
- Hardware Sales: Sale of feedback terminals, ResponsePad handsets, and related hardware products. Hardware ownership transfers to buyer upon payment.
- Professional Services: Training services provided via webinar sessions in English or other agreed languages, and third-party partner support services.
- Audience Response System Licensing: Ombea Response software for Microsoft PowerPoint with licensing for ResponseApp and ResponsePad hardware, positioned as smarter, easier, and more powerful audience response solution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise multi-outlet pricing |
| Subscription | Annual | Audience Response System licensing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
OMBEA product offering
Product offeringCore offering
OMBEA provides an AI-powered Experience Management (XM) platform that consolidates customer and employee feedback from multiple channels—on-site feedback terminals, SMS, email, in-app/web widgets, Google Reviews, and Trustpilot—into a unified dashboard with real-time alerts, analytics, and gamification. The company also sells dedicated feedback terminal hardware and an Audience Response System product line (ResponseApp mobile software and ResponsePad RF handsets) that integrates with Microsoft PowerPoint for interactive presentations and events. Services are sold primarily as annual subscriptions to multi-outlet enterprises across retail, healthcare, transportation, and corporate training markets in 120+ countries.
Product overview
Ombea offers a unified Experience Management (XM) platform designed for continuous local improvements. The core offering consists of the Ombea XM Platform, an AI-powered system that consolidates customer and employee feedback from all channels—on-site feedback terminals, QR codes, Google Reviews, Trustpilot, email surveys, SMS, website widgets, in-app widgets, and self-checkout screens—into a single dashboard. The platform includes mobile apps for iOS and Android for frontline staff, and is complemented by the Ombea Audience Response System product line for interactive presentations featuring ResponseApp (mobile/web-based voting) and ResponsePad (RF hardware handsets). All products share AI-powered analytics, real-time alerting, gamification, and reporting capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Ombea ResponseApp™: Respond with smartphone or tablet - Turn any internet device with a Wi-Fi or cellular connection into a response handset for each participant.
- Ombea ResponsePad™
- Ombea Response™
Products and services
- Ombea XM Platform AI-powered Experience Management (XM) platform for continuous local improvements that consolidates customer and employee feedback from all channels (on-site terminals, SMS, email, apps, public reviews) into a unified view with actionable, prioritized insights for frontline staff and HQ teams.
- Feedback Terminals Interactive on-site feedback terminals (including touchless smile-face variants) placed in strategic locations to collect immediate reactions and opinions from customers while their experience is fresh.
- Ombea Audience Response System Audience response solution that displays live feedback on opinions and knowledge during presentations, integrating with Microsoft PowerPoint for voting, engagement, and assessment, with reported metrics of 94% increase in engagement and 91% increase in active thinking.
- Ombea ResponseApp Smartphone and tablet application that turns any internet device with Wi-Fi or cellular connection into a response handset for audience participation in presentations and events.
- Ombea ResponsePad Radio-frequency (RF) wireless handset scalable for sessions up to 2,000 participants within a 100m range; robust and lightweight hardware device for audience response voting.
Quantifiable outcome
- NPS increased by 34% and average basket size expanded
- +3 more outcomes
Companies that use OMBEA
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
OMBEA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature7 records
OMBEA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- MicrosoftcoreMicrosoft integration is fundamental to Ombea's product. Ombea Response software works directly in Microsoft PowerPoint for interactive presentations. The platform also uses Microsoft Azure for cloud infrastructure (North Europe-Ireland data hosting) and Microsoft Power BI for deeper analytics integration.
- MongoDBcoreMongoDB provides data hosting infrastructure (storage, erasure, destruction) for Ombea's platform. Located at New York, Paramount Plaza for data hosting services.
- TrustpilotcoreOmbea integrates with Trustpilot to collect and manage reviews, building credibility and attracting new customers with verified ratings. The partnership helps brands manage customer experience both online and on-site.
- Google ReviewscoreOmbea automatically fetches and consolidates Google Reviews in one place, providing comprehensive view of customer sentiments and enhancing response efficiency.
- Takeda Ireland LtdsupportingTakeda Ireland Ltd (Grange Castle) serves as a sub-processor location for Microsoft Azure data hosting services.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
OMBEA competitors and assessment
Company assessmentBroad incumbents
- Qualtrics: Qualtrics is the dominant enterprise Experience Management platform spanning CX, EX and product experience, with broad analytics, AI and integrations overlapping Ombea's multi-channel feedback consolidation and AI guidance capabilities.
- Medallia: Medallia is an enterprise CX and VoC platform with omnichannel capture, text/sentiment analytics, and frontline actions — directly competing with OMBEA's multi-channel feedback, AI prioritization and HQ-vs-frontline workflows.
- SurveyMonkey (GetFeedback): SurveyMonkey and its GetFeedback CX product offer survey-centric CX and VoC capabilities with broad enterprise reach — overlapping Ombea's survey-based feedback collection, NPS/CSAT workflow and analytics use cases, though less focused on multi-outlet frontline deployment.
- Sprinklr: Sprinklr provides unified customer experience across social, messaging, survey and review channels with AI-driven insights, comparable to Ombea's consolidation of SMS, email, terminal, widget, Google Reviews and Trustpilot inputs into a single dashboard.
Direct peers
- HappyOrNot: HappyOrNot sells smiley-face feedback terminals and analytics dashboards to multi-outlet retailers and other high-traffic venues — the closest direct analogue to OMBEA's terminal-led experience management offering, including very similar SKU positioning around real-time, on-site customer feedback.
- QuestionPro: QuestionPro is a survey and experience management platform with multi-channel feedback collection, analytics and panels — comparable to Ombea's Insights subscription across email/SMS/web feedback and reporting use cases.
- Mopinion: Mopinion provides digital feedback collection via web, email and mobile with analytics dashboards, targeting European enterprises — a direct SMB/mid-market competitor to Ombea's in-app, web widget and email feedback channels.
- Poll Everywhere: Poll Everywhere offers live audience response and polling integrated into presentation tools (PowerPoint, Keynote), closely overlapping Ombea's Response PowerPoint plugin and ResponseApp/ResponsePad offerings for engagement and training.
- InMoment: InMoment is a CX platform focused on VoC, structured and unstructured analytics, and actioning insights to frontline teams — closely aligned with OMBEA's emphasis on AI-ranked priorities and frontline empowerment in multi-outlet operations.
- Mentimeter: Mentimeter is an interactive presentation and audience response platform with live polling, Q&A and analytics — directly comparable to Ombea's Audience Response System / ResponseApp product line for corporate presentations and training.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OMBEA social profiles
Digital presenceOMBEA compliance and trust
Trust signalCompliance2 records
OMBEA financial estimates
Financial estimateRevenue estimate
Valuation estimate
OMBEA leadership team
Management profileNumber of profiles
Profiles1 record
OMBEA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OMBEA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OMBEA
What does OMBEA do?
OMBEA provides an AI-powered Experience Management (XM) platform that consolidates customer and employee feedback from multiple channels—on-site feedback terminals, SMS, email, in-app/web widgets, Google Reviews, and Trustpilot—into a unified dashboard with real-time alerts, analytics, and gamification. The company also sells dedicated feedback terminal hardware and an Audience Response System product line (ResponseApp mobile software and ResponsePad RF handsets) that integrates with Microsoft PowerPoint for interactive presentations and events. Services are sold primarily as annual subscriptions to multi-outlet enterprises across retail, healthcare, transportation, and corporate training markets in 120+ countries.
Is OMBEA a public or private company?
OMBEA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OMBEA founded?
OMBEA was founded in 2009. It employs 11 to 50 people.
Where is OMBEA based?
OMBEA is headquartered in London, United Kingdom, in the Europe region.
How does OMBEA make money?
Four revenue lines are on record. Software Subscription (Ombea Insights) is the primary driver. The others are hardware Sales, professional Services and audience Response System Licensing.
Who are OMBEA's main competitors?
Broad incumbents on record are Qualtrics, Medallia, SurveyMonkey (GetFeedback) and Sprinklr. Direct peers are HappyOrNot, QuestionPro, Mopinion, Poll Everywhere, InMoment and Mentimeter.
Does OMBEA have an API?
No public API is recorded for OMBEA.
What industry is OMBEA in?
OMBEA's product category is Experience Management Software. Its primary akta.pro industry code is BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations, with a secondary code of BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 54151 and its SIC code is 7372.